2014 The Report | 2014 Perth Festival

THE REPORT

7 FEBRUARY–1 MARCH PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

perthfestival.com.au

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Perth Festival has confirmed its place as the nation’s biggest annual arts jamboree by drawing the curtains at the weekend on 23 days of events.

Michaela Boland, The Australian, 2014

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

Chevron Festival Gardens cr. Jessica Wyld

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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CONTENTS

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01 YOUR FESTIVAL AT A GLANCE

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02 ARTISTIC DIRECTOR’S REPORT

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03 VITAL STAGES

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04 INTERNATIONAL EXCELLENCE

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05 RIO TINTO FAMILY AND EDUCATION PROGRAM

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06 DIGITAL PROGRAM

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07 INDIGENOUS PROGRAM

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08 GENERAL MANAGER’S REPORT

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10 AUDIENCE OUTCOMES

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11 MARKETING OUR FESTIVAL

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12 MEDIA HIGHLIGHTS

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13 FESTIVAL PARTNERSHIP

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14 OUR PHILANTHROPY PROGRAM

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15 FESTIVAL THANKS

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

Bianco cr. Jessica Wyld

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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01 YOUR FESTIVAL AT A GLANCE MEDIA COVERAGE VALUE

$15

NUMBER OF ARTISTS

$6.1

MILLION

222% INCREASE

MILLION

FACEBOOK LIKES

TWITTER FOLLOWERS

12,600

21,800

2,255,833

LOTTERYWEST FESTIVAL FILMS BROCHURES

INCREASE

INCREASE

875

30 18 3

THE WEST GUIDE TO PERTH FESTIVAL

49%

RADIO CLIPS

PERTH WRITERS FESTIVAL BROCHURES

ARTIST FLIGHTS BOOKED

AUSTRALIAN EXCLUSIVES

385

97% BRAND RECOGNITION

STUDENT ATTENDANCES

10,850

145,000 150,000 279,334 304,334

MAIN FESTIVAL BROCHURES

69%

COUNTRIES

297,662

3,224,688

155% INCREASE

FROM

WEBSITE UNIQUE VISITORS

FACEBOOK PAGE IMPRESSIONS

FESTIVAL WEBSITE PAGEVIEWS

1,050 26

TOTAL ATTENDANCE

379,000

AUSTRALIAN PREMIERES TELEVISION CLIPS

148

WORLD PREMIERES INCREASED INTERSTATE AND INTERNATIONAL ATTENDANCES

ENTERTAINMENT VISAS PROCESSED

Bianco cr. Jessica Wyld

313

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94%

TICKETS SOLD

BRAND AFFINITY

200,000

PERFORMING DOGS

FILM SCREENINGS

259

92% EVENT AFFINITY

PERTH WRITERS FESTIVAL AUTHORS

159

HOTEL NIGHTS BOOKED

3,528

02 ARTISTIC DIRECTOR’S REPORT William Kentridge: The Refusal of Time cr. Toni Wilkinson

ARTISTIC DIRECTOR’S REPORT The best role a Festival can take is that of the storyteller. In 2014 the Perth International Arts Festival shared vibrant stories across a variety of platforms and explored four primary areas; disruption, excellence, Western Australian Stories and audience as active participants – all in the most accessible and unforgettable ways.

Like any good story, this took us on a journey of discovery, surprise and wonder as we proudly shared this adventure with our audiences – challenging, changing and inspiring new perspectives about ourselves, our city and our place in the world.

Of course the mark of a truly wonderful theatre experience, book, film or performance is the way it stays with us, playing on the mind for days, weeks and years afterwards. For the lifeblood of our Festival, it is essential that our artists and the stories they share are discussed, interrogated, studied and engaged with long after the show has ended.

Image: Jonathan Holloway with Robert Wilson cr. Toni Wilkinson

It is for this reason that commissioning, premiering, collaborating, championing, curating and presenting art of the highest international quality is at the heart of what we do each year and is integral to the programming process across all genres. As well as sharing stories we strive to raise the standard of work presented in Western Australia, for Western Australian artists and audiences, to share the best from around the world and facilitate a transference of skills – to play our role in leveraging the talent of Western Australia’s local artists through access to unique artistic opportunities.

We do this for the people of Western Australia, and we do it with the specific aim of being the best Festival we can possibly be.

See you in 2015!

