Brand
style guide MOBILITY HUB
Ben Pelc
Introduction
MOBILITY HUB
This is my proposed primary logo lockup for the City of Minneapolis’ and Metro Transit’s Mobility Hubs.
Page 2 Mobility Hub – Brand style guide
Logo variations
These are all variations of logo lockups for Mobility Hubs’ eventual implementation.
(01)
(02)
(03)
METRO MOBILITY
MOBILITY HUB
Page 3 Mobility Hub – Brand style guide
Breathing space
This graphic shows, without any color, how this logo lockup would be spaced away from any other elements.
MOBILITY HUB
Page 4 Mobility Hub – Brand style guide
Colour palette
Black RGB 0, 0, 0
CMYK 0, 0, 0, 100 HEX #000000
June Bud
RGB 185, 209, 75
CMYK 32.27, 1.97, 89.25, 0 HEX #B8D34A
These are the colors that were implemented in the different logo lockups from the Logo variations page.
Vivid Sky Blue
RGB 10, 210, 255
CMYK 60.89, 0, 0.99, 0
HEX #0AD2FF
Blue NCS RGB 0, 135, 184
CMYK 83.33, 36.01, 12.2, 0.15 HEX #0084B8
Space Cadet
RGB 44, 47, 69
CMYK 83.41, 77.07, 46.97, 46.62 HEX #2D3047
Page 5 Mobility Hub – Brand style guide
in the logo’s slogan or any accompanying text.
Page 6 Mobility Hub – Brand style guide ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*!? SECONDARY TYPEFACE: NUNITO NORMAL
Brand Typeface ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*!? PRIMARY TYPEFACE: COMFORTAA
These are the various typefaces present in my logo, including type in the logo lockup and type that would be present
Brand Elements
These are some of the brand elements (lines, patterns, and shapes) that can be paired with the branding related to Mobility Hub.
Page 7
Mobility Hub – Brand style guide
How Not to Use Logo
Do not stretch the logo and/or type to advertise or market Mobility Hub.
Do not use any additional colors or color gradients not approved or associated with the brand, Metro Transit, or the City of Minneapolis.
MOBILITY HUB MOBILITY
HUB
Please do not break these rules in a professional or conspicuous context. All other circumstances are allowed.
Do not overlay any text over the logo or type.
Take Me Around Town!
MOBILITY HUB
Page 8 Mobility Hub – Brand style guide
Photography Styling
These are photos that are intended to be paired with the Mobility Hub logo. The aim is monochromatic photographs that represent the brand’s services, identity, and overall mood. Any pre-existing brandcolored icons already associated with the brand are welcome.
Page 9 Mobility Hub – Brand style guide
Page 10 Mobility Hub – Brand style guide
Document summary
MOBILITY HUB
This is everything I have to show you today. All of which is work branching from the “Fun” concept delivered during this project. Let me know if you have any questions or concerns regarding the material being presented here.
Page 11 Mobility Hub – Brand style guide
Page 12 Mobility Hub – Brand style guide