Simple as Black & White Bull Sale 2023

COMMERCIALLY DRIVEN CATTLE with industry leading purebred genetics

Monday MARCH 20, 2023 | 1:00 PM

MEDICINE HAT FEEDING COMPANY, MEDICINE HAT, ALBERTA

Black Angus and Charolais yearling and two - year old bulls

Welcome from By Livestock

Time flies, but the quality of product is constant when it comes to this 4th Annual Sale. Flat Valley won Grand Champion Pen of Three Bulls at the Medicine Hat Pen show in December for the second year in a row. Simple as Black and White can be viewed as a path to profitability in the cattle industry. With the maternal and carcass characteristics bred into an Angus cow base and the hybrid vigour and performance of the Charolais, it makes a great combination that is in strong demand in the marketplace. The silver calves do combine the best of both breeds and are profitable for the cow/calf producer, the feeders and the packers.

These four young families are doing a great job at breeding and developing a product that will work at any level of the industry. There are some bulls of definite herd bull quality from each of the consignors with some solid time proven pedigrees. When I pictured the bulls, they were sound made and in nice, not over fed condition. These bulls will go out and get to work and last.

Whether you are looking for yearlings or twoyear olds, you will not be disappointed in the quality of any of them. These consignors welcome you to their farms anytime to view the bulls and their operations. The bulls will be available for viewing the day before at the auction mart if it works better for you. If you can’t make it sale day, you can bid online through DLMS, or someone can have you on the phone if that works better. We look forward to seeing you on sale day.

If Candace or I can be of any assistance before the sale or on sale day, please don’t hesitate to give us a call. We would be happy to find you bulls that are right for your program.

Sincerely,

Helge & Candace By

Welcome to the 4th Annual Simple as Black & White Bull Sale

Another trip around the sun and here we are again, presenting you some of the strongest breeding stock in the countryside. It’s hard to believe that we’re going on four years now building what the Simple as Black & White Bull Sale has come to be. Seems like yesterday it was just a couple young cattlemen dreaming of putting on such an offering over a couple beers.

In conversation with fellow breeders the analogue came up of “Do you purchase “no name” ketchup to save a couple cents, or do you purchase the go-to brand name?” It is easy to say that is exactly what we are trying to do, is build the “Simple as Black & White” brand name. A product that is the GO-TO, NEVER MISS, ALWAYS WORTH THE DOLLAR type. With likeminded operations, providing bulls that will go out and work as trouble free as possible. We are not selling you just the product but building a reputation that we are all proud to stand behind. With that being said, it is a pleasure in welcoming and thanking our guest consigners Snake Valley Farms and Cash Cattle Co. for another and plenty more years to come.

With the constant battle of rising costs in the beef industry, one thing remains the same: the resilience of fellow producers. It is no longer, or maybe never was, a job that everyone longed for. Only the strong hearted and strong willed will prevail. You have to enjoy what you are doing to be in this industry, and we love it! Fall calf prices have kept the wind in our sails. We pray for everyone to have green grass, healthy cattle, and plentiful feed stacks moving forward.

If you have any questions or need a hand in selecting your next herdsire, do not hesitate to get in touch with any of the consigners or sales management. We always welcome anyone to our operations to look beforehand. Once again, we are teamed with the good folks of DLMS and will be online for your convenience. We hope to see you on sale day to view the tremendous line up of industry leading genetics at the SIMPLE AS BLACK & WHITE BULL SALE.

We look forward to doing business with you.

Jamie & Kody

Kody & Rachel Traxel 7515 Twp Rd 111, Cypress County, AB T0K 1Z0 403-502-1915

K Lazy T Cattle Co.

Sale

Helge By 306-536-4261

Candace By 306-536-3374

124 Shannon Rd., Regina, SK S4S 5B1

charolaisbanner@gmail.com

By Livestock

Mark Holowaychuk

403-896-4990

Kurt Pedersen

780-209-9999

Jamie & Amy Ehret & family Box 2, Hilda, AB T0J 1R0 403-504-6265 Flat Valley Cattle Co Ltd

Monday MARCH 20, 2023 | 1:00 PM MEDICINE HAT FEEDING COMPANY, MEDICINE HAT, ALBERTA

FLAT VALLEY CATTLE COMPANY • K LAZY T CATTLE COMPANY • GUEST CONSIGNORS

Sale Day Phones

Jamie Ehret, Flat Valley Cattle Co.

Kody Traxel, K Lazy T Cattle Co.

Justin Vaage, Snake Valley Farm.

Nolan Cash, Cash Cattle Co.

Delivery

403-504-6265

403-502-1915

Helge By, By Livestock 306-536-4261

Candace By, By Livestock 306-536-3374

Danny Skeels, Auctioneer 403-783-1217

JayLee Syverson, Ringman ......................... 403-548-1883

Andrew Releeder, Ringman .........................

