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Welcome... 11 Little Indians
… and then there were seven.
Publisher: Peter White
Tel: +44 (0) 1892 740869
Mob: +44 (0) 7973 273714 peter@outsourcedigitalmedia.com
Editorial:
Editor in Chief : David McKee dmckee@huntingtonpress.com
Editor EMEA: Damien Connelly damien@outsourcedigitalmedia.com
Online iGaming Editor: Mark McGuinness markmcguinness847@gmail.com
Columnist: Raymond Chan ymrchan@hotmail.com
Victor H. Royer
International Features Editor victor@outsourcedigitalmedia.com
Associate Editor EMEA: Andrew Behan a.behan@librasgroup.com
Las Vegas Correspondent: Ryan Slattery RyanSlats@gmail.com
International Correspondent: Lyudmyla Kyrychenko lyudmyla.kyrychenko@outsource digitalmedia.com
Production:
Designer: Stewart Hyde stewart@de5ign.co.uk www.de5ign.co.uk
Accounts: Helen Holmes accounts@outsourcedigitalmedia.com
IT Director: Pasha Kuzminskiy pasha@outsourcedigitalmedia.com
Iawoke this morning to discover that Bally’s Bronx had been stricken from New York City's casino aspirants. An overwhelming vote by the city council had denied Bally’s Corp. the requisite rezoning needed to convert the former Trump Links into a nine-acre casino megaresort.
So it looks as though Bally’s will join the growing number of dispossessed New York casino wannabes. It was preceded by Wynn Resorts, which fled neighborhood resistance. Las Vegas Sands looked at the cost of converting the Nassau Coliseum and got vertigo. And a Saks Fifth Avenue attempt to pitch a Monte Carlo-style, exclusive aerie for self-styled 007s collapsed from sheer implausibility.
Subtract Bally’s and you’re left with seven candidates. Two are considered shoo-ins despite both of their parent companies recently being fined in Nevada for money laundering. Genting Group’s Resorts World New York City is the most lucrative casino outside Las Vegas. That has been achieved without table games and with only VLTs. Impressive. Throw in a billion-dollar annual tax pledge to the Empire State and you have a frontrunner.
Close behind is MGM Empire City, which has also pledged hundreds of millions of dollars in taxes and property upgrades, pending selection. Like Resorts World, it’s currently running as a Class II casino, and could be easily and quickly upgraded to full-service status. As the incumbents, Resorts World and MGM are heavily favored to win two of the three available licenses going away.
That leaves one license and five candidates. Hard Rock International has thrown in its lot with Steve Cohen and his Citi Field site. Cohen is very politically connected, has gotten the requisite approvals and seems to have momentum. Not so fast, say backers of Caesars Entertainment. Its controversial project would fit the Winter Garden Theater on Broadway with a casino toupée. The theatre community is less than enthusiastic.
Mohegan Sun is going into competition with itself by backing the Freedom Plaza project, adjoining the United Nations. Like several other Manhattan proposals, this one stirs affordable housing, museum space and retail together with gambling for a something-for-everyone pitch. Closer to midtown Manhattan, Rush Street Gaming has been enlisted to help The Avenir, which would combine an eight-story (!) casino with a thousand-seat concert venue.
Nor should we forget The Coney, way out in far Rockaway. It’s an attempt to gain year-round economic viability for the Coney Island area. Downsides are that it’s the tackiest pitch of the bunch and area residents seem to hate it. But it’s well away from Manhattan, which may appeal to the NIMBY faction that likes casinos kept at arm’s reach.
The final choices won’t come out until December 1, so settle in for an adventuresome ride.
David McKee Editor
3 Editor’s Note 11 little Indians … and then there were seven. By
5 EMEA Foreword Illegal gambling needs to stop. By Damien Connelly
7 The White Album A visit to Bregenz. By Peter White
8 “The Best Experience They Can”
The leadership of Catawba Two Kings Casino Resort looks toward a very grand opening — and to inspiration from Disney. By David McKee
16 “We Few, We Happy Few” Horizons Leicester Square reopens with an emphasis on exclusivity. By Lyudmyla Kyrychenko 22 Lakeside Prestige
The 17th European Dealer Championship raises the game. By Peter White
28 The Wild, Wild East 1xBet strengthens its iGaming position thanks to the growing popularity of 1xGames in India. 30 Feeling Lucky? Think about it. By Al O’Grady 32 Embracing Tradition and Innovation
The future of land-based casinos in the United Kingdom. By Edwin Ford
35 Beyond the Tables
Winning the player, not just the hand. By Mark McGuinness
38 All Roads Lead to Lisbon
Tens of thousands of gaming professionals prepare to descend upon Portugal for the SBC Summit. By Peter White 44 Bridging Continents, Building Communities SiGMA’s strategic vision under its founder, Eman Pulis. By Andrew Behan 49 Reassurance in an Uncertain World Understanding stablecoins, their current status and their future outlook. By Raymond Chan
Editorial Policy: The views and opinions expressed in Casino Life remain principally the views of contributors and do not necessarily reflect those of the editor or publishers.
The publishers wish to avoid inaccuracies and, whilst every precaution has been taken to ensure that information contained in this publication is accurate, no liability is accepted by the editor or publishers for errors or omissions, however caused.
Unless otherwise stated, articles appearing in this publication remain the copyright of the publishers and may not be reproduced in any form without the publisher’s written consent.
in the UK by Acorn Press.
This Needs to Stop
Illegal gambling is damaging our industry. By Damien
t’s time to say it clearly and without hesitation: This needs to stop. Illegal gambling is inflicting real and measurable damage on our industry. An alarming 70 percent of online gambling revenues can be siphoned off into illegal gambling operations – diverting funds away from regulated markets and into the hands of unscrupulous bad actors.
These bad actors thrive by exploiting the credibility, infrastructure and trust built by licensed, legal operators. They effectively stand on the shoulders of the legitimate industry, leveraging its marketing presence and technological advancements, while simultaneously undermining the reputation and integrity of regulated gambling.
As Erwin van Lambaart, CEO of Casinos Austria and chairman of the European Casino Association, stated in his recent video interview with our publisher and founder Peter White, there are many critical and concerning issues tied to illegal gambling. All licensed operators, without exception, want to see these illegal operations shut down for good.
The reasons are clear and compelling. Illegal gambling offers weaker player protection, insufficient know your customer (KYC) procedures and ineffective anti-money laundering (AML) measures. These shortcomings are especially dangerous given the recent establishment of the European Union’s AntiMoney Laundering Authority (AMLA), which aims to strengthen financial oversight and transparency across member states.
Governments across Europe are also suffering massive losses. It’s estimated that as much as €20 billion in tax revenues are being lost each year due to illegal gambling. This is money that could be used to fund healthcare, education, infrastructure and responsible-gambling initiatives.
Licensed, legal operators strongly support wellcrafted, fair and fact-based regulation. These operators are not afraid of scrutiny – they welcome it. They play by the rules, pay taxes, and implement robust systems to protect players, prevent fraud and
Connelly, Editor EMEA
promote responsible gambling.
To combat the rise of illegal gambling, regulators and governments must take decisive and impactful action.
This can include IP blocking, payment blocking and other enforcement tools targeted especially at the so-called “illegalillegal” operators – those operating entirely outside any jurisdiction. Furthermore, holding board members personally accountable for the actions of the companies they serve would be a major step forward in enforcing legal and ethical standards across the board.
Let us not forget: Licensed operators go to great lengths to protect their customers. From sophisticated AML protocols to responsible-gaming measures and transparent reporting, they are committed to upholding the integrity of the industry. It is grossly unfair and harmful for rogue operators to continue siphoning off customers and revenue while flouting every regulation in existence.
This is not just an industry issue – it is a societal one. Governments, regulators and legal operators must unite to root out illegal gambling wherever it lurks. The time for action is now. The integrity of our industry –and the welfare of our players – depends on it.
Please join our LinkedIn Group and engage with our high-quality, industry-relevant community.
https://www.linkedin.com/groups/1813053/
Damien Connelly
Editor EMEA
Damien Connelly, Editor EMEA
The White Album
From Bregenz, with Love
Irecently had the pleasure of attending the 17th European Dealer Championship, held at Casino Bregenz. The event that was exceptionally wellorganized and professionally hosted.
Situated on the shores of Lake Constance and backed by the stunning Austrian Alps, the casino offers a sleek, modern setting that beautifully complements the historical charm of Bregenz itself. Our journey from London took us via Zurich, with a scenic transfer bringing us to this remarkable lakeside town.
Casino Bregenz provided an ideal venue for the championship, with attentive staff and firstclass facilities ensuring a smooth and enjoyable experience. On our departure, an early morning return to Zurich gave us the unexpected bonus of time to explore the city’s vibrant streets, picturesque old town and serene, lakeside promenade.
Our sightseeing capped off the trip with yet another highlight. From competition to culture, the entire visit was as enriching as it was memorable.
Peter White, Publisher of Casino Life Magazine
A visit to the hospitable shores of Lake Constance. By Peter White
“The Best Experience They Can”
The leadership of Catawba Two Kings Casino Resort looks toward a very grand opening – and to inspiration from Disney. By David McKee
In two years’ time, one of the largest casinos in North America will open on the outskirts of Charlotte, North Carolina. But the road to permanence at Catawba Two Kings Casino Resort was neither swift nor smooth. It will have been 14 years in the making and by way of more headlines than once could shake a stick at … if one is given to shaking sticks.
