Isfa 2015 sales booklet

5

FESTIVAL GUIDE Membership and Advertising Opportunities

2014 Important ISFA Dates Saturday, April 12 - 8:30 a.m.

ISFA Spring Workshop in Bedford (free to ISFA members) Saturday, April 26 - 8:30 a.m.

ISFA Spring Workshop in Frankfort (free to ISFA members) Monday, June 30 - Midnight Early Bird Contest Deadline Thursday, July 31 - Midnight 2015 Membership Deadline Tuesday, September 30 - Midnight Last Day to participate in the 2015 Indiana Festival Guide Friday-Sunday, November 14-16 ISFA Fall Convention at Wyndham West Hotel in Indianapolis Saturday, November 15 - 7 p.m.

ISFA Scholarship Pageant at Wyndham West Hotel in Indianapolis

Actual cover at actual size

Welcome!

4 Festiv al Gu ide Indian

aFesti

vals.o

rg

Thank you for your interest in the 2015 Indiana Festival Guide.

This annual publication, with an impressive, statewide distribution of 500,000 guides at over 645 Indiana locations, lists over 525 festivals throughout the state in a handy 5.25” x 8.25” booklet. The Indiana Festival Guide is one of Indiana’s most requested travel guidebooks because attending festivals is a favorite activity of Hoosiers and visitors to Indiana.

Participation in the 2015 Indiana Festival Guide is available to Indiana State Festivals Association festival members and associate members through membership listings and display ads. Non-members are also invited to purchase display advertising.

Blueberry

Hank

MArSHA

BLuEBErr LL County y FEStIVA August 29– L Labor Da

Septem

y Weeke

All festival listings appearing in the Indiana Festival Guide will also appear, for no additional fee, on IndianaFestivals.org in 2015.

nd

ber 1

ISFA’s website for travelers, IndianaFestivals.org, has received over 200,000 total visits since its debut in April 2012. To date, visitors have viewed almost 900,000 pages of the website. The website displays each member festival in a searchable format, including a festival date selector. Each visit to IndianaFestivals.org is five minutes long on average because travelers browse the various festival listings, IndianaFestivals.org is formatted to display and function well on handheld devices.

2015 INDIANA FESTIVAL GUIDE DISTRIBUTION

CONTENTS Membership Benefits ������������������������������3 Festival Memberships �����������������������������4 Associate Memberships �������������������������5 Display Advertising ����������������������������������6 Added Value Opportunities ������������������6 Display Advertising Requirements �������7 Regional Account Executives ����������������8 Regional/County Map �����������������������������8

The 2015 Indiana Festival Guide will be distributed as follows.

Visit IndianaFestivals.org to see the 645 distribution locations across Indiana.

Requests generated by Indiana Travel Guide and VisitIndiana.com �������������������� 24,000 Direct mail to subscribers of VisitIndiana.com ������������������������������������������������������� 43,200 Hoosier Energy Offices ����������������������������������������������������������������������������������������������� 45,000 Indiana Farm Bureau Insurance Offices ������������������������������������������������������������������� 26,800 INDIANA Welcome Centers and Rest Stops ������������������������������������������������������������������������ 91,400 Convention and Visitor Bureaus and Visitor Centers ��������������������������������������� 89,000 Legislators ������������������������������������������������������������������������������������������������������������������� 30,000 Chambers of Commerce ���������������������������������������������������������������������������������������� 22,200 State Festivals Association Member Festivals ����������������������������������������������������� 15,600 Libraries ���������������������������������������������������������������������������������������������������������������������� 15,000 State Parks, Historic Sites and Inns ����������������������������������������������������������������������� 11,200 State Fair attendees �������������������������������������������������������������������������������������������������� 10,000 Museums and Attractions ������������������������������������������������������������������������������������������ 8,200 Cities and Towns ��������������������������������������������������������������������������������������������������������� 7,800 Banks, Realtors, Schools, Restaurants, Car Dealerships, AAA Offices,

Lodging Facilities, Insurance Offices ���������������������������������������������������������������� 60,600 TOTAL DISTRIBUTION 500,000

Be an Early Bird! Win a Free Ad in the 2015 Festival Guide.

