To our valued Supplier Partners, we want to thank you for being an integral part of the Performance Foodservice Nashville journey. Your support has played a significant role in our growth and success. As we continue our success in Nashville, we want to share some of the key aspects of our partnership: Growth, communication, technology, live events, and continued support of great partnerships.
• GROWTH - Performance Nashville has seen remarkable growth over the past few years. Our customer base and market share gain are driving strong results as well as continued additions in our Sales team.
• COMMUNICATION - Effective communication is vital to our partnerships. We continue to enhance our communication platforms and invest in different channels to improve efficiency.
• TECHNOLOGY - We are dedicated to improving our technology features. Currently transitioning into more cutting edge order entry options to streamline and offer a better customer experience and mutual benefits.
• LIVE EVENTS - Performance Nashville is excited to continue a series of live events and grow that personal connection between customer, Performance Nashville, and our supplier partners. These events provide the opportunity for meetings, insights/ideas, and avenues for building long time relationships.
• GREAT PARTNERSHIPS - Our partnerships with our vendors/suppliers is a tremendous part of our success. We look forward to growing with you as we grow. Performance Nashville appreciates your dedication and exceptional service. We look forward to strengthening these relationships in the coming years.
Thank you again for your continued support in our Marketing Program and Live events. Let’s raise the bar as we go into 2024 and continue our path to dominating this market. Please let us know how we can better meet your needs and accomplish the goals we have set for the upcoming year.
David Greene Vice President of Sales & MarketingPerformance Foodservice - Nashville
Restaurants play an integral role in our communities, and it takes a strong network of partnerships to support them as they open, grow, and thrive.
We are chefs, drivers, warehouse selectors, and so much more. The power of performance is in our people. And we have amazing stories to tell—stories that start on farms or in oceans all over the world and continue on to restaurants and communities throughout the country.
With more than 90 Sales Representatives, we have the expertise needed to reach operators in an authentic and personal way. Our customerfacing digital marketing tools are designed to get your message out, increase exposure, and drive sales growth by providing up-to-date content. Customer and associate-facing events offer exciting additional touchpoints with key audiences, maximizing every opportunity for operators to experience our stories in person.
All Performance strategies are centered around our customers. For every product, service, and piece of content we offer, our customers are the focal point. Relationships built on mutual respect and understanding fuel our best ideas and our best results.
We’ve combined the best marketing and procurement strategies to create enhanced food show formats and inventive, targeted digital marketing tools, featuring our supplier content.
2024 will spotlight sales associate training at General Sales Universities, New Hire Academy, and Regional Vendor Workshops. Suppliers will also experience increased exposure and visibility through our enhanced, state-of-the-art Foodcentric format, emphasizing the ability to interact with customers in an exciting culinary tradeshow environment.
Any effective marketing strategy must be flexible and tailored to your needs. We will work closely with your team to build solutions that fit your products and spark innovation in your segment. Our program provides numerous marketing assets and tools to increase your visibility with our customers and sales associates. We will partner with you to develop a unified marketing strategy, and our sales and marketing teams will work together to consistently supply integrated promotional sales support opportunities throughout the year. Additionally, we will continue to manage events and promotions with established and measurable results. We offer Diamond, Ruby, Emerald, Sapphire, and Topaz packages that are expertly designed to enhance your exposure throughout the year. Our Pickaxe marketing options allow you to “pick and choose” what programs and promotions you’d like to take part in at your own discretion.
FOCUS DO THE RIGHT THING THRIVE ON INNOVATION
The Nashville Marketing Program provides comprehensive resources to help suppliers unleash their growth potential while bringing value to our operators and prospective customers.
Today’s leading foodservice manufacturers must consider the full landscape (people, process, and technology) to remain competitive. The Nashville Marketing Program provides comprehensive resources to help suppliers unleash their growth potential while bringing value to our operators and prospective customers. Our tools help you formulate a plan that drives action to get serious results.
