Seller Guide

SELLER GUIDE

CONTENTS

03

WELCOME TO PROPERTY COLLECTIVE

05

ABOUT OUR TEAM

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STEP 01—PREPARE Preparing Your Home to Sell Presentation and Staging Seller Checklist: Preparing Your Home to Sell Paint Tips from a Designer Professional Photography Seller Checklist: Preparing for Photo Day Marketing Materials

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STEP 02—PRICE Pricing Your Home to Sell Market Research Winning Strategies to Sell for More

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STEP 03—LIST Marketing Your Home to Sell Exposure and Access Lead Generation Advertising and Social Media Showings and Feedback Offers and Negotiations

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STEP 04—SELL Navigating Contract to Close Inspections and Repairs The Under Contract Process

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OUR SERVICES

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WORK WITH US

Property Collective Seller Guide

01

QUALITY, EASE, COLLABORATION

Property Collective is a full-service residential real estate brokerage founded by a top-producing sales team and a renowned interior designer. Our methods of preparing, pricing and marketing a property help our clients sell their Northern Virginia and Washington DC homes with ease.

We sell the best properties that Northern

ABOUT PROPERTY COLLECTI VE

Virginia and the DC metro area have to offer.

Let us help you find your best life at home.

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Boutique brokerage established in 2018 serving buyers and sellers in Northern Virginia and Washington, DC

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Main office located in Great Falls, Virginia

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Founding agent/owners: Daan and Maura De Raedt, The De Raedt Team; Consistently ranked among top small teams in Virginia

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Design co-founders: Lauren and David Liess, Lauren Liess & Co.; Best-selling author; Stars of HGTV’s Best House on the Block

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Agent Profile: Entrepreneurial, productive, professional, visionary

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Professional brand development by Saturday Studio.

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Most Instagram followers of any locally-owned brokerage:

Website design by IDCO Studio. @propertycollective

Welcome To Property Collective

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FROM THE CO-FOUNDERS Property Collective brings together the philosophies of our thriving family businesses to provide an elevated real estate experience for our community. We are passionate about helping our clients buy and sell their dream homes with ease and transforming properties that may need some love along the way!

– Daan, Maura, Lauren and David

(1) A previous residence of Lauren Liess in McLean, Virginia; Next Page (2) PCO Sales Office, Great Falls, Virginia

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Welcome To Property Collective

MEET DAAN DE RAEDT

Daan De Raedt is the founding agent of Property Collective and the lead salesperson of the De Raedt Team—consistently ranked among the top real estate teams in Virginia.

For more than 15 years, Daan De Raedt

Originally from Antwerp, Belgium, Daan

and his wife Maura have been helping

gave up his tennis career to follow his

buyers and sellers navigate the ever-

heart and passion for real estate to Virginia

evolving world of residential real estate

in 2005. He and Maura currently live in

in the DC metro area. Their team of

Reston and are making plans to build their

talented, award-winning professionals is

forever home on a breathtaking parcel of

dedicated to providing expert guidance

land they own in Great Falls.

and an elevated customer experience.

Outside of real estate sales, Daan and

They have sold hundreds of homes and

Maura renovate homes and own a portfolio

have an exceptional track record of

of residential, commercial and vacation

successful results and happy clients.

rental properties. They love spending time

Daan approaches real estate with

at their beach house in Corolla, North

the work ethic and discipline of a

Carolina with their two energetic kids,

professional athlete because he was one.

Colette and Wesley.

ABOUT THE DE RAEDT TEAM –

Founding real estate team of Property Collective

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Established in 2012 (selling since 2005) with licenses

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Consistently ranked among the top small teams in Virginia

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Hundreds of 5 star reviews on Zillow

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Full-time, dedicated listing and buyer agents

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In-house transaction management offering

in Virginia, Maryland and Washington DC

industry-leading customer service –

Expert staging, design and vendor partners

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Seasoned investors in short-term, long-term and commercial real estate (2)

About Our Team

05

STEP 01—PREPARE Preparing Your Home to Sell

You only get one chance to sell your home for top dollar. Based on your timeline and goals, we’ll customize a plan to present your property in the best possible light.

PRESENTATION AND STAGI NG Expert Design Advice If you’re planning to have work done or make any upgrades, our expert design partners can recommend paint colors, finishes and the best places to invest and save.