Deadline: Monday, June 30, 2014 • Early Bird Contest Deadline to reserve space, submit application(s), submit ad materials and pay 2015 membership fees in full is...

Join or renew your 2015 ISFA membership with full payment by June 30 to enter to win a free ad.

July 31, 2014 2

Go to www.IndianaFestivals.net to become a member.

BENEFITS OF

MEMBERSHIP

The Indiana State Festivals Association (ISFA) is a non-profit organization created to “Empower Indiana Festivals, Events and Organizations through education, networking and leadership.”

ISFA is devoted to promoting and enhancing festivals and events throughout the state.

As an ISFA member, you are associated with one of the nation’s largest festival organizations, connected to over 480 Indiana festivals and events and linked to various other organizations in Indiana, including the Indiana Office of Tourism Development.

ISFA offers workshops and conventions to members, awards scholarships and creates partnerships to maximize visitation to Indiana through festivals and events. Each year, ISFA produces the very popular Indiana Festival Guide as well as the state’s official festival website for visitors, IndianaFestivals.org.

AS A MEMBER,YOUR MEMBERSHIP BENEFITS INCLUDE: • A listing in the Indiana Festival Guide • A listing on IndianaFestivals.org • Vendor and sponsorship links • Up-to-date information on grants, volunteers and marketing opportunities at IndianaFestivals.net • Annual Scholarship Pageant for your festival queen • Lower rates and discounts from participating sponsors and partnerships

• Spring Workshop in April featuring educational sessions, networking and panel discussions (free) • Annual Fall Convention held in November at Wyndham West Hotel in Indianapolis featuring Festival Queen Scholarship Pageant, entertainment showcase, expo, educational sessions, networking and panel discussions (The cost to attend is $75 per ISFA memer. The cost drops to $50 per ISFA member if 4 or more attendees from same organization register.)

HOW YOUR FESTIVAL OR ORGANIZATION CAN BECOME AN ISFA MEMBER As a FESTIVAL, you can become a member and enjoy membership benefits by purchasing one of four Festival Memberships outlined on page 4.

Organizations that are NON-FESTIVALS who would like to become an ISFA member, and thereby position your company in front of a targeted, 575+ member organization, are invited to purchase one of two Associate Memberships outlined on page 5.

Be an Early Bird! Win a Free Ad in the 2015 Festival Guide.

Deadline: Monday, June 30, 2014 • Early Bird Contest Deadline to reserve space, submit application(s), submit ad materials and pay 2015 membership fees in full is...

Join or renew your 2015 ISFA membership with full payment by June 30 to enter to win a free ad.

July 31, 2014 3

Go to www.IndianaFestivals.net to become a member.

FESTIVAL MEMBERSHIPS STANDARD FESTIVAL MEMBERSHIP • Listing in the 2015 Indiana Festival Guide (festival dates, city/county/region, festival/event name, location, 20-word description, phone number and website address) • A listing on IndianaFestivals.org in 2015.

Festival Membership (festival budget less than $25,000) ����������������������������$195 Festival Membership (festival budget greater than $25,000) ������������������������$225

Sample Sep. 4-6 Grabill (Allen Co., East Reg.)

Grabill Country Fair Downtown. Buggy rides, handmade crafts, food vendors.

Sat. morning parade, children’s games and contests.

Entertainment and merchants tent. No adm. chg.

260-627-5227; grabillcountryfair.com  2015 Festival Dates: Sep. 10-12

Rates increase to $300 if membership is purchased after July 31 deadline and must be submitted online at www.IndianaFestivals.net and paid by paypal.

HIGHLIGHTED FESTIVAL MEMBERSHIP • Listing in the 2015 Indiana Festival Guide (festival dates, city/county/region, festival/event name, location, 20-word description, phone number and website address) with a shaded background.

• A listing on IndianaFestivals.org in 2015.