For one thing, the proximate Cherokee Nation was none too happy about losing its exclusivity in the Tarheel State to the Catawba Nation, proud owners of Two Kings Casino. Nor were they keen on seeing another casino, let alone another tribal one, set up shop within a few hours’ drive.
Other bumps in the road included having to carve out reservation land in North Carolina, up the road from the Catawba Nation’s longtime reservation in South Carolina. Several political heavy hitters, on both sides of the spectrum, had to be enlisted to make that happen.
Another problem arose from the Catawba’s original development agreement with Wallace Cheves. It was so munificent toward Cheves that the National Indian Gaming Commission took the unusual step of kiboshing it. Some unpleasantness followed but exit Cheves, enter experienced steward Delaware North.
The latter’s brief is to convert an ever-growing
collection of trailers-cum-casino buildings into an integrated resort that can stand comparison with the best of the rest. It will have come a long way from temporary structures sheltering 500 slot machines and no table games. An ‘introductory casino,’ as it’s called, will open in the spring of 2026 and will feature 1,350 slot and electronic table games, 12 live tables, and a sports book featuring 30 self-service kioks.
When fully completed, a year later, Two Kings will boast a grand total of 4,300 slots and 110 tables, sprawling across the vastness of two million square feet. Casino Life spoke with three of the men and women charged with bringing this grand edifice to life: Catawba Nation Gaming Authority
Vice President Trent Troxel, Delaware North project consultant Chuck Kilroy and Delaware North Director of Corporate Communications Glenn White. Our conversation has been edited for length and clarity.
The permanent Two Kings Casino, as of July 2021, was supposed to cost $273 million and be open in 2022. What caused the delay and the increased construction cost?
Troxel: A lot of changed since those figures came out. We have expanded our gaming. We have expanded our footprint overall for gaming and for the hospitality.
Kilroy: It’s a pretty unique place that we’re building. First off, we want to do it right. This is going to be a showplace for this area. This is going to be one of the most spectacular casinos in the country. What’s different about it is it’s built on three stories of parking garage. It’s three football fields long, the casino. Then comes another level that has a support level for the casino, which is a lot like Disney. It’s where you would have all of the offices, all of the back-ofthe-house stuff built into the casino. That structure required a bit more steel. Then, of course, the hotel. It’s going to be the biggest hotel in the area: 385 rooms. The hotel itself is 24 stories but it doesn’t start until after the third story, so really it’s 27 stories with fantastic views, not only from dining at the casino but from every one of the rooms at the hotel.
For people who have perhaps been to the other premier tribal casinos in North America, how is Two Kings going to compare in scale to a WinStar or Mohegan Sun or Foxwoods?
Kilroy: We’re looking at 4,300 machines and table games will be up around 130. So some of those casinos might have more but we’ll see what happens and look to expand in the future.
When did the Catawba first want to venture into the casino business and how many years was it from there to signing a compact?
Troxel: That’s a great question. It was around 2013 that we first started looking at going into the casino business. As far as the compact being signed …
Kilroy: I think it was 2020.
Why did the Catawba go with Delaware North as developer and operator?
Kilroy: I come into it a little bit later. My imagination is that they were looking for someone that would develop it, not having that experience themselves, and be able to run an operation of that scale. Delaware North, with its hospitality business, fit all the right criteria. And Delaware North’s very happy, very proud about that.
The Catawba used to work with Wallace Cheves. What are your feelings now that he is promoting a casino project for Orangeburg County?
Troxel: I don’t have any comment.
How much of a threat would it pose?
Kilroy: We’re in a very unique position here. We have 27,000 vehicles pass here. We’re on Exit Five off Interstate 85. The highway’s heavily traveled, both northbound and southbound, and exits lead directly to the casino. So we’re concentrating on what we can do and we feel confident with what we have.
Two Kings has experienced some difficulties with the National Indian Gaming Commission in the past. How is your current relationship with the NIGC?
Troxel: I think our relationship is fine. As we continue to build those relationships, we look for opportunities with them.
What is your current gambling inventory?
Troxel: Right now we have …
Kilroy: 1,127 machines …
Troxel: … we have 14 table games. We have a small café for a food outlet.
How many buildings is the gambling currently spread across?
Troxel: Sixty-three is my last count.
Trent Troxel, Vice President, Catawba Nation Gaming Authority
White: That’s the container trailers that have been facilitated.
Kilroy: I have to say one thing they have done really well here is they provide a nice, friendly environment. It’s very clean. It will shock you, when you look at the outside, when you go in and see how great it looks. And it’s very safe. I’ve been in several casinos, worked several across the country, and it’s probably the safest, friendliest that I’ve been in.
Troxel: We’ve had the Cleveland County Sheriff’s Department posted outside our park 24/7.
Which perform better: live table games or electronic-table game pods?
Kilroy: Live table games are doing better than the electronic ones right now. We have fantastic and given, as Trent mentioned, the limited amount of amenities, it would shock most industry experts to see how highlevel play they gain. You come in any night and almost all the games are either $50 or $100 and those that aren’t are set at $25. They’re always busy.
How many jobs does Two Kings currently support and how many will the permanent casino sustain?
Troxel: Right now we have 490 employees and we’re going to go up to 2,000-plus.
What are your main feeder markets, besides Charlotte?
Troxel: We’re also big in the Greenville/Spartanburg area. You have people coming from Shelby, North Carolina, and reaching as far down as Columbia, South Carolina.
Kilroy: I would say it goes down into Georgia, but just the greater Charlotte region is a phenomenal area and that’s supposed to grow around six percent per year over the next five years.
How much business will the permanent casino draw away from the two Harrah’s Cherokee casinos?
Troxel: Right now I don’t think we have much competition. They’re at least two and a half hours away, so we’re sitting in a pretty good position.
Is smoking permitted at Two Kings? What about when the permanent casino opens?
Troxel: Right now, with our limited space in our trailers we do not offer smoking. When we open the introductory casino, in the spring of next year, we will not have smoking but there may be an option when we open the permanent casino, in 2027. The top floor will be non-smoking but the introductory casino, on the bottom floor, could be smoking at that time.
Will there be a way for non-smokers to avoid the smoking area then?
Troxel: If we decide to go with smoking, it will be down in the lower floor and that’s sectioned off where—if you’re going up to the hotel and the permanent casino—you can avoid that. We have around 42 elevators in our casino.
Have any restaurant contracts been signed and with whom?
Troxel: We’re going to be doing our own, in-house restaurants, with no outside chains.
Kilroy: We feel that Delaware North, with the Patina Group—they run restaurants all around the country—
Chuck Kilroy, Lead Consultant, Delaware North
there’s the expertise there to develop these restaurants and be branded to the the CatawbaTwo Kings and be very successful.
White: Patina Group is a subsidiary of Delaware North and that is a premier restaurant group that operates in New York, Los Angeles and quite a few with Disney, both Epcot, Disney Springs, and in Disney World and downtown Disney.
What other non-gaming amenities are planned?
Kilroy: There will be some reach-out. Of course, restaurants are going to be the main feature. When we open there will be a nice steakhouse that will be two levels. Also on two levels will be the showcase feature, a wine-storage enclosure that is designed by Wine Enthusiast. Then there’s an Italian restaurant and one of the features there will be—front-facing to the customer—authentic pizza baking. There will be a 24-hour café and six outlets in our marketplace. All of these restaurants will be up 90 feet in the air and have an outdoor view of the mountains. It just looks terrific out that way.
How many hotel rooms will you offer and what will they be like?
Troxel: Right now it’s 385 and we have …
Kilroy: … 10 main suites on the penthouse level and 86 corner suites, I believe.
What sort of optionality do you have for expansion?
Troxel: We’re always looking for what the next stage or phase is. We’re actually looking into that right now.
What is the timeline for the introductory casino and the full, permanent one?
Troxel: The introductory casino is going to open about the spring of 2026 and the permanent casino in spring of 2027, with the hotel opening a few months after.
What would be your message to people who might have tried the temporary casino but don’t know about the permanent one?
Kilroy: It’s going to be a fantastic experience. Our guests have been really loyal. I’ve mentioned the friendliness, the safe, clean atmosphere. That keeps them coming. It’s always crowded here. We wanted to do something better and, with the introductory casino,
we have a full bar, we’ve got a restaurant that seats 44 people and we increase by 200 machines. It’s a much better flow and a much higher ceiling. That is just the beginning. Once they get to the permanent casino it’s a world-class experience.
Trent mentioned the 42 elevators. What’s so different when you go to other casinos, you park in a garage that’s next to it. Then you have to walk and find your slot machines. Here you will be parking right underneath the casino and there will be several banks of elevators strategically planned throughout that parking lot. It’ll bring you up, right to where you want to go to. That’s something that’s unique. We don’t have to find a way to get people from one end of the casino to the other: We’ll bring them right up to it.