Jonathan Holloway Artistic Director

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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03 VITAL STAGES You Once Said Yes cr. Toni Wilkinson

A Midsummer Night’s Dream (As You Like It)

ONEFIVEZEROSEVEN

A Midsummer Night’s Dream (As You Like It) cr. Toni Wilkinson

ONEFIVEZEROSEVEN 9

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

ONEFIVEZEROSEVEN

You Once Said Yes cr. Toni Wilkinson

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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Lotterywest Festival Spectacular Veles e Vents cr. Toni Wilkinson

VITAL STAGES The depth and breadth of engagement that the Festival has with our local arts community is profound, channeled through our Vital Stages Program which is made possible through significant support from Lotterywest.

Vital Stages champions the professional arts industry of Western Australia. Conceived and delivered by the Festival, Vital Stages is born out of the idea that there are key stages in the artistic creation process (across all genres) when support would enable a good project to become great, and achieve outcomes it could not without investment at a critical stage of development.

Now in its third year, and encompassing over 31 projects across all genres, the Vital Stages Program has developed into an integral part of our programming vision and the rewards have been clearly felt through the creation of strong connections across artforms, countries and within our artistic community.

VITAL STAGES HIGHLIGHTS •

Lotterywest Festival Spectacular: Veles e Vents: collaboration with local Didgeridoo players and the Spanish musicians; in addition to five local artists performing alongside Xarxa Teatre in the performance.

•

A Midsummer Night’s Dream (As You Like It): collaboration with 16 local actors as supernumeraries; STEPS Youth Dance Company and 14 young dancers; and Scout the local dog and dog trainer Desma!

• You Once Said Yes: a major initiative engaging 11 local actors to collaborate on a localised version and perform the Festival long season of this immersive work.

• ONEFIVEZEROSEVEN: investment in the development and presentation of Barking Gecko’s world premiere of this work for (and by) teenagers.

• Ballet at the Quarry: investment in the presentation of Radio and Juliet in the Ballet at the Quarry season.

• Otello: investment in the West Australian Opera’s presentation of this international opera event and facilitated a major collaboration with Cape Town Opera Chorus.

• Voice of The Nation Ensemble: a collaboration between Cape Town Opera and Western Australian Youth Jazz Orchestra.

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The Refusal of Time: a significant collaboration between Art Gallery of Western Australia, Perth Institute of Contemporary Art and Perth International Arts Festival to present William Kentridge’s extraordinary installation.

• Bali: Return Economy: investment in the presentation of this exhibition by Fremantle Arts Centre featuring many Western Australian artists.

• Shadow Land: investment in the presentation of this landmark exhibition of Anne Ferran’s work at Lawrence Wilson Gallery.

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COAST: collaboration with ABCTV, ScreenWest, Screen Australia and the National Film and Sound Archive with the Festival. Perth International Arts Festival commissioned the film score by The Panics and presented the world premiere with live score, prior to its national release on ABCTV. Principal Partner

Voice of the Nation Ensemble cr. Jessica Wyld

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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04 INTERNATIONAL EXCELLENCE

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

Bianco cr. Jessica Wyld

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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The National cr. Toni Wilkinson

INTERNATIONAL EXCELLENCE Making, curating and presenting world class events of the highest possible standard is the mark of any great festival. In 2014 we experienced spectacular works that lit up the night sky, counterpointed by intimate experiences for one person at a time. We saw Shakespeare reimagined and exploded the preconceptions of many when it came to circus, dance, classical music and theatre.

Highlights of the International Excellence program:

The unexpected was in our alleyways, theatres, concert halls, galleries and gardens … and it was extraordinary.

• Batsheva Dance Company: Deca Dance and Sadeh21

• Bianco

• The National

• Not By Bread Alone

• A Midsummer Night’s Dream (As You Like It)

• The Shadow King (Festival co-commission)

International Excellence

Bianco cr. Jessica Wyld

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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05 RIO TINTO FAMILY AND EDUCATION PROGRAM

A total saving of $192,611 was passed on to schools through reduced price student tickets and complimentary teacher tickets allowing more schools to experience the Festival than ever before – there was a 23% increase in school tickets sold for a substational value of $278,088.

A total of 10,122 students engaged with the 2014 Festival program 17

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

Perth Writers Festival Family Day cr. Jessica Wyld

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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14 regional schools travelled to Perth to attend Perth Festival events, and students from Narrogin Primary School were key contributors to the Hyperscore Project for Between the Desert and the Deep Blue Sea.