Medicine Hat Feeding Company

Mark Holowaychuk, OBI Livestock Ltd.

Kurt Pedersen, OBI Livestock Ltd. ..................

Bob Toner, Angus Field Rep ........................

Viewing the Bulls

403-848-1260

403-526-3129

780-209-9999

306-716-5272

All of the bulls will be available for viewing at the sale site the day before the sale, or at the farms anytime prior to the sale.

Insurance

Larry Toner 306-834-7652 (talk or text), with Stockmans Insurance will be at the sale offering insurance for purchases.

Lunch

Please join us for coffee and bull viewing at 10:00 a.m. sale day, followed by lunch before the sale.

Buyer’s Draw

Thank you to our Buyer’s Draw Sponsor, Cargill Animal Nutrition, Shane Pender.

Hospitality Sponsors

Thank you to these sponsors: CW Livestock Supply, Brian Palichuk; Palliser Sales, Justin Derzaph and Ag-Plus Mechanical.

We will deliver your bulls free of charge within 200 km. Beyond the 200 km, we will work with you on delivery to centrally located points. Leave delivery instructions and contact information at time of settlement.

Wintering of Bulls

We will winter your bulls. We ask that two-year olds are delivered by April 1st. Yearling bulls to be delivered by May 1st. Anything not delivered/picked up by deadline will be charged a board fee on a daily basis unless prior arrangements have been made. All bulls being wintered must be insured.

Sight Unseen Purchase Program

If you are unable to attend on sale day but are interested in any of the bulls offered in the sale, give any one of the consignors a call. We will go over the bulls and your program, and recommend the bull that would best suit your needs. Then we will put you in touch with a member of the sale staff to assist you in a professional manner. You have the option of leaving an order or bidding over the phone.

DLMS will also broadcast the sale online for your viewing and bidding convenience.

Credit Card Purchases

Visa and Mastercard may be used for payment of purchases. A 4% surcharge will be applied.

Terms & Conditions

The sale will be conducted under the terms of the Canadian Charolais Association and the Canadian Angus Association. Copies will be available sale day.

Semen Rights

Flat Valley Cattle Company, K Lazy T Cattle Co., Cash Cattle Company and Snake Valley Farm Charolais retain the right to draw semen for inherd use on any bull in the offering.

Charolais Breed Averages

Black Angus Breed Averages

Welcome to the 2023, 4th annual Simple as Black and White Bull sale!

Proud! We are very proud of our accomplishments; I will say we have surpassed my vision of success from my younger dreaming days, but we have only gained larger goals and metrics to hit! Last year’s sale was an overwhelming success, selling a large group of high selling bulls to reputable producers- repeat and new clients- and even getting a couple bulls into purebred herds brings us joy! To include the feeling of proud we are proud of you! This industry isn’t for everyone, economics is a tough one to start and some days just aren’t easy, my hats off to each and every one of you, thank you for your passionFEEDING THE WORLD!

Our place has seen great change over the last couple years getting us even more involved with beef cattle! Last year was the first year none of our farmland acres left the place without touching a cow’s mouth! Helping our K Lazy T clients by feeding their cattle as well other producers in the area offering forage and custom feeding! The connections we have gained from the purebred industry have been nothing but great for our newfound business venture! MORE COWS AROUND is always a good thing from our opinion! It is rewarding to be involved in another part of the process getting beef to the plate! K Lazy T is still our focus and passion! What we do is not work, we take great pride in being purebred producers and we are committed to weathering any storm that comes our way! This resilience is a testimonial to prove to you our product is quality, and our handshake is trustworthy!

I am also thrilled to mention the “Cow Boss” is still kicking around and taking charge! For the few of you that don’t know Rachel, she has become a true asset to filling a labour void as well as keeping the health of our livestock top notch with her RVT experience! If you have

If you are looking for cattle with a robust herd health program that optimizes longevity and production, look no further than K Lazy T Cattle Co. Starting with a solid foundation within the breeding herd, the females receive preventative 8-way clostridial, 5-way viral, and scour pathogen vaccination. This strategy not only protects the cow herd, but also lays crucial groundwork for their calves’ immune function. At birth, calves receive an intranasal pneumonia vaccination, in addition to coccidiosis prevention. At spring turnout and weaning, calves are processed again with a 5-way viral with Mannheimia hemolytica and a 7-way clostridial with Histophilus somni. This herd health program is combined with an excellent nutrition and mineral program, ensuring longevity in legs and feet. Take all of the above and add it to the genetics, conformation, and disposition carefully selected for by the K Lazy T Cattle team, and you’ve got a decision that’s as simple as black and white.

