How it works
The Pennies movement Pennies isn’t just a digital charity box: it’s an innovative movement involving partners from across the retail and payments sectors. Not only does it provide charities with an additional,
sustainable and efficient fundraising stream, it gives consumers an easy way to make microgiving part of their daily lives.
Retailers join and customers donate On the high-street, online or in-app, retailers implement the digital charity box and give their customers the option to donate their small change (and feel good) when they pay by card.
Technology is enabled Pennies works with payments and technology companies to develop the donation option, then helps retailers switch it on.
Pennies, the digital charity box Charities benefit Pennies then grants the money raised to the retailers’ chosen charity partners. 200+ charities now having benefited from important extra funding through the digital charity box.
Pennies Impact Report 2015/16
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