Amazon PPC Guide - Everything you Need to Know to Get Started You don't always have the right blueprints. But when you do, it is important to use them. We created the Amazon PPC Launch Plan to help new sellers find paid advertising advice. This is your guide. This article will help you increase sales and drive traffic towards your Amazon product listing.
What is Amazon PPC? Amazon PPC to me is the best thing that has ever happened in eCommerce. Selling on Amazon is the best method to generate traffic to your products. Amazon attracts over 2.64 billion people every month to the bottom of its sales funnel. They are looking for products as soon as they type Amazon.com into their search bar. Amazon's desire to purchase is a key factor in achieving higher conversion rates than brands can expect from Facebook Ads and Google Ads. PPC advertising is the cherry on top. PPC advertising is advertising that you pay to appear on Amazon and increase your product's visibility. PPC is pay-per-click. This means that the advertiser pays per click that a potential customer makes. Amazon PPC, like Google Ads is a bidding system in which the seller bids for search terms in order to appear on the Amazon search result page (SERP). There are ample Amazon Ad Types that help you find, attract, engage, and retain your customers at every part of your sales journey. These include self-service solutions and managed services on and off Amazon.