I Think I Can cr. Matt Jelonek

RIO TINTO FAMILY AND EDUCATION PROGRAM Festivals are vital in engaging children and their families with dynamic events that inspire imaginations. The Rio Tinto Family and Education Program is one of Australia’s largest initiatives focused on young people within an annual multi-arts festival. The 2014 program offered 38 events with identified links to 17 curriculum strands from both the Western Australian Curriculum Framework and the Australian Curriculum. All events offered links to multiple learning areas, with an average of five curriculum links per event.

There were 38 events that featured a focus for families and students, from the educational to the unforgettable.

The 2014 program offered a diversity of experience, with the ability to engage in a broad range of traditional and non-traditional arts events including interactive documentary theatre, immersive spaces and participatory works.

House Where Winter Lives cr. Toni Wilkinson

Featured events with a family focus: • Lotterywest Festival Spectacular: Veles e Vents • I Think I Can • Sacrilege • ONEFIVEZEROSEVEN • The House Where Winter Lives • The Curious Scrapbook of Josephine Bean • Perth Writers Festival Family Day Family and Education Program Partner

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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06 DIGITAL PROGRAM Running through every strand of the 2014 Festival, our digitally led projects blurred the traditional lines between artist and audience, allowing everyone to be an active participant in the creation, execution and narrative of the artistic experience.

We told stories, commissioned projects and collaborated with world class artists in a way which has only become possible in recent years with the advent of new technology.

Featured events with a digital focus:

• Coast

• Situation Rooms

• Between the Desert and the Deep Blue Sea

• Perth Writers Festival: Game Changers

• INDIGital

INDIGital INDIGital was a free one day indigenous digital storytelling symposium presented by Perth International Arts Festival with Yirra Yaakin Theatre Company that brought together indigenous practitioners working across different artforms and creative industries, along with digital creatives interested in collaborations to help bring indigenous stories to the world.

Presenters included Warwick Thornton (director of Samson and Delilah), Tyson Mowarin, Weeriana Street Media, Stuart Campbell, NEOMAD and Love Punks, Guy Gadney (CEO Project Factory), Felicity McVay (Head of YouTube Content Partnerships, Australia and New Zealand), Dan Pinchbeck (Creative Director of The Chinese Room), Kylie Boltin (SBS Online Senior Content Producer) Jenny Fraser (Cybertribe).

Supported by

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

Situation Rooms cr. Jörg Baumann

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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07 INDIGENOUS PROGRAM

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

Ialura cr. Jessica Wyld

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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INDIGENOUS PROGRAM In 2014 the Festival invested significantly in the creation and presentation of work from Australian artists. Over 37,000 people attended events within Perth International Arts Festival’s Indigenous Program, which included 114 performances from over 100 artists.

While the program has created significant ongoing relationships with local organisations and community with our Festival, it has resulted in productions of significant scale and quality which has extended the life and reach of many works well beyond Perth.

Indigenous Program Highlights:

• The Darkside (Lotterywest Festival Films)

• The Shadow King (Festival commission)

• Ialaru: A Celebration (presented with Yirra Yaakin)

• Great Southern Festival Welcome to Country

Indigenous Program Partner

Over 37,000 people attended events within Perth International Arts Festival’s Indigenous Program

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

The Shadow King cr. Jessica Wyld

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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You Once Said Yes cr. Toni Wilkinson

08 GENERAL MANAGER’S REPORT For those of us who have the privilege of working for the Perth International Arts Festival, there is never a moment when we take it for granted: we are all aware of how precious and rare this gem is that shines so bright each summer in Perth and the Great Southern.

Our Festival seeks to make a significant contribution to enriching life in Western Australia. This ambition is consistent with the Festival’s mission, which is: to stimulate our culture and inspire our communities by conducting a contemporary annual arts festival of the highest international standard.

The 2014 program was the most ambitious in the Perth Festival’s 62-year history. Not only did we set out to engage, excite and challenge our audience but there was a deliberate aim to stretch the program to more than meet the strong audience demand evidenced in previous Festivals.