The views for this area, the restaurants and of course the gaming experience are just going to expand on that friendly, clean and safe vibe. When we first opened, we didn’t have people to do that who had a lot of experience in gaming. Through this time, they’ve developed that experience. The people in the area have that experience. Plus we’re attracting people from around the country that want to come here and work. It’s a great environment. They know they’re coming to a new casino. They see the potential. When we hired for table games we
had people from all around the country come and want to work there. So we won’t have a problem getting experience. We can do it right and give people the best experience they can when they come here.
Chuck Kilroy, Brian Hansberry and Trent Troxel
“We Few, We Happy Few”
Horizons Leicester Square reopens with an emphasis on exclusivity. By
"ALyudmyla Kyrychenko
n intimate and friendly casino” is how one travel site describes Horizons Casino in London’s Leicester Square. It goes on to rave about the “exceptional gaming experience, and amazing food and drinks.”
But you might just have to take their word for it nowadays. Horizons Casino has recently undergone a complete renovation, elevating its facilities and services while maintaining its welcoming spirit. Horizons is open to all guests and it is expanding its offering with exclusive premium experiences for those seeking something extra. Director of Gaming Ryan Livingstone described the gala reopening and the repositioning of Horizons to Casino Life International Correspondent Lyudmyla Kyrychenko. Their conversation has been edited for length and clarity.
How would you describe the atmosphere at the VIP reopening party?
The atmosphere was electric. It had a real celebratory feel. From the moment our first guests arrived, there was an overwhelming excitement from the team at Horizons. Our redesign was focused on creating a space which seamlessly flowed between our gaming, dinning and social areas. Immediately, when our guests arrived, they were immersed in the entertainment. It was incredibly rewarding to see so many people having so much fun and engaging with the venue in the exact way we envisioned it.
What was the highlight of the evening for you and the Horizons team?
The undeniable highlight was seeing the venue come to life with our guests, many of whom have been eagerly awaiting this transformation for months. To witness our most loyal clients walking into a space that now truly matches the premium service we deliver daily was a proud moment. Watching guests explore each element of the venue, from the elegant gaming floor and vibrant cocktail bar to the private dining room and terrace, reacting with such genuine excitement affirmed that all the planning, late nights, and attention to detail were absolutely worth it.
Did the guest list reflect the level of exclusivity you were aiming for?
Absolutely. From the initial stakeholders’ preview event to the main VIP reopening, the guest list was intentionally curated to reflect the exclusivity we associate with the Horizons brand. The turnout exceeded our expectations in terms of both quality and engagement. These weren’t just attendees, they were ambassadors of our venue and longtime advocates of what Horizons stands for. Having such an enthusiastic and influential guest list set exactly the right tone as we step into this exciting new chapter.
Were there any surprise moments, performances or guest appearances that stood out?
We always aim to go beyond expectations and this event was no different. The lion-dance performances, staged at both the stakeholders’ preview and the main event, were absolutely breathtaking. At one point Leicester Square itself seemed to pause as the lions took over our new, 67-cover, alfresco terrace. It was a moment of pure theatre that created a lasting memory. Another standout performance was the fire-breathing saxophonist. He not only wowed the crowd but also became one of the most talked-about features of the night. These unique elements helped turn a reopening into an unforgettable experience.
What kind of feedback did you receive from your VIP guests during the night?
The response was overwhelmingly positive. Many of our guests had been following the build closely, often asking for updates and sneak peeks. But we deliberately kept key design elements under wraps, which made the big reveal even more impactful. Guests were genuinely impressed by the transformation. They appreciated the refined layout of the gaming floor, the elevated style of the restaurant and cocktail bar, and the intimacy offered by the private dining room and terrace. Their experience reflects what they expect from us at Horizons.
Did the new offerings – both in gaming and hospitality – resonate with your high-tier clientele?
Without question. Our most discerning clients responded extremely well to the new offerings. Whether it was the upgraded table-game experience, the bespoke-drinks menu at the bar or the Anatolianinspired food from our new restaurant partner Skewd,
“
The undeniable highlight was seeing the venue come to life with our guests, many of whom have been eagerly awaiting this transformation for months. To witness our most loyal clients walking into a space that now truly matches the premium service we deliver daily was a proud moment."
the feedback was that the entire venue feels both luxurious and comfortable, premium but personal. These enhancements were all made with our toptier clientele in mind and their enthusiastic reception confirmed we got it right.
How important is the VIP experience in the Horizons brand strategy moving forward?
It’s absolutely central. The Horizons brand has always been defined by exclusivity, discretion and premium service. Our investment in this redevelopment wasn’t just aesthetic, it was strategic. We’ve redesigned our spaces to support more meaningful, high-touch interactions and to create new opportunities for bespoke experiences. From tailored gaming experiences to private dining and curated events, the VIP experience is not just a feature. It’s our foundation. Moving forward, our strategy will continue to center on deepening loyalty through elevated service and exceptional hospitality.
Were any new memberships or high-stakes bookings made on the night or immediately after?
Yes, several. There was immediate interest in utilizing the Salon Privé during the evening and, following the launch, we’ve already received multiple enquiries for exclusive use of the private dining room for both corporate and personal events. These early bookings reinforce our belief that the venue now provides the right spaces for high-value
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“
We always aim to go beyond expectations and this event was no different. The lion-dance performances, staged at both the stakeholders’ preview and the main event, were absolutely breathtaking. At one point Leicester Square itself seemed to pause as the lions took over our new, 67-cover, alfresco terrace."
engagement. It’s especially encouraging to see that the new offerings are not only generating excitement but also converting that enthusiasm into action.
What does the successful launch night mean for the future of Horizons Casino in Leicester Square?
It marks the beginning of a bold new era for Horizons. This relaunch isn’t just a cosmetic update. It represents a fundamental evolution in how we operate and engage with our clientele. We’ve not only expanded our footprint physically but have redefined our brand promise. This is about more than growth. It’s about relevance. In a competitive market like Leicester Square, staying ahead means constantly reimagining what ‘premium’ looks and feels like. The success of the launch has laid a strong foundation and the response we’ve seen gives us tremendous momentum heading into the second half of the year.
How do you plan to keep the momentum going with events, experiences and player engagement?
We intend to build on the success of our launch with a strong lineup of events, tailored promotions and memorable experiences across gaming and hospitality. Our new spaces provide the perfect setting for intimate VIP gatherings, ensuring Horizons remains vibrant and engaging for our clientele.
Can we expect any new partnerships, promotions or high-profile events in the coming months? Definitely and we will be sure to let you know first!
Lyudmyla Kyrychenko with Ryan Livingstone, Director of Gaming Horizons Casino
Lakeside Prestige
The 17th European Dealer Championship raises the game. By Peter White
here are few more picturesque places to celebrate the finest in casino talent than the shores of Lake Constance. This summer the serene beauty of Bregenz played host to something truly spectacular. From June 16–18, Casino Bregenz, a jewel in Austria’s casino crown, welcomed the 17th edition of the European Dealer Championship (EDC), a flagship event presented by the European Casino Association (ECA).
TBut the true spectacle wasn’t the alpine backdrop. It was the extraordinary display of skill, charisma and poise shown by 40 of Europe’s most exceptional dealers, each representing one of 23 countries. The air was charged not only with competition but also camaraderie. Over three exhilarating days, the lakeside venue became the epicenter of elite gaming, drawing a record-setting audience of industry leaders, judges and spectators from across the continent.
A Celebration of the Craft
From flawless chip work to immaculate card handling, from roulette precision to the essential human connection with guests, the Championship was a masterclass in what it means to be a world-class dealer. This wasn’t just about winning. It was about elevating the craft, showcasing the vital role dealers play in shaping the guest experience.
Erwin van Lambaart, chairman of the ECA, summed it up eloquently, saying, “This championship offers a brilliant glimpse into the passion, professionalism and hospitality that define the experiences of guests at our member casinos daily. Our dealers and croupiers are the very essence of the land-based casino industry.”
Calm Under Pressure
When the chips were finally down, it was Mathew Taylor-Harrison of London’s The Hippodrome Casino
Group Winners
“
This championship offers a brilliant glimpse into the passion, professionalism and hospitality that define the experiences of guests at our member casinos daily. Our dealers and croupiers are the very essence of the land-based casino industry.”
who emerged victorious, claiming the title of European Dealer Champion 2025. With an ice-cool demeanor and razor-sharp technique, Taylor-Harrison wowed the judges with his consistency and poise under intense pressure. Joining him on the podium were Christoph Boo of Swiss Casino Zürich (2nd place) and Billy Clarke from Les Ambassadeurs, London (3rd place), capping a banner year for UK talent.
“I loved every minute of the competition,” TaylorHarrison told Casino Life. “Aside from becoming a father, it was the best week of my life. The hardest thing was the pressure, performing in front of a large crowd and a panel of expert judges isn’t easy. But the support and spirit made it unforgettable.”
Each of the top three received cash prizes, €5,000, €3,000 and €1,500 respectively, alongside five individual Skill Challenge awards (€500 each). The
latter prizes were for recognizing technical excellence in key disciplines.
A Journey of Dedication
For Taylor-Harrison, the road to Bregenz began in a call center in the UK: “I was between jobs when I went on a holiday to Las Vegas with my dad and sister. I loved the vibe, everyone seemed to be having a great time and I thought, this is the kind of place I want to work. When I got back, I signed up for croupier school in Salford. The rest is history.”