Highlighted Festival Membership (festival budget less than $25,000) �������$295 Highlighted Festival Membership (festival budget greater than $25,000) ���$325 Rates increase to $400 if membership is purchased after July 31 deadline and must be submitted online at www.IndianaFestivals.net and paid by paypal.

SUPER FESTIVAL MEMBERSHIP • Listing in the 2015 Indiana Festival Guide (festival dates, city/county/region, festival/event name, location, 40-word description, phone number and website address) with a shaded background and a thick dark outline with larger/bolder text.

• A listing on IndianaFestivals.org in 2015.

Super Festival Membership �����������������������������������������������������������$425 Rates increase to $500 if membership is purchased after July 31 deadline and must be submitted online at www.IndianaFestivals.net and paid by paypal.

Sample May 24-25 Vincennes (Knox Co., South Central Reg.)

Spirit of Vincennes Rendezvous French Commons and George Rogers Clark NHP. American Revolutionary War reenactment featuring soldiers, craftsmen, traders and merchants. Live entertainment and demonstrations for all ages. Adm. chg.

800-886-6443; spiritofvincennes.org  Sample

Nov. 8-Dec. 31 Shipshewana (LaGrange Co., North Reg.)

Christmas in Shipshewana

Townwide. Experience a living Norman Rockwell painting when you enjoy Christmas in Shipshewana! Light parade and tree lighting ceremony Nov. 8; Chocolate Day Nov. 15; Kids’ Day and Santa visit Dec. 6; and the Christmas Tree Shimmer Walk Nov. 8-Jan. 2. Fun for the whole family! Visit us online for a complete listing of events. No adm. chg. 866-631-9675; shipshewana.com  Sample

August 1-17

NEW! MONSTER FESTIVAL MEMBERSHIP • Listing in the 2015 Indiana Festival Guide (festival dates, city/county/region, event name, location, 40-word description, phone and website address) in a large box (approx. 2.125” x 2.25”) with a special border and format.

• A listing on IndianaFestivals.org in 2015 Monster Festival Membership �����������������������������������������������������$525

Indianapolis (Marion Co., Central Reg.)

Indiana State Fair

Indiana State Fairgrounds. The Indiana State Fair continues to exemplify the very best in Indiana from our grand 4-H competition to the beautiful draft horse shows to daily concerts on stages throughout the grounds.

Come join us this summer – A time to celebrate! Adm. chg. 

Rates increase to $600 if membership is purchased after July 31 deadline and must be submitted online at www.IndianaFestivals.net and paid by paypal.

317-927-7500 indianastatefair.com

To renew or purchase an ISFA membership go to the ISFA website: IndianaFestivals.net.

Accepted forms of payment: Check or Pay Pal (online payment service).To contact your Regional Account Executive, see page 8 for info.

Be an Early Bird! Win a Free Ad in the 2015 Festival Guide.

Deadline: Monday, June 30, 2014 • Early Bird Contest Deadline to reserve space, submit application(s), submit ad materials and pay 2015 membership fees in full is...

Join or renew your 2015 ISFA membership with full payment by June 30 to enter to win a free ad.

July 31, 2014 4

Go to www.IndianaFestivals.net to become a member.

ASSOCIATE MEMBERSHIPS Sample

STANDARD ASSOCIATE MEMBERSHIP Associate Members will be listed under a separate section in the 2015 Indiana Festival Guide specially designed for destination marketing organizations, travel destinations, festival suppliers, entertainment and lodging.

• Listing in the 2015 Indiana Festival Guide (organization name, 20-word description, phone number and website address) • A listing on IndianaFestivals.org in 2015.

Associate Membership ��������������������������������������������������������������������$225

French Lick (Orange Co., South Reg.)

Visit French Lick West Baden History, luxury and the great outdoors. Enjoy familyfriendly attractions, world-class golf and award-winning spas. There is something for everyone! 812-936-3418; visitfrenchlickwestbaden.com

Rates increase to $300 if membership is purchased after July 31 deadline and must be submitted online at www.IndianaFestivals.net and paid by paypal.