Dr. Krista Dayman, DVM Badlands Veterinary Services Ltd.

a question about anything in our program, she has the answers! Not only have I been blessed with a hard working and dedicated partner, I some how convinced her to say “YES” to forever cow chaos! We are very excited to announce our wedding coming in September this year!

The BOYS! Our focus remains on the momma cow, strong structure qualities, maternal strength and marketable cattle is our vision! You will see these strict requirements in the offering this year TOP to BOTTOM! In this year’s offering we present a very sound set of bulls! Some new sire groups that we have been putting on test as well the proven herd bulls in the mix! Again, we have our bulls on a responsible diet formulated by the experts at CVC and implementing a responsible mineral program from Bullseye Feeds. Our bulls do not get pushed, we develop them responsibly for longevity and fairness when you are selecting your next sire. No creep, these boys have nothing to hide, and you will find among the strongest footed bulls the industry has to offer in our pen! Buy with confidence knowing we stand behind our cattle!

If you need a bull or not, we welcome you to stop by the farm for a tour, I am always looking for a reason to get away from the neverending work and I love showing our cows! A discussion on cattle and visit of some industry challenges sounds like a good time to me! It is also a great pleasure to work along side my great friend Jamie and his family in this sale! Over the years, we have challenged the task at putting it together and some how made it work with very little stress, we may not agree on the colour of the cattle (yet) but the strong values are shared of bringing the best to the table in our own breeds and strengthening the industry! Again, we have guest consigners Cash Cattle Co and Snake Valley Farms in the sale bringing bulls that fit into our vision - QUALITY! Thank you for your help improving the offering as a whole each year!

“Our Vision is your Opportunity to grow your herd and profitability” On behalf of the K lazy T Team, Kody Traxel

Renown Sire Group

Renown Sire Group

In search of an outcross sire to add to the mix JL Renown 7110 was a tremendous addition purchasing semen out of the great JL Dispersal sale! We hand bred 60% of our heifers to Renown and wow did they stick good! In result we have an outstanding group of smooth bulls from this sire and females that stand at the top of the pen! Sired back to SAV Renown 3439, “A smoother sided build of SAV Renovation” we are confident to maintain foot quality, add carcass mass and length of body! Sleep easy calving - look at these heifer-approved future herd sires! You will fall in love with their smooth build, length of body and tidy head structure!

Back to the great Erica Kay cow family and the calving ease Panic Switch! Longevity, easy doing bull! DNA Sire Verified.

Tremendous length and tidy shoulders on this bull! DNA Sire Verified.

Angus Ranch on dam’s top side. Smooth made bull, strong performance numbers! DNA Sire

Renown Sire Group

Renown 2’22

JL RENOWN 7110

K LAZY T BLACKLASS 80’20

S A V RENOWN 3439

JL DELIA 4389

SBF ANGUS RANCH 8062

TANNAS BLACKLASS 127E

Angus Ranch on dam’s top side. High quality bull! DNA Sire Verified.

K

T Renown 15’22

S A V RENOWN 3439

JL DELIA 4389

43’20

K LAZY T RUSH LAKE 43’17

K LAZY T OAKLEAF 153’17

Going back to Oak Leaf 153’17 a K Lazy T herd favorite! Big milk production, maternal qualities! DNA Sire Verified.

Bull! Length of body, smooth shoulders and impressive numbers!

2296947 K AT 15K

Renown Sire Group

These Renown sired bulls are just a “little more” than our calving ease approved sons of JL Renown. I do think these bulls have the calving ease make to work on the right heifers, we just pulled them away from heifer approved due to the input of their performance dams! These bulls are all that with correct foot structure, mass from a thick hip, wide top and wrapping it all up with a tidy head and smooth shoulders! They really do express the great character qualities of Renown and you will want their style programmed into your calves when they go to market!

New Sire Alert! What an opportunity to gain semen rights on Ellingson Three Forks 8062, a high seller purchased by our friends at JPM Farms, the day 8062 arrived in Canada, Rachel and I were on the road! He was well worth the miles… this bull is your performance up tick! We became fond of this sire’s moving ability on a massive carcass and strong stride! It’s not every day you see a bull with mass in all the right spots show it off in a smooth moving character! We first AI’d some cows to see what the cross would do but now he is the top dog in our embryo flushes. We want more and you will too! We have retained a son (pictured KAT 52K) for our own use and we feel he has a bright future furthering our quality and increasing yield come weigh in day! These guys are among the heaviest of our fleet on weaning, you’re going to want your calves’ weaning weights doing the same!

