Artwork & workflow guidelines
brand style
Brown Regular:
Brown Bold:
Image = main communication
Text = secondary information
This way text and image have a clear hierarchy giving the main focus to the image and supportive role to text
To keep the cover design clear and simple only two text sizes are used – 1) primary information and 2) secondary information
Tchaikovsky Treasures
REPERTOIRE · ORCHESTRA · CONDUCTOR / OTHER
Guy Braunstein
BBC SYMPHONY ORCHESTRA · KIRILL KARABITS
Tchaikovsky Treasures
Guy Braunstein
BBC SYMPHONY ORCHESTRA · KIRILL KARABITS
Brown Regular (brand style forbids full capitalization of album title)
25 pt size
28 pt leading
Brown Bold
12 pt size
16 pt leading
Text block can be moved on the vertical axis to find the best placement in combination with the image. Text can be left or right aligned.
Tchaikovsky Treasures
Guy Braunstein
BBC SYMPHONY ORCHESTRA · KIRILL KARABITS
Tchaikovsky Treasures
Guy Braunstein
BBC SYMPHONY ORCHESTRA · KIRILL KARABITS
Logo should be pleaced diagonally from the text placement, unless it’s not an ideal solution because of the image in the background
Tchaikovsky Treasures
Guy Braunstein
Tchaikovsky Treasures
Guy Braunstein
Tchaikovsky Treasures
Guy Braunstein
Tchaikovsky Treasures
Guy Braunstein
BBC SYMPHONY ORCHESTRA · KIRILL KARABITS
BBC SYMPHONY ORCHESTRA · KIRILL KARABITS
BBC SYMPHONY ORCHESTRA · KIRILL KARABITS
BBC SYMPHONY ORCHESTRA · KIRILL KARABITS
Logo can be a shade between white and dark grey
Tchaikovsky Treasures
Guy Braunstein
Silk Baroque Wu Wei
Holland Baroque
Beethoven Hillborg Calder Quartet
Il giardino dei sospiri Magdalena Kožená
New Dutch Academy
Jet Set Simon Murphy
ABEL · REICHARDT · ZELTER · MOZART · STORACE · PAISIELLO
Gluck Orfeo ed Euridice
IESTYN DAVIS · SOPHIE BEVAN · REBECCA BOTTONE LA NUOVA MUSICA · DAVID BATES
DARK BLUE
79 / 63 / 41 / 74
/ 32 / 46
PENTATONE LIGHT BLUE
34 / 5 / 0 / 0
161 / 211 / 242
PENTATONE BLUE
75 / 28 / 8 / 2
47 / 146 / 193
PENTATONE
Pentatone Dark Blue is the color we always use on: - the backside of our packaging (digipack / clamshell) - spine - cd label
PENTATONE DARK BLUE
photography
To stand out in the current industry of classical music, photography approach should aim to combine the contemporary and the classic.
Dark and earthy tones can mix with light and vibrant colours, classic portrait can have a playful twist through light, shadow, colour and material.
Shadow
Motion
Light source
Light as colour
Light through objects
Photography framing should consider space for cover text so image and text do not conflict with each other
Sibelius Finlandia
NETHERLANDS PHILHARMONIC ORCHESTRA
MARC ALBRECHT
Sibelius Finlandia
NETHERLANDS PHILHARMONIC ORCHESTRA
MARC ALBRECHT
Mozart · Tchaikovsy · Pärt
Kremerata Baltica Gidon Kremer
WORKS FOR STRING ORCHESTRA
Winterreise Bernd Weikl
Helmut Deutsch
Dvořák Cypresses Signum Quartett
Schubert Zemlinsky Calder Quartet
Ave Maria Lucia Popp
Geoffrey Parsons
Debussy Ravel Quartetto Italiano
· PTC 5186 750
· PTC 5186 734
INFLUENCES
TAMARA STEFANOVICH
VERDI DONIZETTI
DENIS KOZHUKHIN
PENTATONE · PTC 5186 741
PENTATONE
PENTATONE
MICHAEL FABIANO
LONDON PHILHARMONIC ORCHESTRA
ENRIQUE MAZZOLA
MENDELSSOHN LIEDER OHNE WORTE
GRIEG LYRIC PIECES
BACHS KÖNIGIN
Johann Sebastian Bach (1685-1750)
1-3 Sonata No. V BWV 529
4 Meine Seele erhebt den Herrn BWV 648
5-6 Sonata No. II BWV 526
7-9 Concerto BWV 592; Adagio BWV 974
10 Herr Gott, nun schleuß den Himmel auf BWV 617
11 Passacaglia BWV 582
12 Fugue BWV 542
13 In dir ist Freude BWV 615
Total playing time:
Transcriptions by Judith & Tineke Steenbrink
Holland Baroque
Holland Baroque presents Bachs Königin, an album full of masterful organ works by J.S. Bach, transcribed for the orchestra by Judith and Tineke Steenbrink. These creative interpretations add unique colours and a fresh spirit to baroque monuments. Here is yet another chance to enjoy Bach’s genius.