SUPER ASSOCIATE MEMBERSHIP Associate Members will be listed under a separate section in the 2015 Indiana Festival Guide specially designed for destination marketing organizations, travel destinations, festival suppliers, entertainment and lodging.

• Listing in the 2015 Indiana Festival Guide (organization name, 40-word description, phone number and website address) with a shaded background and a thick dark outline with larger/bolder text.

• A listing on IndianaFestivals.org in 2015.

Super Associate Membership ���������������������������������������������������������$425

Sample

Indiana Farm Bureau Insurance

Indiana Farm Bureau Insurance has served Hoosiers for nearly 80 years. The company has grown to include insurance products for auto, life, home, business and farm. Banking and other financial services and products are also available through its local offices. 800-723-3276;

infarmbureau.com

Rates increase to $500 if membership is purchased after July 31 deadline and must be submitted online at www.IndianaFestivals.net and paid by paypal.

ADDED VALUE OPPORTUNITIES All non-festival organizations are eligible for added value opportunities that enhance participation in the 2015 Indiana Festival Guide.

• Each organization that purchases a total of $3,000 or more of presence in the 2015 Indiana Festival Guide will receive one free Associate Membership and will appear on the Associate Member page.

• Each organization that purchases a total of $5,000 or more will also receive one free Festival Membership that will appear as a festival listing in the Festival Guide. In addition, a purchased Standard Associate Listing will be upgraded to a Super Associate Listing.

• Each organization that purchases a total of $9,000 or more will also receive two free Festival Memberships and will appear as a festival listing.

Special Added Value for Destination Marketing Organizations* • Each DMO who purchases an Associate Membership will also receive a special designation on the listing on the Local Visitor Information page in the 2015 Indiana Festival Guide. The DMO will be designated as an Associate Member and the listing will be shaded and boxed.

• For each DMO who purchases a total of $2,200 or more of presence in the 2015 Indiana Festival Guide, the sentence, “See ad on pg. XX.” will be added to the end of the listing on the Local Visitor Information page. The DMO will also be designated as a Partner and the listing will be boxed.

Samples Wabash County Convention & Visitors Bureau  260.563.7171 visitwabashcounty.com Jay County Visitor & Tourism Bureau 260.726.3366 • 877.726.4481 visitjaycounty.com

* A DMO is defined as a convention and visitors bureau, chamber of commerce or local tourism office.

To renew or purchase an ISFA membership go to the ISFA website: IndianaFestivals.net.

Accepted forms of payment: Check or Pay Pal (online payment service).To contact your Regional Account Executive, see page 8 for info.

Be an Early Bird! Win a Free Ad in the 2015 Festival Guide.

Deadline: Monday, June 30, 2014 • Early Bird Contest Deadline to reserve space, submit application(s), submit ad materials and pay 2015 membership fees in full is...

Join or renew your 2015 ISFA membership with full payment by June 30 to enter to win a free ad.

July 31, 2014 5

Go to www.IndianaFestivals.net to become a member.

DISPLAY ADVERTISING Display ads capture the attention of persons actively seeking festivals to attend and enjoy. They are an effective complement to a festival listing ensuring greater awareness and consideration for your festival(s) or event(s). Every effort is made to place your ad in the Festival Guide in the month of your choosing. All festival names included in a display ad are also included in the index. Please contact your Regional Account Executive (see page 8) for more information and to participate.

COVER 4-COLOR ADS (CMYK) Inside front cover ............................................................$7,400 Inside back cover .............................................................$5,500

INTERIOR BLACK OR 2-COLOR ADS (black + red 485u) Page 1 - full-page ad..............................................................................$2,500 Last page - full-page ad.........................................................................$2,500 Full-page ad.............................................................................................$2,200 1/2-page horizontal ad.........................................................................$1,500 1/2-page vertical ad...............................................................................$1,100 1/4-page vertical ad.................................................................................$ 800 NEW! Mini Ads...................................................................................... $100

INTERIOR 4-COLOR ADS (CMYK) Center spread (crosses gutter).....................................$9,000 Full-page (2 possible ad spaces).....................................$5,000 1/2-page horizontal (4 possible ad spaces)..................$3,000

A 1/2” Mini Ad is now available to festival Super and Monster Members. This ad does not require artwork. Instead, the ad will only feature your festival name, date, city and website address. A Mini Ad will be placed at the end of the month prior to your festival date.

