Pencils of Promise | 2015 Annual Report

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A N N UA L REPORT

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A LETTER FROM OUR CEO This year was a momentous year for PoP, filled with successes and challenges that would not have been possible to achieve and navigate without your support. In 2015, I joined the PoP Family and continue to be impressed by the organization’s dedicated supporters. In the coming year, PoP will focus on creating sustainable, lasting impact by investing heavily in our programs. We will continue to build schools as we deepen programmatic impact to ensure that PoP students have access to quality education and dedicated teachers inside the classroom. Enclosed in the following pages you will find an overview of the impact we created together in 2015 and a glimpse into 2016 at PoP. We are extremely grateful for your continued support. Together, we are reshaping the future of global education.

Michael G. Dougherty

PG 3


TA B L E O F C O N T E N T S

7

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OUR MISSION

13

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I M PA C T

The Issue

Programs

W h o We A r e

Results

2015 in Review

25

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C A M PA I G N S

43

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P O P F A M I LY

PoP Campaigns

Corporate Partnerships

POP GALA

Notable Campaigners

Press

Foundation Partners

Digital Engagement

Board of Directos Advisory Board GRAPHITE: Creative Council

59

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FINANCIALS

Support Income Expenses With Gratitude

69

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W H AT ' S N E X T

PG 4 TABLE OF CONTENTS

PoP Staff


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OUR MISSION We believe every child should have access to quality education. We create schools, programs and global communities around the common goal of education for all.

OUR MISSION PG 7


250 MILLION children of primary school age lack basic reading, writing and math skills.

1

1 IN 3 CHILDREN in the developing world are illiterate.2

DEVELOPING COUNTRIES

GLOBAL

1 in 3 children in the developing

Globally, 1 in 10 children

world are illiterate.

are illiterate. 2

1 - UNESCO EFA Global Monitoring Report 2013/4 2 - Global literacy rate among youth, UNESCO 2015

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WHO WE ARE Pencils of Promise (“PoP”) is a forpurpose organization founded in 2008 with the goal of increasing access to quality education for children in the developing world. PoP works with communities across the globe to build schools and create programs that provide educational opportunities for children, no matter where they are born or what resources they have.

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2015 IN REVIEW

F E B R UA RY Became Instagram’s sole beta tester to launch two new ad products

M AY Held our 7th annual White Party Opened our 2nd office

J U LY

in Ghana

Announced partnership with Microsoft Windows10

JUNE Welcomed our new

MARCH

CEO Michael G.

Formed GRAPHITE:

Dougherty to the PoP

Creative Council, a group

family

of industry leaders and advisors for technology,

JA N UA RY Launched our monthly recurring giving program PASSPORT #EducationTakesFlight

PG 10 OUR MISSION — 2015 IN REVIEW

marketing and design


DECEMBER Partnered with Facebook 360

SEPTEMBER

which brought our VR film to

Formed Transparency & Data

over 8M people

Innovation team guaranteeing accountability in our work and funding Raised $1.2M to fund 42 schools through our Season of Promise campaign Raised awareness for International Literacy Day by lighting up the Empire State

Expanded our operations to

building (yellow like a pencil)

Ghana’s Eastern Region

with Gayle King

AU G U S T Rang the NASDAQ opening bell to commemorate the

OCTOBER

launch of Back to School

Debuted our first Virtual

campaign

Reality film at our 2015 Gala

Released over 2,500 e-readers to more than 28 communities in Ghana

2015 IN REVIEW — OUR MISSION PG 11


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I M PA C T Over the past seven years, we've built 329 schools and served more than 33,000 students through our programs.

I M PAC T P G 1 3


PROGRAMS Although Pencils of Promise is known as a school building organization that provides access to education, 2015 marked our shift into a learning organization focused on quality education outcomes. With our dynamic approach to ensure quality education through our programs, we are reshaping the landscape of education in the developing world. Here are the key programs we focused on in 2015.

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SCHOOL BUILDS We’re building schools to ensure our students have access to a quality learning environment. Through our collaborative approach, partner communities commit to providing 20% of the cost of each school build through labor and materials.

Since 2009, we’ve broken ground on 329 school builds.

155 72 82 20 G UAT E M A L A

LAOS

GHANA

N I CA R AG UA

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TEACHER SUPPORT We’re changing the way teachers are trained and supported to ensure that students are learning effectively. Through workshops and coaching, we equip teachers with innovative teaching methodologies and age-appropriate, dynamic materials used to enhance the national curriculum.

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280 TEACHERS SUPPORTED

“Every year, fifth grade students get selected to participate in a district-wide test as a competition. For many years in a row, students in my class have been selected to participate and have received the top score. Seven of my students took first place.” KO U O U N G 5th Grade Teacher - Nam Thouam, Laos

“With this grade, PoP supports me with the matter of varying the form of teaching that I do. It’s more dynamic; it’s not as serious the way that we learn to teach here. It’s not just reading and writing, but we now use technology to grab their attention.” KARINA RODRIGUEZ PERES 1st Grade Teacher - Rio Lindo, Guatemala

“With an education, the world opens up to you. You see and understand things you ordinarily wouldn’t. A new school is an eyeopener – now a new day has dawned with new structures, creating more opportunities for all. An education also helps you communicate with everyone, even if you don’t speak the same language. It opens doors.” ANTHONY AGEMEHIA Headmaster - Gbegbekope, Ghana

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W A S H ( W AT E R , S A N I TAT I O N A N D H YG I E N E ) We’re teaching kids about water, sanitation and hygiene to keep them healthy and in school.

22%

M O R E S T U D E N TS A R E S E E N WA S H I N G THEIR HANDS THAN STUDENTS

W I T H O U T WA S H P R O G R A M M I N G

SCHOLARSHIPS A PoP secondary school scholarship equips students with the resources they need to attend a full year of school.

1,834 SCHOLARSHIPS DELIVERED

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E-READERS In conjunction with Teacher Support, which trains teachers on best approaches to incorporating the e-readers into their everyday lessons, e-readers give students access to over 100 books. We also establish book clubs and reading competitions around the devices.

