Feature: Hard Rock International
Exterior of Hard Rock Hotel and Casino Sacramento at Fire Mountain
Hard Rock Sacramento A Shining Jewel at Fire Mountain
Casino Life Magazine recently had the opportunity to interview Mark Birtha, President of the Hard Rock Hotel & Casino Sacramento at Fire Mountain. By: Victor H Royer
M
ark Birtha is currently with Hard Rock International as president of the Hard
Rock Hotel & Casino Sacramento at Fire Mountain. An executive with the iconic brand, Mark is responsible for operations of Northern California’s premier gaming, dining, and entertainment destination and its team members. In addition, he manages the relationship between the Enterprise Rancheria Tribe (owner) and the Seminole Tribe of Florida (partner and owner of Hard Rock International), as well as future expansion and development related to the 900-acre designated sports and entertainment zone available on the land around the existing property. Before moving to Sacramento, Birtha was the president of the Hard Rock Rocksino Northfield Park in Ohio (now MGM Northfield Park). Prior to joining Hard Rock International, Mark was a vice president and general manager with Station Casinos, operating in the Las Vegas locals market. In 2010, Mark was president of Sol Casinos and the AVA Amphitheater in Tucson, Arizona, where he focused on 6
the strategic vision for the organization and had general management responsibilities for the operations of Casino Del Sol, Casino of the Sun and the 5,000-seat AVA Amphitheater. In addition, he oversaw the design, construction and operations of Casino Del Sol’s $130 million, four-star, four-diamond hotel resort expansion development. Mark, first I want to thank you for taking the time to speak with me. Please tell our readers a bit more about yourself, and your role at Hard Rock Sacramento at Fire Mountain. Thank you so much, Victor, for the invitation. I truly appreciate the opportunity to share what we are doing at Hard Rock here in Northern California with your Casino Life audience. I have been in the gaming industry for over 28 years and with Hard Rock International for the past eight years. Currently I am the president of the Hard Rock Hotel & Casino Sacramento at Fire Mountain. Prior to Sacramento, I was the president of Hard Rock Rocksino Northfield www.casinolifemagazine.com
