Page 1

2016 A nnual Rep or t


TA BL E O u r M ission —

The Issue —


PoP Fa m i ly —


Who We Are —

CONTENTS #PoPField Trip —


2016 in Review —

Notable Campaigners — 44

Corporate Partnerships —


Foundation Partners —

I mpac t —

Long-Term Vision — Programs —

Results —


Board of Directors —


Advisory Board —

Program Partners —









International Literacy Day — PoP Gala 2016 —


Season of Promise —


F i n a nc ia ls —

Support Income — Expenses —


Digital Engagement — PoP in the Press —





With Gratitude —



Global Ambassadors —

PoP Staff —

C a mpa ig n s —





OU R MISSION We believe every child should have access to a quality education. We create schools, programs and global communities around the common goal of education for all.

O u r M i s s ion

Can you read th is 250 million children can’t 1 . Around the world, 1 of every 10 children is illiterate. In developing countries, that number is even higher: 1 of every 3 children is illiterate 2 . We’re on a mission to change that.


1 - UNESCO EFA Global Monitoring Repor t 2013/4 2 - Global literacy rate among youth, UNESCO 2015

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O u r M i s s ion

W h o We A r e Pencils of Promise (“PoP”) is a for-purpose organization founded in 2008 with the goal of increasing access to quality education for children in the developing world. PoP works with communities across the globe to build schools and create programs that provide educational opportunities for children, no matter where they are born or what resources they have.

PoP A n nu a l Re p or t 2 016 — 7

O u r M i s s ion



Q u a r terly T r a n spa renc y Repor ts — You deserve to know where your dollars are going and the impact that they’re creating, so we introduced our QTRs to keep you up to date with our results, data and analyses.

St u a r t Weit zma n Pa r t ner sh ip — Together, we created a limited-edition yellow sandal and a special boot designed by Gigi Hadid to build a total of 6 schools!

Laos Teacher Suppor t & WA SH De velopments — We increased our WASH programs from 20 to 40 schools and our Teacher Support program was approved by the local government for the 2016-2017 academic year!

E x pa n sion i n G h a n a — Our work in Ghana has been such a success that we expanded to the Eastern Region, where we’ve already begun scouting communities and breaking ground on several schools for 2017.

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A dv a nc i n g Tow a rd Paperless D at a Col lec t ion — We began an organization-wide digitization of our data collection. The results were huge: in Guatemala, we cut the time it took to collect and input student attendance and enrollment from 6 hours to only 30 minutes!

G loba l A mba ssador P ro g r a m — We launched this program to inspire the youth of our world to give back—and this year alone we brought in Justin Bieber and Olivia Culpo to serve as representatives of our organization.

O u r M i s s ion



Liter ac y I n it iat ive i n Lib er ia — We partnered with Bridge International Academies, Worldreader and the Liberian government to provide schools in Liberia with e-readers and literacy programming, serving roughly 7,500 students in 25 schools.

T he 2 016 PoP G a la — Our biggest night of the year brought in $1.5M. It was our most ambitious event yet, filled with a performance by Grammynominated artist, Wiz Khalifa, moving speeches and a thematic production that illustrated the transformative power of education around the world.

Teacher Suppor t & O f f ice E x pa nsion i n Gu atema la — We opened our 4th office in Guatemala, expanding our reach to the northern part of the country, while also piloting our Teacher Support program in 6 Guatemalan schools.

T he Br a nd S ave Aw a rd f rom A dweek — Adweek honored us with the 2016 Brand Save Award, dedicated to the top for-purpose brand of the year, recognizing PoP’s innovative marketing approach on social media, corporate partnerships, virtual reality and events this past year.

2016 in Review PoP A n nu a l Re p or t 2 016 — 9

I M PA C T Over the past eight years, we’ve completed 377 school builds and in 2016 alone, served more than 74,000 students through our school builds and programs.


L o n g -Te r m V i s i o n We believe where you start in life shouldn’t dictate where you finish. In partnership with local governments and communities, we will continue to provide students with access to safe primary schools, implement proven programs, invest in teacher quality and assess student progress in high-need areas. Our long-term vision is that our literacy-focused model will be available for governments and partners to adopt and scale incrementally beyond PoP schools.

12 — PoP A n nu a l Re p or t 2 016


School Builds

“It ’s so i mp or t a nt to bu i ld scho ols b ec au se I see the bu i ld i n g a s the fa br ic woven by ever y memb er of the com mu n it y, a nd i n PoP schools , there’s a g reat

In partnership with local communities, we’re building

stor y b eh i nd it . A s ma ny other scho ols get to hea r

schools to ensure that our students have access to a

of ou r op erat ion s , even those w ith go o d st r uc t u re s ,

quality learning environment. Partner communities commit to providing up to 20% of the cost of each school build through labor and/or materials.

they ’re a lways seek i n g the opp or t u n it y to b ecome

a PoP scho ol. Work i n g at PoP i s so f u l f i l l i n g , k now i n g we a re t ra n sfor m i n g the l ives of ch i ld ren for a b et ter f ut u re i n Gha na .” — ANTHONY QUASHIGAH POP CONSTRUCTION MANAGER IN GHANA

PoP A n nu a l Re p or t 2 016 — 13


Si nce 2 0 0 9 , we’ve broken g rou nd on

In May of 2016, our team completed the build of a new pre and

3 84

community located 45 kilometers from the PoP office in Luang

school bu i ld s

primary school in Houay Yen, Laos, a very peaceful and quiet Prabang. Our Lao construction team worked in partnership with the local community to create this new school, which is now serving over 100 students. One of the children we spoke to after the build was Junung Lee, a student in 4th grade. He shared with us that sometimes he used to miss school, but now

Bu i ld s i n 2 016:

his entire community is happy about the new school and he


doesn’t miss any classes!