18.7% OF STUDENTS ARE MORE

PROFICIENT WITH E-READERS AS DEFINED BY READING 45 WORDS PER MINUTE

2x

STUDENTS IN GHANA WITH E-READERS ARE NOW READING TWICE AS MUCH AS BEFORE

Although there is a designated 30 minute timeslot for reading, classrooms in Ghana severely lack relevant, age-appropriate books (the overwhelming majority have none). Without books, students don’t read — an e-reader provides more than 100 books in English and local languages, providing students with a chance to practice reading not only in school, but also at home and outside the classroom.

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R E S U LT S We're dedicated to monitoring our impact to ensure we have the ability to optimize and allocate resources efficiently.


HOW WE COLLECT D ATA I N T H E F I E L D We have Monitoring & Evaluation (M&E) teams on the ground in each country to extensively assess and track the progress of our students. We consistently evaluate our methodologies to ensure students achieve the best possible results and make changes to our programming if we don’t see progress. We rely on measurable data to qualify our success and remain willing to change our goals or in-classroom methods to establish the long-term effectiveness of our schools.

PoP utilized Tangerine, an electronic data collection software, in Guatemala for the first time in February 2015 in the regions of Quiché and Altiplano. Our M&E team went through 2 days of training on how to use the Google Nexus 7 tablets and the Tangerine software. We then implemented over 1,500 exams — without a single technical glitch — in the field over 6 weeks. The team performed EGRA and EGMA testing (USAID based assessments) in 24 different schools and collected information on the literacy and numeracy performance of primary school students across grades 1-6, providing PoP with valuable data that we will use to assess the impact of our programs. Because of tablets in the field, our team reported a 30% timecut in testing and uploading the results. Now we’re able to analyze and iterate on the data, faster, which will be used to improve our programs and help more children achieve literacy.

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HOW WE DEFINE SUCCESS IN LITERACY As we’ve shifted our focus to improving literacy rates and providing quality education within the classroom, the 3 Key Performance Indicators below have anchored our impact. These are the KPIs we’ve used to measure our success last year:

PHONEMIC S E G M E N TAT I O N

+23%

READING COMPREHENSION

+100%

PoP 1st & 2nd grade students in

PoP 5th & 6th grade students in Ghana

Ghana see 23% greater improvement

see 100% greater improvement than

than their peers in pre-reading

their peers in reading indicators, as

indicators, as measured by phonemic

measured by reading comprehension.

segmentation.

FA M I L I A R W O R D I D E N T I F I C AT I O N

+151%

PoP 3rd & 4th grade students in Ghana see 151% greater improvements than their peers in early reading indicators, as

30,633 STUDENTS SERVED IN 2015

measured by familiar word identification.

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C A M PA I G N S Our supporters are the heart of our organization. Throughout the year, PoP activates its global community through engaging campaigns both online and offline.

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PA S S P O R T We launched PASSPORT, a monthly giving program that allows our supporters to make a difference every month. PASSPORT members are given an exclusive look at our impact in Ghana, Guatemala and Laos through monthly updates from our team in NY and around the world.

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729 PA S S P O R T M E M B E R S


P O P ’ S 7 T H B I R T H D AY To celebrate PoP’s 7th year, we introduced our #PoPCrewneck and gifted them to dedicated supporters as our way of saying thanks for 7 years of incredible support.

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I N T E R N AT I O N A L L I T E R A C Y D AY PoP launched a global activation to raise awareness of the 250 million children who lack basic reading and writing skills. Through our social media activation #WhereIRead, we received over 93,000 brand mentions in 24 hours elevating the conversation around literacy worldwide.

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On International Literacy Day, we did a city-wide activation to raise awareness of the 250 million children worldwide who lack basic reading and writing skills.

NOTAB L E I L D PA RT NERS

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PoP kicked off our International Literacy Day announcement by ringing the NASDAQ opening bell on August 20th.

PR C OVERAGE

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On International Literacy Day, PoP lit the Empire State Building yellow, like a pencil, with Gayle King to raise awareness of 250 million children around the world who don’t have basic reading or writing skills.

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85% of primary schools we visit are in need of repairs or have no existing structures. This holiday season, our goal was to build 30 schools in Ghana, Guatemala and Laos.

$1,207,

TOTA L C A M P

P G 3 2 C A M PA I G N S — P O P C A M PA I G N S


,591.31

PA I G N R A I S E

Match Day On December 30th-December 31st, we held a Match Day where our friends at Windows10 matched all donations made to the SOP campaign. This initiative, publicized on social media and email, raised an additional $204,656.93 towards our goal. This was PoP’s most successful Match Day ever.

709 T O TA L D O N AT I O N S

M A D E O N M AT C H D AY

467 TRANSACTIONS ON 12/30

+$204,657 ADDITIONAL RAISE T O W A R D S C A M PA I G N GOAL

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O U R B IGG EST NI GHT OF THE Y EA R

On October 21, 2015, our PoP Family gathered at Cipriani Wall Street in New York City for the PoP Gala, a memorable evening featuring a special performance by philanthropist & musician John Legend.

700+ T O TA L M E M B E R S O F O U R P O P F A M I LY AT T E N D E D

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$1.9m RAISED FOR OUR O P E R AT I N G A C T I V I T I E S A N D E D U C AT I O N PROGRAMS

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PoP created a 90-second VR experience to transport our supporters across the world to a rural community in Toklokpo, Ghana. We showcased a before/after school build that emphasized the transformational impact of an education.

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Hosted by PoP Founder Adam Braun, the night featured a myriad of inspiring speeches, with words from our honorees, Michael Weiss (Board of Directors) and Salesforce & the Salesforce Foundation. Our Guatemala Country Director, Jorge Bolom, brought the room to its feet after sharing how an education allowed him, a man from a small village whose first language is an indigenous Mayan tongue, to stand on stage at a gala in New York City.

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POP IN THE PRESS With all our exciting work and projects in 2015, PoP was featured in a variety of major media sources, including Fortune, Fast Company, The Wall Street Journal and many more.

