Digital Commerce & Integration Manager
The Barn, Bergvliet, Cape Town
Company: Perfect Hideaways (Luxury Travel, Living & Real Estate)
Location: Hybrid (with office visits to The Barn in Bergvliet once per month)
Reports to: Head of Brand and Marketing
ROLE OVERVIEW
Perfect Hideaways is seeking a seasoned Digital Commerce & Integration Manager to drive the technical and strategic development of our digital platforms. This role blends system integration, web and app development, e-commerce optimisation, and PPC strategy, all with the purpose of fuelling measurable business growth. This position sits across the Perfect Hideaways umbrella company, with responsibilities spanning Perfect Hideaways Travel, Perfect Hideaways Living, and Perfect Hideaways Real Estate.
KEY RESPONSIBILITIES
Integration and technical ecosystem
Design and manage seamless integrations across WooCommerce, WordPress, plugins, APIs, CRM systems, analytics, and marketing tools.
• Build and refine user flows to create a frictionless journey from discovery through to booking or enquiry.
Web and app development
• Lead the development, maintenance, and optimisation of WooCommerce and WordPress websites across all brands.
• Ensure sites are fast, scalable, secure, and aligned with UX best practices. Oversee app development initiatives – either progressive web applications or native apps – to expand customer reach.
• Apply CSS and custom coding expertise to create bespoke functionality, styling, and enhanced user experiences.
SEO STRATEGY AND MANAGEMENT
Develop and implement a comprehensive SEO strategy for all brands, aligned with business and marketing goals. Conduct keyword research, competitor benchmarking, and on-page optimisation to improve search visibility.
• Ensure technical SEO best practices across all sites, including site speed, schema markup, mobile performance, and indexation.
• Oversee content optimisation, metadata, and link-building strategies to enhance organic traffic.
• Use tools such as Google Search Console, SEMrush, or Ahrefs to monitor rankings, crawl issues, and performance.
• Report regularly on organic traffic growth, keyword rankings, and ROI from SEO initiatives.
Digital Commerce & Integration Manager
The Barn, Bergvliet, Cape Town
PPC strategy and management
• Develop, execute, and optimise PPC strategies across Google Ads, Meta, and other relevant platforms for each business vertical.
Monitor and adjust campaigns to maximise ROI, conversions, and efficiency.
• Track performance metrics including CPA, CTR, and conversion rates.
E-Commerce leadership
Enhance e-commerce performance through site feature development, UX improvements, checkout flow optimisation, and A/B testing.
Manage product listings, site architecture, and promotional strategies across all brands to boost sales and align with positioning.
Business growth and analytics
• Use data-driven insights to measure success, inform decisions, and track the commercial impact of all initiatives.
• Collaborate with Marketing, Product, Content, and Customer Service teams across the three divisions to align digital commerce efforts with overall business goals.
• Provide regular performance updates and recommendations to the Head of Brand and Marketing.
IDEAL QUALIFICATIONS
• Experience: 7–10 years in e-commerce, digital integrations, web/app development, and performance marketing.
• Technical Skills:
Advanced knowledge of WooCommerce and WordPress. Fluent in CSS and custom coding (JavaScript, PHP or similar).
• Strong experience in plugin integration and API connectivity. Strong experience in SEO and supporting software such as Semrush.
• Experience in SMTP, Email marketing platforms such as Brevo (or equivalent). Experience in CRM systems such as HupSpot is advantageous.
• PPC Expertise: Proven track record in running high-performing campaigns with measurable ROI.
Strategic Mindset: Skilled in A/B testing, conversion rate optimisation, and designing user journeys.
Collaborative Leadership: Experienced in team environments and senior stakeholder communication.
Education: Bachelor’s degree in Digital Marketing, E-Commerce, Computer Science, or a related field (or equivalent professional experience).
Digital Commerce & Integration Manager
The Barn, Bergvliet, Cape Town
WHAT WE OFFER
Based at our beautiful Barn office on Dreyersdale Farm in Bergvliet, Cape Town. Direct impact on shaping the digital growth of Perfect Hideaways Travel, Living, and Real Estate.
A dynamic role combining technical innovation with commercial strategy in the luxury sector.
A competitive, market related salary
To apply send your CV and a short motivation to lisa@perfecthideaways.co.za