At our heart we remain true to the words of UWA Festival Founder, Professor Fred Alexander, a ‘Festival for the People’ and it is A Midsummers Night Dream (As You Like It) cr. Toni Wilkinson

important that we attract the broadest possible cross section of our community to the Festival program. Perth was at the centre of the world’s stage during the recent summer, with an extraordinary number of people participating in free events and turning out to book nearly all the seats on offer. With the addition of Fringe World into the height of Festival time, alongside a breadth of major music concerts, Perth certainly shines brightly as a beacon for creativity and vibrancy.

Without the support of the City of Perth, our Founder The University of Western Australia and Lotterywest, who as Principal Partner has provided our core funding for over 20 years, we simply could not achieve all we do. Every single supporter who stands behind our Festival is important to us and we thank our sponsors, grantors, donors and audiences for their tremendous support in 2014.

Julian Donaldson General Manager PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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Perth Writers Festival Family Day cr. Jessica Wyld

Perth Writers Festival Family Day cr. Jessica Wyld

Perth Writers Festival cr. Jessica Wyld

Perth Writers Festival Family Day cr. Jessica Wyld

Perth Writers Festival Family Day cr. Jessica Wyld

Perth Writers Festival Launch cr. Jessica Wyld

Perth Writers Festival Launch cr. Jessica Wyld

Perth Writers Festival Family Day cr. Jessica Wyld

Perth Writers Festival Launch cr. Jessica Wyld

Perth Writers Festival Launch cr. Jessica Wyld

Perth Writers Festival Launch cr. Jessica Wyld

10 AUDIENCE OUTCOMES Festival patrons are generally well-educated, middle aged professionals and have a rich cultural diet. They are socially active, environmentally aware and pursue a stimulating and progressive life. Festival attendances are mostly from residents of the Perth metropolitan area, with small (but increasing) visits from interstate and international audiences.

Festival audiences are social; with backyard barbecues, dinner parties and drinks throughout the year, they love to get out into Perth city to soak up the atmosphere in February. This social aspect of Western Australian life is now not only quarantined in the physical; patrons are continually increasing their level of interaction through social media, seeking out information and catching up with friends. They are also engaging online with the Festival more profoundly each year.

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

They are ´information vacuums´, attracted to the new and different, and are continually seeking new opportunities for training or knowledge. Their arts engagement is both regular and broad during the year and yet on average they spend over $200 each on Festival events alone. They have a strong orientation towards communication and events that are unique, well-styled and produced with authenticity – citing the artists and production values as key drivers to attendance. They have a preference for intellectual stimulation over ‘light’ entertainment or relaxation, but the balance must be just right to encourage broad attendance across the program.

Booker T Jones cr. Toni Wilkinson

FESTIVAL BRAND MEASURES The Festival’s brand health measures remained high in 2014 with increases in Brand Familiarity and Recognition, reflecting a strong and consistent end-to-end relationship with our diverse patrons, who will mostly return in 2015.

97% BRAND RECOGNITION

Brand affinity, an important measure of how cherished we are by our patrons reached an all time high of 94% in 2012, which has been maintained for the last three years.

94% BRAND AFFINITY

74% BRAND FAMILIARITY

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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AUIDIENCE SEGMENTS

DEMOGRAPHICS

Our market segmentation model was developed by Festival partner Catalyse Research and over many years of consistent reporting we now have a very rich history of survey data to reference.

Not only is the geographic spread broad, but the demographic is too. From the culmination of our key audience segments, our overall audience –

Based on this customised model we have three main representative groups:

• has a very high female skew,

• are evenly spread across diverse age-ranges,

• and are highly educated

• Seekers

• Traditionalists

• Impressives

In 2014, students and schools were responsible for 5% of all tickets sold, and an exceptionally strong family and children (and free) Festival program has driven increases in attendance from that very important market segment.

% of respondents 1 2 5

14

1

2 2

11

7

6

% of respondents 2 6

13 15 6

7

1 1 8

1 1

1

15

15

4

12 3

4

3

5

1 4

Indifferents

9 6

Mainstreamers

All-­‐rounders

5

Young Explorers 60 54

49 53

57

53 59

SelecEves

18

19

24 15

15

17

24

Seekers 16

TradiEonalists 2007 2008 2009 2010 2011 2012 2013 2014

33

Preference for mainstream events; may a;end Fes5val if low cost and about something they are already interested in; more educated than Indifferents Similar demographic profile to Mainstreamers; more interest and knowledge of the arts; more open to Fes5val events; seeks events that are fun / not too serious

