Brand Registry on Amazon in 2021

Amazon Brand Registry - Everything you Need to Know (Ultimate Guide) What is the Amazon Brand Registry?

Amazon Brand Registry allows brand owners to register their brand on Amazon. This will allow them to access advanced marketing features and give you complete control of your brand.

Amazon claims that registering in the registry grants brand owners access to "powerful tools to help protect trademarks, such as proprietary text and image searches and predictive automation."

A dedicated team of internal experts can monitor and protect the rights of registered sellers. For example, you can contact them to report infringements or issues related to listings.

Why register your brand on Amazon?

Registering your brand with Amazon grants you access to an array of tools that will help you promote and grow your brand, and provide a better customer experience.

These are the top four benefits of registering your company on Amazon.

1. Protect your brand Imagine that you have gone to great lengths in creating a consistent brand that customers trust. A third-party seller changes information about your brand and products. Brand Registry provides additional protection against third-party sellers to prevent this.

Only you have the ability to control what content appears once your brand has been registered. This prevents inaccurate information from being released, so customers see only accurate information about your brand. Customers who are happy with their product listings will be more satisfied.

Amazon offers proactive brand protection, which you can take advantage of. The Amazon Brand Registry team uses information about your brand to identify and remove suspected violations such as counterfeit listings or incorrect content.

If you find a copyright infringement of your brand, you can easily report it to a registered seller.

2. Access EBC and A+ Features Brand Registry gives you a wider range of tools that will help you promote your brand and products.

A+ Content: Previously known as Enhanced Brand Content. A+ content is available only to registered brand owners. You can add text and images to product listings with A+ content. Your conversion rates will improve if you can create visually rich content. Customers will appreciate the ability to provide more information about your products, which can help reduce return rates. A+ content gives you the opportunity to connect with customers and tell your brand story.

Creating a well optimized product listing is essential if you want to start a successful business on Amazon. It will also help in enhancing the visibility of your product, increasing your product sales, and growing your business.

Amazon Brand Stores: An essential tool for any brand, Stores are like having your very own website on Amazon. This page is a dedicated page, which can be customized and organized to showcase all of your products. Drag-and-drop tiles and pre-designed templates are all you need to add product links, photos, and text to your Amazon Store. e-Comas has seen our customers experience a 10 percent increase in sales when they set up a store. Learn more about Amazon Stores, and why you should set one up.

3. Get to know your customers Amazon Brand Analytics gives you a better understanding of your customers and the products they are searching for. This provides a valuable insight into the areas where your marketing and products should focus.

Access to a range of reports will be available, including: Amazon Search Terms: Find the most searched terms and search frequency ranks for each term.

This will help you to do keyword research.

Market Basket Analysis: See what products your customers purchase when they buy your products. This will allow you to identify cross-selling opportunities and bundle possibilities.

Demographics: Find out about your customers' gender, age and marital status so you can tailor your brand's message for them.

Tracking repeat customers is a good way to track repeat purchases so you can make better decisions about repeat purchases and how to acquire new customers.

4. Advertise with Sponsored Ads Registering your brand unlocks Sponsored Ads. These adverts can help you reach customers while they are searching. These ads appear in important locations on Amazon such as at the top, along with, or within Amazon search results. This will increase your chances of having your brand and products noticed.

Banner-type ads include your logo, message, and products. Clicking on an ad will take a potential customer to a product listing, category or Amazon Store. You pay for each click on your ads.

Sponsored brands are a great way to increase brand awareness and drive traffic to your product listings.

These are our top reasons to register your company on Amazon. It's worth it for the extra protection your brand will receive. It's easy to see why it makes sense when you add the marketing tools.