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H ow Pencils of Prom i se Re p la c ed “ N on p r of it ” wit h “ For Pu r p ose” In January, Fast Company featured PoP Founder Adam Braun in its Change Generation series highlighting PoP's unique for-purpose approach, and how PoP is redefining how purpose-driven organizations engage with millennials.

Lo calize Innovation S how s U s W ha t Q u a lit y E du c a t i o n For All Shou ld Look L ike "Faced with deep need, there is a tendency to act. Instead, we ask first, act later. We ask governments and people what they need most, where and why. We trust but verify -- with frequent visits to validate need and evolving conditions. Teachers, students and communities are receptive to PoP because of our authentic, equal partnership with local communities, national Education Ministries and regional governments. We do together what no one partner could achieve alone."

Ch arities Use V ir t u a l Re a lit y t o D r a w In Don or s "At the October gala for Pencils of Promise, organizers constructed a model classroom and outfitted it with eight virtual-reality headsets. The 90-second virtual-reality film took guests inside a dingy classroom in rural Ghana that was later replaced by a brand-new one built by Pencils of Promise."

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D I G I TA L E N G A G E M E N T We're digital at the core of our brand. In 2015, we expanded our social reach to Snapchat where we're able to share our impact in a real-time, authentic way.

D AT E W E T R E N D E D WORLDWIDE ON TWITTER

PEOPLE WHO TA L K E D A B O U T P O P O N FAC E B O O K

Sept. 8

85,773

T O TA L N U M B E R O F I N S TA G R A M P O S T S I N 2015

DOUBLE TA P S O N I N S TA G R A M

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833,054


INCREASE IN I N S TA G R A M FOLLOWING

T O TA L I M P R E S S I O N S FOR OUR TOP TWEET OF 2015

690.8%

3.8M

T O TA L ENGAGEMENTS ON FA C E B O O K

ONE OF OUR MOST INFLUENTIAL NEW TWITTER FOLLOWERS

389,370 /PencilsOfPromise

Shawn Mendes 5.97M FOLLOWERS

@PencilsOfPromis

@pencilsofpromise

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Advisory Board Member - Brittany Weeden PG 42 SECTION — SUBSECTION


P O P F A M I LY We love our community. From our staff around the world to PoP Clubs, campaigners, corporate and foundation partners, we're able to change the lives of children around the world because of your support.

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C O R P O R AT E PA R T N E R S H I P S We love our partners. We believe that cause marketing should be simple and honest. We’re lucky to have the opportunity to collaborate with best-in-class for-profits to elevate awareness around our mission and drive long-term impact results.

Soko partnered with PoP to launch an exclusive jewelry collection with the goal of raising awareness and funds for educational empowerment. They donated 20% of every purchase to support school builds in Ghana. The limited edition #SokoxPoP pieces are handmade by Soko artisans in Kenya, using natural and recycled brass.

" We feel kinship as two young organizations using innovation and an emerging widespread engagement with social good to create transformative impact in the developing world." G W E N D O LY N F L O Y D / Soko Founder

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“To this day, people will ask me why CommonBond has Our friends at CommonBond believe that business can—and

a social mission. If you had

should—be a force for positive change. Through its Social

come on this trip with me, I

Promise, the company has provided hundreds of PoP students

think you’d understand. The

in Ghana with access to quality education. In October,

more that people understand

CommonBond CEO David Klein traveled to Ghana with

the impact of a strong social

three of their borrowers and two CommonBond employees to see their social promise in action. Our partnership with CommonBond will grow in 2016 and impact even more students in need around the world.

mission, the more social missions I believe we’ll see.” D A V I D K L E I N / Founder & CEO

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“Throughout the years, it has become abundantly clear that community outreach is important to our team at 2U and is deeply synergistic with 2U’s mission and Thirteen employees from 2U came together and each created a fundraising page to help build a school in Guatemala. In 2015, the group, along with 2U CEO Chip Paucek, took a #PoPFieldTrip to the Boca Costa region to visit one of the three schools the company funded through its employee-run philanthropic efforts.

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culture... Our partnership with Pencils of Promise extends that passion into both our local and global communities.” C H I P PA U C E K / CEO


As part of the Upgrade Your World (UYW) campaign to celebrate the launch of Windows10, our friends at Microsoft supported PoP with both financial and in-kind donations to further drive our efforts and raise awareness of our work. Windows10’s donation helped PoP build 10 new schools in Guatemala, and though our Match Day in December, helped us raise enough to fund an additional 42 schools around the globe. Additionally, a donation of Surface Pro 4 tablets will allow PoP’s M&E teams to collect data in the field more accurately and quickly to ensure that our ultimate goal — helping students become literate — is actually happening. Windows10 also went on a #PoPFieldTrip to see the impact of their donation and collect great media for the UYW campaign.

OU R PA RT NERS

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N O TA B L E C A M PA I G N E R S Our online fundraising platform is a community where PoP supporters can rally family and friends to join them in their goal to create education for all. Here are some of our favorite campaigners from 2015.

ANGELA RUDOLPH Angela, a 4th grader from Australia, started her PoP campaign almost a year ago. She’s held many different events to raise money for PoP, including a trivia night with 150 people, a giant garage sale, a street BBQ, giving up her birthday and asking for donations, a yoga day and a fundraising dinner at a Golf Club. Next up? A giant “Jar of Pencils” competition - Angela will visit schools and have students make a donation to guess how many pencils are in the jar! " I think it’s important to know how to read, write and do math so you can have more opportunities for jobs when you’re older."

B R I A N D 'A P I C E Brian, a US Army Veteran & English teacher in Thailand, is riding his bicycle around the United States to raise money for PoP. He’ll pedal 11,000+ miles around the country sharing his story and why he’s decided to give back to education. Along the way, he’s been hosting speaking engagements at schools, libraries, corporations and various military and veteran organizations. “Education means the world to me. It has a multiplier effect that has the potential to change so many lives for the better.” P G 4 8 P O P FA M I LY — N O TA B L E C A M PA I G N E R S


L I N DY TS A N G Lindy, also known to her fans as BubzBeauty, is a YouTuber, beauty guru and vlogger, she started a TeeSpring campaign & raised $50,000 to build two schools in Laos with PoP. “Being able to see one of the schools my community and I built together was one of the most surreal things I have ever experienced. Together, we truly made a difference to the lives of so many children and we won’t stop here!”