Vendor Connections We will connect you with our most reliable tradespeople for any type of home repairs or services you may need.

Staging Services Our talented staging partners are the finest in the area.

Services are tailored to your needs and range from pre-market "walk and talks" for occupied homes to full-home furniture packages for vacant properties.

Previous Page: Kitchen and Dining Room, Arnon Chapel; (1) Kitchen, Arnon Chapel (1)

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Preparing Your Home to Sell

PCO SECRETS FOR SUCCESS

PREPARING YOUR HOME TO SELL: A Checklist for Sellers Deep clean.

Replace any burned out

Refresh your first impression.

Neutralize and touch-up paint.

light bulbs.

Consider a new door knob,

Depersonalize and declutter.

Replace filter and consider

Organize closets, cabinets and

painting your front door, a

servicing your HVAC. Be

new

door mat and potted

storage spaces.

sure to save receipts of any

plants. Perform seasonal

Brighten rooms by extending

work

exterior

performed.

curtain rods and removing

Remove evidence of pets and

dated window treatments.

consider shampooing and

maintenance and

yard clean up.

deodorizing carpets.

PAINT TIPS FROM A DESI GNER: A Few Thoughts on Paint Paint is one of the most impactful ways to transform your home and potentially sell for more. Our in-house designer is a color expert and knows all the secrets to get the biggest ROI on your paint project.

LAUREN LIESS' GO-TO PAINT COLORS Interior Whites:

Cabinets:

Exterior White:

– SW Pure White

– BM Sandy Hook Gray

– SW Pure White

– SW Greek Villa

– SW Cargo Pants

– BM Snow on the Mountain Moody Walls:

Finishes: Dark Doors and Shutters:

– Flat for wall and ceilings

– SW Iron Ore

– Semi-gloss for trim and doors

– SW Gauntlet Gray

Important Note Always check with your community association for approval before painting the exterior of your property.

Preparing Your Home to Sell

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Professional photography and staging at our Lagovista listing; (1) After; (2) Before

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Preparing Your Home to Sell

"How you prepare, price and market your home to potential buyers matters. When you work with us, you'll receive a creative, highly-customized strategy, along with support from an experienced sales team and our most trusted vendor partners.

– Daan De Raedt, Team leader of the De Raedt Team

(2)

Preparing Your Home to Sell

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PROFESSIONAL PHOTOGRAPHY

PCO SECRETS FOR SUCCESS

Quality Imagery Your home will be professionally photographed to highlight its best features. Photos will be organized on your MLS listing in the same order a buyer would see the rooms if they were touring your home in person.

PREPARING FOR PHOTO DAY: A Checklist for Sellers Interior:

Customized Marketing Packages You will receive a creative, highly-customized marketing

Turn on the lights.

package for your property. This may include elevated

Clear off the kitchen counters; leave out only

photography, video or drone footage, interactive virtual tour

three items or less.

experiences, floor plan drawings and social media.

Put away magnets, paperwork, dish towels and oven mitts.

Hide trash cans.

Put down toilet seats.

Store personal hygiene items out of sight.

Make beds.

Put away personal photos, important papers, toys and laundry.

Remove evidence of pets.

Exterior: Put away lawn care items and kids toys.

Check windows for any distracting blinds and curtains.

Move cars out of the driveway and away from the front of the property.

Close the garage.

Uncover patio furniture, grills and pools.

Open outdoor umbrellas.

Still have time?

Bring in fresh flowers, greens or branches from outside.

Take photos on your phone and fix or remove anything that looks out of place or distracting.

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(1) Dining Room, Arnon Chapel; Next Page (2) PCO custom door mat; (3) PCO newsletter designed by Saturday Studio

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Preparing Your Home to Sell

MARKETING MATERI ALS Compelling Branding All collateral materials are produced in accordance with Property Collective’s carefully developed brand guidelines for the highest level of quality and professionalism.

High Impact Property Brochure Marketing materials for your property will be professionally printed on 12pt stock paper and made available for agents and buyers in both hard copy and digital formats.

Individualized Approach We will utilize branded templates for social media posts, features and amenities inserts, interior signs, mailers and any other needs specific to your property.