The youngest segment; not as highly educated as Seekers; tend to live in the suburbs; some interest in the arts; willing to explore and try new things

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Impressives

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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Male Low interest and knowledge of the arts; low interest in Perth Fes5val; more likely to be male

The segment with the most females; mirrors the Tradi5onalists to some degree, though not as highly educated, younger and more socially mo5vated

Mul2ple persons answered

2

No response

2

14-­‐17 yrs

3

18-­‐24 yrs

6 14

25-­‐34 yrs 35-­‐44 yrs

18

45-­‐54 yrs

19 22

55-­‐64 yrs

2

Tend to be younger and well educated, with a high interest and knowledge of the arts; great supporters of the Fes5val The oldest segment; strong interest and knowledge of the arts; well educated and eloquent; great supporters of the Fes5val

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Inner South

15

Outer North

17 15

Outer South Regional WA

2

Outside WA

1

No response

Diploma / Advanced Diploma

12

Bachelor Degree

35

Postgraduate Degree or higher

33

Unsure

7

Full-­‐Cme student

7

Part-­‐Cme student

6

19

Western Suburbs Inner North

Very selec5ve and judgmental; highly educated; more likely to be males; rela5vely low affinity to the Fes5val

12

17

65+ yrs No response

High School 66

Female

5

Friend of the FesCval Disability or impairment Aboriginal or Torres Strait Islander Non-­‐English speaking background

23 5 1 11

Source data: this is a summary of multiple queries based on single option responses from Festival patrons. Each individual query is colour-coded.

Unknowns are excluded where possible.

Booker T Jones cr. Jessica Wyld

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

Public Enemy cr. Toni Wilkinson

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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11 MARKETING OUR FESTIVAL

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

Owl Eyes cr. Jessica Wyld

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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Martin Amis cr. Toni Wilkinson

Perth Festival brochure launch cr. Fields & Skies

Perth Festival brochure launch cr. Fields & Skies

Booker T Jones cr. Jessica Wyld

Perth Festival brochure launch cr. Fields & Skies

Perth Festival brochure launch cr. Fields & Skies

Public Enemy cr. Ali Judd

Chevron Festival Gardens cr. Toni Wilkinson

Perth Writers Festival Launch cr. Jessica Wyld

Perth Writers Festival Family Day cr. Jessica Wyld

$6.1 million

MARKETING OUR FESTIVAL In 2014 we developed and implemented a broad-reaching marketing program to break box office records for the Festival in a truly ambitious year.

194,908

RECORD BOX OFFICE

TICKETS SOLD

We set out with the following key objectives:

• strengthen our relationship with existing customers

• attract new audiences who have had no prior relationship with the Festival • deepen the level of engagement that each constituent (purchasing patron) had with the Festival experience The overall 2014 target was ambitious and the larger Festival gave us the opportunity to achieve some great results and identify how much potential we have to grow.

56%

40%

44%

60%

All attendances 379,728 (paid and free events).

Paid Attendances

Year Total Tickets sold

2013 179,093 2014 194,908 As always, elongating the Festival experience has been integral to our marketing strategy, and this is realised through deep levels of engagement across digital communications and also at our key Festival hubs. The Festival’s brand measures are as high as ever and our patrons are telling us – through all Festival touchpoints – just how much they have loved the program.

A NEW ONLINE ENVIRONMENT

NEW AUDIENCES

Our fully responsive website (a single site for desktop and mobile), increased visitation by 15% (totalling 525,479 sessions and 2,255,833 pageviews for the Festival campaign Nov–Apr) and browsers on tablets/ mobiles were responsible for 44% of all traffic.

Our patron retention improved by 2% on 2013 and yet new audiences also increased dramatically contributing 60% of box office income.

250%

250%

222%

INCREASE

200%

200% 150%

155%

2,255,833 PAGEVIEWS FOR THE FESTIVAL WEBSITE

150%

100%

100% 50%

49%

50% 69% 0%

0%

IMPROVED SOCIAL MEDIA ENGAGEMENT

3,224,688 FACEBOOK PAGE IMPRESSIONS

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

Bianco cr. Toni Wilkinson

Huge increases across all of our platforms including Facebook (155% increase in engaged users equating to 3,224,688 page impressions), Twitter (49% increase in followers), Instagram (222% increase in followers), YouTube (69% increase in subscribers) and Spotify – a new initiative this year – launched our Classical and Contemporary music lists.