“ Th is i s the f i rst t i me ou r com mu n it y ha s seen


a b eaut i f u l new bu i ld i n g a nd ou r st udent s love


com i n g to scho ol. Before we had th i s bu i ld i n g , st udent s d id n’t come to scho ol when it ra i ned b ec au se water got i n side the cla ssroom a nd the ra i n h it t i n g the ro of made too much noi se for u s to teach . But now, st udent s come even i f it ’s ra i n i n g. The pa rent s a re ver y happy, too, b ec au se they were i nvolved i n bu i ld i n g the scho ol.” — KHAMMANY D. PRIMARY 1 TEACHER AT HOUAY YEN

14 — PoP A n nu a l Re p or t 2 016



PoP A n nu a l Re p or t 2 016 — 15


16 — PoP A n nu a l Re p or t 2 016


Te a c h e r S u p p o r t To ensure that students are learning effectively, we’re changing the way teachers are trained and supported through workshops and personalized coaching. We equip teachers with innovative, interactive methodologies and ageappropriate, dynamic materials to enhance their teaching of the national curriculum.

“I rememb er b efore you c a me a nd help ed u s , most teachers were ex p er ienci n g cha l len ge s. They

“I hop e that PoP c a n cont i nue to supp or t the ch i ld ren a nd that they ’l l cont i nue to work

had t rouble creat i n g thei r ow n teacher lea r n i n g

w ith u s here i n Gu atema la to create a b et ter

mater ia ls a nd there wa s not a go o d st r uc t u re i n

f ut u re for the st udent s. It ’s wor th it , to create

place for lea r n i n g. Now that you’ve b een helpi n g u s , ou r teachers a re much more mot ivated! The Teacher Supp or t work shops have help ed u s a l l create teach i n g mater ia ls a nd have a l so a l lowed ou r

a b et ter f ut u re for them . The b e st pa r t of b ei n g a teacher i s the happi ne ss that it g ive s you , a nd the happi ne ss that the educ at ion g ive s the st udent s.”

teachers to lea r n new metho d s a nd st rateg ie s.” — WAZE HEAD TEACHER AT AGORHOME, GHANA


Teachers supp or ted to d ate:

Teacher coach i n g session s to date:

Teacher Supp or t work shops to d ate:

7 21

1 ,699

47 PoP A n nu a l Re p or t 2 016 — 17


E -reader s — As part of our Teacher Support in Ghana, e-readers give students access to over 100 age-appropriate and culturally relevant books with dictionary tools to support their literacy goals. Without access to books, students struggle to learn to read. An e-reader provides students with more than 100 books in the palm of their hand and allows them the opportunity to practice reading both in school and at home. In Ghana, e-readers come loaded with resources in English and local languages, and in Guatemala the tablets feature stories in Spanish.


Tot a l e -readers del ivered

18 — PoP A n nu a l Re p or t 2 016


WA S H We’re teaching kids about Water, Sanitation and Hygiene to keep them healthy and in school.

“Before they wou ld l it ter w ithout wor r y i n g a b out it a nd they wou ld d r i n k water f rom the faucet . Now the st udent s on ly d r i n k f i ltered water a nd they put the ga rba ge i n it s place a nd even cla ssi f y it . There have b een fewer i n st a nce s of st udent s get t i n g sick a nd the pa rent s have rea l ly come together to lea r n f rom the k id s a b out WA SH. There i s a st ron ger

WA SH t ra i ned st udent s i n 2 016:


sen se of com mu n it y i n th i s prog ra m .” — SARA PRIMARY 6 TEACHER IN CHUINAHUALATE, GUATEMALA

PoP A n nu a l Re p or t 2 016 — 19


Pilot Programs A s a le a r n i n g or g a n i z at ion , we ’re con s t a nt ly re se a rch i n g a nd e x a m i n i n g ou r pro g r a m s to en s u re that we’re prov iding st udents w ith the most innovative tools a nd lea r ning methods. We’ve piloted prog ra ms in the classroom to suppor t ou r goa l of improv ing literac y outcomes for PoP st udents. Ou r a na lysis of pilot outcomes w ill help infor m ou r decisions to iterate or implement beyond the pilot schools.

SEL (S oc ia l & Emot ion a l L ea r n i n g) —

S OLE (S el f- Or g a n i z ed L ea r n i n g Env i ron ment) —

This year, we launched a pilot program in Ghana around the

In 2016, SOLE went from pilot to beta phase in Ghana. In a

concept of SEL, which provides a foundation for safe and

SOLE, teachers ask students lofty questions that align with

positive learning to enhance students’ ability to succeed in and

the curriculum and material of that week. Through SOLE,

out of school. Our SEL uses the practice of Morning Meeting,

students direct the learning process, relying on the use of

a brief method of starting the day in a way that students

technology, collaboration and encouragement as the basis

practice the skills of greeting, listening, responding and group

for fostering learning. In our qualitative assessments of SOLE,

problem solving. Qualitative results from the pilot phase were

PoP teachers in our Teacher Support program reported that

overwhelmingly positive. All teachers surveyed believed that

students showed high motivation to learn. We also learned

Morning Meeting positively affected students’ school days, the

from feedback that teachers wish to integrate SOLE into the

classroom environment and the way that students interacted

classroom more often and across more subjects.

with their teachers and with each other.

20 — PoP A n nu a l Re p or t 2 016


PoP A n nu a l Re p or t 2 016 — 21


Impact Partners

PoP and Worldreader have three years of experience

PoP uses elements of Responsive Classroom, an

working together in West Africa to improve student

evidence-based approach to social emotional instruction,

literacy outcomes. We partner with Worldreader in

in select Teacher Support schools in Ghana to help

Ghana to deliver quality, culturally relevant literacy

students practice soft skills like group problem solving,

content on e-readers, to students in our Teacher

self-awareness and responsible decision making. We

Support program. Together, we also work in Liberia,

adapt Responsive Classroom’s approach to social and

where our organizations provide primary school

emotional learning, which is grounded in an understanding

students in 25 public schools with e-readers and

that the best learning emerges from supportive

literacy content as part of the Partnership Schools for

relationships and that social emotional skills set students

Liberia (PSL) pilot.

up for success inside and outside the classroom.