Now a decade into his tenure at The Hippodrome, Taylor-Harrison still remembers the awe he felt walking through the doors the first time. “I didn’t hand my CV in anywhere else. I knew this was the place for me and I still feel that way every time I step onto the gaming floor.”
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When the chips were finally down, it was Mathew TaylorHarrison of London’s The Hippodrome Casino who emerged victorious, claiming the title of European Dealer Champion 2025. With an ice-cool demeanor and razor-sharp technique, TaylorHarrison wowed the judges with his consistency and poise under intense pressure."
A Proud Moment for The Hippodrome
Back in London, Taylor-Harrison’s win sparked jubilation. “This has been fantastic for morale,” said Murat Salih, director of live table games at The Hippodrome. “It’s reignited a sense of pride across our team. Mathew’s win is proof that excellence in our industry is not only achievable, it’s recognized and celebrated.”
Salih also praised Taylor-Harrison’s development within the organization. “He joined us over 10 years ago and stood out immediately,” Salih said of the dealing champ. “Not just for his skill but for his
openness to learn and ability to make guests feel welcome. He’s also a natural mentor for our upand-coming dealers.”
Simon Thomas, executive chairman and founder of The Hippodrome, was there in person to witness the moment of triumph. “It was electric,” he enthused. “These competitions are about so much more than technical skill, they’re about composure, interaction and excellence under pressure. Watching Mathew rise to the occasion was incredibly rewarding. It speaks volumes about the caliber of professionals we have here in the UK.”
L2R Erwin van Lambaart, CEO, Casino Austria & Austrian Lotteries and Chairman, European Casino Association, Simon Thomas, Executive Chairman, Hippodrome Casino, Mathew Taylor-Harrison, Dealer, Hippodrome Casino and Stelios Tsapatos, Sales Director Europe, EMEA Light & Wonder
Raising the Bar across Europe
This year’s Championship wasn’t just the largest in EDC history, it felt like a tipping point. From the flawlessly executed events to the vibrant energy and mutual respect on display, the 2025 edition underscored the importance of recognizing dealers as true professionals.
Tiina Siltanen, senior vice chair of the ECA, praised the behind-the-scenes team and jurors. “Their passion and commitment are what make this event possible. The meticulous planning and flawless execution ensured another brilliant tournament,” she said. Beyond the awards and accolades, the EDC plays a crucial role in shifting perceptions and pushing boundaries. “These championships raise the profile of the profession,” added Thomas. “They highlight the skill and dedication that goes into being a top dealer. And they remind us that while technology may shape the future, the human touch remains at the heart of gaming.”
Éric Costantini, Technical Director, Societe des Bains de Mer, Monte Carlo Best Slot Team
L2R Peter White, Publisher, Casino Life Magazine, Mathew TaylorHarrison, croupier, The Hippodrome Casino, Murat Salih, Director Live Table Games, Hippodrome Casino
Looking Ahead
As the sun set over Lake Constance and the final cards were dealt, one message stood out clearly: The European Dealer Championship is not just keeping pace with the evolution of the casino industry, it’s leading the charge.
For Mathew Taylor-Harrison, what’s next? “We need a new sofa,” he laughed. “We bought our first house 18 months ago. Some of the prize money will go towards that … and the rest? A holiday with the family. Maybe a little indulgence, too.”
Well deserved, Mathew.
Maureen Beddis Snr VP Membership & Events American Gaming Association, Korbi Carrison Event Vice President, G2E at RX USA, Barbara Woodo Table Games Floor Manager, MGM with Ed Smit, Senior Enterprise Solutions Manager, Dallmeier in the background
SPECIAL THANKS TO THE SPONSORS
The continued success of the European Dealer Championship is made possible thanks to the generous support of its sponsors – a mix of industry leaders who understand the value of celebrating front-line excellence. The ECA extended its appreciation to:
• LIGHT AND WONDER
• ABBIATI CASINO EQUIPMENT
• AGEM
• IGT
• CLS CASINO LOCKING SYSTEMS
• DR GAMING TECHNOLOGY
• ARISTOCRAT
• CAMMEGH
• NOVOMATIC
• MATSUI
• MARTON GAMING
• ICE BARCELONA
• TANGAM SYSTEMS
• TRONIS
• TCSJOHNHUXLEY
• CTC HOLDINGS
• ICSE INTERNATIONAL CASINO SYSTEMS EUROPE
• CARDS PRINT
• PST SEATING
• MGR CASINO CHAIRS
• SMART ROTA
• GALAXY GAMING
• DALLMEIER
• FENNICA GAMING
• PLAYTECH
Their commitment reflects the wider industry’s belief in the value of the dealer’s role – and their investment ensures that future championships continue to raise the bar across Europe.
The Wild, Wild East
1xBet strengthens its iGaming position thanks to the growing popularity of 1xGames in India
International betting company 1xBet has reported a significant rise in interest in 1xGames, its online entertainment line.
According to company representatives, the 1xGames catalog now includes over 100 exclusive options, with Crash, Crystal, Western Slot, Plinko, and Under & Over 7 standing out as the most popular in India.
Crash has become one of the most frequently chosen games in this category. Its mechanics involve increasing the odds in real time until the virtual plane “falls.” The player must take their winnings by that point. Crystal offers simple but exciting mechanics –collecting combinations of colored crystals. In Western Slot, users are attracted by the atmosphere of the Wild West and a progressive jackpot that grows with each bet.
Plinko is a game with elements of physics. In it, the player launches a ball that randomly bounces on a board with nails and eventually falls into one of the pockets with different winning odds. Under & Over 7 is a fast-paced, digital-dice game where you must
predict whether the sum will be less than, greater than or equal to seven, with odds starting at 2.3.
The Reason for 1xGames’ Popularity
1xGames represents a shift from classic slots to mechanics that resemble mobile games more closely. This simplicity and accessibility have made them a favorite among players. There are no complicated rules or lengthy instructions; the user can launch the game in just a few clicks and receive results almost immediately. It is the perfect format for modern people who appreciate dynamics and entertainment “here and now.”
“1xGames is about fast game play, simple rules, bright visuals and instant results. We have developed it taking into account the needs of a new wave of players who value quality, dynamics and convenience on any device,” the 1xBet press service noted.
Additional Benefits
The company also announced the active implementation of bonus offers in the 1xGames
category. In particular, the 200% Winnings promo allows you to double your reward: 10,000 bets are randomly selected every day, for which X2 is automatically added to the winnings. Other offers include a daily competition with prizes, the Daily Tournament and a promo for Formula 1 fans which compensates for lost predictions with free spins. 1xBet notes that the platform supports over 250 payment methods, including cryptocurrencies, and guarantees fast withdrawals, along with access to special deposit bonuses. “We continue to focus on developing our products and creating a unique experience for players worldwide,” the company added.
ABOUT 1XBET
1xBet is a globally recognized bookmaker with 18 years in the betting industry. The brand’s customers can place bets on thousands of sporting events, with the company’s website and app available in 70 languages. The official partner list of 1xBet includes FC Barcelona, Paris Saint-Germain, LOSC Lille, La Liga, Serie A, European Cricket Network, Durban's Super Giants, and other renowned sports brands and organizations. The company’s ambassadors in India are famous cricketer Heinrich Klaasen and actress Urvashi Rautela. The company has repeatedly been a nominee and recipient of prestigious professional honors such as IGA, SBC, G2E Asia and the EGR Nordics Awards.
Feeling Lucky? Think About It
By Al O’Grady
As a dealer, I hear people’s emotional reactions all the time when they lose.
Some are class individuals. They know basic strategy but for whatever reason, it just was not in the cards (pun intended). There are also those that are nothing more than immature little babies. They slam the table, they use the f-word as subjects, verbs, adjectives and adverbs, and slither away like a six-year-old needing a timeout. There are those who feel that the game is rigged even though they have not learned basic strategy. And then there’s my favorite, the ones who say how unlucky they are. Really?
The Meaning of Luck
So, what is your definition of luck? Personally, I find that to be a challenging question. I have issues with the dictionary definition. According to dictionary.com, luck is “The force that seems to operate for good or ill in a person’s life, as in shaping circumstances, events, or opportunities.” It does not say who or what is
behind this force, how this force is measured and why does it affect only certain people.
This dictionary definition seems to be on the same playing field as the spiritual world, but I truly do not believe the celestial bodies care if you win or lose at blackjack. This definition really does not fit, so my search continues.
The second definition in dictionary.com hits closer to home. It defines luck as “good fortune; advantage or success, considered as the result of chance.” While this is more relevant to our discussion, I still have issues with it for the following reasons. What is your definition of good fortune? How do you define success? The terms are subjective and I need more clarity.
What About You?
Forget the dictionary definitions. How would you define luck? As a self-proclaimed math geek, I define luck this way: An intangible factor, impacting a short-term positive or negative deviation from long-
term probability. If there is an 80 percent chance of something occurring, and you bet on it and you lose, is that unlucky? No. If there is an 80 percent chance of something happening, then you must accept the fact that there is a 20 percent chance of it not happening.
Now what if you bet on this twice in a row and lose twice in a row. Is that unlucky? The chance of that happening is four percent (20 percent times 20 percent). Highly improbable, but it can still happen. I do not know if I would call that unlucky, but rather highly unlikely. Now what if you bet on that 80 percent favorite and lost three times in a row. The chance of that happening is 0.8 percent (20 percent times 20 percent times 20 percent).