Reference Sire

KAT 52K, A THREE FORKS SON WE HAVE RETAINED FOR OUR HERD

ELLINGSON THREE FORKS 0252 SIX

ELLINGSON THREE RIVERS 8062

EA QUEEN DOLLY 3246

ELLINGSON DOMINANCE 2079 DFCC 176W ADELE 9A

DAM - EA QUEEN DOLLY 3246

ELLINGSON Three Forks 0252

If you’re looking for a proven calving easy bull that delivers calves with ease the Chisums are just what you need! This pair of bulls on offer are going to inject vigor in your calves with rapid growth! In the past, it’s been noted to find the Chisum sired calves pressuring the scale come fall, which is always impressive from a calving ease sire! On the bottom side of this sire’s pedigree, you will find a moderate hard-working female from the great Merit program! This cow always puts it to her calves while maintaining her condition with her easy fleshing qualities! These bulls are the real deal! 8K being one of the strongest in the offering and 20K reflecting attractive qualities as well!

Bloodline Sire Group

One of the most complete bulls in our offering this year comes from SAV Bloodline 9578! 11K a member of our show bulls, grabs the attention with his thick build, wide dimension and deep side! Going back to our old Keepsake Flush cow on the bottom side is his dam 243D, This cow is written all over 11K as she is the performance type of cow! Her great milk ability and mother qualities aided bringing this guy to the top end of our bulls! His half brother in the sale has tons of potential as well, going back to another “D” cow shows these mature cows are in their prime when it comes to building a calf! Bloodline progeny are making their mark on sale records and likability - great opportunity to add to your herd!

Reference Sire

DNA Sire Verified.

DNA Sire Verified.

Angus Ranch Sire Group

Maternal and performance! If you’re looking for that extra bit of weight without giving up eye appeal, the Angus Ranch sons are your go to! Unfortunately, this will be the last year of progeny on offer from our walking herd sire SBF Angus Ranch 8062! These bulls are extremely attractive, have mass in the right spots and they are the easy doing type! Featuring 16K - a bull that wows in presence with such an eye-catching make! A half brother sold last year as a high seller to Lance Schamber, his bull has much the same resume, I should have been more selfish and kept this guy out of the offering I’m thinking! His half brothers in the sale promote all the qualities of a herd bull, you can’t go wrong with these genetics!

Ranch

2294894 K AT 80K FEBRUARY 01 2022

Angus Ranch

SBF ANGUS RANCH 8062

PRIME BARBIE BLUE 29E

Angus Ranch

S A V ANGUS RANCH 6376

GREENBUSH PRIDE LADY 5B

BAR B INTENSITY 27B

BAR B BARBIE BLU 28B

Cow Bull with tons of potential! DNA Sire Verified.

Angus Ranch Sire Group

Youngest bull on offer, maybe one of the strongest! Confirmation is quality here!

Reride Sire Group

The great JPM Reride has been one of the strongest breeding bulls we have ever walked! From a yearling, this bull was eager to cover cows and grew to be respected greatly by us! His progeny is heavy, consistent and easy doing! We have sold many sons with nothing but positive feed back. The females we have retained are a frame size up but remain attractive and keep their own! Great quality bulls to get your cows covered!

Reride Sire Group

Reference Sire

Renown Sire Group Stunner Group

Stunning! We find the Stunners easy to market, these cattle are just attractive! We haven’t used Stunner very heavily but instead hand selected a few cows a year to cross this way! It sure worked on these matches! 31K has been a pen favorite from day one, this guy just says “Look at me” with his dimension and thick make in the right spots! Find these two bulls stepping in stride correctly, haired up and ready to go to work on your heifers or cow pen! Universal bulls with calving ease!

Reference Sire

Stunner

DNA Sire Verified.

SensationSire Group

Power House! This pedigree is stacked! One must appreciate the performance coming from this outcross sire. On the bottom side you find a hard-working cow going back to Jindra Double Vision! This bull walks on a strong foot with easy movement!

On behalf of Cash Cattle Co., welcome to the 4th Annual Simple as Black & White Bull Sale!

We are so excited to be consigning once again, and would like to extend a big thank you to Kody, Rachel, Jamie, and Amy for including us.

We are a fourth-generation, family-run, mixed beef/grain farm, located outside of Seven Persons. We run around 250 cows, including a growing herd of purebred black Angus. In addition, we operate a custom feedlot, farm around 2000 acres, offer custom farming, and are dealers for Balpaq net wrap and twine, as well as Performance Seeds. Our passion lies within cattle and breeding for the highest quality genetics. Attention to detail is very important to our program and feet, disposition and performance make up the foundation of our purebred herd. Through AI, flushing and embryo transplanting, we utilize top angus genetics.

Thank you for taking the time to look through the bulls, it is an honour to be included in a sale next to such successful and well-respected operations.

Nolan & Beth Cash, Cash Cattle Co.

