ENGAGE Direct Foodservice Operator Access Having direct Foodservice Operator Access is key to creating the face-to-face time to show and sell your products. With our direct access to field-work you will find our schedules are manageable and yield case growth results. Our Area Managers will be motivated by vendors wanting to create the most effective partnership opportunities and will schedule time accordingly by the District Sales Managers to help accomplish our mutual goals. This program is monitored internally by Sales Leadership with the enhanced MealTicket reporting tools. Access to the sales force will be determined by the vendor’s commitment level.
REINFORCE Regional Sales Meetings This proven platform to train continues to be one of our greatest ways to engage with our Sales Team. The continued value of our District Sales Meetings grows through seeing and tasting new items, slow moving items, or just revisiting your latest product portfolio. This option provides each vendor partner the opportunity to set up a vendor fair presentation table with products for the sales force to visit during each (DSM) meeting.
Vendor Specific Advanced Training Workshops Training is an essential part of our success in the marketplace. Top Supplier Partners will be offered the opportunity to participate in our new sales associate advanced training classes, as well as periodic focused sales training specific to groups of sales associates that have been identified as under-performing in that vendors product line (determined using the void matrix and other sales analysis tools).
CAPITALIZE Social Media Marketing Our presence in the social environment continues to grow with tools like Twitter, Pinterest and Instagram which are making social media the preferred channels of communication and source of information for independent business owners. Our followers have increased exponentially over the years and will continue to do so as we continue to market and promote key foodservice products and services.
13