Some might call that unlucky and, from an irrational, emotional perspective, I might agree. But the logical side of me would still argue that there is a mathematical chance of that happening and, while remote, it is still a chance nonetheless.
The Human Factor
People tend to be irrational and disregard remote, mathematical chances as unlucky, especially when it happens to them. They have a sense of entitlement. They feel they are owed the winning bet. They know they are a heavy favorite; they know they should win, but for some unknown reason they did not. They can only explain it one way: It must be bad luck. The flaw in their logic is simply this. There are no guarantees in life except death and taxes. In the casino there are no sure things. As Murphy’s Law states, “Anything that can go wrong, will go wrong.”
There is also something that is known as the selffulfilling prophecy or the power of suggestion. The more you repeat something to yourself, whether it is true or not, the more it seems to manifest itself and ultimately reinforces that mindset. If you keep saying how unlucky you are, and you lose your splits and double downs, you will continue to feel that you are unlucky. But what if you were splitting and doubling down certain situations that went against basic strategy? Was that bad luck or was it bad play? You cannot blame bad luck on a poor decision.
The reverse is also true. If you keep repeating to yourself how lucky you are and you win all your splits and double downs, but you were playing perfect strategy, was that good luck or good play? People will have a certain mindset and will play accordingly.
outcome.
The Power of Superstition
Some believe that walking under a ladder, breaking a mirror or a black cat walking in front of them will give them bad luck. They think that way, they believe that way and then act accordingly. They play defensively and do not take bold moves. They do not split or double down when they should and have substandard results after their session. Was it really the ladder, the cat or the mirror that created their misfortune … or was it their belief system preventing them from making winning plays? Said another way, correlation is not the same thing as causation.
There is also another saying that I like when it comes to luck. The harder I try, the luckier I get. These people put the emphasis on themselves and the effort they put into the matter at hand and not some existential force that generates the outcome. Whether it is blackjack or any other facet of life, if they train, learn, develop, plan and persist, positive things will usually happen. They did not leave it up to luck. They relied on themselves and their efforts.
This leads me to my final thought on luck and it is one that I subscribe to. Winners will credit their good luck when luck had nothing to do with it. Losers will blame their bad luck.
But just in case I am wrong, I sincerely wish you the best of luck at the tables and don’t forget to tip the dealer.
Al O'Grady
They let their subjectivity overrule their objectivity and blame or credit their subjectivity for the
Embracing Tradition and Innovation
The future of land-based casinos in the United Kingdom. By Edwin Ford
ambling is far more than simply playing a game; it is a deeply social and cultural experience that has evolved alongside human society throughout history. Beyond the thrill of chance and competition, gambling brings people together, fostering connection, entertainment and shared moments of excitement.
GWithin this rich tapestry, classic games like poker and backgammon stand out not only for their strategic depth but also for their ability to engage players in a meaningful social interaction. As the UK’s landbased casino industry enters a new chapter shaped by regulatory reforms, these timeless games offer a powerful way to enhance entertainment, build community and broaden the appeal of casino venues.
The Enduring Legacy and Recent Challenges of Poker and Backgammon
Poker’s journey from 19th century American riverboats to global televised tournaments is a testament to
its deep-rooted appeal and adaptability. Originally a player-versus-player game, poker’s evolution introduced house-banked variants such as Caribbean Stud and Three Card Poker. These provided faster game play and more-predictable revenue for operators, while preserving the strategic elements that players cherish.
While the overall casino sector remains strong, it is important to acknowledge that certain card rooms within UK casinos have been reduced in size or closed completely, limiting live-poker availability. This reduction has diminished opportunities for players to experience the authentic, interactive game play where skill, psychology and competition are at the forefront. Compounding this is the risk that limited gaming floor space under the White Paper may be increasingly allocated to slot machines, further marginalizing poker and other skill-based games such as backgammon.
To address this, designated non-gaming areas within casinos should be able to utilize the space to
reinstate poker and introduce backgammon lounges. This approach would preserve these classic games and support the growth of their social and skill-based appeal within the evolving casino environment.
Backgammon, with origins nearly 5,000 years old, offers a uniquely strategic challenge that many experts regard as even more skillful than chess. Unlike chess, which relies on the player’s ability to foresee multiple moves ahead, backgammon incorporates the randomness of dice rolls, increasing game volatility, and requiring constant probabilistic calculation and strategic adaptation. This dynamic interplay of skill and chance has fueled backgammon’s global resurgence, with thriving competitive scenes and social clubs across Europe, the Middle East, and increasingly the UK. Despite this growth, backgammon remains underrepresented in many casino offerings, presenting a compelling opportunity to expand soft gaming spaces and diversify entertainment options.
Regulatory Reforms: Unlocking New Possibilities
The UK Gambling Commission’s 2023 White Paper introduces progressive reforms designed to enhance player protection while encouraging innovation and expansion. As we are aware, key changes include increasing the number of slot machines permitted, introducing live sports betting within casinos, and promoting transparency and responsible gambling. These reforms create an opportunity for UK casinos to diversify beyond traditional gaming floors by integrating electronic gaming, live sports wagering and classic skill-based table games into a cohesive
entertainment experience that appeals to a wider demographic. By offering a more-diversified portfolio of games and entertainment options, casinos can reposition themselves as vibrant hubs of social activity and leisure. This would help to dispel outdated perceptions and reduce the stigma that some sectors of society have associated with gambling venues.
Integrated Entertainment Hubs
The future of UK casinos lies in their evolution into dynamic, multi-faceted entertainment hubs that combine:
• Soft gaming lounges featuring skill-driven games like backgammon and live poker, fostering social interaction and friendly competition.
• Dining and bar areas that enhance social engagement and customer experience.
• Live entertainment and cultural events that attract diverse audiences.
• Traditional gaming floors operated with robust player protection and responsible-gambling measures.
Reopening and expanding live poker areas alongside the introduction of backgammon lounges will revitalize social gaming spaces, creating vibrant environments where strategy, skill, and chance come together. This integrated model can help reshape public perceptions of casinos as welcoming destinations focused on community, entertainment and responsible play.
Celebrating the Forward-Thinking of our Operators
UK casino operators deserve congratulations for their responsible, proactive approach to operations,
Casino floor, The Hippodrome Casino London
and for their collaborative work with the Department for Digital, Culture, Media & Sport (DCMS) and the UK Gambling Commission (UKGC). This collective partnership has been built on a foundation of mutual trust and shared success, which has been instrumental in shaping the 2023 Gambling White Paper and in setting a new standard for the industry. Thanks to their innovation and commitment to player protection, operators have positioned the sector to thrive within the new regulatory landscape. However, it remains essential that the sector balances expansion in slot machines and sports betting with a commitment to preserving and growing classic skillbased games like poker and backgammon.
Learning from Global Successes
International examples demonstrate how integrated entertainment can flourish, such as operations like The Cosmopolitan of Las Vegas and Marina Bay Sands, in Singapore, which combine gaming with luxury dining, nightlife, arts, and culture to attract a wide-
ranging clientele. Back home, the London Hippodrome Casino also provides a successful model of varied gaming and live entertainment paired with responsible gambling, one which UK operators can build upon.
Engaging Stakeholders and Communities
The shared vision for UK land-based casinos as integrated entertainment hubs has gained strong recognition through the collaboration between operators, the DCMS and the UKGC. Over many years, the sector has proven its resilience, innovation and responsible conduct. It has earned commendation and the opportunity to now reap the benefits of this progress.
Continued engagement with regulators, communities, tourism boards, and player groups is vital to ensure alignment on safety, innovation and social goals. Marketing efforts should highlight the skill-based, social nature of games like poker and backgammon while emphasizing transparency and responsible gambling. Partnerships with poker and backgammon organizations can further enhance competitive play and education, enriching the player experiences and community involvement.
Conclusion: Reinstating and Growing Classic Games for a Vibrant Future
Poker and backgammon – deeply rooted in history and celebrated for their blend of skill, strategy, and chance — remain central to the identity of land-based casinos. As the UK gaming sector embraces new regulations and opportunities, there is an urgent need to approach the reopening of live-poker areas that have closed, restoring them as vibrant social hubs.
Equally important is the introduction and expansion of backgammon as a core soft-gaming offering, bringing a uniquely dynamic and skillful game back into the spotlight. By incorporating both poker and backgammon into designated non-gaming spaces, alongside the expansion of slots and live sports betting, casinos can create balanced, inclusive environments that appeal to a broad range of visitors.
This integrated approach not only honors the legacy of these classic games but ensures their relevance and growth within the modern casino landscape. The industry would be building a future where tradition and innovation go hand in hand to deliver a rich, engaging, responsible entertainment experience for all.
Marina Bay Sands, Singapore
Beyond the Tables
Winning the player, not just the hand. By Mark McGuinness
he future blueprint for live-dealer-casino success is changing. In a world where every operator offers the same slick tables from a handful of dominant suppliers, the battle for loyalty has moved beyond the game itself. True differentiation is no longer about the cards you deal but the holistic experience you build around them.
TLet's be honest. If you stripped the logos from half the live-casino lobbies in the market, would your players even notice?For all its pontification about innovation, our industry has drifted into a sea of sameness. We proudly display near-identical portfolios of blackjack, roulette and baccarat, often streamed from the very same, state-of-the-art studios.