22 — PoP A n nu a l Re p or t 2 016


PoP partners with Rumie to provide students in

PoP joined forces with Bridge and Worldreader to provide

our Teacher Support program in Guatemala with

primary school students in Liberia with e-readers and

tablets, preloaded with age-appropriate, engaging

literacy programming as part of the PSL pilot. Together,

literacy content. The Rumie platform tracks user data,

PoP, Bridge and Worldreader are serving 7,500 students

collecting information about how often students

across 25 public primary schools. The partnership

are reading and what kinds of books and stories

allows us to serve as a literacy advisor, helping to impact

students are reading. We review these user analytics

students outside of PoP partner communities in Ghana,

to understand the correlation between, the frequency

Guatemala and Laos.

with which students read and the content students read, with literacy outcomes.

PoP partners with Pearson Education to provide

PoP continues to build out a custom Impact Application

students in Guatemala with quality, engaging literacy

in Salesforce to track outputs and outcomes and to

materials. Pearson gave PoP access to its digital

house all of our program data. The Salesforce platform

library, which we load onto Rumie tablets and in 2016,

enables us to streamline data collection and storage,

enabled us to use its Spanish Reading and Language

making it easier for our teams across the world to share

Arts Series, “Calle de la Lectura,” in our Teacher

data, collaborate on program delivery and track progress

Support classrooms.

toward intended impact.

PoP A n nu a l Re p or t 2 016 — 23


Our Results We’re consta ntly a na ly zing ou r impact to ensu re that we’re able to optimize a nd a llocate resou rces ef f iciently. We’re dedicated to sha r ing ou r resu lts w ith you a nd we create Qua r terly Tra nspa renc y Repor ts to keep you up to speed w ith ou r latest data a nd outcomes.

Clea n D r i n k i n g Water

Ha ndwa sh i n g



In Laos, 99% of students in PoP

In Guatemala, 30% of students in PoP

schools with WASH programming

schools with WASH programming are

report drinking clean drinking water.

observed washing their hands with water and soap.

goal: 90%

Beg i n n i n g Readers

Tra n sit iona l Readers



In Guatemala, 64% of PoP 1st and 2nd

In Guatemala, 52% of PoP 3rd and

grade students are proficient in Phoneme

4th grade students are proficient in

Segmentation, a primary indicator of

Passage Reading, a primary indicator of

sucess for Beginner Readers.

success for Transitional Readers. goal: 60%

24 — PoP A n nu a l Re p or t 2 016

goal: 90%

goal: 60%


Bu i ld I ndex

Teacher Com m it ment


8 8%

PoP’s Build Index estimates student and

Globally, teachers in our Teacher

teacher perceptions of a school build

Support program attend school 88%

and assigns a numerical score. Globally,

of the time, compared to a global

schools with a completed build showed

average of 70%. PoP uses this as a

20% higher Build Index scores.

proxy measure for commitment. goal: 90%

I ndep endent Readers

48% In Ghana, 48% of PoP 5th and 6th grade students are proficient in Reading Comprehension, a primary indicator of success for Independent Readers. goal: 60%

PoP A n nu a l Re p or t 2 016 — 25

C A M PA I G N S Our supporters are at the heart of our organization. Throughout the year, PoP activates its global community through engaging campaigns both online and offline.


PA S SP ORT — PASSPORT is our monthly giving program that allows our supporters to continue to make a difference every month. PASSPORT members receive exclusive updates on our impact in Ghana, Guatemala and Laos through monthly emails from our teams across the globe.

674 PA SSPORT memb ers i n 2 016

$126 ,79 0 Tot a l PA SSPORT ra ise i n 2 016

28 — PoP A n nu a l Re p or t 2 016


I nter n at ion a l Liter ac y D ay —


On September 8, International Literacy Day, we lit the Empire State Building

Supp or ters

yellow with model and activist, Nina Agdal, to raise awareness of the 250 million children worldwide who lack basic reading and writing skills. As part of Back to School 2016, this event energized and grew our community, with 246 supporters making gifts and 169 campaigners fundraising for quality education.

1 69 Ca mpa i g ners

PoP A n nu a l Re p or t 2 016 — 29


30 — PoP A n nu a l Re p or t 2 016


PoP G a la 2 016 : A World I ma g i ned — We hosted over 600 people at Cipriani Wall Street and invited

to thousands of students, we honored the Womble/Collis

them to imagine a world where every child has an education.

Family with the Philanthropist Award and Stuart Weiztman

The night featured performances by Grammy-nominated artist,

with the Visionary Award. Through music, dance and thematic

Wiz Khalifa, and international pop duo, Nico & Vinz, as well

production, we showed our guests what it looks, feels and

as a moving speech by our Laos Country Director, Lanoy. For

sounds like to shift the landscape of education. The evening

their tremendous dedication to providing access to education

helped us continue to impact our students around the world.


$1 , 550,74 8

At tendee s

Tot a l Ra i se

PoP A n nu a l Re p or t 2 016 — 31


32 — PoP A n nu a l Re p or t 2 016


PoP A n nu a l Re p or t 2 016 — 33


S ea son of P rom ise — 85% of primary schools we visit are in need of significant repairs or have no existing structures. This past holiday season, we set a goal of building 25 schools across Ghana, Guatemala and Laos. With the help of hundreds of supporters and campaigners we far surpassed that goal, funding a total of 38 schools!

38 S cho ol s f u nded

269 Gi f t s made on Match Day

$1 , 27 2 ,174 Tot a l ra i se

34 — PoP A n nu a l Re p or t 2 016


Digital Engagement 39, 5 8 0

26 4 , 369

I ncrea se i n tot a l I n st a g ra m fol low i n g

Double t aps on I n st a g ra m i n 2 016

1 . 36 M

131 ,632

Tot a l i mpre ssion s for ou r top t weet of 2 016

Tot a l en ga gement s on Fac eb o ok i n 2 016

2 .78 M

1 65

People PoP reached on Fac eb ook i n 2 016

Tot a l nu mb er of I n st a g ra m p ost s i n 2 016 O u r most l i ked I n st a g ra m p ost i n 2 016

PoP A n nu a l Re p or t 2 016 — 35


PoP i n the Pre ss With the exciting g row th of ou r prog ra ms a nd impact in 2016, PoP was feat u red across a va r iet y of major media sou rces including Forbes, The New York Times, The Washing ton Post a nd Billboa rd, to na me just a few.