RAMIT SETHI For the entire month of June, Ramit’s company launched a campaign to build schools for underprivileged children around the world. He matched any donation to the campaign 2-to-1 and far surpassed his fundraising goal, ultimately raising $304,586 for PoP! “You and I already know the power of education. We’ve spent years improving our own careers, our businesses, our finances. Let’s spread the benefit of education to the rest of the world.”

EDDIE & NOAH HAN Eddie and his son Noah met three students while visiting an opening ceremony at a school in Laos. This sparked their interest in fundraising for PoP, and they worked together to build their first school in Laos. “Because of schools like the ones PoP builds, children like these have a much better environment to be educated and to journey toward their dreams or develop new dreams.”

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2 0 1 5 C A M PA I G N E R D ATA

# O F C A M PA I G N S C R E AT E D I N 2 0 1 5

# O F C A M PA I G N E R S T O D AT E

1,747

36,503

C A M PA I G N W I T H M O S T I N D I V I D UA L D O N AT I O N S

MOST RAISED BY A S I N G L E C A M PA I G N E R IN 2015

Ramit Sethi

$303,985

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F O U N D AT I O N PA R T N E R S In 2015, we partnered with numerous foundations whose generous investments in PoP’s work and programming allowed us to bring quality education to even more students in the developing world.

In 2015, Open Circles Foundation partnered with

MoneyGram Foundation gave PoP a grant to scale

PoP to build four schools in Laos. The Foundation is

e-readers to additional schools in rural Ghana in

affiliated with the for-profit venture Open Circles

2015. The grant was the first foundation investment

Academy, an international training organization

in e-readers and catalyzed the scale of tech in PoP

focused on entrepreneurship. The Foundation got

classrooms in Ghana. The Foundation is headed to

creative while raising the funds to build four PoP

Ghana in March to experience PoP programs and see

schools, working with entrepreneurs from the

how we incorporate e-readers in the classroom. In

Academy's training sessions to fundraise and share

2016, they’ll focus their impact on helping PoP build

PoP’s mission with a network of entrepreneurs

infrastructure in Laos.

across Europe.

Foundation Education Actions has been a valued

Across the Globe Children's Foundation partnered

PoP partner since 2014. In 2015, the Foundation

with PoP to build two schools in Guatemala in 2015.

helped build two schools and fund student

Members of the Foundation also attended the PoP

scholarships in Laos. The Foundation also attended

Gala in October and had a chance to speak with our

the PoP Gala and visited Laos with PoP's CEO

Guatemala Country Director, Jorge Bolom, about the

in March. In 2016, the Foundation has already

work PoP is doing in the country. The Foundation

committed funds to support girls' scholarships in

will visit Guatemala in July to experience the impact

Guatemala, fund a school build in Laos and support

they're creating with PoP. We’re excited to grow this

the launch of an innovation fund.

partnership in 2016, particularly by working together to impact PoP students in rural Ghana.

F O U N D AT I O N PA R T N E R S — P O P FA M I LY P G 5 1


The Eureka Charitable Trust of Marshall Wace has been

“In the past four years, I have

a valued PoP partner since 2012 when it supported PoP’s

watched an abundance of

expansion into its fourth country of impact, Ghana. Since 2012, Marshall Wace has served as a keen strategy advisor and funding partner. In four years, with Marshall Wace by its side, PoP has opened two offices, constructed over 80 schools and scaled programs to high-need, rural communities in the Volta

determination, compassion and skill translate into extraordinary outcomes in Ghana. I had the highest expectations, yet Pencils

Region. PoP now has evidence that its programs in Ghana are

of Promise has far exceeded

leading to increased student literacy rates, an outcome PoP

every measure of success I had.

achieved in large part due to Marshall Wace's investment in

I am so proud to be a member of

PoP's exceptional local leadership capacity.

the PoP family.” S U Z A N R O S E / CCO Marshall Wace

P G 5 2 P O P FA M I LY — F O U N D AT I O N PA R T N E R S


BOARD OF DIRECTORS

D A N C A H I L L*

CRAIG EFFRON

ROBERT HAMWEE

Fou nder,

For mer P resident ,

Co-Fou nder,

Ma na g i ng Di rector,

Penci ls of P rom ise

Vi k i ng Globa l

Scog g i n L P

New Mou nt a i n Fi na nce

ADAM BRAUN*

Cor porat ion

KAREN HARRIS

BRAD HAUGEN

RICHARD LENT

LINDA RIEFLER

Ma na g i ng Di rector,

Pa r t ner,

Ma na g i ng Di rector,

For mer Globa l Hea d

Ba i n & Compa ny

AT T N:

