Performance Foodservice 2020 Local Marketing Program

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YOUR STRATEGY SHARED VALUES IN ACTION We want to help you grow your business with PERFORMANCE Foodservice, Milton’s. By becoming a key part of our Sales & Marketing Program, you can ensure your products and company information will reach your target audiences. We offer various tiers to help you achieve your objectives and maximize your visibility. We also offer select opportunities, via additional engagement resources, to enhance your exposure throughout the year.

PLAN Strategic Planning Meetings Meet with Category Management, Sales and Marketing to review business progress and determine resources needed to increase case growth. During this meeting you will discuss and take an in-depth look at your product line and its overall performance. This information will set the direction for how we partner to foster new case growth.

Top to Top Review Meetings We are committed to scheduling Top Management meetings to evaluate program potential and opportunities on a defined and routine basis.

Business Development Specialist Programs PERFORMANCE Foodservice has six specialists available to assist Top Level Supplier Partners with structured user opportunities, blitzes, SKU rationalization, customer profile evaluation, etc.

Core Item Analysis Category Management, which is a distributor/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering customer value, begins with Core Item Analysis. The analysis should identify opportunities for the Top Supplier Partners to strategically manage their product line and ultimately drive operational improvements. 9


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