The operational excellence of the industry giants is, of course, undeniable. They continue providing a high-quality, reliable product that has propelled the entire vertical forward.
A Bone-Crunching Battle
But this reliance on a few stellar B2B providers has created an unforeseen strategic challenge: product parity. When everyone is armed with the same product sets in the same back office, the contest for market share becomes a brutal, margin-crushing race to the bottom in terms of bonuses and promotions. Brand loyalty becomes a flimsy concept, easily bought by the next operator’s welcome offer.
We have become so focused on the universal appeal of ‘the product’ that we've neglected the very thing that makes a brand endure: a unique, compelling and profoundly human identity. The future of live casinos doesn’t lie in finding a marginally different version of roulette with multipliers; it lies in building an ecosystem of experience around it. The most successful brands of tomorrow will be the one that understands that the real game starts before the first bet is even placed and continues long after the winnings are paid on leaving the table.
The Experience is the Brand
For too long, the digital player’s journey has been viewed through a narrow lens: deposit, play, withdraw. This is a very transactional and sterile viewpoint, and it’s hopelessly outdated. Loyalty isn’t forged in the two minutes it takes for a hand of blackjack to play out; it’s built in the moments that bookend the game.
Think about the pre-game experience. Does your user interface feel intuitive and welcoming? Or is it a cluttered mess of competing thumbnails and flashy images? And does it load slowly on your mobile? Is the deposit process genuinely seamless or is it a frustrating ordeal of inexplicable declines, and cryptic error and timeout messages?
These are not minor operational hurdles; they are the first contact between your brand and your player. Let’s face it: A clunky and poorly thought-out onboarding process tells a customer all they need to know about how much you value their time and business before they’ve even seen a single card.
Now let us pause and consider the post-game experience, which is even more crucial in the context of the player. Imagine a player has a fantastic casino session. They’re thrilled, their balance is positive and they genuinely feel an emotional connection to the brand. They navigate to the withdrawal page and the magic dies.
Suddenly, they are faced with a labyrinthine process, opaque verification demands and a 72-hour pending period or even more. The elation and feeling they had, and that they felt, is instantly replaced by suspicion and anxiety. You haven't just created a poor user experience; you have actively poisoned and erased the memory of a win.
A truly differentiated brand obsesses over these touch points. It offers 24/7, multi-channel support staffed by people who are not just script-readers but genuine gaming experts empowered to solve problems.
Personalized rewards, when offered thoughtfully, can be a powerful tool in building trust and loyalty. The withdrawal process should be as swift and transparent as the deposit flow, celebrating a player’s win instead of treating it as a liability. This is where trust is built and wallet share is won.
The Human Imperative
The human element is the cornerstone of the live casino experience. The dealer is not just a card dealer; they are the embodiment of your brand, your host and your most powerful differentiator. Yet how many operators truly recognize and leverage this?
For the most part, dealers are trained to be professionally pleasant and efficient. That’s a fact. It’s a model of sterile competence that gets the job done but does little to foster a genuine connection with the player. It’s transactional.
We are in the business of emotive engagement, yet we often strip the emotion out. The player on the other side of the screen is not a financial unit to be extracted from; they are a person seeking entertainment, connection and a sense of belonging.
To humanize the experience is to look beyond the mechanics of the game and focus on the dynamics of the table. Are you empowering your dealers to be actual hosts? To recognize regulars? To celebrate wins with genuine enthusiasm and to cultivate a real sense of community in the chat?
a player logging in and being greeted by name by a host who remembers they were backing the banker in a big way last week. That single moment of recognition is more potent than any deposit bonus could ever be.
This means investing in host training that goes far beyond game protection and procedures. It’s about teaching the art of social conversation, reading a virtual room and creating an atmosphere. It’s about shifting the core metric of success from ‘hands per hour’ to the quality of player interaction.
Brands can foster this by creating dedicated tables with hosts who build a following, transforming a simple game of blackjack into an unmissable event. This builds an engaged community, not just a customer base.
Blueprint for a Breakout Brand
Standing out in a sea of similarity is not about reinventing the roulette wheel. It’s about building a better vehicle around it. The game itself can remain a reliable, familiar product that players love, but the brand that surrounds it must be exceptional.
Visualize a brand that is legendary not for its game selection but for its service. A brand where players know that if they have an issue, it will be resolved with speed and empathy. A brand where they feel recognized and valued as individuals, not just as entries in a database. This is a brand
that doesn't need to compete on bonuses because it competes on trust and experience. It engenders a form of loyalty that is resilient and authentic.
The path forward requires a fundamental shift in focus for us as leaders. It demands that we view the user experience not as a department but as our core product. It requires us to see our dealers not as a cost center but as our chief brand ambassadors. It necessitates a commitment to treating our players with a level of respect and humanity that makes them feel like a part of something special.
The providers have dealt us all a winning hand with their incredible products. The question is, what are you going to do to make the players choose your table?
Imagine
All Roads Lead to Lisbon
Tens
Tof thousands of gaming professionals prepare to descend upon Portugal for the SBC Summit. By Peter White
he term “summit meeting” conjures up images of heads of state converging to confer upon weighty matters. It’s much the same – on a far larger scale – when 30,000 gaming-industry professionals flow into Lisbon to discuss the latest and greatest in the business. This year’s SBC Summit is distinguished by the introduction of its first-ever Tech Academy, to address the advances that threaten to outstrip the industry. To learn more about it and SBC 2025 in general, Publisher Peter White sat down with SBC Senior Marketing Director Dennis Algreen. Their conversation has been edited for clarity.
Looking ahead to SBC Summit 2025, how would you define this year’s overarching theme or ambition compared to previous editions? That is a great question. Last year was our first in
Lisbon and it was a massive success. As we set our sights on 2025, our ambition is clearly to make the event bigger, better and more focused. The overarching theme remains the same: tangible returns and delegate experiences. We are committed to ensuring that every single delegate, exhibitor and sponsor feels they have received a fantastic return on their investment and, just as importantly, on their valuable time over three days. Their participation is not just appreciated but valued. We’re refining the entire delegate experience and we’re particularly excited about our new Tech Academy. This isn’t just another stage with speeches. It’s a hands-on, practical-learning platform that will equip you with the skills and knowledge to navigate the technology that will define the future of our industry, as well as numerous other industries.
The introduction of the technology stage is a bold addition. Can you walk us through the vision behind its creation and what sparked the decision to give technology its own dedicated space this year?
Absolutely and we’re incredibly excited about it. The vision was to create a genuine Tech Academy: one that provides tangible learning, not just high-level talks, which are perhaps forgotten after the session.
Our industry is technology, so we wanted to deliver a uniquely hands-on experience. We have brought in tech pioneers and experts from outside of the industry, to enrich and to lead sessions that provide practical knowledge on core challenges. It’s about taking complex ideas, such as AI, and demonstrating how they directly apply to tangible outcomes such as player protection, fraud prevention and personalization. We want every delegate to leave with actionable insights from true masters of their craft, delivering an unmatched return on their time spent at SBC Lisbon.
With over 30,000 delegates expected, how do you ensure that innovations showcased – particularly on the Technology Stage – translate into tangible takeaways for both operators and suppliers?
That’s a fantastic question and it’s at the heart of our strategy this year. We know that with an event of this scale is enormous when you consider Lisbon’s population is only 500,000. It goes without saying that we must deliver real value, deeper engagement and an on-site experience.
The Tech Academy is specifically designed for this purpose. We’re moving beyond buzzwords. We ensure that esoteric concepts like Web3, AI and Blockchain are broken down into practical, applicable case studies that support learning outcomes. These deeper dives, led by genuine experts, are designed to provide both operators, suppliers, and delegates with clear, tangible takeaways that allow for continued discussions after the sessions and which facilitate networking. That can lead to implementation in their own businesses now and in the future.
Day One focuses on payments and innovations like AI, blockchain and decentralized finance. What trends are you seeing in payment technologies that you believe could truly disrupt or transform the industry?
That’s a topic our payments-focused journalists live and breathe every day! I see blockchain as a core
innovation with potential far beyond just crypto. However, for a truly expert view, the Tech Academy is the place to be. We have curated sessions with industry-leading specialists who will be covering exactly these trends. They will provide deep, practical insights into the future of payments. My advice to anyone interested in this space is to review the agenda and ensure that academy sessions are included in your personal schedule.
On Day Two, the focus turns to the user experience and product design. What do you think will resonate most with operators about emerging models like subscriptions or AI-powered personalization?
For operators, I believe AI-powered personalization will resonate the most. It’s the key to unlocking a truly modern user experience. We’re moving beyond broad cohorts or personas. AI can assist in a level of nanosegmentation that gets us closer to genuine one-toone personalization, making every single customer feel uniquely understood. Delivering these tailored experiences at scale, directly within an operator’s platform, is crucial for retention. Our Tech Academy will have fantastic sessions that dive into exactly how to achieve this.
Dennis Algreen, SBC Senior Marketing Director
Day Three tackles compliance and risk – always a hot-button issue in iGaming. How do you think the industry is evolving in its approach to real-time monitoring, crypto regulation and AI-driven fraud prevention?