Meet with our OpCo President, VP of Sales/Marketing, and our VP of Procurement to help maximize your sales strategy and analyze your results.
Business Reviews are held semi-annually to review the effectiveness of the current program and your go-to-market strategy. These reviews are either in person or virtual.
We will provide you reporting for social media (clicks and engagement), AM text club blasts (open rate, and clicks), and Meal Ticket (case growth, promotion results, campaign statics, etc.). These reports help gain an insight into your sales strategy.
Each General Sales University will be focused on one specific segment of industry (e.g., Non-foods/Chemicals, Pizza & Italian, Beef/Seafood/Pork, etc.). The focus of each GSU will be determined by our GSU Committee and will be based on what our Area Managers can improve upon. At each GSU, our goal is to give our AMs a high-level understanding of everything related to the chosen topic so they can effectively penetrate the market and grow their sales within that segment. Our vision for the GSU is to allow our AMs to feel, see, smell, and/or taste each product as they learn about each topic. Once our AMs complete a knowledge after the training sessions the will then become Certified experts.
Training is an essential part of our sales success. Suppliers will be offered the opportunity to participate in new Area Manager training as well as periodic focused training.
During our Regional Vendor Workshops, our AMs are split into groups of 2-4, and they are required to come prepared with leads for each participating vendor. You would meet with each small AM group in 10-15 min rotations.
Each of the 10 districts within Performance Foodservice – Nashville holds a sales meeting for only the Area Managers in that district monthly. You will be able to train AMs in a smaller setting with the ability to go into more depth, and the AMs can get more hands-on time with the products.
If you are a “precious stone” supplier, you have access to schedule these directly with our DSMs. “Pickaxe” suppliers must first contact marketing before scheduling.
Share your coupons and rebate opportunities directly with our sales team, and your customers.
(Available to “Precious Stone” Suppliers Only)
Reminders of upcoming events, meetings, trainings and deadlines right at your fingertips.
Our supplier newsletter will keep you updated on all upcoming events, meetings, training opportunities, and give you an overview of overall case growth, sales, and team updates at Performance Foodservice – Nashville.
(Available to “Precious Stone” Suppliers Only)
If your items fit, our chefs will include them in our customer chef tables. Whether we are presenting to new operators or current operators, your featured items will be in front of their minds.
(Available to “Precious Stone” Suppliers Only)
Participating in our Direct Operator Access Program is necessary if you want face-to-face time with our operators to show and sell your products. With our direct access program, you can schedule time with our sales team for customer visits to accommodate our mutual goals. This program is monitored closely and access to the sales force is only available to “Precious Stone” suppliers.
Our relationships drive our business, so we’ve designed a marketing approach that enhances engagement.
With our Performance online channels, we’ve created key digital tools that Nashville Marketing Program Partners can leverage to reach Operating Company decision-makers, Sales Representatives, Marketing Managers, and Restaurant Operators. These resources provide an opportunity to inspire, educate, and advertise to audiences on a larger scale with increased frequency. We will collaborate with your team to create a content plan that supports your strategic initiatives.
Highlight your brand, new products, seasonal products, and more through our quarterly publication sent to sales team and operators throughout our distribution area. Get thousands of impressions on our print and digital magazine.
Give our sales team and operators throughout our distribution area an in-depth look at your brand and products in our quarterly publication. Get thousands of impressions on our print and digital magazine.
Instantly be the top of mind for our sales team with one simple text message. With cell phones always at the tip of everyone’s fingers, text messages are a surefire way to inform our sales team of the products you’d like them to promote as they visit operators within our distribution area.
With one standard or video social media post you can instantly connect with our growing following and potentially become viral sensation. A standard post will include eyecatching photography, your brand info/logo, a caption highlighting relevant information, and the use of strategic hashtags. A video post has all the features of a standard post but will be a professional video designed to grab the attention of our followers.
Reach our entire customer base by being a featured spotlight in our monthly customer newsletter. Share a recipe or information about a new item recent brought into stock.