Multiple Mini Ads can be purchased for presence in muliple months.

Samples

Was te &

Recycling Servic

es

FESTIVAL SERVICES

For more Information:

800-354-1830

jasper Sleep inn

bedford Comfort inn

jeffersonville Comfort SuiteS

bloomington Comfort inn

kokomo Comfort inn

Quality inn

lafayette Comfort SuiteS

“I want more of IndIana for less!”

lawrenceburg Comfort inn

columbus Comfort inn & SuiteS

Quality inn & SuiteS

Sleep inn & SuiteS

lebanon Comfort inn

crawfordsville Comfort inn

marion Comfort SuiteS

elkhart Comfort SuiteS

michigan city Comfort inn

Quality inn & SuiteS

mishawaka Comfort inn & SuiteS

ferdinand Comfort inn fort wayne Comfort SuiteS north

north vernon Comfort inn plainfield Comfort inn

hammond Quality inn hobart Comfort inn huntingburg Quality inn indianapolis Comfort inn & SuiteS airport WeSt

or call 888-228-5050 and get our Best available rate.

Comfort inn eaSt

rushville Comfort inn schererville Comfort inn scottsburg Quality inn

seymour Quality inn

Comfort SuiteS City Centre Comfort SuiteS

Quality inn & SuiteS airport Quality inn eaSt Quality inn

(Duotone Image option)

rochester Comfort inn

sellersburg Comfort inn

Quality inn & SuiteS

1/2-page vertical

richmond Comfort inn

Comfort inn & SuiteS

Comfort SuiteS

Advance reservations required. Advance Purchase rate offer only available online and cannot be combined with any other discount or offer. Subject to availability at participating hotels throughout Indiana. ©2011 Choice Hotels International. All rights reserved.

portage Comfort inn

Comfort inn South

Comfort inn & SuiteS north at the pyramidS

Not available in 4-color

noblesville Quality inn & SuiteS

Sleep inn & SuiteS

Quality inn & SuiteS

save up to 20%

nashville Comfort inn

Comfort SuiteS

greenfield Comfort inn

Book early at choicehotels.com/ indiana-festival and

Quality inn & SuiteS

carmel Comfort SuiteS

Sleep inn

You asked.

We listened.

1/4-page vertical 2.125 x 3.5

Clarion hotel & ConferenCe Center

batesville Comfort inn

brownsburg Comfort SuiteS

Trash removal • Portable restrooms Hand washing stations

Customized waste program based on your needs with competitive pricing.

auburn Comfort SuiteS

Sleep inn airport WeSt

shelbyville Comfort inn southbend Comfort SuiteS

1/2-page horizontal 4.5 x 3.5

Available in 2-color and 4-color

Comfort SuiteS Quality inn univerSity terre haute Comfort SuiteS warren Comfort inn warsaw Comfort inn & SuiteS

Clarion inn & SuiteS northWeSt

Full-page 4.5 x 7.3125

Riley Festival Oct. 2-5 • Greenfield rileyfestival.com

Available in 2-color and 4-color

Mini Ad 2.125 x .5

2.125 x 7.3125

Not available in 4-color

Available in Black or 2-color

Display ad payments are due in full by January 7, 2015.

A late fee of $100 will be assessed for payments post marked after January 7, 2015.

Be an Early Bird! Win a Free Ad in the 2015 Festival Guide.

Deadline: Monday, June 30, 2014 • Early Bird Contest Deadline to reserve space, submit application(s), submit ad materials and pay 2015 membership fees in full is...

Join or renew your 2015 ISFA membership with full payment by June 30 to enter to win a free ad.

July 31, 2014 6

Go to www.IndianaFestivals.net to become a member.