Forbes interviewed some of PoP’s amazing female leaders

“ ‘ I f you s e e a nyone t r y ou r V R pie c e for t he f i r s t

who are excelling in their respective fields to make PoP a

t i me , i m me d i at ely t hei r jaw d ro p s ,’ s a id Nat a l ie

leading social impact organization.

E b el , t he d i re c tor of m a rke t i n g. Us u a l ly t ho s e

“ ‘ I n 2 0 0 8 , Pe n c i l s o f P r o m i s e w a s j u s t a d r e a m s h a r e d by a b a c k p a c ke r (Ad a m) a n d a L a o wo m a n (m e) w it h n o s t a f f, n o s a l a r y a n d n o t m a ny r e s o u r c e s . I a m s o p r o u d n ow, w h e n I l o o k a t o u r o f f i c e a n d s e e h ow b i g Pe n c i l s o f P r o m i s e i s ,’ s a i d [ L a o s C o - C o u nt r y D i r e c t o r, L a n oy] Ke o s u v a n .”

36 — PoP A n nu a l Re p or t 2 016

who o p en t hei r wa l le t s to Penc i l s of P rom i s e h ave never b e en to t he d evelo pi n g c ou nt r ie s where t he org a n i zat ion d o e s it s work . V i r t u a l re a l it y c re at e s a n ‘emp at he t ic c on ne c t ion a nd pre s enc e ’ more e f fe c t ively t h a n photo s or v id e o , she s a id .”



“ The org a n i zat ion’s d u a l emph a si s on ne a r -tot a l t r a n s p a renc y a nd h i g h - q u a l it y s tor y t el l i n g (it bu i ld s c u s tom i z e d we b sit e s for d onor s a nd h a s even c om m i s sione d a v i r t u a l re a l it y f i l m) a i m s to a d d re s s t h re e a re a s it h a s id ent i f ie d to s u c c e s s f u l ly en g a ge m i l len n i a l s on l i ne — g r at i f ic at ion , si mpl ic it y a nd u rgenc y.”

PoP A n nu a l Re p or t 2 016 — 37

P O P FA M I LY Our PoP community makes our impact possible. From our global staff to our campaigners, PoP Clubs and strategic partnerships, we’re shifting the landscape of education because of your support.

PoP Fa m i ly

Notable Campaigners Mee t t he Pe t re t t i Fa m i ly — T he y ’re i nc re a si n g access to educ at ion for ch i ld ren world w ide t h rou g h mu lt i gener at ion a l e f for t s The Petretti family has been involved with Pencils of Promise

by the highest of mountains. It was an incredibly surreal

since the very beginning. Larry first heard about Pencils of

feeling to be standing in the classrooms that my family helped

Promise in 2009 when Founder Adam Braun was hosting a

build, and to meet the children whose lives would be forever

small event in New York City. During that event, Larry gave

changed by that classroom and that opportunity. Visiting

what was PoP’s most significant gift at that time. Ever since,

Guatemala with PoP was life changing for me. It made me

Larry has enthusiastically continued to support PoP by

realize that despite all of the many world’s problems, we can

engaging his friends, family, business colleagues and network

create real and lasting change—and it all starts with children.

in the cause. The Petretti family has completed several

Throughout the towns and villages we visited on that trip, one

fundraisers with PoP to build multiple schools and support

thing remained the same, those parents want what I want for

PoP’s programs directly. In 2014, Larry traveled to Guatemala

my own kids: a bright future filled with possibility.”

to see his impact firsthand, and in 2015, hisi daughters, Kristina and Jess, also traveled to Guatemala. While there, they visited one of the schools that their family made possible.

In 2016, the Petretti family launched PoP’s first ever golf tournament and raised over $75,000. They plan to host this event every year to introduce new people to Pencils

Kristina said, “I’ll never forget the feeling I had as we drove

of Promise and continue their dedication to supporting

up the hill to visit the first school that our family had funded:

educational opportunities for kids who need them most.

Chamac Uspantan. The bright yellow building stood alone on a large grassy field, overlooking many valleys and surrounded

40 — PoP A n nu a l Re p or t 2 016

PoP Fa m i l y

“ W hen I th i n k of Penci ls of Prom i se I th i n k back to the let ter [Ada m Brau n] w rote me , wh ich st i l l ha n gs i n my of f ice. I th i n k ab out ever yone I ’ve met i n the PoP fa m i ly a nd how ded ic ated , enthu sia st ic a nd sma r t they a re. I th i n k ab out the cla r it y of m i ssion that each p osse sse s. Most of a l l, I th i n k a b out the i mpac t th i s PoP jou r ney ha s had on me a nd my fa m i ly. I don’t wa nt to r u n out of t i me b efore I c a n rea l ly ma ke a d i f ference a nd teach my ch i ld ren’s ch i ld ren how to do so. I c a n rea l ly feel the d i f ference we ma ke.” — LARRY PETRETTI

PoP A n nu a l Re p or t 2 016 — 41

PoP Fa m i ly

Justin Blau —

North Carolina State University —



Justin Blau has been a long-time supporter of Pencils

PoP Clubs are a key part of our PoP Family and have

of Promise. After raising money through his music in

pioneered our organization’s spirit since the early days.

2012 to build his first school, he traveled to Guatemala

The students in the North Carolina State University PoP

to see his impact firsthand. Most recently in 2016,

Club hold weekly meetings and bi-weekly bake sales

Justin Blau finished his $200K campaign by donating

to a keep up a steady flow of funds for our educational

100% of proceeds from his single “Is it Love” and

programs. They also plan large fundraising activities such

creating BLUME, a philanthropic-minded label focused

as their 2016 “Chillin n Grillin” event on campus, where

solely on giving back.

they invited students to attend an evening filled with music, food, games and more. They even held a benefit concert with a popular A Capella group and solo artist.

