What is a Keyword, and why is it important? In simple terms, a keyword is a word that describes your product best. In SEO terms, they are phrases and words that you would enter into the search engines while looking for something on the internet. So when people search for that keywords in Amazon Search, they should find your product listing. If you are selling camping chairs, for example, and you want people to find your product listing, then ask yourself this: ● Which search term do you prefer to be found for? ● Which words do people use to find your product? ● What would their search query look like? The answer would be “foldable camping chairs”. Why? Because this search term reflect your product best. So this is your keyword.
Why are keywords crucial? Keywords serve as the linchpin between your product and what the potential customers searches for. As an Amazon marketplace seller, your goal is to rank your product on top of the search results page in order to increase organic traffic. The keywords that you pick determines the amount of traffic you receive on your product page. The benefits of using keywords are: ● ● ● ● ●
It can boost your audience interest and engagement It can bring in potential customers It can increase your organic rankings It can give you insights about product trends It can increase your sales