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VOLUNTEERS

$1.3 million FESTIVAL MEDIA PARTNERS Delivered significant advertising value from TV (Seven Network), mainstream press publications (including The West Australian and national papers), Niche press publications (various), Online and Radio (Mix94.5/ RTRFM/ABC), allowing us to both extend our reach and overall media campaign to $1.3 million.

FESTIVAL VOLUNTEERS A total of 113 volunteers contributed to the Festival this year with key areas of focus on marketing, major outdoor/free events and Perth Writers Festival.

1,814 FRIENDS OF THE FESTIVAL

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Experienced a 10% increase in memberships. Friends numbers reached a total of 1,814 and they purchased an average of 15 tickets each, making them our most highly-engaged group.

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

Bianco cr. Toni Wilkinson

FRIENDS INCREASED INTERSTATE AND INTERNATIONAL VISITATION

EACH

OUR LOYAL FRIENDS OF THE FESTIVAL

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10% INCREASE

22%

A 22% year on year increase in paid attendances from 2013.

12 MEDIA HIGHLIGHTS Perth Festival’s 2014 media campaign took place in an atmosphere were there was constant talk of ‘buzz’ for the first time in many years.

Several editorials in The West Australian, The Australian’s Review and the Australian Financial Review, as well as extremely positive wrap stories nationwide indicated the media were supportive of the Festival, reflecting a very busy and successful year.

The 2014 Perth Festival media campaign was our biggest to date, capitalising on a bigger program than ever before, with coverage remaining overwhelmingly positive.

Media Value: $15 million and 2,377 clips (iSentia Media) Press clips – more than 648 Television clips – 148 Radio clips – 875 Internet clips – 706

NATIONAL PUBLICITY Our publicity team extended invitations to national media to come to Perth to review and broadcast from the Festival. As a result, Perth Festival is firmly on the national agenda for press coverage.

The key advantage of the national coverage was the quality and range of reviews to balance and complement reviews in The West Australian.

We had reviews in the Sydney Morning Herald, The Age, The Guardian, ABC Online from respected reviewers like Van Badham, Jane Howard, Cameron Woodhead, Alison Croggon, Victoria Laurie, John MacDonald, Andrew Frost and many others. This deepened the critical conversations and made them balanced particularly, with some shows which were divisive finding thoughtful and respected advocates (notably Mies Julie and Krapp’s Last Tape).

You Once Said Yes cr. Toni Wilkinson

think I can, I think I can”, refrain.

This optimism has inspired Hobart puppeteer Sam Routledge and media artist Martyn Coutts to develop the all-ages interactive installation I Think I Can at the WA Museum for the Perth International Arts Festival.

It is a collision between “oldschool” amusement — smallscale puppetry and model railways — and new-age digital technology — iPads and LED screens.

The museum’s historic Hackett Hall has been given over to a large model railway layout.

After an iPad personality test, an “avatar” puppet is created for each visitor to get involved in a miniature community, interact with others, tell their own story

SOUL MAN Charles Bradley’s bittersweet journey to success. P6-7

Copyright Agency licensed copy (www.copyright.com.au) Copyright Agency licensed copy (www.copyright.com.au)

“When people see the model I Think I Can proves that they can railway layout they really focus be,” Routledge said. their attention on this tiny little He said the work appealed to world,” Routledge said. children as young as five but was “We have a lot of families best for children eight or older. participating together and it beThe tiny town has an online comes this optimistic task of cre- newspaper with breaking stories ative and collective storytelling. filed by a resident blogger and the “They can start to think, ‘Well, work aimed to explore the beauty if I was the president of this town, and creativity of model railways. if I was Santa, if I was the Queen, Miniature train mania seems or a doctor, what would I do in to have spread in PIAF with the this town? Where could I be Paramodelic and The Tenth Senuseful’?” timent, two exhibitions by JapaRoutledge and Coutts paired nese artists at John Curtin Galwith the Fremantle and Districts lery, also incorporating model Model Railway Association to trains or plastic tracks. create the 8m by 3m model layout. .................................................................................

Above it is a 2m wide LED screen ■ PIAF REVIEWS Today liftout that magnifies the tiny avatars.

