Process Journal for Brochure

EYE in the SKY:

The Creation Process

Process Journal for Project 3

by Ben Pelc

1

My Inspiration

My product was inspired by a subscription based home security system called Simplisafe. I loved their use of cardboard boxes for their devices, so I wanted to carry on that spirit while also changing the design to be more eye-catching and complex. I wanted to make a logo based off a previous design in high school, where I thought it looked like an iris and pupil. Some odd connection to Eye in the Sky by Alan Parsons Project brought me to this final idea for my project 3 brochure.

1

Image Research

Going into this project, I was well aware of the field of home security system ads. They’re boring and I wanted to add a retro spin to it.

I looked at retro art styles and color palettes.

Theres a saturation of warm colors like yellow or brown. As well, ads in the 70’s used natural modeling positions, which ingluenced the photoshop elements.

2

Building the Brochure

I started this project by working on these panels in order: 1, 6, 2, 4, 3, then finally 5.

I started with working with my logo, then any word elements, and lastly with photo elements that needed editing. The 5th panel was experimental.

3

Software Techniques

Making half of my panels different colors in my brochure draws attention to different places. I wanted to draw attention towards points like deals or photos. I did this by measuring out half of the panel dimensions and using the rectangle tool. I then used the color scheme tool to select a color for the rectangles, being red or orange. Afterward, I turned down the opacity to 67% so the background texture still shows through. The final touch was arranging them behind the panel frame.

Properties of orange half of panels (red has same properties, but red)

4

Photoshop Elements

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Modern security has mobile accessibility, so this was a photoshop opportunity for the project. I combined two gradient layer masks making myself the center and the circuit board the background.

5

Logo Design

Before liquifying Source material

After liquifying

As explained on the previous page, the logo was inspired by a high school piece. The changes I made were making weak points in the shape bow out instead of in. And keeping with the 70’s spirit, a complementing color palette.

6

The Last Two Panels With these last two panels, I wanted to have some fun.

The last page is a satisfying finish that involves the logo and what the company is about. The 5th page I was fun to experiment with, as it breaks the norm of the three prior pages. I played with the red focal box by rotating it and turning down the opacity of the logo to peek half of it into view.

This is a spotify link to Eye in the Sky.

7

Final Design

THANK YOU

8