Thesis Vent u res

of Resea rch, Morga n St a n ley

MEIGHAN STONE

H O P E TA I T Z

G A R Y V AY N E R C H U K

P resident ,

P resident ,

Co-Fou nder,

The Ma la la F u nd

ELY Capit a l

Vay nerMed ia

MICHAEL WEISS V P of Grow t h, Maple Food Co

*Board Emeritus

G R A P H I T E C R E AT I V E C O U N C I L JIM CARTER III

PA U L J A S T R Z E B S K I

Co-Fou nder, Giv i ng A ssist a nt

Pa r t nersh ips & Developer Relat ion s,

Core Tea m, RYOT News

Ocu lus V R

PAT M C Q U E E N

NICK ONKEN

GM H ig her Educat ion,

Photog rapher

Sa lesforce.org

Creat ive Ent repreneu r

B OA R D O F D I R E C TO R S / G R A P H I T E : C R E AT I V E C O U N C I L — P O P FA M I LY P G 5 3


ADVISORY BOARD

A A R O N B ATA L I O N Co-fou nder a nd for mer CTO, L iv i ng Socia l N E I L B L U M E N T H A L Co-Fou nder a nd Co- CEO, Wa rby Pa rker M AT T B O R A S Sen ior A ssociate, Nor t h st a r A sset Ma na gement Group I nc. O W E N B R A I N A R D CEO, Bra i na rd Capit a l S C O T T " S C O O T E R " B R A U N Fou nder, SB P roject s M AT T B R I T T O N Fou nder & CEO, M RY S O P H I A B U S H Act ress & Act iv ist T R O Y C A R T E R Fou nder, Atom Fa ctor y R AY C H A M B E R S Un ited Nat ion s Secret a r y- G enera l's Specia l Envoy for Ma la r ia S I M O N C H I U Hea d of I n st it ut iona l Cred it Sa les, A sia-ex Japa n at BN P Pa r iba s E L F R I E D E A . C O L L I S Col l is Fa m i ly Fou ndat ion B L A K E D A V I E S Sen ior Ma na g i ng Di rector, Freder ick s, M icha el & Co. L I S L E D A V I E S CEO at Dav ies a nd Co. M A R Y J O F I N N O C H I A R O Execut ive Vice P reisdent a nd Ch ief Fi na ncia l O f f icer, Lu x u r y Resor t s PAT F LY N N Fou nder & CEO of Fly n ndust r ies, L LC M A R I E F O R L E O Host of Ma r ieT V, Fou nder of B-School R I C H A R D H E A R N P resident , Ra zor f ish Tech nology Plat for m s R O B E R T H O L L A N D E R P resident , Give Ba ck Bra nds L E W I S H O W E S Ent repreneu r C H R I S I N N E S Hea d of US Equ it ies, BN P Pa r iba s S H A K I L K H A N Hea d of Specia l P roject s, Spot i f y J O S H U A N A S H P reisdent , Ulysses Ma na gement , L LC a nd CHa i r ma n, Bi r t h r ig ht Isra el Fou ndat ion J O S E P H & A I M E E PATA N E L L A Adv isor, Dea n Sciences Cor porat ion G R A C E R AY M O N D Enter t a i n ment Ma na ger & Ph i la nt h ropist U S H E R R AY M O N D I V Musicia n & Ph i la nt h ropist S U Z A N R O S E Eu reka Cha r it a ble T r ust R A N D I & B O A Z S I D K A R O Execut ive Ma na g i ng Di rector at Och-Zi f f Capit a l Ma na gement A L E X A N D E R S O R O S Ph i la nt h ropist A N N V E N E M A N For mer Execut ive Di rector, U N ICEF B R I T TA N Y W E E D E N Fou nder * Di rector, Br it t a ny M ichele, L LC M I N O T T W E S S I N G E R Fou nder, McKen zie R iver Cor porat ion S T E V E W I G G I N S Cha i r ma n of t he Boa rd, G olden Pond Hea lt hca re I nc. A S T R I D W O M B L E Di rector & G enera l Cou n sel, Ever watch Fi na ncia l

PG 54 POP FAMILY — ADVISORY BOARD


Members of our Advisory Board in Ghana


P O P S TA F F MICHAEL DOUGHERTY Ch ief Execut ive Of f icer In June, we welcomed our new CEO to the #PoPFamily. Michael has 25+ years of experience in the education space, including stints at Bain & Co. and in Washington DC helping states keep pace with international best practices of student achievement. He will lead PoP in our next phase of growth and help us expand our impact.