Public Enemy cr. Toni Wilkinson “A lot of model railway enthu-

ID 238312016

PAG

West Australian, Perth 10 Jan 2014, by Simon Collins

Today, page 1 -Perth 1,668.05 cm² Weekend West, Capital City Daily - circulation 178,385 (MTWTF--) 15 Feb 2014

Bianco media call ID 237290890

General News, page 42 - 1,423.13 cm² Magazines Lifestyle - circulation (monthly)

Copyright Agency licensed copy (www.copyright.com.au)

West Australian, Perth 10 Jan 2014, by Simon Collins

Seven Days, page 12 - 560.76 cm² Capital City Daily - circulation 333,768 (-----S-) ID 231541917

CULT, Sydney 01 Feb 2014, by Denis OʼHare

Today, page 1 - 1,668.05 cm² Capital City Daily - circulation 178,385 (MTWTF--) PAGE 1 of 4

PAGE 1 of 1

Copyright Agency licensed copy (www.copyright.com.au)

ID 231541917

PAGE 1 o

I Think I Can Thinkers: Martyn Coutts and Sam Routledge with their make-believe PIAF community. Picture: Megan Powell

SOUL MAN Bianco media call cr. Toni Wilkinson

Charles Bradley’s bittersweet journey to success. P6-7

SOUL MAN Charles Bradley’s bittersweet journey to success. P6-7

WESTERN AUSTRALIAN MEDIA Perth Festival’s relationship with The West Australian produced a huge volume of press including an excellent West Guide to the Perth Festival, with Bianco on the cover, inserted into the Weekend West in late January and many features and reviews.

This year also saw strong support from local radio 720 ABC Perth, in particular Afternoons with Gillian O’Shaughnessy (leading compere) while WA television coverage included regular reports on Channels Nine and Ten. Many local publications were very supportive, e.g. The Subiaco Post was a great source of reviews of key shows and films; SCOOP Magazine gave high-volume, high-quality editorial in their summer edition and online coverage including their e-news to subscribers.

ONLINE MEDIA While some coverage was generated by online websites of traditional media outlets (e.g. ABC, The West online), there was also increased engagement from newer websites and from bloggers. This helps the Festival reach a demographic that does not engage deeply with traditional press and broadcast media.

Of particular note was the incredible coverage from The Guardian. About ten journalists including culture editor Vicky Frost and Katharine Viner, deputy editor of The Guardian (UK) contributed. The blanket coverage mentioned elsewhere is of great reputational benefit to the Festival and all of our stakeholders.

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PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

The Curious Scrapbook of Josephine Bean cr. Ali Judd

PERTH INTERNATIONAL ARTS FESTIVAL 2014 THE REPORT

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13 FESTIVAL PARTNERSHIPS This year we saw many partners exploring new ways to leverage their brand with the Festival and our world class events, for the ultimate benefit of artists and audiences.

For the 2014 Festival the Development Department managed over 200 supporter relationships. The total value of the portfolio managed was $12,973,514.63 (includes core funding from Lotterywest and The University of Western Australia).

Through a process of careful consideration and consultation with our Artistic team, our partners are guided on their own Festival journey with key alignments, customised benefits and lots of opportunities for leverage across the three weeks of the Festival.

Our Development team has two areas of focus. The first is to grow existing relationships with sponsors, funders and donors of the Festival, who contribute funds and services to facilitate the creation and execution of each annual program. The second is to identify target sources of new funding and convert a proportion of these to raise funds to make each Festival possible.

After all, only 30% of what it actually costs to deliver a Festival of our scale and calibre is covered by ticket sales.

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14 OUR PHILANTHROPY PROGRAM Philanthropic donations are gifts for the benefit of the community.

Over our 62 year history, thousands of individuals and trusts have made dreams come true by directly investing in the Festival’s artistic program. These gifts make the seemingly impossible, possible.

In 2014 we received a 52% increase in individual gifts through a range of flexible programs the Festival has established. This is an outstanding achievement and a direct result of the great care that we take with this important group of Festival patrons.

The Festival’s annual giving program comprises of four individual areas. Each program supports a different area of the Festival, thus offering a range of avenues to support depending on individual interests and means.

FESTIVAL GIVING PROGRAM AREAS:

• Festival Circle

• Medici Donor Program

• Southern Lights Donors

• Major Gifts

• Trusts and Foundations

MEDICI DONOR PROGRAM The Medici Donor Program originated in 2001 when the inspired idea of putting the Merce Cunningham Dance Company from New York on Cottesloe Beach was about to fall through due to Festival budget constraints.

