perspectives
interview: claus sendlinger
we are at 70 to 75 percent, because creativity is working with your brain rather than working
Left: Be Tulum’s lobby, which Sendlinger says feels like staying at a private home more than a hotel.
with your hands. From scientists working for Google to engineers working for Apple on. I would say we are getting into a new era
he loves the city, and he did spend a
where hybrid thinking will even become more
lot of time on this project. It’s pretty
important.
stunning.
HD: Any areas where you have seen some cool
HD: Do you have the most perfect
developments?
destination?
CS: Italy has been very good to us in the last
CS: I’ve just been to Tulum in
12 months. We have such a strong portfolio.
Mexico, which I loved as a getaway
There’s Moschino’s Hotel Philosophy. It is
destination. It’s a real gem on the
not just another hotel-meets-fashion brand
Mexican Caribbean coast,
collaboration. The people from Moschino are
thanks to few tourists and restrictions
not too serious—it’s their interpretation of
on building developments, is very
themselves. They have a bed that is like an
peaceful
oversized dress. Then there’s Palazzina Grassi
some incredible, unspoiled beaches,
in Venice, designed by Philippe Starck. It’s a
64
and
private.
which,
There
are
Mayan ruins, and nature reserves to
very particular property, only 23 rooms on the Grand Canal. Starck
explore. I stayed at our new member hotel, Be Tulum, which is more
lately doesn’t show up on his constructions, he has people doing it.
like being at a private home or at a friend’s place than at a hotel. It’s
But he has four houses in Venice, he designed the logo for the city,
a stylish place attracting a stylish crowd, and yet it’s very down to
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