42 — PoP A n nu a l Re p or t 2 016

PoP Fa m i l y

Jessie Stuart —

Sophia, Owen and Marshall —



Jessie Stuart has built two schools with Pencils of Promise

Sophia, Owen and Marshall are middle-schoolers with

by planning fundraising events in San Francisco. Jessie’s

big dreams. They’re on a mission to raise $50,000, and in

events are known for their creativity - she’s planned

2016, completed funding for one full school build. Despite

balloon-pop raffles, brought in Guatemalan food trucks,

their young age, the three friends have carried out

and more to ensure her guests are having fun while also

several fundraising activities, including lemonade sales

giving back. Most recently, Jessie traveled with PoP to

and sporting games. They’re always finding new ways to

Guatemala to help break ground on her first PoP school.

encourage their community to support PoP and spread the word about the importance of education.

PoP A n nu a l Re p or t 2 016 — 43

PoP Fa m i ly

#PoPField 44 — PoP A n nu a l Re p or t 2 016

PoP Fa m i l y

T h rou g hout t he ye a r, memb er s of t he PoP f a m i ly a re i nv ited to e x p er ience a PoP F ield T r ip. T he se 4 - 5 d ay t r ips a l low ou r g ue s t s to e x p er ience f i r s t h a nd t he i mp ac t t he y ’re helpi n g u s c re ate .

Here ’s wh at to ex pec t on a t y pic a l PoP F ield T r ip —

INAUGURATION DAY We join our community for a school

SCOUTING DAY A visit to a community in need of a PoP school to gain an understanding of PoP’s work. The opportunity to see the educational environment that students

opening ceremony along with local government, community leaders and teachers, and witness students entering their school for the first time. PROGRAM DAY

experience prior to a PoP build and to learn about the challenges that

Together, we travel to a community

teachers and students face in these

to see our primary schools and

learning environments.

experience our transformative work inside the classroom. PoP family


members spend time interacting with students to get to know our

We dedicate a full day to

communities firsthand.

experiencing the construction of a

Tr i p

PoP school. PoP family members


meet the community working to

A trip to popular in-country

build a future for their children and

attractions, like the Wli Waterfalls in

participate in a construction project

Ghana–the second highest waterfall

(like painting, or brick building) to help

in Africa–or shopping markets in

make the school a reality.

Antigua, Guatemala.

PoP A n nu a l Re p or t 2 016 — 45

PoP Fa m i ly


46 — PoP A n nu a l Re p or t 2 016


PoP Fa m i l y

Corporate Partnerships We believe that for-prof it and for-purpose organizations can join together to create long-term social good. We work w ith incredible corporate par tners who are leading the way in cause marketing.

St u a r t Weit z ma n — In the spring of 2016, we partnered with luxury shoe brand,

With the instant success of the custom PoP shoe, we quickly

Stuart Weitzman, to build 3 schools through a limited-edition

entered a new phase of our partnership, in which we teamed

yellow sandal. We kicked off our Shoes for Schools partnership

up with Gigi Hadid. The iconic model designed a special

with a dinner of Stuart Weitzman supporters and introduced

bootie, the Gigi Boot, to benefit Pencils of Promise. Through

PoP to many of the attendees.

the venture, Stuart Weitzman built an additional three PoP schools—one in each of our partner countries.

PoP A n nu a l Re p or t 2 016 — 47

PoP Fa m i ly

At CommonBond, education and social good are core

Since 2014, our friends at 2U have been working

components of their business mission. Through the

to create impact for students worldwide, through

company’s Social Promise, CommonBond has supported

employee-run philanthropic efforts. When members

Pencils of Promise for over four years and has helped

from the 2U team visited with PoP staff in Ghana in the

provide educational opportunities to PoP students in

summer, they participated in many aspects of our work

Ghana. In the fall, CommonBond CEO, David Klein, and

from scouting prospective communities to observing

fellow CommonBond community members traveled

Teacher Support in action. They also joined in on the

to the Volta Region of Ghana on a #PoPFieldTrip to

inaugurations of two of the schools that 2U funded—

see their impact in action. Together, we’re continuing

but they didn’t stop there! They’ve also helped fund

our commitment to supporting students, teachers and

our Teacher Support program in Ghana providing our

communities for 2017 and beyond.

teachers with effective teaching methodologies and our students with a quality education.

48 — PoP A n nu a l Re p or t 2 016

PoP Fa m i l y

As part of Justin Bieber’s “Purpose” tour, our friends at AEG Presents donated $1 of every ticket sold to go directly toward supporting thousands of students in Ghana. Their dedication to increasing access to quality education for Ghanaian children allowed us to expand our builds into the Eastern Region of Ghana in 2016. For over seven years, AEG Presents and Justin Bieber have promoted PoP’s mission through their ticket sales and we couldn’t be more grateful for the sustained impact they’ve created for children in need of educational opportunities.

PoP A n nu a l Re p or t 2 016 — 49

PoP Fa m i ly

Fo u n d a t i o n Pa r t n e r s In 2016, Foundation Education Actions deepened its investment in Pencils of Promise by funding girls’ scholarships, building a PoP school in Guatemala (its fourth school to date) and helping us pilot Girls Reading Clubs in Guatemala. The pilot was our first time working with students during the summer months. We are grateful to have a partner that pushes us to explore new programs and is willing to invest in pilot projects to find the most effective approaches to increasing literacy rates. We’re thrilled to renew this partnership with Foundation Education Actions in 2017 and look forward to continuing to impact more students together.