The best way to describe 205K is power. He has stood out since the minute he was born, he was always the bull you’d pick out in the pasture and on weaning day smashed down the scale at 800 lbs on nothing but grass and momma’s milk. His mom is a cow that we purchased from Southern Angus and she has worked tremendously well for us. She’s what I call a true working ranch cow as she’s yielded 60% of her own weight in each of her first 3 calves and has bred back first time AI each year. Her first calf was one of the high sellers through this sale to Lyle Freimark and her bull last year was retained for use in our own herd, and she’s done it again with 205K. If you need to add power and pounds to your calf crop, this is the bull for you!

We are pleased to invite you to the 4th annual Simple as Black & White Bull Sale. In a lot of aspects it is hard to believe, four years running in an ever changing world. Kids are growing, families are growing, operations are growing and moving forward, yet the enthusiasm behind this offering has remained constant. We consider it a privilege to be able to host this sale with our good friends at K Lazy T and consigners Snake Valley Farms and Cash Cattle Co.

It has been a bit of a nail biter this past year with just enough rain, grass, and feed (hopefully) to get by. Because of the conditions, weights were down across the country, but thankfully prices were favourable. Of course, with some highlights throughout the year as well. We were fortunate enough to be able to get out and showcase some cattle this fall, bringing home a bit of hardware from Farmfair International. Also, for the second year in a row exhibiting the Grand Champion pen of bulls at the Medicine Hat Exhibition & Stampede Pen Show. Thank you to all the organizers, sponsors and volunteers that make that opportunity possible.

Once again, we are more than proud of the offering we put forward. We work closely with all the professionals in the area to grow and develop these bulls with longevity and performance in mind. They are up to date with vaccinations and in the right condition to go out and work. They are bred with a no BS attitude. We breed and select matings and genetics to build these critters from the ground up. Good feet, legs, and conformation are first and foremost and phenotype and performance round out the package. Considering we have no fear mini-mes alongside in the pens and working cattle, disposition is a very critical part as well. The herd EPDs are a great tool in helping with selecting your next herdsire but we feel they can be skewed and inaccurate if used as single trait selection.

We encourage you to come and analyze bulls and the entire herd anytime here at home. If we can be of any assistance in selecting the next herdsire that is right for you, don’t hesitate to reach out to us, or any of our more than capable sale team. We look forward to seeing you at the 4th Annual SIMPLE AS BLACK & WHITE BULL SALE.

Jamie, Amy, Luella, Grayson & Joni Ehret

Yarra has done it again. Acquired as a bred heifer, this cow does not disappoint. This will be the fourth consecutive bull she has produced that can go out and make an impact on any herd. Her first we retained to clean up our purebreds and breed commercial heifers. Second, to Hudec Farms, who always finds the good ones. Third, to fellow friends and Charolais breeders Eagle Valley Farms. And now you have the opportunity to cash in on these no miss genetics. Many saw him as the lead off bull of the Grand Champion pen of bulls this year at the Medicine Hat Pen Show. We feel that King Yarra is an all around bull that will work on anything, heifers included. He has acquired many of his sires great traits including his tremendous rib shape, disposition and conformation. He has a big front foot with beautiful structure. Clean sheathed. Smooth shouldered. Smooth Polled. PLUMB GOOD!

Flushmates

HC Cindy 206Z is arguably the start of the FVC herd. She was one of the first purchased, as a bred heifer out the the Sterling Collection sale in Saskatoon. That was the start of this dream we now call a reality. Fast forward ten years and the herd you see today is the result of careful selection or genetics and matings that work in our tough country. Cindy has proven herself time and time again. Our embryo transfer program has really snowballed and is enabling us to expand the herd while keeping undeniable consistency. When selecting matings, we strive for maternal aspects and longevity. The results of the flush to PCC Kentucky Rain 836F is just that. Females that are feminine and attractive, yet able to raise masculine breeding stock that are early maturing and packed with red meat. Being this is our only source of income, our herd needs to work for us, not us for them.

Dam - HC

Cindy

206Z

PEDIGREE OF THE FLUSHMATES

P CC KENTUCKY RAIN 836F

HC CINDY 206Z

TR PZC MR TURTON 0794 ET

MISS PRAIRIE COVE 407B

JWX SILVER BULLET 524W

HC WINTER LADY 916W

Kentucky Morning

Farmfair International Charolais Jr. Bull Calf Champion. Arguably the lead off bull in the Grand Champion Pen of Bulls in Medicine Hat Pen Show. This guy is a stud. He’s been one of the favourite flushmates right from the get go. Youngest of the flushmate bulls out of a moderate, Angus sired recipient. Great legs and feet, even better on the move. The type of bull that has just enough of everything, and not to much of anything.