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Preparing Your Home to Sell

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STEP 02—PRICE Pricing Your Home to Sell

It’s one of the most common questions sellers ask: "What’s my home worth?" We’ll analyze the market, study your competition and work together to implement a winning strategy for your sale.

MARKET RESEARCH Comparable Sales The best way to determine the right list price for your home is to look at similar properties that are currently under contract or have recently sold. We will study these sales, preview your competition and present you with our findings.

Property Knowledge You will receive a link to our Seller Questionnaire where you can provide details on the features and benefits of your home in a convenient and efficient format.

Results-Oriented Pricing Models Based on the recent comparable sales, the features and benefits of your home and your goals for your sale, we will recommend the price that will cause your home to sell for the most money possible in today’s market.

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Pricing Your Home to Sell

PCO SECRETS FOR SUCCESS

WINNING STRATEGI ES TO SELL FOR MORE Three Ways to Sell Your Home 1. VALUE PRICING Price your home to position your property as the (2)

#1 or #2 best values in your neighborhood with the goal of attracting an acceptable offer within the first 14 days on the market.

2. SHOOT FOR THE STARS Spend time and money to upgrade your home to an extraordinary selling standard. List high with the goal of attracting an offer from a buyer who falls in love. Be willing to wait for the right buyer or reduce the price after 21 days.

3. BIDDING WAR List your home in its current, as-is condition below market value to attract multiple offers quickly with the goal of driving the price above the asking price.

Professional Photography and Staging in our Arnon Chapel project: Previous Page (1) Living Room Details; (2) Library; Next Page: Living Room

Pricing Your Home to Sell

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STEP 03—LIST Marketing Your Home to Sell

Our approach to selling your home is straightforward and effective. 1) Maximize reach to attract the right buyer. 2) Create an elevated experience to make them fall in love.

EXPOSURE AND ACCESS

LEAD GENERATION

Bold Signage

Daily Outbound Calls

We will utilize our professionally branded yard and directional

Our inside sales team will prospect up to three hours daily

signs to drive traffic to your home. Sign placement will be

and contact our extensive database and agent networks to

subject to your approval as well as any guidelines from your

find buyers for your property.

homeowner’s or condominium association.

Zillow Premier Electronic Lockbox

Our Premier Agent status with Zillow allows inquiries on your

A board-approved electronic lockbox with the latest

listing to be routed directly to our team instead of randomly

technology will be installed to provide registered agents

assigned to agents in the market. This ensures that we can

access for showings.

accurately answer questions about your property and prequalify buyers for showings.

Wide Reach Your home will be expertly entered into our region’s Bright

Open House

MLS and syndicated to propertycollective.com, zillow.com,

We will expertly and creatively advertise your listing and

realtor.com and over 400 other websites.

open house across our social platforms to drive traffic to your property.

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Marketing Your Home to Sell

“When I moved from Belgium to Northern Virginia in 2005, I didn’t have any contacts of my own in the area. I built my business from nothing with a lot of hard work and daily, over-the-phone prospecting. My team and I still start every day with this activity. It’s a unique skill and one of the biggest value propositions we can offer our clients.”

– Daan De Raedt

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(1) Fireplace sitting room, Millwood

Marketing Your Home to Sell

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ADVERTISING AND SOCI AL MEDI A

SHOWINGS AND FEEDBACK

Social Media Marketing

Concierge Showing Service

With your permission, we’ll share your property on our

For your security and privacy, showings will be scheduled

Instagram and Facebook accounts as well as on the accounts

through a professional showing concierge service. They will

of agents across the company. Follow us for examples of how

manage access details, collect agent contact information and

we use these platforms to expertly market our listings:

maintain a log of everyone who enters your property through

@deraedtteam and @propertycollective.

the lockbox.

Paid Digital Advertising

Valuable Feedback

We contract with a leading digital advertising firm to produce

Our in-house team members utilize professional, question-

and run targeted ads for our listings. With your permission,

based scripts to personally call every agent who shows your

they will run and manage paid advertising for your property on

home for feedback. Constructive comments are documented

Instagram and Facebook—at no cost to you.

and communicated with you in weekly update calls.

Dedicated Buyer Agents Incoming buyer inquiries are directed to our dedicated, full-time buyer agents for immediate response and maximum conversion. We make significant investments in online lead platforms to increase the traffic of buyer leads for our listings.