Bachs Königin
Holland Baroque
On the cover we only place our Pentatone icon, but never another logo.
We do show the logos of our partners or coproducers proudly on the backside of our CD-packaging, in the booklet and on the CD label (see next page).
Gustav Mahler (1860-1911)
Das Lied von der Erde (1907-1908)
1 I. Das Trinklied vom Jammer der Erde
2 II. Der Einsame im Herbst
3 III. Von der Jugend
4 IV. Von der Schönheit
5 V. Der Trunkene im Frühling
6 VI. Der Abschied
Das Lied von der Erde
DAME SARAH CONNOLLY · ROBERT DEAN SMITH
RUNDFUNK-SINFONIEORCHESTER BERLIN VLADIMIR JUROWSKI
cover (example: Das Lied von der Erde) backside of digipack
Dame Sarah Connolly, mezzo-soprano
Robert Dean Smith, tenor
Rundfunk-Sinfonieorchester Berlin (RSB)
Conducted by Vladimir Jurowski
OMBRE DI LUCE
Nathan Granner
Orchestre Philharmonique de Marseille Clelia Cafiero
important workflow information
PENTATONE is committed to creating artwork in close consultation with the artist, aiming to realise a product that is recognisable as a PENTATONE release, while simultaneously conveying the story of the album and the underlying motivations of the artist/ensemble in question. In order to secure an efficient and streamlined collaboration, we provide some guidelines regarding the delivery of artwork material, as well as feedback loop guidelines.
Product design: artwork material delivery and feedback loop guidelines
Cover design:
• The product design, including the cover, will be made according to the Company’s brand guidelines, in close consultation with the artist/ensemble/ stakeholder.
• First cover drafts are sent to artist/ ensemble/stakeholder, including a feedback deadline, to be observed by the artist/ensemble/stakeholder.
• If artist/ensemble/stakeholder does not observe feedback deadlines and reminders, final decision to finalize the artwork without approval lies with the Company.
• There is a maximum of three rounds (original design + two adjusted versions) for cover art feedback and approval. If the artist/ensemble/ stakeholder does not approve one of the designs offered during the process, final decision lies with the Company.
• If stakeholders disagree about the preferred cover design, final decision lies with the Company.
Artwork materials delivery and text feedback:
• The product design will be made according to the Company’s brand guidelines, in close consultation with the artist/ensemble/stakeholder.
• Text materials must be proofread before being delivered.
• Photos should contain copyright credits for photographers and their rights should be cleared, unless there is an agreement between artist/ ensemble/stakeholder and the Company about rights clearance and/ or a photoshoot (co-)financed by the Company.
• Artwork draft files will be sent to artist/ensemble/stakeholder as PDFs, including a feedback deadline, to be observed by the artist/ensemble/ stakeholder.
• If artist/ensemble/stakeholder does not observe feedback deadlines and reminders, the final decision to finalize the artwork without approval lies with the Company.
• Feedback should be provided through comments in the PDF or as a list containing clear references to booklet page number and column of the passage concerned. A completely new text will not be accepted; comments have to be processed in the existing text as laid-out in the artwork draft.
• There is a maximum of three rounds (original design + two adjusted versions) for artwork. In general, the feedback loop should narrow down towards finalization. New comments concerning previously-overlooked matters can only be requested in case of serious errors.
• If stakeholders disagree about specific aspects of the product creation, final decision lies with the Company.
Reviewing artwork drafts is a shared responsibility of Pentatone and the artistic partner concerned. We request artistic partners to particularly check:
Booklet:
• work titles and opus numbers
• participating artist credits
• inclusion of logos Guidelines artwork reviewing for artistic partners
• production team credits and recording date and locations
• inclusion of logos, credits for sponsors or other contributors
Digipack:
• work titles and opus numbers
• participating artist credits
• inclusion of logos
Label:
• participating artist credits
PENTATONE © August, 2024