50 — PoP A n nu a l Re p or t 2 016

PoP Fa m i l y

Our partnership with Cotton On allows us to serve in

The MoneyGram Foundation built its first PoP school

an advisory role as an outcome of a grant for the first

in 2016, impacting students in Laos and expanding its

time. The Cotton On Foundation awarded us a grant in

commitment to our work. Members of the Foundation

2016 to supports our work in Ghana and in exchange,

also got a chance to visit PoP communities in Ghana to

we’re serving as an infrastructure and organizational

see the impact their previous grant, which supported

capacity advisor to Cotton On’s operations in Uganda.

the expansion of e-readers, is having for students in the

We’ll continue to seek partnerships that enable

country. In 2017, the Foundation’s team will visit the school

us to work as an advisor, expanding our program

it built in Laos and together we’ll work to identify the

methodologies and training pedagogies to rural

country and project where the Foundation’s 2017 grant will

communities where we haven’t built a school.

have the greatest impact.

We’re excited about our growing partnership with

The Eureka Charitable Trust of Marshall Wace remains

ATGCF, a supporter that is dedicated to providing

one of our most catalytic partners. In 2016, Marshall

marginalized populations around the world with a

Wace’s enduring support enabled us to grow our capacity

higher quality of life. In 2016, the Foundation funded

in Ghana, successfully expand operations to a second

a school in Laos, its first school in the country and its

Region in the country and ensured ongoing operational

third PoP school to date. ATGCF has enabled us to

support to the organization. In 2017, Marshall Wace will

impact hundreds of students so far and we’re glad to

grow its advisory role, as we leverage Marshall Wace’s

have such a dedicated partner in our work.

expertise in quantitative development to advance our data analysis and visualization capabilities.

PoP A n nu a l Re p or t 2 016 — 51

PoP Fa m i ly

Board of Directors

A d a m Br au n*

D a n C a h i l l*

Rob er t Ha mwee

K a ren Ha r r is


Former President,

Managing Director,

Managing Director,

Pencils of Promise

Viking Global

New Mountain Finance Corporation

Bain & Company

Br ad Hau gen

R ich a rd He a r n


Global Head of Commerce Sales, Former Chairman, Global IBM Assessments and Virtual Learning,


D ou g Kub ach

S a r a h O ’ Ha g a n

L i nd a R ie f ler

Former Co-Chair,

Former Global Head of Research,

International Rescue Committee

Morgan Stanley


52 — PoP A n nu a l Re p or t 2 016

Mei g h a n S tone

Hop e Ta it z *

G a r y Vay nerchu k

M ich ael Weiss — C h a i r



Co-Founder & CEO,

VP of Growth,

The Malala Fund

ELY Capital


Maple Food Co

* Board Emeritus

PoP Fa m i l y

Aaron Batalion

Elfriede A. Collis

Eric & Brittny Knight

Usher Raymond IV

Co-founder & former CTO, Living

Collis Family Foundation

Senior Trader, Jane Street Capital

Musician & Philanthropist


Blake Davies

Neil Blumental

Senior Managing Director,

Co-Founder & Co-CEO, Warby

Fredericks, Michael & Co.


Matt Boras Senior Associate, Northstar Asset Management Group Inc.

Owen Brainard CEO, Brainard Capital

Lisle Davies CEO at Davies + Co.

Pat Flynn Founder & CEO of Flynndustries, LLC

Marie Forleo

Scott “Scooter” Braun

Host of MarieTV, Founder of

Founder, SB Projects


Matt Britton

Robert Hollander

CEO, Summit Series

President, Give Back Brands

Sophia Bush

Lewis Howes

Actress & Activist


Ray Chambers United Nations Secretary-General’s Special Envoy for Malaria

Simon Chiu Head of Institutional Credit Sales,

and Editor-in-Chief, Love Inc. Magazine

James Langer Entrepreneur

Joshua Nash President, Ulysses Management, LLC and Chairman, Birthright Israel Foundation

The Novak Family Co-Managing Partner, The

Suzan Rose Eureka Charitable Trust

Randi & Boaz Sidkaro Executive Managing Director at Och-Ziff Capital Management

Alexander Soros Philanthropist

Timothy Sykes Entrepreneur

Strategic Group of Companies

Ann Veneman

Joseph & Aimee Patanella

Former Executive Director, UNICEF

Advisor, Dean Sciences

Brittany Weeden


Founder & Director, Brittany

The Petretti Family

Michele, LLC

President & CEO, Petretti &

Minott Wessinger

Chris Innes


Founder, McKenzie River

Head of US Equities, BNP Paribas

Grace Raymond


Shakil Khan

Entertainment Manager &

Astrid Womble

Head of Special Projects, Spotify


Director & General Counsel, Everwatch Financial

Asia-ex Japan at BNP Paribas

Advisory Board PoP A n nu a l Re p or t 2 016 — 53

PoP Fa m i ly

Global Ambassadors

Ju s t i n Bieb er

54 — PoP A n nu a l Re p or t 2 016

Ol iv i a C u lp o

PoP Fa m i l y

GR A PHITE Creat ive Cou nc i l — Jim Carter III

Paul Jastrzebski

Luam Keflezgy

Nick Onken

Co-Founder, Giving Assistant and

Partnerships & Developer Relations,

Artistic Director and Choreographer,

Photographer, Creative Entrepreneur

Core Team, RYOT News

Oculus VR

Luamky Productions

D at a Cou nc i l — Chris Nelson

C.J. Stanfill

Senior Evaluation Office,

Senior Program Officer,

Independent Evaluation Group (IEG)