Keith may be the most stylish of the flushmates. Early maturing and very fluid in his movements. One of the lightest born.

Member of the Grand Champion Pen of Bulls at the Medicine Hat Pen Show. Kanye is the biggest bull of the flushmates. A bit more bone and structure compared to the other four, but also maybe a bit longer. Easy doing disposition with phenomenal testicular development.

Also the lightest born. Same style, build, and make up as the rest of his brothers.

Quietest of the five brothers. Didn’t get the extra care and attention in the show pen as he lost half his ear due to a tag infection and Canadian winter.

Kracken

CEDARLEA GALVESTON 7G

FVC HIBISCUS 39H

11K

TURNBULL’S ELITE 322E

CEDARLEA UTAH 53D

SOS RAGE 128C

FVC FAIRY DUST 35F

This picture does not do this bull justice. He is the complete package. Born easy and small, weaned big and healthy, and pounded down the scale with style come yearling time. He is clean made with great spring of rib. Big quartered with a tail head that lays in nicely. All traveling on a big foot. Paired with a very decent EPD profile, Kraken will be sure to increase ROI in your herd.

King Kong

PCC BREWITT 929G

MISS PRAIRIE COVE 601D

CCC WC RESOURCE 417 P MISS PRAIRIE COVE 407B

PCC ROME 437B

STAUFFERS MADISON 85M

If there is one word to describe this bull it would be “ranchy”. His Rome sired dam came out of the first Miss Prairie Cove Female Sale from our good friends the Bullicks. One of our tack box discussions with Tyler through our travels was “What does “ranchy” mean?” Well, around these parts it’s a good thing: good footed, free moving, easy doing, care free calving, packed full of red meat. The kind that makes you money.

Kelvin

DC/CRJ TANK E108 P

HC WHITE GLORY 8H

BHD PERSEUS B65 P

CRJ MS ZYLEN C1587

WINN MANS LANZA 610S

HC WHITE GLORY 805F

Bit of a different pedigree here. Coming out of the infamous Hunter Charolais program, Kelvin is the result of the bred heifer purchased from the Sterling sale and we can’t say we are disappointed. His dam is a very moderate Winn Man Lanza daughter that did a superb job her first go. One of the lightest born calves in the operation that has a BW and Milk EPD that ranks in the 1st percentile for the whole herd. If you are looking for a bull to service your heifers and have a maternal result, look no further. Micheal kept telling me that the “Tanks” just keep getting better with time, and this fella is no exception.

Kruel

PCC KENTUCKY RAIN 836F

JIL CRUEL GIRL 170X

TR PZC MR TURTON 0794 ET MISS PRAIRIE COVE 407B

BAR DIAMOND HANK 22M

JIL CRUEL GIRL 17N

Here is a bull with style! Everything about this bull catches your eye. Sleek made starting with a nice smooth polled skull, great neck extension, clean made shoulders, strong loin, tons of capacity, deep flanked, all carried by a free moving structure. Unbelievable testicular development at a young age out of a 13-year old dam. We really do have to thank the great folks of the Future Farm operation. Years ago we bought a package of bred cows and this will be one of the last from that package (guess we didn’t pay too much after all). The proof is in the pudding, help yourself out and get into these genetics that have proven themselves time and time again.

Probably the thickest bull in our offering. This bull has a lot of power. He is big topped with excellent spring of rib. A bull with plenty of capacity. His shape and conformation is very similar to his sire. PCC Brewitt 929G was the ACA’s Player’s Club Champion as a bull calf at Farmfair International, is now leaving a lasting impact on the world by siring progeny shown very successfully down at Denver, and having genetics moving internationally to Australia and around the world. Indexing above average in both WW and YW, and has an EPD profile that suggests his calves are what your feedlots and packers are looking for.

A long made bull sired again by the $50,000 dollar Player’s Club Champion, PCC Brewitt 929G. His Bar Diamond Hank daughter dam lasted in the operation until the ripe age of 13 without skipping a beat. He has a nice big stride while being soft on his pasterns. Smooth polled, clean fronted with EPDs for great carcass traits. His calves will be a “Knockout”.

Koleston

RBM FARGO Y111

CEDARLEA HENDRICKS 40H FVC MS PERFECT 14H

72 790 1353 15.2 -4.1 42 84 23 44

The first of the LEO Hendricks 40H (aka Jimmy) calves to be offered. To say that we are excited for what Jimmy will do in our program is an understatement. His calvability traits are that of the sleep easy sire; go to bed and count the calves in the morning. The lightest born bull with a 277 day gestation with plenty of vigour and indexed above average both in weaning and yearling weights. He is a frame size taller and long as a train. Smooth fronted and finer boned makes Koleston a great candidate to add pounds to your small framed cross cattle or first calf heifer crop.