Deliver valuable training and product information to our sales and operating teams through OnDemand SharePoint, our internal communications network. SharePoint includes sell sheets, POS, presentations, video, etc. Virtually any type of content can be uploaded, easily searched by supplier name, and distributed to our sales force.
Socialize new product information, rebates, and more through our internal Viva Engage (Yammer) communication tool.
The item of your choosing will be featured on our internal Nashville Communications website. Our AMs visit this platform MULTIPLE times on a DAILY basis.This will serve as a constant reminder to sell your item. Our sales team will also have the opportunity to earn bonus points for each featured item they sell for the promotion running at that time.
These resources provide an opportunity to inspire, educate, and advertise to get the right message to the right audience.
SPRING FOODCENTRIC
Nashville, TN
Music City Center
March 18 - 19, 2024
NASHVILLE CONVENIENCE SHOWCASE
Lebanon, TN
Nashville OpCo
May 27, 2023
HISPANIC FESTIVAL
Nashville, TN
Geodis Park
July 15, 2024
OLD WORLD HOLIDAY SHOWCASE
Nashville, TN
Loveless Cafe
September 9, 2024
Nashville, TN
Music City Center
March 18 - 19, 2024
Our OpCo is experiencing record-breaking numbers in our markets. We believe the unity within our partnership will excel overall growth. If you missed the 2023 Foodcentric, you do not want to miss face time with over 1200 projected customers at our BIGGEST food show of the year at Music City Center. You will also have the opportunity to network with over 800 customers and the sales team as we dance the night away with live music and fantastic food and beverage at our “NashVegas” Welcome Reception.
NO ADDITIONAL FEES FOR CUSTOMER EVENTS
(Available for Diamond Suppliers Only)
Preparing for food shows can be stressful and we want to help you be prepared in advance as much as possible. Don’t worry about the fees below for each customer event you choose to participate in because they’re already covered!
• Basic Electric
• Tech
• Kitchen Access
• Ice
• Additional Tables
• Linens
Disclaimer: Event dates and locations are subject to change based on Performance Foodservice Nashville decisions. We may offer to host a virtual event as need be.
Nashville, TN
Geodis Park
July 15, 2024
This is our fastest growing show of the year, and it’s packed with authentic Hispanic cuisine from regions such as Mexico, Central America and South America. Customers will enjoy the partylike atmosphere with live music while they gather new ideas and ingredients for their kitchens.
NASHVILLE CONVENIENCE SHOWCASE
Lebanon, TN
Nashville OpCo
May 6, 2024
Join us for our FIRST Convenience & Non-Foods Showcase. Meet with potential customers in an intimate setting and put high focus on your convenience, reatail, and non-foods items.
OLD WORLD HOLIDAY: PIZZA & ITALIAN SHOWCASE
Nashville, TN
Loveless Cafe
September 9, 2024
This is the perfect opportunity to share your innovative and old world recipes with our pizza and Italian operators. Connect with our sales team and potential customers at the best food show of the season and flaunt your special holiday items!
FULLY LOADED
8 Week Promo
April 4 - June 1, 2024
Just like Bubba and shrimp, there are infinite ways to prep and dress potatoes. Durring the Fully Loaded promo, our AMs will complete in case sales and growth for an all-expense paid trip to Wada Farms. There they will have the opportunity to hit the golf course, have private dining experiences, go on Yellowstone Park excursions and tour the onion and potato Wada Farms. The top AM in each flight (4) plus an overall DM will be determined by the most points earned over their baseline of the previous 8 weeks. AMs who have been with the OpCo for less than a year will have a baseline of 250 points they’ll need to surpase before the start earning for the chance to win.