Results for Development

& Worldbank

PoP St af f LEADERSHIP Tom Casazzone Chief Operating Officer

Leslie Engle Young Chief Impact Officer

Natalie Ebel Chief Marketing Officer

Jorge Bolom

Ya Laoxayda Lao Co-Country Director

Jaclene Roshan Director of Transparency & Data Innovation

Juliette Cho Director of Development

Susie Harrison

Brittany Sebade

Head of Strategic Relationships

Senior Office Coordinator

Joseph Jamison

Alyssa Simmons

Pedagogy Innovation Specialist

SEL Specialist

Kimberly Ladouceur

Jonathan Tan

Backend Database Manager

Donor Experience Manager

Senior Impact Data Coordinator

Amanda Brown

Winnie Ng

Emily Varni

Lead Designer

Finance Manager

Impact Manager

Julia Carvalho

NEW YORK KC Baker Impact Manager, Delivery & Compliance

Ben Bromberg

Emmanuel Novy

Alexandra White

Global Transparency Manager

Head of Learning & Evaluation

Marketing Coordinator

Ghana Country Director

Carlo Dumandan

Catherine Sanderson

Justin Xaisanasy

Lanoy Keosuvan

Head of Brand Innovation & Talent Relations

Senior Marketing Coordinator


Guatemala Country Director

Freeman Gobah

Lao Co-Country Director

PoP A n nu a l Re p or t 2 016 — 55

PoP Fa m i ly

PoP St a f f Cont i nued — GHANA Wilfred Agbo Teacher Support Officer

Nelson Agbotey Construction Coordinator

Bismark Ade M&E Coordinator

John Adjine Driver

Stephen Agozi Site Supervisor

Margaret Banini Accounts Officer

Margaret Mary Debre WASH Coordinator

Martin Denyo Site Supervisor

Gilbert Dzimabi Driver

Hilda Ebelin Administration Manager

Stephen Fugar

Alexandra Murphy Ghana Intern

Selorm Nyamalor Teacher Support Coordinator

Augustina Ofori WASH Officer

Sinika Daniel Pakinmonge M&E Manager

Fred Parku Teacher Support Coordinator

Anthony Quashigah Construction Manager

Michael Sampong Construction Coordinator

Courage Tetteh Teacher Support Officer

Eric Tsorhe Administration Assistant

Wisdom Vordzorgbe M&E Officer

Francis Xenyo Community Engagement Coordinator

GUATEMALA Marlon Alvarado Community Engagement Coordinator

Omero Arriola Driver

Emy Barrios Hernández HR Coordinator

Samuel Bernal Community Engagement Technician

Andrés Brito Chel M&E Technician

Edson Brol Construction Technician

Gloria Cajas Accountant

Otoniel Can Scholarships Coordinator

Esperanza Canay WASH Technician

Marcelina Charar WASH Technician

Magda Chavajay

Administration Officer

Teacher Support Technician

Emma Genest

Bartolo Chay Muy

Ghana Programs Manager

M&E Technician

Richard Glalah

Gerado Chivalán

M&E Officer

Teacher Support Coordinator

Evelyn Kangah

Patrick Coad

Teacher Support Officer

Programs Manager

Nelson Klu

Sheila Coj

Teacher Support Coordinator

Administrative Technician

Lebene Kpodo

Edwin Cosme de León

M&E Coordinator

Projects Coordinator

Robert Mensah WASH Coordinator

56 — PoP A n nu a l Re p or t 2 016

Mateo de la Cruz

Vidal Molina

WASH Technician


Heber Cumes

Ruben Pacheco

WASH Technician

M&E Technician

Jacinto González

Antonia Pastor

Logistics Technician

Community Engagement Technician

Nilvia González

Jhony Pérez

Administrative Manager

Adminitrative Coordinator

María Guarchaj

Brendy Poncio

M&E Technician

Teacher Support Technician

Diego Guzmán

Víctor Quemá

Community Engagement Coordinator

Teacher Support Technician

Juan Guzmán Marcos

Javier Rojas

M&E Coordinator

Construction Technician

Magdalena Guzmàn

Cesar Romero

WASH Coordinator

Accounting Assistant

Ali Jones

Sandra Suhul

Guatemala Partnerships Manager

WASH Coordinator

Helen Juarez

David Tum

Projects Assistant

Teacher Support Technician

Gumercindo López

Elisa Weissenberg

Logistics Technician

Development Coordinator

Moisés López

Mariano Xivir

M&E Technician


Oralia Lux

Isabel Yat


Adminitrative Technician

Elena Marcos M&E Technician

Omar Martínez Projects Coordinator

Kristen Mccollum M&E Manager

María Mena Development Coordinator

PoP Fa m i l y

LAOS Moriah Bauman Operations Intern

Mon Chan Yasay Office Housekeeper

Sai Chitaphai M&E Technician

Ai Keung Chittavanh Construction Technician

Norkeo Duangkham M&E Technician

Benjamin Elconin Operations Manager

Somphon Inthajak Construction Technician

Ai Phanh Keoboupha Construction Technician

Khamsone Keosacksith Deputy M&E Manager

Ai Mai Keoviengkham Driver

Sonexay Khamthilath Scholarship Coordinator

Bounlam Khanty M&E Technician

Na Lao Teacher Support Technician

Lee Vong Lao

Khamhoung Phoumsomdy M&E Technician

Sengdeuan Sengsavang Admin Associate

Vindah Simueng Admin Associate to Country Directors

Sisawat Sionetah Senior WASH Technician

Carly Sotas Programs Intern

Khamla Souksombath Scholarships Technician

Bay Soulivanh Finance & HR Manager

Ai Phanh Syoudomphanh Driver

Tee Thor M&E Technician

Davanh Xayyalay Finance Associate

Houasai Xiong Senior Teacher Support Technician

Mai Nyia Yang WASH Technician

Jua Yang Sanesay Programs Manager

Untou Yangsanesay Teacher Support Technician

M&E Technician

Khamphat Lattana Teacher Support Technician

Xeng Lee WASH Technician

Thong Dee Ouanboubpha WASH Technician

Saiphone Phoompanhya Finance Associate

PoP A n nu a l Re p or t 2 016 — 57

FINANCIALS We’re committed to not only sharing our impact outcomes but also our financial information with you. 100% of online donations go directly toward our programs in Ghana, Guatemala and Laos.