JORGE BOLOM

TOM CASAZZONE

N ATA L I E E B E L

Guatema la Cou nt r y Di rector

Ch ief O perat i ng O f f icer

Di rector of Ma rket i ng

L E S L I E E N G L E YO U N G

FREEMAN GOBAH

L A N OY K E O S U VA N

Di rector of I mpa ct

Gha na Cou nt r y Di rector

La o Co- Cou nt r y Di rector

G U I L I YA L A O X AY D A

JACLENE ROSHAN

La o Co- Cou nt r y Di rector

L I E Z L VA N R I P E R

Di rector of T ra n spa rency

Vice P resident of

& Dat a I n novat ion

P G 5 6 P O P FA M I LY — P O P S TA F F

Development


USA B E N B R O M B E R G B a ckend Da t a ba se Ma n a ger

J O S E P H J A M I S O N Peda gog y I n nova t ion Sp ecia l i st

A L L I E S I M M O N S SEL C on s u lt a nt

A M A N D A B R O W N Sen ior D e sig n C oord i n a t or

A L I J O N E S I mpa ct Ma n a ger

J O N A T H A N T A N Da t a C oord i n a t or

C A R L O D U M A N D A N Sen ior Ma rket i ng Ma n a ger

J U L I A C A R V A L H O Da t a C oord i n a t or

E M I LY V A R N I Sen ior D evelopment C oord i n a t or

S U S I E H A R R I S O N Sen ior D evelopment Ma n a ger

W I N N I E N G F i na nce Ma na ger

O L I V I A W I T T E L S Sen ior Ma rket i ng C oord i n a t or

A D A M H O De sig n C oord i na t or

E M M A N U E L N O V Y Sen ior I mpa ct Ma n a ger

K R I S T A J A C O B S E N D evelopment C oord i n a t or

B R I T T A N Y S E B A D E O f f ice C oord i na t or

GHANA B I S M A R K A D E M& E O f f icer

G I L B E R T D Z I M A B I D r i ver

A U G U S T I N A O F O R I WA SH O f f icer

J O H N A D J I N E D r i ver

H I L D A E B E L I N Ad m i n i s t r a t ion Ma n a ger

F R E D P A R K U Tea cher Supp or t C oord i n a t or

N E L S O N A G B O T E Y C on s t r uct ion C oord i n a t or

E V E LY N K A N G A H Tea cher Supp or t O f f icer

A N T H O N Y Q U A S H I G A H C on s t r uct ion Ma n a ger

S T E P H E N A G O Z I Sit e Sup er v i sor

N E L S O N K L U Tea cher Supp or t C oord i n a t or

M I C H A E L S A M P O N G C on s t r uct ion C oord i n a t or

M A R G A R E T B A N I N I Accou nt s O f f icer

L E B E N E K P O D O M& E O f f icer

A M B E R S H E V I N P rog r a m s Ma n a ger

A R I A N A C O L L A S M& E Ma n a ger

B E N E D I C T M A Y E R I mpa ct I nt er n

C O U R A G E T E T T E H Tea cher Supp or t O f f icer

M A R G A R E T M A R Y D E B R E WA SH C oord i n a t or

R O B E R T M E N S A H WA SH C oord i n a t or

E R I C T S O R H E Ad m i n i st r a t i ve A s si st a nt

M A R T I N D E N Y O Sit e Sup er v i sor

S E L O R M N Y A M A L O R Tea cher Supp or t C oord i n a t or

W I S D O M V O R D Z O R G B E M& E O f f icer

M A R L O N A L V A R A D O P roject s C oord i n a t or

E D W I N C O S M E D E L E O N L og i st ic s C oord i na t or

O M A R M A R T I N E Z P roject s Ma n a ger

A B N E R A M I L C A R P E R E Z M& E C oord i n a t or

H E B E R C U M E S WA SH Tech n icia n

K R I S T E N M C C O L L U M M& E Ma n a ger

O M E R O A R R I O L A D r i ver

M A T E O D E L A C R U Z WA SH Tech n icia n

M A R I A M E N A D evelopment C oord i n a t or

E M Y B A R R I O S H E R N Á N D E Z H R C oord i n a t or

J A C I N T O G O N Z A L E Z C on s t r uct ion Tech n icia n

V I D A L M O L I N A D r i ver

S A M U E L B E R N A L C om mu n it y Enga gement Tech n icia n

N I L V I A G O N Z A L E Z Ad m i n i s t r a t ion Ma n a ger

A N T O N I A P A S T O R C om mu n it y Enga gement Tech n icia n

A N D R É S B R I T O C H E L M& E Tech n icia n

M A R Í A G U A R C H A J M& E Tech n icia n

J H O N Y P E R E Z Ad m i n i st r a t i ve C oord i na t or

O T O N I E L C A N S chola r sh ips Tech n icia n

D I E G O G U Z M A N P roject s C oord i n a t or

S A N D R A S U H U L WA SH Tech n icia n

E S P E R A N Z A C A N A Y WA SH Tech n icia n

J U A N G U Z M A N M A R C O S M& E C oord i n a t or

D A V I D T U M Tea cher Supp or t Tech n icia n

P A S C U A L C H A V E Z Tea cher Supp or t Tech n icia n

M A N U E L I X C O Y Tea cher T r a i n i ng Tech n icia n

M A R I A N O X I V I R D r i ver

B A R T O L O C H A Y M U Y M& E Tech n icia n

G U M E R C I N D O L O P E Z C on s t r uct ion Tech n icia n

I S A B E L Y A T Ad m i n i s t r a t i ve Tech n icia n

G E R A R D O C H I V A L Á N WA SH C oord i n a t or

M O I S E S L O P E Z M& E Tech n icia n

P A T R I C K C O A D P rog r a m s Ma n a ger

R O S S Y M A C A R I O T E C Ú N Ad m i n i s t r a t i ve Tech n icia n

S H E I L A C O J Ad m i n i s t r a t i ve Tech n icia n

E L E N A M A R C O S M& E Tech n icia n

G U AT E M A L A

LAOS T H A N O N G S A I C H I T A P H A I M& E Tech n icia n

L E E V O N G L A O Tea cher Supp or t Tech n icia n

K H A M L A S O U K S O M B A T H C om mu n it y Enga gement

K E U A N G C H I T T A V A N H C on s t r uct ion Tech n icia n

K H A M P H A T L A T A N A Tea cher Supp or t Tech n icia n

Tech n icia n

D A P H N E D E L A S K I O p er a t ion s I nt er n

X E N G L E E WA SH Tech n icia n

P O K S O U L A D E T H Tea cher Supp or t Tech n icia n

N O R K E O D U A N G K H A M M& E Tech n icia n

K A R I N M I N K S M& E Ma n a ger

B A Y S O U L I V A N H F i n a nce & H R Ma n a ger

B E N J A M I N E L C O N I N O p er a t ion s Ma n a ger

T H O N G D E E O U A N B O U B P H A WA SH Tech n icia n

H O U M P H A N H S Y O U D O M P H A N H D r i ver

A N D R E A H A T C H P rog r a m s Ma n a ger

P A V A T H P H O M M A C H A N H Accou nt i ng Fel low

T E E T H O R M& E Tech n icia n

S O M P H O N I N T H A J A K C on s t r uct ion Tech n icia n

S A I P H O N E P H O O M P A N H Y A F i n a nce A s so cia t e

D A V A N H X A Y Y A L A Y F i n a nce A s so cia t e

D A N I E L A I Z Q U I E R D O P rog r a m s I nt er n

K H A M H O U N G P H O U M S O M D Y Sen ior C om mu n it y

H O U A S A I X I O N G Sen ior Tea cher Supp or t Tech n icia n

H O U M P H A N H K E O B O U P H A C on s t r uct ion Tech n icia n

Enga gement Tech n icia n

M A I N Y I A Y A N G C om mu n it y Enga gement Tech n icia n

K H A M S O N E K E O S A C K S I T H D eput y M& E Ma n a ger

S E N G D E U N S E N G S A V A N G Ad m i n i s t r a t i ve A s so cia t e

J U A Y A N G S A N E S A Y D eput y P rog r a m s Ma n a ger

M A I K E O V I E N G K H A M D r i ver

B O U N Y O R D S I D A V A N H O f f ice hou se-keep er

U N T O U Y A N G S A N E S A Y WA SH Tech n icia n

S O N E X A Y K H A M T H I L A T H S chola r sh ip C oord i n a t or

V I N D A H S I M U E N G Ad m i n i s t r a t i ve A s si s t a nt t o C ou nt r y

B O U N L A M K H A N T Y M& E Tech n icia n

D i rect or

N A L A O Tea cher Supp or t Tech n icia n

S I S A W A T S I O N E T A H Sen ior WA SH Tech n icia n

P O P S TA F F — P O P FA M I LY P G 5 7


PG 58 SECTION — SUBSECTION


FINANCIALS PoP is not only committed to transparency in sharing our impact outcomes, but also with our financial information. 100% of online donations go directly towards our programs in Ghana, Guatemala and Laos.