THE BIG REVEAL
16 Week Promo
August 4 - November 23, 2024
During this promotion our AMs will compete for 4 Mystery Prizes. Will it be a new car? Or maybe a trip for 2 anywhere in the world? Who knows?! Each item on the promotion will be assigned a point value. The top AM in each flight (4) plus an overall DM will be determined by the most points earned over their baseline of the previous 8 weeks. AMs who have been with the OpCo for less than a year will have a baseline of 250 points they’ll need to surpase before the start earning for the chance to win. This promotion will help encourage case growth in the Nashville OpCo district.
- $5,000
As a MAIN sponsor for one of The Big Reveal prizes, you will have the opportunity to present the prize to the winning AM or DM & be garunteed a 30-minute training session at The Big Reveal General Sales University meeting on December 13, 2024.
*This bonus opportunity is in addition to the basic participation promo allowance.
MAD MONEY PROMO SPONSORSHIP (12 AVAILABLE) - $3,000
As a MAIN sponsor for our Mad Money Promotion you will have the opportunity to wish the winning AMs luck as they enter the Mad Money box & be guaranteed a 15-minute training session at the corresponding General Sales University meeting - January 12th (4 slots), May 10th (4 slots), August 9 (4 slots)
SPRING FOODCENTRIC GOLF TOURNAMENT SPONSORSHIP - $1,000
March 18, 2024
Your brand will be front and center as the sales team and operators hit the course during our annual Spring Foodcentric Golf Tournament. Provide POS and other goodies for the golfer swag bags and sponsor a hole. Who knows, maybe your brand will be just what our golfers need to get a hole-in-one!
SPRING FOODCENTRIC NASHVEGAS SPONSORSHIP - $1,500
March 18, 2024
Your brand will be featured and recognized as a key partner at the reception. You will also have the opportunity to showcase your brand and products at the reception.
Participation in the Nashville Marketing Program provides access to a developed strategy that aims to deliver big results. Innovative sales engagment, digital media, and cutting-edge ways of analyzing customer purchasing behaviors are the waves of the future in foodservice. The 2024 program harnesses these resources to deliver Performance Foodservice on a whole new level. We’ll help you determine the plan that best suits your business.
Participation levels are listed below. Our team is available to answer your questions. We will meet with you to determine which level will provide the greatest opportunity for exposure and growth at our OpCo. Your commitment level is due by December 31, 2023
Throughout the year we will have A la Carte selections available for additional compensation. These opportunities are only available to suppliers that have an active supplier program with PFS Nashville. Several opportunities have limited availability, and some are initially limited to all/some of our Exposure Program supplier partners.
• The DIAMOND LEVEL provides maximum exposure, including many benefits that are exclusive to this level. These exclusive benefits include a professional video shoot to feature your brand and new items for social media, and NO additional customer event fees (Tech, Ice, Kitchen Access etc.). Please note that this does not include food show allowances, equipment fees, or electrical needs. The Diamond level is focused on building strategic relationships between PFS Nashville suppliers, Area Managers and our best customers.
• The RUBY LEVEL provices exposure and many opportunities to connect directly with our sales team and customers.
• The EMERALD LEVEL is designed to give suppliers local exposure relative to category or segment growth across our OpCO.
• The SAPPHIRE LEVEL is designed to give a supplier who is utilizing many of the marketing tools and services an even greater degree of exposure and selection of marketing platforms.
• The TOPAZ LEVEL is a business building level that includes many of the marketing tools and services as well some opportunity for a greater level of exposure.
• The DEVELOPEMENTAL LEVEL (“Non-Precious Stone” Level) is designed to grow your brand at our OpCo by connecting with our AMs at the District level and gain exposure through or Communication Tools and Platforms.
Program participation fees are negotiated with the marketing department. Local marketing monies for show allowances, tech fees, etc. are NOT included in this Marketing Program unless otherwise noted.
Due to increased supplier participation, minimum commitment levels are in effect with limited participation options.
Starting with a targeted plan of action, and taking advantage of digital marketing, we’ve got the tactics for success.
Grow exponentially with our Nashville Exposure Program. Connect with our AMs and customers on a more intimate level and give your items a boost on the street.