Support Income $5 , 275 ,6 87


2 016 end of yea r net a sset s

O u r cost to ra i se $1 i n 2 016

$ 8 , 494 , 3 87 Tot a l Supp or t I ncome - 2 016 INDIVIDUALS - $4,422,214 CORPORATE - $1,897,448 SPECIAL EVENTS - $1,192,558 FOUNDATIONS - $974,696 NOTE: This is an internal, unaudited estimate

60 — PoP A n nu a l Re p or t 2 016


Fi n a n c i a l s

$ 8 , 2 82 ,71 8 Tot a l Ex p en ses - 2 016 SCHOOL BUILDS - $2,483,120 TEACHER SUPPORT, WASH, M&E, ETC. - $1,643,123 PROGRAM SALARIES, TRAVEL, ETC. - $2,622,349 81%


NOTE: This is an internal, unaudited estimate

12% 7%


Expenses PoP A n nu a l Re p or t 2 016 — 61


In Gratitude $1M+ Timothy Sykes Foundation

Soros Family

Bartlett Family

Moore Family

Bernstein Family

Wessinger Family

Batalion Family

National University

BH Cosmetics Inc.

Boras Family

Neuenfeldt Family

Borges Family


Brainard Family

Perry Family

CAA Foundation

Abulhasan Family

Budenholzer Family

Phay Family

Cantor Fitzgerald Relief Fund

Amazon Smile

Cahill Family

Pomeroy Family

Chambers Family

Blue Spruce Capital

Chavez for Charity Chiu Family

Riefler Boyatt and Boyatt Family

Chapur Alam Family

Caplan Family Casazzone Family

Classroom Friendly Supplies

Chieng Family

Davies Family

Cotton On Foundation

Denik LLC

Dumas Family

Dunn Family

Charities Aid Foundation

Flynn Family

Effron Family

Coach Foundation

Fogg Family

Estee Lauder Companies

Stuart Weitzman

Forleo Family

Frieda Family


Triangle Community Foundation, Inc.

Innes Family



Eureka Charitable Trust

Jones Family

Goldman, Sachs, & Co. Matching Gifts

Weeden Family

Goldman Sachs Gives

Foundation Education Actions

Microsoft Matching Gifts

Weiss Family

Google, Inc.

Weitzman Family

Growald Family

Wesemael Family

Hatter Family

Kalimian Family

Where Much is Given Foundation

Howes Family

Khan Family

Wiggins Family

Imelda Banda State Farm Agency


Wonder Workshop

James Family

Marshall Wace

Yip Family

Johnson Family

$500K+ AEG Presents

$250K+ The Collis Foundation

$100K+ 2U

Foundation for Better Education Swiss Philanthropy Foundation Hamwee Family Knight Family Langer Family Nash Family Novak Family Patanella Family

Princeton Nutrients Represent Rowan Family Sargent Family

$25K+ Across the Globe Children’s Foundation

Goodpenny Ventures LLC Gural Family Handler Family Hearn Family

Swell Family TD Securities Ten Talents Foundation, Inc. The Bacon Foundation Limited The Strauss Foundation

Maynard Family

Petretti Family

American Family Insurance Dreams

Mclnerney Family

Sidikaro Family

Badger Advertisements

MoneyGram Foundation

62 — PoP A n nu a l Re p or t 2 016

Soros Family

Minal Family

Chen Family Constable Family Constable Family Creative Artists Agency Ducker Family Duffield-Thomas Family Facebook Farley Family

Kaplan Family

$10K+ 1 800 Flowers Aron Family

Kay Family Klores Family Kruse Family

Fi n a n c i a l s

Kubach Family


Lopez Family



Lehmann Family

Alva Family

Mendel Family

Tidd Family

Chad & Katie McCloud

Levy Family

AssetMark, Inc.

Meringoff Family

Trumark Urban LLC

Danny Mapes

Lewis Family

Awesomeness TV

Merinoff Family

Vasallo Family

Darby Carr

Mutual of America Foundation

Monroe College Ltd

Wallace Family

Ellena Reposa

O’Connor Family

Belmont Central Elementary School

Padia Family

Bessemer Trust Company

Myers Family

Eric Thai

Poenisch Foundation

Blau Family


Neda Nobari Foundation

Justin Blau

Boyce Avenue

Ian Terell

Poulin Family

Nicholls Family

Lindy Tsang

Braun Family

Jake & Jill Rinehart

Rofe Family

Nilon Family

Ross Family

Britton Family

Perkal Family

Miya Poole

Buchalter Family

$50K+ CAMPAIGNER Gene Frieda

Calhoun Family

Muhannad Abulhasan

Sandler Family

Prince Street Capital Management

Capital Family

Sheri Rosenthal

SessionM Inc.

Prophete Family

Kyle Fogg

Simon LLC

Cloobeck Family

Richards Family

Spoont Family

Federici Family

Rose Family

Sweetwater Family Foundation

Freye Family

Rubin Family

Sykes Family

Fritz Family

Rundell Family

Taitz Family

Fund Family

Schwab Charitable Fund

Teixeira Family

Han Family

Seaward Family

The Narula Foundation

Harris Family

Smeltz Family

The Scheidel Foundation

Hatter Family

Smith Family

Universal Music Group

Hays Family

Solowiejczyk Family

Walkinshaw Family

Hessekiel Family

Taylor Family

Warren Family

Hessekiel Family

Telpner Family

Weitman Family

Jamshidi Family

The Dallas Foundation

Wells Fargo Bank, N.A.

Kim Family

The Hersey Company

Komaromi Family

The Robbins Family Foundation

Leslie Family

Murphy Family

The Robinson Family

Eric Shaffer

Jonathan Smith

American Family Insurance



Abigail Mendel

Aerosyn-Lex Mestrovic

Brad Adams Chris Ducker Jake Kalimian Rachel Rofe Thrive Conference

LGTR Productions Luam Keflezgy VaynerMedia

$10K+ CAMPAIGNER Amanda Weitman Daniel & Sofia Ek’s Wedding Melvis Langyintuo + Jeyakumar Nadarajah Scott James

PoP A n nu a l Re p or t 2 016 — 63

37 We s t 2 8t h St . , 3 rd F lo or New York, N Y 10 0 01 21 2 .7 7 7.3 170 PENCILSOFPROMISE.ORG

Pencils of Promise | 2016 Annual Report  
Pencils of Promise | 2016 Annual Report