Escape to Paradise 2022 - Sales Incentive Promotion

SALES Incentive YOU ARE INVITED TO PARTICIPATE Promotion Dates: October 11, 2021 - February 26, 2022 Trip Dates: March 26 - 30, 2022

Valued Sales Professionals, You are invited to participate in a focused promotional incentive opportunity. Through this incentive program, you will be introduced to some of the latest on trend product offerings from our best vendor partners. The “ESCAPE TO PARADISE” Sales Incentive Promotion is designed to encourage your participation by offering you the opportunity to earn an all-expense paid trip for two to Secrets Papagayo Resort & Spa, an all-inclusive, adult-minded resort in Costa Rica.

This promotional format is a simple approach to reward all active area, district and regional sales managers with PERFORMANCE Foodservice the opportunity to earn a much needed “Escape to Paradise”. Participation is easy, how to earn your spot is clear and your opportunity is defined below: HOW IT WORKS 1. Sign up by October 30th, 2021 at: https://escapetoparadise4sales.eventbrite.com to validate your participation in the enhanced “Escape to Paradise” Sales Incentive Promotion. Once registered, your customized reporting will be created and supplied bi-weekly throughout the promotion. Your success will be based on your connectivity to our supporting vendor partners and participating foodservice operators along with a creative case building plan to improve your chances of earning your incentive.

2. Based on your case building plan, YOU will earn your share of the defined monthly incentives and /or join key vendor partners, qualifying customers, and our host executive team at the Secrets Papagayo Resort & Spa. 3. Refer to your current flight participation level for more details and requirements for earning your incentive(s).

4. Create and implement a plan to support participating vendor items and monthly exclusive brands to improve your chances at winning in your defined flight.

5. Reach your defined flight growth criteria and earn the most points in your flight in order to secure your incentive(s).

6. Ongoing manufacturer resources will be provided to you and each participating foodservice operator to foster new ideas, product applications, and incentives to try new products. Each will support your efforts to reach your defined objective....and add on additional incentive points.

7. We will provide bi-weekly updates to ensure you receive timely information to keep you abreast of your standing. Additionally, we will offer more information throughout the promotion, via social media, digital media, and a monthly WebEx progress report.

Simply put, the “Escape to Paradise” Incentive Promotion is geared to drive incremental case sales and enhance our customer partnerships.

What will you do different to drive new cases in your defined area of responsibility?

Good Luck!

KYLE COTTENGIM Vice President, Sales Performance Foodservice

TIM WOODS Vice President, Marketing Performance Foodservice

SALES PARTICIPATION IS SIMPLE In order to be eligible for a trip for two, active PERFORMANCE Foodservice Area Managers must achieve a minimum % case amount during the promotional period. Each must increase their weekly case sales a minimum % over their Q1/FY22 performance. Each must also earn the maximum number of points in their assigned group based on case sales of participating manufacturer and featured exclusive brands products during the promotional period.

SALES - INCENTIVE PROGRAM Win a monthly incentive and/or a trip for two to the all-inclusive “Secrets Papagayo Resort & Spa.” Each item on the promotion is assigned a point value. Sell qualifying items and earn points! Bonus points will be earned from participating vendors & featured monthly Exclusive Branded items Pd# 1 - Braveheart & Allegiance Pd# 2 - First Mark Disposables & Smallwares

Pd# 3 - ROMA Family of Brands Pd# 4 - PEAK - Fresh Produce

Each Area Manager is given a sales base, determined by your Q1/FY22 VENDOR PARTNER OVERVIEW case results + % growth: Flight A – 6% overall case growth Flight B – 8% overall case growth

Flight C – 12% overall case growth Flight D – 15% overall case growth

(1) Winner per flight will be awarded with a trip for two to Secrets Papagayo Resort & Spa. Flight trip winner must achieve your promotional sales base in order to qualify for trip promotion. The Area Manager meeting the case growth goal, and the highest point value will win a trip in their flight.

As with previous Escape to Paradise incentive promotions, key focus remains on account receivables (A/R). While the importance has not changed, the criteria and reward has been enhanced. This change comes after much discussion and a better understanding of how we can motivate while obtaining our objectives of this promotion.

The below is the framework for the new A/R Bonus Rewards. The rewards will be offered each period for the below collections focused performance.

Use the new criteria to help secure your spot to Secrets Papagayo Resort & Spa. Account Receivable - (%) Current 60% - 69% - 0 Bonus Points 70% - 79% - 500 Bonus Points 80%- 89% - 1,500 Bonus Points 90% - 95% - 2,500 Bonus Points

95% - 100% - 5,000 Bonus Points

**ADDED BONUS INCENTIVE** Sales Team member(s) to obtain 95%+ for the entire promotion will earn an additional 10,000 Bonus Points. This could decide your outcome!