FINANCIALS PG 59


SUPPORT INCOME The graphs below provide a breakdown of our 2015 fundraising revenue by source.

inter nally prepared

13

D A T I O N S - 15 %

%

DIV

CO

IN

RP

OR

AT

E

-

N FOU

IDUA

T S - 1 9%

LS - 53%

$8,599,507 SP

IA EC

EN L EV

T O TA L S U P P O R T I N C O M E

OT H

ER

-<

1%

PG 60 FINANCIALS — SUPPORT INCOME

Individuals

$4,536,135

53%

Special Events

$1,619,808

19%

Foundations

$1,332,528

15%

Corporate

$1,100,496

13%

Other Revenue

$10,540

<1%


127%

13¢

INCREASE IN TEACHER S U P P O R T, S C H O L A R S H I P S A N D WA S H P R O G R A M SPENDING FROM 2014

OUR COST TO RAISE $1 IN 2015

$7,285,159 2015 END OF YEAR NET ASSETS

FINANCIAL GROWTH OVER TIME

$9,000,000 $8,000,000 $7,000,000 $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 2008

2009

2010

2011

2012

2013

2014

2015

inter nally prepared

SUPPORT INCOME — FINANCIALS PG 61


EXPENSES The graphs below provide a detailed overview of our 2015 expenses.

inter nally prepared

FU

S-

SA

2%

LA

RI

ES

S

, -9

LA

IVE

NG

%

AR

ER H

PRO

OV

GR

S&

AM

IE

SA

D

I RA

SI

NG

&M

T I NG I N I T I A T ARKE

AL

N

2

A I SI

C.

RI

,

ET

C.

8%

ET

ES

F U N DR

E A D - 6%

$8,128,385

DS -

T ,E RT

IL

C

2 .-2

L BU

%

S C HO O

T O TA L E X P E N S E S

%

O

32

TE A

CH

E

RS U

PP PG 62 FINANCIALS — EXPENSES

School Builds

$2,593,985

Teacher Support, WASH, Scholarships & Other Impact Intitiatives

$1,815,742

Program Salaries, Travel & Overhead

$2,248,982

PROGRAM SERVICES - SUBTOTAL

$6,658,709

Fundraising & Marketing Initiatives

$200,782

Fundraising Salaries & Overhead

$767,530

FUNDRAISING - SUBTOTAL

$968,313

12%

ADMINISTRATIVE SALARIES & OVERHEAD

$501,363

6%

82%


W I T H G R AT I T U D E Our warmest thanks to the donors who have shown extraordinary support to Pencils of Promise in 2015.

$500,000+ E U R E K A C H A R I TA B L E T R U S T M I C R O S O F T, I N C .

$250,000+

P O E N I S C H F O U N D AT I O N

J O R D A N F A M I LY

R O W A N F A M I LY F O U N D AT I O N

K O R S A N T F A M I LY

T S A N G F A M I LY

L I N D A - E L I N G L E E & J A N H AT Z I U S

$25,000+

M A R S H A L L WAC E N O R T H AMERICA, LP M C I N E R N E Y F A M I LY

GOODPENNY VENTURES, LLC

MEDIALINK, LLC

L O P E Z F A M I LY

M O O Z I E F O U N D AT I O N

H A N F A M I LY

N I C K E L F A M I LY

A D E L S O N F A M I LY F O U N D AT I O N

PA L M E R F A M I LY

N A D A R A J A H F A M I LY

PA U C E K F A M I LY

I W I L L T E AC H YO U TO B E R I C H , I N C .

W E I S S F A M I LY

R E I N D L F A M I LY

C H A R I T I E S A I D F O U N D AT I O N

H A M W E E F A M I LY

S W E L L F A M I LY

2U, INC.

S A N D L E R F A M I LY

S A R G E N T F A M I LY

C L A S S R O O M F R I E N D LY S U P P L I E S

SYSCO LOS ANGELES CHARITY COMMITTEE

I N N E S F A M I LY

B O YAT T F A M I LY

F LY N N F A M I LY

M E N D E S F A M I LY

R AY M O N D F A M I LY

M A R C H E S E F A M I LY

COMMONBOND, INC.

F R E D R I C K F A M I LY

THE JOANNE D. BROWN F O U N D AT I O N

B ATA L I O N F A M I LY

SALESFORCE.ORG

T H E M C K E N Z I E F O U N D AT I O N

O P E N C I R C L E S F O U N D AT I O N

M I L L I O N D O L L A R R O U N D TA B L E F O U N D AT I O N

T H E N O V A K F O U N D AT I O N

$50,000+

E L R O D F A M I LY

T H E V E L A J F O U N D AT I O N

TA I T Z F A M I LY

T H E W I G G I N S F O U N D AT I O N

D U N N F A M I LY

U N I V E R S I T Y O F T E X A S AT A U S T I N

R O S S F A M I LY

V AY N E R M E D I A , L L C

A C K R O Y D F A M I LY

W E B PA G E F X , I N C .

AEG LIVE, LLC A P N C O N S U LT I N G , I N C .

