Pepperdine University 2019 IEMSC Report

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2019 IEMSC Report

MISSION Our mission is to be the preeminent valuescentered, faith-based institute cultivating talent and developing leaders for the global creative economy.

WHAT IEMSC DOES The Institute for Entertainment, Media, Sports, and Culture (IEMSC) facilitates the education and development of a new generation of professionals who will play impactful leadership roles in entertainment, media, sports, and culture. We help create pathways for students to become ethical, business-savvy, and creatively minded executives, entrepreneurs, and attorneys.




The institute complements the academic programs across schools through its: Advanced Curricula • Offering specialized seminars on new industry developments and practices • Presenting in-depth classes on industry-specific concerns in law, business, media, and the arts

Industry Outreach • Cultivating close relationships with entertainment, media, and sports organizations and the community • Delivering real-world work experiences for students • Cultivating top talent and celebrating success stories

Thought Leadership • Fostering research on and innovative approaches to contemporary industry issues • Facilitating cross-disciplinary learning and collaboration | 1

2019 BENCHMARKS Pepperdine Partnerships

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Events with AEG at the STAPLES Center major event at the GRAMMY Museum ÂŽ



students and alumni engaged

on social media, at events, accessing the annual 2019 Industry Report, and more


students, alumni, faculty, staff, and public

attended institute events Financial Marks Met

Revenues growing through on-demand access to recorded events

Event operations

self-sustaining financially 2

2019 ACTIVITIES Conferences and Symposia (organized or sponsored) Music Modernization Act at the GRAMMY Museum*

Engage Symposium at American Film Market, Santa Monica

Summer Classroom Series on EMS topics at STAPLES Center*

Esports Conference at Caruso School of Law

Brand and Image Protection Conference at STAPLES Center with LA Kings*

And more … total of 15 events across disciplines and industry sectors

New “Menternship” Sessions

Thought Leadership

Evan Lamberg, President North America at Universal Music Publishing Group

Research with Women in Film on funding for women-owned companies

Christa Zofcin-Workman (’97, MBA ’00, JD ’01), COO at River Road Entertainment

2019 Industry Report (2nd edition) on the entertainment, media, and sports economy Study on industry talent needs * Available on demand | 3

MENTERNSHIPS Menternships allow Pepperdine students to meet with and receive career mentorship from industry executives, building relationships toward internships and jobs. A special thank you to Evan Lamberg, president North America at Universal Music Publishing Group, and Christa Zofcin-Workman (’97, MBA ’00, JD ’01), COO at River Road Entertainment for hosting in 2019!

I absolutely loved the “menternship” session! These meetings enrich students’ experiences in their programs. The face-to-face conversation was invaluable and the on-site location helped paint the picture of the mentors’ day-to-day workplace. I also liked the group setting, and the chance to hear other students’ questions. – Gordon Gibson

Current Student, Graziadio Business School

I truly thought this was an amazing experience. Christa connects so easily with students that come from different backgrounds, and I genuinely felt drawn to her energy while hearing her speak on her journey and answering our questions. – M aya Rustom

Current Student, Caruso School of Law

Interacting with a high-level executive in the industry in which I hope to work was an incredible opportunity, especially as an undergraduate. – M ackenna Radunz

Current Student, Seaver College


A STUDENT SUCCESS STORY Cayla Moore, now a business administration alumna from Seaver College, won the 2018 and 2019 women’s National Scholastic Surfing Association (NSSA) collegiate national titles for Pepperdine’s surf team, under head coach and IEMSC executive board member Takuji Masuda (’93, MFA ’17). Moore received a scholarship thanks to Masuda’s endowment, and with his mentorship, she got an internship and eventually a job at the World Surf League as a business coordinator for branded content.

Takuji was a great mentor for me. He helped open my mind to the opportunities available in both the surfing and the professional world. He also helped me curate my resume and gave me great interview tips. With his help, I learned what the company was looking for and got my dream internship! – Cayla Moore, ’19