Note: (A/R) results will be pulled at the end of each accounting period.

Why wait to WIN? Earn an Incentive each Period throughout the (E2P) Promotion

By Period Incentives Cash Awards will be issued for top performers each period for outstanding flight performance on defined objectives Pd#1 - Incentive - NEW Customers o (One cash winner per flight) o New customer must meet the defined minimum case requirements o (25 cases and a value of over $1,500. on at least (1) order during onboarding period) Flight #1 - $500 Flight #2 - $350

Flight #3 - $250 Flight #4 - $150

Pd# 2 - Incentive - Average CASES per delivery (One cash winner per flight) Flight #1 - $500 Flight #2 - $350

Flight #3 - $250 Flight #4 - $150

Pd# 3 - Incentive - Average LINES per delivery (One cash winner per flight) Flight #1 - $500 Flight #2 - $350

Flight #3 - $250 Flight #4 - $150

Pd# 4 - Incentive - Percent % of deliveries UNDER 25 CASES (One cash winner per flight) Flight #1 - $500 Flight #2 - $350

Flight #3 - $250 Flight #4 - $150

Note: Incentive will be paid, via standard payroll procedures.

Recap of Promotion 1. Each sales associate must sign up on the promotion, via registration link https:// escapetoparadise4sales.eventbrite.com 2. Each item on the promotion is assigned a point value. Sell qualifying items and earn points!

3. Each sales associate has a defined flight (group) based on your overall sales volume at the start of the promotion.

4. In addition to the growth criteria, flight winners are determined by the highest number of points accumulated throughout the promotion.

5. Trip is only offered as outlined (two adults).

Disclaimer: You must travel on the outlined incentive trip dates, no cash out value.

ESCAPE TO PARADISE TRAVEL AGENDA & AMENITIES Saturday, March 26 Departure Travel from Atlanta - Delta Flight #1898 - 9:45am - 11:40am - Arrival into Costa Rica 2:00 - 4:00pm - Registration Private check in at Lobby Lounge 7:00 - 9:00pm - Group Welcome Reception & Dinner Location: Ocean Lawn

Find your Bliss Enjoy a day at the Secrets Spa by Pevonia®. A haven for rejuvenating body and facial treatments, soothing hydrotherapy, relaxing massages and pampering salons.

Optional On-Property Dinner Tuesday, March 29 Breakfast & Lunch at leisure

Sunday, March 27 Breakfast & Lunch at leisure (All meals included in program package)

Final Day to Explore / Day of Leisure

Day of leisure at pool or beach (Water activities available)

Local Fishing Village (Sight Seeing & Shopping) (See Travel Guide for Departure and Return times)

Day Trips to downtown Liberia or

VENDOR PARTNER OVERVIEW

Optional On-Property Dinner (See Travel Guide for complete list of restaurant options) Monday, March 28 Breakfast & Lunch (location based on activity)

7:00 - 9:00pm - Group Farewell Reception & Dinner Location: Spa Lawn Wednesday, March 30

Pre-selected Activities:

Breakfast & Lunch at leisure

Rain Forest Tour (See the iconic Arenal Volcano up close and personal by water, enjoy a guided Rain Forest Tour and journey across suspended bridges. (Full Day Tour)

Noon Check out

Zip Lining Adventure Travel through the mountain terrain on an adrenalin rush into the jungles, waterfalls and above treetop for an adventure to remember.

Chocolate, Coffee & Cultural Tour Spend a day as only a true Costa Rican can share. Learn the history and importance of the chocolate, coffee and sugar crops as well as what makes Costa Rica such a special place to live.

You will be emersed into the Costa Rican culture and taste the authentic cuisines only made in the region.

Return Travel - Delta Flight #1820 1:10pm - Arrival into Atlanta at 7:18pm Departure schedule: Leave resort (3) hours before defined flight departure Escape into luxury at Secrets Papagayo.

Set in the exuberant Arenilla beach, Secrets Papagayo Costa Rica offers adults a stunning getaway in Costa Rica’s Gulf of Papagayo. The secure community surrounding the resort provides striking views of native flora and fauna and miles of unspoiled Pacific Coast beach.

Adults enjoy a romantic and picturesque hideaway, delectable gastronomy, and world-class spa, all complete with a signature Unlimited-Luxury® experience.