Liz Piccioli - Peak Marketing Transition Package

Welcometo

Keller Williams

E A L T O R

Meet Liz.

About:

Liz knows about the suburbs close to the city growing up in the heart of Berwyn and Riverside right on Harlem Avenue for most of her life

In 2005, Liz's family moved south to Minooka and she now resides in Channahon. She knows much about this area and the surrounding towns. She's raising her three children there and thinks it's an amazing area for families.

With over 17 years of experience in customer service and running her own business, Liz's career transition into real estate was effortless and a natural next step due to her dedication to excellent service and an extraordinary attention to detail.

As a real estate professional, Liz makes a genuine commitment to care for her client's needs by going above and beyond in every aspect! She knows that a home purchase is a very big decision and investment that needs the utmost care provided by someone with your best interest at hand.

Top Rated Agent

A B O U T L I Z P I C C I O L I

Meet Liz.

My Mission:

I am dedicated to providing world class service and market leading expertise to my clients I strive to provide the extra value that others simply will not Fanatical integrity and consistently impressive results are the signature of the service I deliver. I make sure to answer all of my client’s questions whether it be big or small. The collaborative spirit I have with my clients and my desire to grow will help us achieve the goals we set It is my mission that the clients I serve feel special, are happy, and help them truly win

M I S S I O N S T A T E M E N T

Preparation for Sale.

Preparation for Sale.

My marketing process begins long before your home hits the market I believe that good communication and advance preparation are crucial to the process leading up to actually listing your home This is why I employ the following in order to present your home in the best possible light to prospective buyers so it sells in the shortest amount of time, and for top dollar.

Most homebuyers prefer a home that looks new, or has been recently upgraded; however, many homes that come on to the market are not updated!

Because of this, homebuyers will pay a premium for a home that has been remodeled or recently updated To help you get the most value out of your home, I offer expert advice on where to best spend any time or money updating to make sure you get the maximum return on your investment when selling!

Preparation for Sale.

Professional Photography.

If I know one thing, it’s that professional photography is extremely important! Since the majority of buyers begin their home searches online, it’s imperative that the first impressions of a home be one that inspires them to want to see that home in person.

Premium Listings.

Online Marketing Website Marketing Syndication to Over 100 Websites! Promoting your home

3-D Virtual Tours Video Tours

In addition to still photographs, we also offer video home tours and virtual tours using the latest technology if applicable, enabling potential buyers to feel like they are virtually stepping right into your home and tour through every room.

u a l i t y V i s u a l s | P r e m i u m C o n t e n t .

Intelligent Pricing.

Home Analysis.

I want your home to be shown in the best possible light! My goal is to make a prospective buyer take notice of your home and compel them to take a look at it in person; a professional stager will define the spaces in your home to create that scenario! My stagers will visit your home before the photography session and will discuss subtle (and sometimes not so subtle) ways to make your property stand out in photos, videos and in person to ultimately inspire potential buyers to imagine themselves owning your home

Staging a home can help to sell it faster, and for more money According to a 2018 survey by Home Staging Resource*, 85% of staged homes sold for 6 15% more than homes that had not been professionally staged. Moreover, “68% of those staged homes sold for at least 9% more than their ‘un staged neighbor’s’ home”!

The Right Price.

Why:

A property generates the most interest when it first hits the market.

number of showings is greatest during this time if it is priced at a realistic market value

too high and dropping the price later misses the excitement and fails to generate strong activity.

homes that start high end up selling below market value

Weeks on the Market.

Below is a numerical distribution and visualization of the average weeks on the market and how quickly homes sell.

Importance of Pricing.

M a r k e t S t r a t e g y

Overview.

Pricing your property competitively will generate the most activity from agents and buyers

Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

Percentage of Viewings. Numerical Visualization

Promoting Your Home.

Promoting Your Home.

Online Marketing.

Once your home is ready for the market, it’s time to promote it to buyers and their agents everywhere! Keller Williams has joined the industry’s most extensive online marketing program, resulting in exposure on up to 750 different real estate consumer websites A few examples below!

M a r k e t S t r a t e g y

Promoting Your Home.

My custom website, LizPiccioli kw com will promote your home as one of our “Featured Listings" and allow buyers to view all of the great photos and info about your home. It also allows people to search the entire United States for homes, opening up you home to buyers looking to relocate for even more exposure.