The progress here is significant. We’re seeing huge strides in real-time monitoring for player protection, moving towards more predictive models. On the fraud side, it’s a constant chase. Much like cybersecurity, as soon as you build a better defense people are already finding new ways to get around it. That’s why AI is so critical. It enables more-adaptable and intelligent systems that can respond to new threats almost instantly. Our Tech Academy will offer in-depth sessions on this topic, demonstrating how AI is a vital tool for a safer and more secure industry.
The speaker line-up for the Tech Academy is impressive. How do you curate such a diverse group of experts from payments, compliance and
product innovation? What do you look for in a panelist or keynote contributor?
Our conference production team has done some stellar planning. We are a relationship-driven company, so it all starts with open conversations with our strategic partners. They provide fantastic recommendations for high-value experts.
What do we look for? Simple: people who can share valuable, non-commercial knowledge. Alongside our excellent content producers, we coach and guide our speakers to focus on genuine thought leadership. We want our guests to have an entertaining, engaging experience that is full of shared knowledge and tangible takeaways, not just another sales pitch.
SBC Summit 2025 is not just about technology. How does the Technology Stage complement the broader themes discussed across the six core stages – from global markets to player protection? It’s by design. The Tech Academy is the how; behind the what, which is discussed on our main stages. Technology is the thread that connects everything we do.
For example, our new Global & Emerging Markets stage will dedicate each day to a specific region, which includes full-day tracks on each of the featured regions: Latin America and Brazil, Western Europe, North America, Africa, Eurasia and Middle East, and Asia. Each day, those regions will expand into countries within that area.
For example, LatAm, which will include Brazil, will provide a deeper dive into that fast-growing yet complex market. After discussing the unique challenges and opportunities of a market, delegates can then go to corresponding (and conveniently located) networking sessions to find all the likeminded industry colleagues who share their passion and interest for the specific markets. It’s a great place to make just the right connections for their next market venture, and to explore vital partnerships and deals. It’s about creating a truly connected learning-andnetworking experience.
The summit takes place at the Feira Internacional de Lisboa, now the venue for the event for the second year. What opportunities does this space offer in terms of delegate experience, stage design and networking? That is a great point to clarify. We’re returning to the
same fantastic venue but we’re using our experience to make it even bigger and better, and to refine and optimize the delegate experience. We’ve improved traffic flow and expanded key areas. For example, the Affiliate Leaders’ Summit has been so successful that it’s now grown from two days to three this year, a clear sign of our event’s growth and potential for the future. Lisbon’s support, with the mayor attending last year, has not only been incredible but also integral to our success. We now have 10-plus partner hotels providing dedicated shuttle services for drop-off and pickup. We’re working closely with the city to improve transportation infrastructure information, making it much easier for our 30,000-plus delegates to get around. This support is a key factor in making our event a success and we are deeply grateful for it.
Rasmus Sojmark mentioned that “if you’re not paying attention to the next wave of tech, you’re already behind.” How does this idea reflect SBC’s long-term vision for the role of innovation in the betting and gaming industry?
That quote is our guiding principle. Our industry doesn’t have the luxury of being a late adopter. With constant scrutiny and heavy regulation, we must be at the forefront of technological innovation to survive and thrive. Much as innovations from the military or space
travel eventually become mainstream, our industry must recognize and invest in early stage tech to drive future solutions.
Our vision for SBC is to be the primary facilitator of that process, connecting the industry with the ideas that will define its future. That is precisely what our new Tech Academy and Global & Emerging Markets tracks are designed to do.
How are you ensuring that regulatory insight keeps pace with tech advancement at the summit – especially with regards to AI, crypto and KYC technologies?
We address it by ensuring our conference tracks are interconnected. We don’t discuss technology in a vacuum. The Tech Academy is designed to complement the discussions happening on our other stages, especially the Global & Emerging Markets stages. After learning about the unique regulatory landscape of a specific country, delegates can attend an academy session to find inspiration and expert insights on how to elevate their KYC or compliance via AI-driven and next-gen tech tools that provide direct solutions. It’s about connecting the regulatory why with the technological how –to provide a complete, 360-degree view for our attendees.
Could you share a behind-the-scenes anecdote or key milestone in the planning process that illustrates the evolution of SBC Summit 2025?
We obsess over the entire on-site journey, examining the experience from the moment you arrive at the airport. Based on comprehensive feedback, we’ve introduced little details that make a huge difference: badge pickup on arrival, color-coded badges to easily identify stakeholders and even an improved food system.
The VIP pass again includes a preloaded digital fund, making it quicker and cashless to purchase food and refreshments on-site. This eliminates the need to gather expense receipts. It’s this focus on the small details and our commitment to an integrated, practical experience that is unique.
What advice would you offer to first-time attendees to get the most out of the summit – especially those looking to explore the Technology Stage?
My number-one piece of advice is to make the most of the entire week. I encourage everyone to arrive early for our Legends Charity Football match on Monday evening. Your participation is crucial to the success of this event, which supports a fantastic cause that benefits war-stricken families and those affected by global conflicts.
For the summit itself, plan ahead. Utilize the official event app to build your personalized schedule, and to start identifying and reaching out to the most crucial contacts you want to connect. You’ve invested time and money to be here, and this app will empower you to make the most of it, turning three days in Lisbon into months’ worth of valuable connections and lead-generation for your pipeline.
Beyond the panels and keynotes, are there any interactive elements, demos or showcases planned at the Tech Academy that you’re particularly excited about?
I’m personally very excited about the marketing academy sessions within the Tech Academy, especially with marketing experts like Gary Vaynerchuk participating. There are so many great experiences happening across the floor, from book signings to appearances by sports and media celebrities. My advice is to do your homework, and use the app and the official schedule and agenda to see what’s on. Our team is always on hand to provide recommendations, so please don’t hesitate to ask. We want to help you get the absolute best out of your three days with us.
Finally, as the industry becomes more global, more digital and more data-driven, what excites you most personally about where we’re heading – and how SBC plays a role in that journey? Having been with SBC for nine years, what excites me most personally is the talent that surrounds me. Our industry has evolved significantly; it’s now more diverse, modern and filled with brilliant people. At SBC, our pivotal role is to facilitate connectability. We exist to bring these talented people together and to foster the conversations that drive our industry forward. We all flourish when we learn from one another. Creating the perfect environment for that shared learning to happen is what truly excites me about our journey.
Bridging Continents, Building Communities
SiGMA’s strategic vision under its founder, Eman Pulis. By
Andrew Behan
Few individuals have shaped the global gaming landscape quite like Eman Pulis. As the founder of SiGMA Group, Pulis has transformed what began as a Malta-based iGaming expo into a multi-continent force spanning emerging tech, regulation and digital innovation. In this exclusive interview with Casino Life, Pulis discusses the motivations behind SiGMA’s latest evolution – a strategic rebrand from SiGMA Europe to SiGMA Euro-Med – and unpacks the vision driving the
brand’s future across the Mediterranean and beyond.
From fresh content tracks at SiGMA Euro-Med 2025 to expanded initiatives like the SiGMA Poker Tour and high-level partnerships with institutions like InvestGozo, Pulis outlines how the organization continues to push boundaries. He speaks candidly about the enduring role Malta plays as a regional nexus, the personal significance of the brand’s transformation and the philanthropic mission now embedded at the heart of SiGMA’s identity.
What inspired the rebranding from SiGMA Europe to SiGMA Euro-Med? How does the new name reflect the show’s evolving identity and regional influence?
The rebranding from SiGMA Europe to SiGMA EuroMed was a strategic decision driven by the launch of our Central European event. It became essential to clearly distinguish between the two events.
Positioned at the heart of the Mediterranean, Malta’s unique and geographically significant location naturally lends itself to representing not just one country, but the entire Euro-Med region. The islands serve as an important bridge between continents – a gateway to centuries of rich cultural exchanges, trade that has been built on deep historical ties.
The new name reflects the event’s broader scope, while reinforcing Malta's pivotal role in our global roadmap. The rebrand ensures that Malta continues to be recognized as a premier hub for networking, innovation, and growth in the gaming and emergingtech sectors.
Is the Euro-Med positioning designed to expand SiGMA’s footprint beyond Malta?
Indeed, the organization has always extended its influence to key international markets. By laserfocusing on the regions we’re exploring the most, SiGMA aims to broaden its reach, foster new partnerships and tap into emerging opportunities across Europe, the Mediterranean, and beyond. The goal is to create a more-global presence, while continuing to strengthen its foundational base in Malta.
How do you expect the rebrand to resonate with international stakeholders?
We expect it to be received very positively with international stakeholders – and in many ways, it already has. The decision wasn’t made in isolation; it was the result of extensive consultation with some of the most influential brands, regulators and key players in the industry. That collaborative approach ensured the rebrand reflected not just SiGMA’s vision, but the needs and aspirations of the wider global gaming community. Because it was a community-driven decision, it has already been met with strong support and validation from our international partners.
What are some of the key innovations or newcontent tracks at SiGMA Euro-Med 2025? Are there any new industry verticals or themes being introduced this year?
SiGMA Euro-Med 2025 offers a carefully curated agenda focused on key developments in gaming, technology and regulation. On the SiGMA Stage, sessions explore Malta’s evolving regulatory landscape, tax implications for operators and the challenges of structuring private equity in the industry.
