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IN 2025: MARKETING ACTIVITY LEVELS AND ACTIVITY LEVEL BREAKDOWN 8 MARKETING ACTIVITY À LA CARTE PRICING GUIDE 9 - 1 0 EVENT TOOLS AND INFORMATION 1 1 BONUS OPPORTUNITIES
1 2 2025 EVENTS CALENDAR
partnering together in 2025
Dear Valued Vendor Partner,
We are thrilled to share some exciting news as we continue to grow together As part of our ongoing commitment to better serve you and our customers, we have recently completed a major expansion that has doubled our facility's size This growth enables us to expand our sales team and enhance our offerings, ensuring we can meet the evolving needs of our market.
In line with these changes, we are also proud to announce that we have rebranded from Performance Foodservice Hale to Performance Foodservice East Tennessee This new name better reflects our commitment to the region and our dedication to being your trusted partner in this vibrant community
Thank you for your continued support as we embark on this exciting new chapter. We look forward to achieving even greater success together.
Joe Reynolds
1 , 0 5 0 Active Street Accounts
6 Districts
5 2 Area Managers
Expected to exceed 70+ within CY2025
6
Specialists- Including Business Development, Chef, NonFoods and Italian
marketing activity levels
New in 2025: As part of our continuous dedication to growth, we are pleased to introduce marketing activity levels to the 2025 local program
Please select one of the following activity levels to best fit your company ’ s commitment
Commitments are due by November 15, 2024.
PLATINUM LEVEL: $150,000 + Projected Accrual Provides maximum exposure, with many benefits exclusive to platinum level participants. The Platinum Level offers suppliers the greatest opportunity of access to our growing opco and customer base.
DIAMOND LEVEL: $125,000 + Projected Accrual Tailored to offer supplier partners greater market penetration in an effort to expand their reach and influence into our market through strategic tools and events
GOLD LEVEL: $95,000 + Projected Accrual Designed for supplier partners looking to engage in an array of activities on a more specialized level. The Gold Level offers supplier exposure relative to segment growth within the opco.
SILVER LEVEL: $52,500 + Projected Accrual Created with growth in mind, the silver level offers supplier partners the ability to engage within our market and drive case growth.
BRONZE LEVEL: $34,000 + Projected Accrual Provides an entry level of exposure to help gain momentum in our market The goal of the Bronze Level is to provide suppliers with a stepping stone to further case growth and marketing support.
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Events & tools information
We want to grow with YOU That’s why we are committed to helping you make the most of your partnership with us Learn more about the 2025 tools and event offerings below.
FoodCentric 2025: Our annual food show in beautiful Gatlinburg, Tennessee; the event that brings together customers from all six districts-ranging all the way from western NC through middle TN
Join us on March 4, 2025 as we highlight our exclusive Performance brands, as well as trusted supplier partners.
New in 2025: Italian and Hispanic Showcase: Join us as we celebrate the vibrant cultures and delectable cuisines of the Italian and Hispanic communities during our fall regional showcase!
Full details TBA You won’t want to miss this electrifying event!
Continuing Education Meetings: If you are looking for the best opportunity to showcase the features and benefits of your products to our growing team of Area Managers, look no further than our monthly CEM’s The focus and date of each meeting is below:
January 17- Food Show Kickoff w/VFairs Training
February 21- Super Six Brands Immersion
April 11- Italian Bootcamp
May 16- COP Summit
June 20- PFG Selling Tools
July 18- Non-Foods
August 15- Holiday/Catering/Country Club
September 19- Hispanic/Contigo University
October 17- Breakfast/Deli
November 14- Holiday Dinner
Events & tools information cont.
District Meetings: Engage directly with our six districts during monthly district meetings Encounter district-specific needs that allow you to tailor your presentations to each unique market.
District meeting schedule to be determined.
CEM Vendor Fair: Showcase your brand directly to our sales team at our quarterly CEM vendor fairs!
SharePoint Sales Hub Featured Tile: Take center stage on our opco-wide SharePoint site as a featured vendor!
Dedicated SharePoint Folder: Present valuable training and product information to our sales force via SharePoint-our virtual hub for all things vendor information and resources
Weekly Procurement/Marketing Newsletter: New in 2025, this weekly digital publication delivered directly to our sales force is packed full of product highlights, supplier information, and so much more. Take the opportunity to promote your brand via 1/2 page advertisements.
Seasonal Flyer Features: Highlight new or seasonal items in one of our customer-facing seasonal flyers for 2025.
Customer Communication Blasts: Communicate directly with our customers and sales force via digital platforms. Share item highlights, recipes, POS and more.
VFairs Web & Mobile App Advertising: New in 2025! Use the new VFairs platform to run advertisements during major event periods like the spring food show.
Brochures: New in 2025! Feature your items in specialized, customer-facing brochures.
OPCO Stocked Item Catalogs: New in 2025! Feature your line in our new, stocked item catalogs.
Swag Bag Feature: New in 2025! We’ll place your logo on every customer-facing event swag bag for the 2025 calendar year
bonus opportunities
SPRING FOODCENTRIC KICKOFF PARTY SPONSORSHIP: Your brand will be recognized as one of our key suppliers during the 2025 spring FoodCentric Event Kickoff Party You will have the opportunity to showcase your products at the event, as well as enjoy valuable customer and area manager networking
LOCAL OPCO DRIVEN PROMOTIONS: Promote your brand via local opco driven growth promotions in 2025
NEW ITEM COMMITTE MEETINGS: Ignite growth and introduce your items to our new item committee in 2025 Comprised of individuals from sales, procurement, marketing, and our
*Bonusopportunitieswillbebilledoutsideofanylocaland/orcorporatemarketingprograms Feeinformationtobecommunicatedpriorto event
2025 events calendar