(1) Daan and Maura’s Breakfast Nook, Designed by Lauren Liess (1)

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Marketing Your Home to Sell

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“I’ve sold hundreds of homes for clients and many of my own over the years. What’s one lesson I have personally learned the hard way? The first offer is usually the best.”

– Daan De Raedt

OFFERS AND NEGOTI ATI ONS Expert Negotiation Skills We are professionally trained by the #1 real estate coaching company in the world and negotiated hundreds of deals in our careers. When it comes to getting you top dollar for your home, you’ll have our experience and track record on your side.

(1) The De Raedt Team with past clients turned friends at PCO's annual Ice Cream on the Green

Marketing Your Home to Sell

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STEP 03—SELL Navigating Contract to Close

What will the selling process be like? We’ve got you covered every step of the way.

Previous Page: Guest Bedroom, Arnon Chapel;

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(1) Keys, Arnon Chapel

Navigating Contract to Close

INSPECTIONS AND REPAI RS

THE UNDER CONTRACT PROCESS

In-House Transaction Coordinator

Ratification

From the moment you hire us, you’ll receive industry-leading

All parties have reached an acceptable agreement on price and

customer service from our full-time, in-house transaction

other contract terms. The transaction timeline and key

coordinator. We’ll manage the hundreds of details and monitor

milestone deadlines are driven from the date of ratification.

key contract timelines to ensure a smooth transaction.

Vendor Connections

Inspections

We have established long-standing relationships with some of

Common inspections include: Home inspections, radon

the best vendors you’ll need throughout the selling process.

testing, wood-destroying insects, water quality, well and septic

We’ll put our connections to work and help facilitate any

and oil tank inspections. Reaching an agreement in a home

repairs or logistics that may come up.

inspection negotiation is typically one of the biggest milestones in a transaction and may involve repairs, credits or a combination of the two.

Contingencies Common contingencies include: Financing, appraisal, acceptance of community rules and regulations, the sale or settlement of a buyer’s home and others. Each time a contingency is satisfied or removed, a transaction moves closer to a successful closing.

Repairs and Final Walk Through Receipts from licensed tradespeople for any negotiated repairs are provided to the buyer’s agent prior to closing. The final walk through is an opportunity for buyers to review any work done and see the property one last time, preferably vacant.

Closing Your title company will conduct closing at a time and location most convenient for you. You and the buyers will sign the necessary paperwork (not necessarily together) and you will receive your proceeds as soon as the deed is recorded at the courthouse, typically within 24 business hours.

Congratulations, your home is officially sold!

Navigating Contract to Close

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OUR SERVICES

FULL SERVICE LISTI NG –

Risk-free contracts, cancel anytime

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New to market property launches

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Remarketing previously listed properties

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Staging and design services

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Move-up, downsize, relocation, absentee owners,

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for sale by owners

BUYER REPRESENTATI ON –

Search criteria and pre-approval guidance

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Full service, traditional resale

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New construction

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First-time buyers, experienced homebuyers, investors

INVESTMENT ADVI SORY –

Acquisition research and return analysis

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Long and short term buy and hold strategies

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Portfolio acquisition and liquidation

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Rental listing, tenant vetting and leases

RENOVATE AND BUI LD –

High-end fix and flip projects

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New construction pre-marketing, staging, launch and

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Lot/land purchase and sales

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Instant cash offers—sell directly to us, as is, no repairs

sales office

(1) Daan and Maura De Raedt Next Page: Master Bedroom, Arnon Chapel

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Our Services

WORK WITH US

Thank you for your consideration of the De Raedt Team and Property Collective. We are very interested in working together to sell your home and look forward to earning your business.

For sales, behind the scenes, and our latest renovation projects, follow us on Instagram: @deraedtteam @propertycollective daan@propertycollective.com O: 703–253–8535 C: 703–783–5818

(1) Foyer, Arnon Chapel

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Connect With Us

PROPERTYCOLLECTIVE.COM 774B Walker Road, Suite 203, Great Falls, Virginia 22066 Photos included are by Helen Norman, Abby Grace Photography, Oleksandr Mokrohuz and our iPhones.

Property Collective Partners LLC is a licensed real estate broker in Virginia and Washington DC and abides by Equal Housing Opportunity laws.