The “Malta Vision 2050” panel looks ahead at how national policy aims to support broader sectors like esports and immersive tech.
The agenda also includes practical conversations on marketing performance, leadership and startup growth. C-suite figures and marketing experts share insights on campaign effectiveness, affiliate strategies and SEO trends. A standout moment is the Startup Pitch, where early stage companies connect with potential investors.
Eman Pulis. founder of SiGMA Group
On the AIBC Stage, content spans stablecoins, AI, cybersecurity, and digital banking, with a strong focus on real-world applications and compliance. Panels on responsible innovation, mental health in leadership, and the role of women in gaming reflect growing industry awareness of broader workplace and ethical concerns.
Overall, the program balances regulatory updates, business strategy and emerging tech – making it relevant to a wide cross-section of professionals. Additionally we’re delighted to host the prime minister of Malta and the minister for Economy, Enterprise & Strategic Projects of Malta as part of our official ribbon-cutting ceremony to open the conference.
What is the latest news on your poker tour?
We’re also excited to launch the second leg of the SiGMA Poker Tour. It continues to build on the success of our inaugural debut in Brazil, earlier this year, by bringing together poker enthusiasts and professionals from across the region. This electric, week-long event, which takes place at the Portomaso Casino, is designed to cater to both seasoned players and newcomers, offering a variety of formats
and stakes to encourage wider participation. It’s not just about competition – the tour aims to foster community, networking and collaboration within the poker world, providing a platform for players to connect, share strategies, and grow their skills. With a massive, €150,000 guaranteed-prize pool, increased visibility and support from leading industry figures, the SiGMA Poker Tour’s second stop promises to elevate the profile of poker in the EuroMed region, creating new opportunities for players and operators alike.
What about your partnership with InvestGozo?
A strategic agreement with the Gozo Ministry and InvestGozo will pave the way for a series of exclusive, high-level events to be hosted in Gozo. The Affiliate Retreat, taking place from August 28 to 30, will host 50 top-tier affiliate leaders. This retreat offers a mechanism to position Gozo within the digitaleconomy narrative, aligning directly with Malta Vision 2050’s emphasis on sustainability, technological innovation and regional balance. It also aligns with the Gozo Regional Development Strategy’s focus on enhancing Gozo’s international profile.
Meanwhile, a VIP event for C-level officials sets
the stage for a new era of digital innovation and sustainable economic development in Gozo. It will be positioning the island as a competitive hub for highvalue enterprise, and for international investment in the tech and iGaming sectors.
What role does Malta continue to play in this broader regional positioning?
Malta serves as a trusted hub within the Euro-Med landscape. Its longstanding reputation as a leader in gaming regulation, innovation and business-friendly policy makes it a natural anchor for regional growth. Even as SiGMA expands its international footprint, Malta remains an important part of our calendar year – a gateway that connects continents, offering credibility, infrastructure and a well-established ecosystem that supports the broader vision.
From a founder’s perspective, what does this transformation mean to you personally?
This transformation is deeply personal and incredibly meaningful. It’s a moment of pride to witness how far we've come – from a small show first launched in Malta to a globally recognized platform with a growing international presence. What makes it even more rewarding is that throughout this journey, we’ve remained true to our roots. Malta will always be where it all began and that foundation continues to shape our values, our vision, and our commitment to building something that serves the wider industry while honoring where we started.
How does this rebrand fit into the long-term vision for SiGMA Group?
The rebrand is a strategic step in aligning with SiGMA Group’s long-term vision – to further develop and solidify our Euro-Med event as a premier destination for the global gaming and tech sectors. It reflects our commitment to not only expanding internationally but also to reinforcing Malta’s position as a key gateway for innovation, investment and opportunity in the region.
By sharpening our focus on the Euro-Med identity, we aim to attract a broader range of investors, operators, and solution providers, ultimately bringing more business and support infrastructure to Malta’s shores. It’s about future-proofing our brand while continuing to serve as a bridge between established and emerging markets.
Tell us about what’s planned for the awards.
A magnet for the right conversations, the SiGMA Awards deliver premier networking opportunities. We are bringing together luminaries in the industry for a prestigious evening of recognition and celebration of achievement. Alongside our usual categories of merit, this year we’re introducing a special accolade focused on recognizing outstanding contributions that have been made to the industry. The award will spotlight individuals who have been instrumental in shaping gaming in Malta as we know it today.
What are your plans and expectations for the charity auction?
In my thirties, my dream was to become a millionaire and achieve financial freedom. Ten years later, the dream remains but the metric has changed. Today, I measure wealth by the number of lives impacted. If I can help lift a million people out of poverty, then I’ve become a true millionaire. That’s my personal commitment to the SiGMA Foundation. One million lives. One true legacy.
We’re proud to be supporting the Foundation through the SiGMA Awards charity auction. Contributions will support meaningful projects across the world, including initiatives to provide crucial healthcare and education opportunities. Up on the block are generous contributions from well-known figures in the arts scene, as well as valuable, signed memorabilia, making this an exciting chance to not only support underserved communities but to take home something truly special.
What will room occupancy levels be like in September in Malta?
They remain high, as the island continues to attract large numbers of visitors well beyond the traditional summer months. While slightly softer than the absolute peak in July and August, September still sees strong demand, with overall hotel occupancy averaging around 80 percent, particularly among fourand five-star properties.
This sustained popularity means Malta rarely experiences a true off-peak season and bookings in September tend to fill up quickly. Travelers are advised to plan and reserve early, especially if targeting higherend accommodations, as the month remains one of the busiest for tourism on the island.
Reassurance in an Uncertain World
Understanding stablecoins, their current status and future outlook. By Raymond
Chan
Stablecoins are a type of cryptocurrency designed to maintain a stable value by pegging them to a reserve of assets, often a fiat currency like the U.S. dollar. Unlike traditional cryptocurrencies like bitcoins, which can experience significant volatility, stablecoins aim to provide the stability of fiat currencies while leveraging the benefits of blockchain technology.
There are mainly three types of stablecoins in the market.
Fiat-Collateralized Stablecoins: These are backed 1:1 by a fiat currency stored in a bank account. Examples include Tether (USDT) and USD Coin (USDC). USDT is the largest stablecoin by market capitalization, often cited as the first successful stablecoin. Managed by Circle, USDC is gaining traction in both retail and institutional markets, also pegged to the U.S. dollar.
Raymond Chan
Crypto-Collateralized Stablecoins: These are backed by other cryptocurrencies, often overcollateralized to absorb volatility. Dai (DAI) is a notable example and uses smart contracts to maintain its value against the U.S. dollar.
Algorithmic Stablecoins: These maintain their value through algorithms that control supply and demand but do not have collateral backing. However, this type of stablecoin is relatively small in term of market share when compared to USDT, USDC, as well as DAI.
Recent legislation passed by the United States Congress aims to regulate stablecoins, paving the way for banks to issue and manage digital assets. This legislative move indicates a growing need of recognition for stablecoins in the financial ecosystem.
Regulatory Landscape
The recent legislation in U.S. focuses on regulating stablecoins, which is crucial for ensuring consumer protection and financial stability. The bill suggests that a significant amount of Treasury bills (T-bills) will be required to back stablecoins, potentially leading to a shift in planned issuance toward more T-bills and fewer longer-term securities. In theory, it will provide the capital market with additional liquidity but it can also means less stability.
As stablecoins gain regulatory clarity, we can expect greater integration into traditional financial systems. Banks may begin offering services that incorporate stablecoins, enhancing their utility for everyday transactions and cross-border payments. With a growing need for collateral to back stablecoins, there is already a shift toward more short-term securities, influencing overall market dynamics and liquidity. This could provide more alternative resources for need of investment in innovative projects or companies in a formal way.
Volatility Mitigation and the Emerging Market
Although stablecoins are designed to minimize volatility, they are not immune to market fluctuations or regulatory challenges. The future will likely see increased scrutiny regarding their backing reserves and operational transparency, which could shape their stability and acceptance.
Also stablecoins hold potential for enhancing financial inclusion in emerging markets, where access
ABOUT RAYMOND CHAN
Raymond is a software engineer by profession with a track record in corporate innovation and entrepreneurship. He co-founded two prosperous startups, TGG Interactive and Global Gaming Group in USA and Asia respectively, where he served as director and CEO to lead the electronic gaming businesses from 2007 to 2018. Earlier in his career, Raymond was a founding member of the business intelligence team at ETRADE from Morgan Stanley and played a pivotal role in designing the TiVo customer intelligence system in Silicon Valley.
to traditional banking is limited. They can provide a reliable means of transferring value and conducting transactions in economies with unstable currencies. However, any unpredictable new regulatory frameworks and market dynamics will be essential to the growing direction and potential impact to the market. Still, stablecoins could play a transformative role in the global financial ecosystem.
Conclusion
Stablecoins are poised to play a critical role in the evolving financial landscape, offering a bridge between the stability of fiat currencies and the innovative potential of blockchain technology. Even the path forward will not be without challenges. Stablecoins are holding a solid potential to transform the global financial ecosystem. As this innovative sector develops, it will be crucial to monitor its progress regarding implications for the broader economy. This is especially true if this new type of funds can provide alternative resources for capitalhungry innovative projects or startup companies in a creative way.