Promoting Your Home.

Social Media Presence.

We’re on social media, using paid posts to advertise your property to a targeted audience; these social media campaigns put your home in front of thousands of buyers who may not have seen it otherwise!

Direct Mailings.

Our direct mail programs target buyers, neighbors, agents and referral sources through “Just Listed “ and “Just Sold” postcards, market statistics and analysis, and quarterly mailings.

Commission Distribution.

Real Estate Agents.

Nearly nine out of 10 real estate agents work on commission and are paid only when the transaction closes. Except for the legal profession, real estate agents are the only fiduciaries and agents who work this way.

To simplify how commissions are routed, the real estate industry customarily allows all sales commissions to be paid out of the seller’s proceeds, according to the terms of the listing agreement

Brokers.

According to licensing law, only licensed brokers can serve as fiduciaries They have “agents” or licensed salespeople who work for them, but they have the legal responsibilities of operating the brokerage

The salesperson license allows salespeople to serve as agents of the broker. They can negotiate contracts, but the seller is actually negotiating with the broker, by proxy It’s the broker’s company name and signature on the listing agreement

Distribution.

Once the home is listed in the Multiple Listing Service (MLS), the listing broker discloses the terms of the commissions to other competing brokers, so they will bring their buyers to the listing

When the buyer’s broker presents a contract to the seller, it will include a provision to collect their share of the sales commission, as offers by the listing agent in the MLS

H o w w e w o r k t o g e t h e r .

Overview of Distribution.

closing, the

paid by the

agent out of the

or a day

two later when the buyer’s loan is funded by the lender

agent, in turn, pays the

agent his or her share of the

Ask Your Realtor®

How long have you been selling real estate?

I have been a professionally licensed REALTOR® since 2021

Are you a full time agent?

I sell real estate full time To understand the market and to be able to provide the expertise and knowledge of the local market, a great REALTOR must work full time

What is your marketing plan?

I employ the top real estate Internet sites, create professionally printed materials, use social media platforms, and, most importantly, talk to REALTORS® and potential buyers so your home stays positioned first

How do you determine the value of my home?

Using top tier technology, market tools and resources, my personal experience and the network of top REALTORS® I work with, I am confident in my home valulations and pricing strategies

How much real estate do you sell annually?

I closed 34 transactions my first year and growing.

How many homes have you sold?

I've closed 9 listings since I started with more growth expected

How do you handle the workload?

I handle everything and utilize marketing and admin assistants to handle smaller day to day tasks while I service the big picture items

What do you do to stay up on market trends?

I watch the market using tools like Brokermetrics and, of course, the MLS I attend Mastermind sessions with agents who, like us, are in the top 3 5% of REALTORS® nationally

Will you help me stage my home?

Absolutely! In our market, staging isn’t just a nice to have feature; it’s a must have I will consult with you to help you prepare your home so you can maximize the sale price

Why should I hire you?

Because being a REALTOR® means so much more than listing your home. I have always made customer service my top priority. My goal is to make this life changing experience one of the smoothest possible. It would be my honor to work for you.

For

Client Testimonials.

"Liz made our home selling process easy and smooth! Her guidance and help was very much appreciated. We will definitely refer family and friends to Liz in the future. Liz was excellent. She was knowledgeable, helpful and made this process incredibly easy We can not say enough great things about her!"

Sold a Single Family home in 2022 in Anytown, IL

“Liz helped us sell our house not only quickly, but for a way better price than we could have ever hoped for! She does her research and knows the market! She’s also very quick with updates, and shares her fair and honest opinion. I will recommend her to anyone I know who’s going to sell or buy!”

Sold a Single Family home in 2021 in Anytown, IL

“Recomiendo ampliamente Liz Piccioli por su trabajo, hizo todo de su parte lo mejor,siempre estuvo disponible en citas y llamadas para la venta de mi casa con muy buena actitud y también por ser bilingüe Gracias.Estoy muy contenta con tu trabajo. (I highly recommend Liz for her work, she did her best, she was always available on appointments and calls for the sale of my house with a very good attitude and also for being bilingual .Thank you, I am very happy with your work”

Sold a Single Family home in 2020 in Anytown, IL

Luxury Listing Agent