DISPLAY ADVERTISING REQUIREMENTS ARTWORK SPECIFICATIONS Black or 2-color ad sizes (width x height in inches) black and red 485u • Full-page, 4.5 x 7.3125 • 1/2-page horizontal, 4.5 x 3.5 • 1/2-page vertical, 2.125 x 7.3125 • 1/4-page, 2.125 x 3.5

ARTWORK REQUIREMENTS Print-ready artwork to be provided by advertiser.

Acceptable formats: • Acrobat PDF (8.0 or higher), exported as 2-color (not RGB, see correct pdf export below), compression is at least 300 or none.

(Note: If possible, please check that ads are 2-color and not 4-color or RGB in the full version of Adobe Acrobat.)

4-color ad sizes (width x height in inches) • Center Spread - 9.75 x 7.3125 (ad will cross gutter) • Full-page, 4.5 x 7.3125 • 1/2-page horizontal, 4.5 x 3.5

Correct pdf export

4-color cover ad sizes (width x height in inches) Inside front and back covers • BLEED - 5.5 x 8.5 • TRIM - 5.25 x 8.25 (Note: Live matter is to be kept at least .3125” in from all trim edges.)

REVISE YOUR 2014 AD FOR FREE! If you ran an ad in the 2014 Indiana Festival Guide, the text of your ad can be revised for you at no cost. Instead of submitting new artwork, communicate your text changes to your Regional Account Executive.

DISPLAY AD MATERIAL CHECKLIST 1. E mail acceptable formatted file to your Regional Account Executive.

• Adobe InDesign (CS4 or higher), with all fonts and images packaged.

• Adobe Illustrator EPS (CS4 or higher), convert text to outlines and include all images.

- Remove all extra spot colors from ad.

• Photoshop files, resolution must be 300 dpi minimum for grayscale or CMYK images. For 2-color ads, use spot channels or create a duotone.

(Note: If creating the entire 2-color ad in Photoshop you must save the file as an .eps or a .psd. Savinag as a jpg will not preserve the 2 colors but will convert it to either CMYK or RGB.)

- Duotone Tip: when creating a duotone image in Photoshop, adjust the curves of each of the two colors instead of using 100% of each which makes the images appear “muddy.” (See page 6 for Duotone sample)

2. Email completed insertion order.

Display ad payments are due in full by January 7, 2015. A late fee of $100 will be assessed for payments post marked after January 7, 2015.

Unacceptable formats: • PageMaker • Publisher • Word • Quark • Corel Draw Be an Early Bird! Win a Free Ad in the 2015 Festival Guide.

Deadline: Monday, June 30, 2014 • Early Bird Contest Deadline to reserve space, submit application(s), submit ad materials and pay 2015 membership fees in full is...

Join or renew your 2015 ISFA membership with full payment by June 30 to enter to win a free ad.

July 31, 2014 7

Go to www.IndianaFestivals.net to become a member.

CONTACT YOUR REGIONAL ACCOUNT EXECUTIVE TO PARTICIPATE.

NORTH

NORTH TERRI GRABILL Northern Indiana Tourism Development Commission PO Box 588 110 West Waterford St. Wakarusa, IN 46573 p: 574.862.6162 terrigrabill@NITDC.com

EAST

CENTRAL and EAST KATY CAVALERI Magnify Marketing PO Box 124 Whiteland, IN 46184 p: 317.535.4291 kcavaleri@embarqmail.com WEST, SOUTH CENTRAL and SOUTH DARLA S. BLAZEY 1220 N Sapphire Dr. Jasper, IN 47546 p: 812.630.1311 darlasblazey@gmail.com

WEST

CENTRAL

SOUTH CENTRAL

ALL CORPORATE ADVERTISERS BRYAN APOLSKIS Sequence Event Management p: 317.490.4640 bryan@sequencesports.com

SOUTH

ISFA is Open to Partnerships!

Amenity Insurance Exclusive benefit insurance program for ISFA members

855-649-4222

In recognition of Hoosier Energy as a proud sponsor of the Indiana Festival Guide since 1972 8

Contact ISFA Coordinators Doug and Mary Helen Weisheit

info@IndianaFestivals.org 765-569-3650