Good all around. This bull packs a lot of punch with his length of body, and spring of rib. He is clean sheathed and hairy. You have to appreciate his skull structure and the way it ties in smooth all the way to his tail. His dam was the result of a cow purchased from Jordan Rivers dispersal and went on to live here until she was 14. Longevity is packed in this pedigree.

FVC

Kick It Up

CEDARLEA HENDRICKS 40H

FVC HARD TO MISS 43H

43K

RBM FARGO Y111

CEDARLEA CHICABOOM 18C

PCC KENTUCKY RAIN 836F

ROSSO MS ANGORAGAL 111B

A ‘Jimmy’ bull that does not disappoint. This bull’s pedigree on the bottom side goes back to the ROSSO 111B cow family, and she sure is making a name for herself. She keeps on cranking out the good ones and creeping into a spot in our flush program. His dam is a Kentucky Rain daughter with plenty of capacity in a moderate frame. Kick It Up is following in her footprints. Very moderate, yet balanced. Smooth through his lines and profiles like none other. Angular in his makeup yet still masculine to make big soggy calves packed with red meat. Beautiful little head and everything behind the ears is no different. This bull has style and would make a great candidate in a heifer pen or if you are looking to keep some more moderate made females.

Knack Knack

CIRCLE CEE LEGEND 307A

PCC KENTUCKY RAIN 836F

FVC EVETTA 19F

TR PZC MR TURTON 0794 ET MISS PRAIRIE COVE 407B

GERRARD ZEPPELIN 3B

GERRARD EVETTA 1C

Another Kentucky Rain son that does not disappoint. He is big topped, smooth fronted, with great neck extension. A moderate made bull built to calve easy and grow fast. Going back to the Evetta cow family of Gerrards, his dam is a moderate, heavy milking, honest cow that keeps on bringing in the good ones.

SOS RAGE 128C

FVC FELICHA 16F

ALT SIERRA 80Y

LT WESTERN EDGE 4057 PLD

FVC DIAMOND 15D

Knack Knack, patty whack, give a dog a bone, give this great bull a good new home! Very stout bull sired by our senior herdsire, Rage. Again, showing great rib shape and capacity. Some older type genetics on the bottom side that have been proven over and over. We feel this bull will have a knack for siring calves that will be sought after by fellow producers and consumers.

PMC840895 3RD GEN PLD F VC 43K 26-JAN-22

GRANDDAM - ROS 111B

FVC

GRANDDAM - FVC 20C

Kenny

PCC KENTUCKY RAIN 836F

FVC FOREVER CINDY 39F

62K

TR PZC MR TURTON 0794 ET MISS PRAIRIE COVE 407B

SOS RAGE 128C

FVC MISS CINDY 20C

There is a presence about this particular bull. He has that “look at me” about him. His pedigree is a showcase of what our program has become. Backed by the Cindy cow family, with Rage being his grandsire and Kentucky Rain sired, he is the best of the best. Always a pen favourite and not a surprise, as Kenny is the best performing bull in the pen, ranking 2nd at weaning and 1st at yearling weighing sessions.

Kirby

PCC KENTUCKY RAIN 836F

FVC GRACIE 17G

TR PZC MR TURTON 0794 ET

MISS PRAIRIE COVE 407B

CIRCLE CEE LEGEND 307A

FVC MISS CINDY 8E

Kirby is the kind of bull that is built for calving without sacrificing performance. He is long made and very correct in his movements. Beautifully fronted, the way his neck lays into his shoulders and carries down with smooth lines into his finer made structure below. Strong loin and good quarter. I’ve always used the analogue that it is much easier calving a hundred plus pound noodle than it is an eighty pound brick. Case and point.

SOS RAGE 128C

FVC FASCINATER 40F

CIRCLE CEE LEGEND 307A

ALT SIERRA 80Y

SOS RAGE 128C

JIL DAZZLE 83X

Don’t overlook the youngest bull in the FVC offering. We think very highly of this individual. He is the right kind. Out of a very attractive Rage daughter that indexed above average in the herd and out of Lot 43’s dam, you can be sure he’s going to grow up to be a red meat making machine. He is clean fronted, good footed, smooth traveling, deep flanked… We could go on and on. Be sure to come sale day to see for yourself and this bull will captivate you.

4TH GEN PLD F VC 62K 23-FEB-22

I would also like to take this time to thank our hard working friends at K Lazy T Cattle, Flat Valley Cattle & Cash Cattle for the opportunity to once again share our genetics in this sale. I believe that the Simple as Black and White Bull Sale has been and will continue to be a great asset to the area and the cattle industry as a whole.