The $25,000 needed to make it happen, just wasn’t there.

Freelance journalist, author and dance critic David Hough happened to hear about this and asked for 24 hours to see if he could find the money to put the event back onto the program.

He got on the phone and 24 hours later, 25 individuals had pledged $1,000 each to make sure the event could go ahead.

8,000 people enjoyed an experience of surreal beauty while the sun set on the Indian Ocean.

The following year, two very energetic and devoted Festival-goers, Mack and Evelyn Hall, spearheaded and expanded the group to support another Cottesloe Beach event – France’s most celebrated shadow theatre company, Amoros & Augustin.

The program has gained momentum each and every year since.

To donate to Perth International Arts Festival contact Acil Tayba on 08 6488 8603 or atayba@perthfestival.com.au

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THE FESTIVAL THANKS FOUNDER

PRINCIPAL PARTNER

INTERNATIONAL EXCELLENCE

PARTNERS

MAJOR PARTNERS

PUBLIC FUNDING PARTNERS

MEDIA PARTNER

LEADERSHIP PARTNERS

RECOMMENDED RESTAURANTS

SUPPORTING PARTNERS

PREMIER PARTNERS

MEDIA PARTNER

8Hotels Albany Advertiser Albany Chamber of Commerce and Industry Albany Entertainment Centre Albany Harbourside Apartments and Houses Avant Card Barnesby Ford Chrysler Jeep Dodge Bay Merchants Block Branding

FESTIVAL CIRCLE DONORS Innovator Dr David Cooke Marco D’Orsogna and Terrence Scott Creator Jamelia Gubgub and David Wallace Peter Mallabone and Joan Retallack Gene Tilbrook M and H Tuite

MAJOR DONORS

UNGAR FAMILY FOUNDATION

Discoverer Joanne Cruickshank Goodlad Family Julanne and David Griffiths Jim and Freda Irenic Lynn Murray Fred Nagle Margaret and Roger Seares Fiona Stanley Carol Tomcala Diana Warnock Anonymous Donors

City of South Perth Community Newspaper Group Duxton Hotel Gerard Daniels Great Southern Distilling Company Green Man Media Productions H+H Architects Instant Toilets and Showers Latro Lawyers Lincolns Beyond Numb3rs Murdoch University

Explorer Bernard and Jackie Barnwell Dr Sue Boyd Andrew Doyle Gerie and Ole Hansen Janet King Megan Lowe Rosemary Pratt Nigel and Bonney Tulloch Jai Tulsi Margaret Whitter Michael Wise Anonymous Donors SOUTHERN LIGHTS DONORS David and Nan Anderson Bodycare Physiotherapy Bowles Family Dawes Family Barry and Kay Geldard Anonymous Donors

Oranje Tractor Wines Paperbark Merchants Parish Lane Wines Poacher’s Ridge RTRFM 92.1 The Brand Agency The Music WA The Rocks Albany Trevelen Farm – Great Southern Wine X-Press Magazine

MEDICI DONORS Zelinda Bafile and Robert de la Motte John Barrington and Fiona Harris Deborah Brady and Stephen Boyle Mark Clapham and Dr Andrew Mulcahy Alan R Dodge AM and Mr Neil Archibald Marco D’Orsogna and Terrence Scott Simon Dufall and Robert Bayliss Sally and Giles Everist Brett and Annie Fogarty Graham Forward and Jacqui Gilmour Derek Gascoine and Dale Harper Griffiths Architects Terry Grose and Rosemary Sayer Sue and Peter Harley David and Sandy Heldsinger Kathryn Hogan and Graham Droppert Janet Holmes à Court AC Jon and Tracey Horton

Llama Bar + Kitchen Mosmans Restaurant Must Winebar The Boulevard Hotel The Brisbane Hotel The Laneway Lounge The Terrace Hotel

Peter and Lynne Leonhardt John and Elizabeth Mair The McClements Foundation Michael Murphy and Craig Merrey Roger Paterson Ms Pearl Proud Joakim and Véronique Ramén Sue Robertson and Greg Lewis Sam and Dee Rogers Gary and Jacqueline Steinepreis Joe and Debbie Throsby Andrew Umney Tim and Chris Ungar Melvin Yeo Ashley and Anita Zimpel Anonymous Donors LEGACY CIRCLE DONORS Anita Clayton Anonymous Donors

Bianco cr. Jessica Wyld