WHERE MUCH IS GIVEN F O U N D AT I O N

B E Z O N I F A M I LY

ZION CLUB

S O R O S F A M I LY N A S H F A M I LY

$100,000+

C A H I L L F A M I LY F O U N D AT I O N E D U C AT I O N A C T I O N S W O M B L E F A M I LY B O R A S F A M I LY V AY N E R C H U K F A M I LY H E A R N F A M I LY D O U G H T Y F A M I LY F O R L E O F A M I LY M O N E Y G R A M F O U N D AT I O N C A P L A N F A M I LY ACROSS THE GLOBE CHILDREN'S F O U N D AT I O N

TEAM JOHNSON, LLC THE GOULD-SHENFELD F O U N D AT I O N

T H E S H U M A R D F O U N D AT I O N

D U M A S F A M I LY E J I O F O R F A M I LY F I R E F LY S C I E N T I S T S ' F O U N D AT I O N H A L P E R N F A M I LY H O W E R Y F A M I LY

F I N O C C H I A R O F A M I LY

H U B S C H M A N F A M I LY

L A N G E R F A M I LY

J A M S H I D I F A M I LY

$10,000+ W O N D E R W O R K S H O P, I N C . B E R N S T E I N F A M I LY T H E M C J A M E L I O R F O U N D AT I O N R AY M O N D F A M I LY

W I T H G R AT I T U D E — F I N A N C I A L S P G 6 3


AMAZON SMILE

R O S E F A M I LY

R U N Y O N F A M I LY

T H E N A R U L A F O U N D AT I O N

S H E R R Y F A M I LY

M AT T H I E S E N F A M I LY

W E S S I N G E R F A M I LY

C . K . A N D K AY H O F O U N D AT I O N

A B U L H A S A N F A M I LY

C A R N E Y F A M I LY

B E L M O N T C E N T R A L E L E M E N TA R Y SCHOOL

R O M A N O F A M I LY

C H I U F A M I LY

I M B R U C E F A M I LY

ELIZABETH ARDEN, INC.

1-800-FLOWERS.COM

G I A C C H E T T I F A M I LY

A N T H O N Y E . M E Y E R F O U N D AT I O N , INC.

DENIK, LLC

M C W H I N N E Y F A M I LY

G R E Y F A M I LY

B R O W N F A M I LY

M R Y, I N C .

B R O W N F A M I LY

M U T U A L O F A M E R I C A F O U N D AT I O N

PEAK RACES

S E R G E A N T F A M I LY

K N I G H T F A M I LY

P H AY F A M I LY

G O L D M A N S A C H S G R O U P, I N C .

SPIKE TV

THRIVENT FINANCIAL FOR L U T H E R A N S F O U N D AT I O N

W E E D E N F A M I LY

T H E G R E E N F O U N D AT I O N

A B U L H A S A N F A M I LY

T H E K E F A L A S - P I N T O F O U N D AT I O N

A N D E R S S O N F A M I LY

W A R B Y PA R K E R

A R O N F A M I LY

W A R R E N F A M I LY

B A S S F A M I LY

W E I S S F A M I LY

C A R T E R F A M I LY

W I E D E R I N F A M I LY

C A S A Z Z O N E F A M I LY

W I L L I A M D . R H O D E S F O U N D AT I O N

C R E AT I V E A R T I S T S A G E N C Y

N I C H O L L S F A M I LY

B R A U N F A M I LY S I M O N F A M I LY U N S W O R T H F A M I LY D E L A N E Y F A M I LY V A R N E Y F A M I LY S A N D F A M I LY C I T I Z E N S F I N A N C I A L G R O U P, I N C . J E N S E N F A M I LY

C L A R K E F A M I LY C O AT U E M A N A G E M E N T, L L C

P E L E H A C H F A M I LY

$5,000+

G R O W A L D F A M I LY B A R T O N F A M I LY

M O O R E F A M I LY

S E T H I F A M I LY

O L S O N F A M I LY

A L I R E Z A F A M I LY

B L U H M F A M I LY

A L R A F E I F A M I LY

WINDOWS 10

ANDOVER GROUP FUND

EVENTBRITE, INC.

B E L L F A M I LY

H A R R I S F A M I LY

B L A N K F A M I LY

T O B I A S F A M I LY

C A M E R O N F A M I LY

LOKAI

D A V I S F A M I LY

C O N W AY F A M I LY F O U N D AT I O N

LUXURY RESORTS

L O N D O N F A M I LY

C O R D E S F O U N D AT I O N

M E R I N O F F F A M I LY

R U D O L P H F A M I LY

D A V I D S O N F A M I LY

R O W A N F A M I LY

S T E P H E N S F A M I LY

D U F F I E L D - T H O M A S F A M I LY

R O W G H A N I F A M I LY

COLUMBIA GRAMMAR & P R E PA R AT O R Y S C H O O L

F O X F A M I LY

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P G 6 8 F I N A N C I A L S — W I T H G R AT I T U D E


W H AT ' S N E X T 250 million children worldwide lack basic reading, writing and math skills. At PoP, we’re working to change that.

Our actions and decisions are driven by data. We strongly believe that strategy is a living, breathing entity that needs to be as flexible as the environment demands. Education, especially in some of the most rural areas of Africa, Asia and Latin America, is complex and full of changing situations where there are no perfect answers… at least for very long. Through our robust Monitoring & Evaluation (M&E) strategy, we conduct rigorous short, medium and long-term assessments in order to improve our programs and demonstrate our results with full transparency. We hold ourselves accountable to both our beneficiaries and donors by remaining as transparent as possible in everything that we do.

By investing in data quality and taking a technology-first approach to data collection, we’re gaining faster, more accurate information about our programs and school builds, helping us achieve our goal of making students literate. To maintain our high standard of transparency, in 2016 we'll be introducing our Quarterly Transparency Reports and Country Wrap Reports, which will serve as a place for PoP to publicly share our most upto-date results and data.

Our goals for the future are clear. First, we need the right education answer: that is, what moves the needle for a student to become proficient in literacy. We have a pipeline of micro innovations (classroom practices, tools, methods) that we’ve vetted. For every 25 we research, we will pilot a few and scale one (the lucky one that has data evidence of efficacy). Second, we’re going to use what works. 250 million kids in our world cannot read or write. We can solve that with innovative methods, materials and technologies in the classroom and do it in a cost-effective, individualized learning way.

Our results and data from 2015 demonstrate that we’re already on the path to becoming a best-in-class and best-in-practice nonprofit. In 2016 and beyond, we hope to scale our methods and in-classroom interventions to the point that other organizations, and even governments, look to Pencils of Promise as a leader in creating transformational change for children around the world.

WHAT'S NEXT PG 69


#EveryoneHasPromise

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