On that note, I would also like to thank all the previous buyers and bidders for your confidence and support in our SVC program. The Charolais bull has played an integral role in the commercial cow herd for us here at the farm and our goal is to be able to share genetics that will be dependable, profitable and an asset to any breed, or type of cows.

Bulls are weaned off their mothers at 6-7 months and are then fed a balanced, high roughage ration for optimal growth and longevity at the forefront. At 12-13 months the bulls are scanned to retrieve ultrasound data and will then summer on grass and get plenty of exercise from early June until October. They will return home to the yard where they are assessed and will be wintered and fed at a pace we feel will provide customers with a bull that is in sound breeding condition and also achieving their true genetic potential. Bulls will come with up to date vaccinations, including Fusogard for footrot prevention.

As always, I encourage and invite you to stop by to view the bulls at the farm anytime prior to the sale . We would love to answer any questions you may have about the bulls as individuals and what bull might fit your breeding needs. if you are unable to attend on March 20th, the knowledgeable sales team and staff at By Livestock can be of assistance and the fine folks from DLMS will have online bidding available with a live broadcast.

Thank you for taking the time to view our offering and we look forward to seeing you on March 20!

Snake Valley Farm Ltd

On behalf of all of us here at Snake Valley Farm, we welcome you to the 4th annual Simple as Black & White Bull Sale.

Tarzan

Murray Lake Colony Farming Co. Ltd.

Spring River Cattle Co. Ltd.

Brian Scholten

Lance Schamber

Scott Herrmann

CNI Ranching, SK Pedersen Livestock Larry & Cheryl MacNab

Bader Land & Cattle Ltd. Erwin Schlenker Farms Ltd.

Laidlaw Ranching Co. Ltd.

Seven Persons Grazing

Myles Gray

Goehring Ranching

R. Devick & Sons Cattle Co. Ltd., BC

Chris Arnal

B.T. Grazing

JR Peterson Farm

PeiganCoulee Ranching Ltd.

Bahama Farming Co. Ltd.

Josh Oberholtzer

Dale Monkman

Kevlon Land & Cattle Inc.

T Bar Cattle Co.

Terrill Ritz

Penner Boys Contracting

Terms & Conditions

Terms: The terms of the sale are cash or cheque payable immediately after the sale in Canadian funds. All settlements must be made with the sale clerks before cattle will be released. The right of property will not pass until final payment is made.

Bidding: Each animal will sell to the highest bidder. Bidders unable to attend the sale may phone their bids and instructions to the sale manager, auctioneer or special representatives. Bids must be received in sufficient time prior to the sale.

Disputes: Bidding will be reopened between the parties involved. If no further bid is made, the buyer will be the person from whom the auctioneer accepted the last bid. The auctioneer’s decision is final.

Announcements: Announcements made from the auction block will take precedence over printed matter in the catalogue. Buyers are cautioned to pay close attention to announcements.

Purchaser’s Risk: Each animal becomes the risk of the purchaser as soon as sold. Animals will be cared for at the purchaser’s risk for a reasonable length of time. All animals left with the seller must be insured.

Certificate of Registration: Each animal will carry papers issued by the Canadian Charolais Association. A certificate of registry duly transferred will be furnished to the buyer after payment has been made.

Delivery: Assistance will be given in making delivery after the sale. The purchaser agrees shipping arrangements will be at the convenience of the seller, but will be as soon as practical after the sale, at the buyer’s risk.

Breeder Guarantee: Should any bull fourteen months of age or over, fail to prove a breeder after being used on cows known to be breeders, the matter shall be reported in writing to the seller within six months following the date of purchase or six months after the bull has reached fourteen months of age. The seller has the right and privilege of six months to prove the bull a breeder. No guarantee is given that semen collected from the bull will freeze.

Exception Guarantee: In case where the animal is subjected to any hormonal or surgical reproductive techniques after the sale, this guarantee shall be null and void. The seller is not responsible for damage caused by foreign bodies after the animal has been sold or for sickness not apparent at sale time. In no event shall the seller be responsible for more than the purchase price.

Accidents: Although every precaution will be taken to protect the safety and comfort of buyers, neither the sale manager, auctioneer, or sellers assume any responsibility and disclaim any liability, legal or otherwise, in the event of accident or loss of property.

By Livestock is only acting as a medium between the buyer and seller and is not responsible for failure on the part of either party to live up to their obligations; or for the truth of any warrantees or representations, expressed or implied. By Livestock assumes no obligation to enforce or collect monies between parties. By Livestock assumes no responsibility for any credit extended by the seller to the buyer. Any legal action taken in exceptional cases must be between the buyer and the seller. The buyer must look to the seller for fulfilment of all guarantees and representations.

Insurance: Insurance will be available sale day.

Pictures: By attending the sale you are granting permission for your picture to be used for promotional and advertising purposes relating to the sale.