Seller Guide

Page 1

S E L L E R G U I D E

WELCOME TO PROPERTY COLLECTIVE

ABOUT OUR TEAM

STEP 01 PREPARE

Preparing Your Home to Sell

Presentation and Staging

Seller Checklist: Preparing Your Home to Sell

Paint Tips from a Designer

Professional Photography

Seller Checklist: Preparing for Photo Day

Marketing Materials

STEP 02 PRICE

Pricing Your Home to Sell

Market Research

Winning Strategies to Sell for More

STEP 03 LIST

Marketing Your Home to Sell

Exposure and Access

Lead Generation

Advertising and Social Media

Showings and Feedback

Offers and Negotiations

STEP 04 SELL

Navigating Contract to Close

Inspections and Repairs

The Under Contract Process OUR

WORK WITH
Property Collective Seller Guide 01 0 3 0 5 0 8 1 4 1 8 2 4 2 6 2 8
SERVICES
US CONTENTS

QUALITY, EASE, COLLABORATION

Property Collective is a full-service residential real estate brokerage founded by a top-producing sales team and a renowned interior designer. Our methods of preparing, pricing and marketing a property help our clients sell their Northern Virginia and Washington DC homes with ease.

We sell the best properties that Northern Virginia and the DC metro area have to offer Let us help you find your best life at home

ABOUT PROPERTY COLLECTIVE

– Boutique brokerage established in 2018 serving buyers and sellers in Northern Virginia and Washington, DC

– Main office located in Great Falls, Virginia

Founding agent/owners: Daan and Maura De Raedt, The De Raedt Team; Consistently ranked among top small teams in Virginia

– Design co-founders: Lauren and David Liess, Lauren Liess & Co ; Best-selling author; Stars of HGTV’s Best House on the Block

– Agent Profile: Entrepreneurial, productive, professional, visionary

– Professional brand development by Saturday Studio Website design by IDCO Studio.

– Most Instagram followers of any locally-owned brokerage: @propertycollective

Welcome To Property Collective 03

FROM THE CO-FOUNDERS

Property Collective brings together the philosophies of our thriving family businesses to provide an elevated real estate experience for our community. We are passionate about helping our clients buy and sell their dream homes with ease and transforming properties that may need some love along the way!

– Daan, Maura, Lauren and David

04 Welcome To Property Collective
(1) A previous residence of Lauren Liess in McLean, Virginia; Next Page (2) PCO Sales Office, Great Falls, Virginia

For more than 15 years, Daan De Raedt and his wife Maura have been helping buyers and sellers navigate the everevolving world of residential real estate in the DC metro area Their team of talented, award-winning professionals is dedicated to providing expert guidance and an elevated customer experience They have sold hundreds of homes and have an exceptional track record of successful results and happy clients

Daan approaches real estate with the work ethic and discipline of a professional athlete because he was one.

Originally from Antwerp, Belgium, Daan gave up his tennis career to follow his heart and passion for real estate to Virginia in 2005 He and Maura currently live in Reston and are making plans to build their forever home on a breathtaking parcel of land they own in Great Falls

Outside of real estate sales, Daan and Maura renovate homes and own a portfolio of residential, commercial and vacation rental properties They love spending time at their beach house in Corolla, North Carolina with their two energetic kids, Colette and Wesley.

ABOUT THE DE RAEDT TEAM

Founding real estate team of Property Collective

– Established in 2012 (selling since 2005) with licenses in Virginia, Maryland and Washington DC

– Consistently ranked among the top small teams in Virginia

Hundreds of 5 star reviews on Zillow

– Full-time, dedicated listing and buyer agents

In-house transaction management offering industry-leading customer service

Expert staging, design and vendor partners

– Seasoned investors in short-term, long-term and commercial real estate

MEET DAAN DE RAEDT
Daan De Raedt is the founding agent of Property Collective and the lead salesperson of the De Raedt Team—consistently ranked among the top real estate teams in Virginia.
05
About Our Team (2)

PRESENTATION AND STAGING

Expert Design Advice

If you’re planning to have work done or make any upgrades, our expert design partners can recommend paint colors, finishes and the best places to invest and save

Vendor Connections

We will connect you with our most reliable tradespeople for any type of home repairs or services you may need

Staging Services

Our talented staging partners are the finest in the area. Services are tailored to your needs and range from pre-market "walk and talks" for occupied homes to full-home furniture packages for vacant properties

STEP 01 PREPARE Preparing Your Home to Sell
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You only get one chance to sell your home for top dollar. Based on your timeline and goals, we’ll customize a plan to present your property in the best possible light.
Previous Page: Kitchen and Dining Room, Arnon Chapel; (1) Kitchen, Arnon Chapel 08 Preparing Your Home to Sell

PCO SECRETS FOR SUCCESS

PREPARING YOUR HOME TO SELL: A Checklist for Sellers

Deep clean

Neutralize and touch-up paint

Depersonalize and declutter

Organize closets, cabinets and storage spaces

Brighten rooms by extending curtain rods and removing dated window treatments

PAINT TIPS FROM A DESIGNER: A Few Thoughts on Paint

Replace any burned out light bulbs

Replace filter and consider servicing your HVAC Be sure to save receipts of any work performed

Remove evidence of pets and consider shampooing and deodorizing carpets

Refresh your first impression

Consider a new door knob, painting your front door, a new door mat and potted plants Perform seasonal exterior maintenance and yard clean up

Paint is one of the most impactful ways to transform your home and potentially sell for more. Our in-house designer is a color expert and knows all the secrets to get the biggest ROI on your paint project

LAUREN LIESS' GO-TO PAINT COLORS

Interior Whites:

– SW Pure White

SW Greek Villa

– BM Snow on the Mountain

Moody Walls:

SW Gauntlet Gray

Important Note

Cabinets:

– BM Sandy Hook Gray

– SW Cargo Pants

Dark Doors and Shutters:

– SW Iron Ore

Always check with your community association for approval before painting the exterior of your property.

Exterior White:

– SW Pure White

Finishes: – Flat for wall and ceilings

– Semi-gloss for trim and doors

09 Preparing Your Home to Sell
(1) Professional photography and staging at our Lagovista listing; (1) After; (2) Before 10 Preparing Your Home to Sell

"How you prepare, price and market your home to potential buyers matters. When you work with us, you'll receive a creative, highly-customized strategy, along with support from an experienced sales team and our most trusted vendor partners

(2) 11 Preparing Your Home to Sell
Daan De Raedt, Team leader of the De Raedt Team

PROFESSIONAL PHOTOGRAPHY

Quality Imagery

Your home will be professionally photographed to highlight its best features Photos will be organized on your MLS listing in the same order a buyer would see the rooms if they were touring your home in person

Customized Marketing Packages

You will receive a creative, highly-customized marketing package for your property This may include elevated photography, video or drone footage, interactive virtual tour experiences, floor plan drawings and social media

PCO SECRETS FOR SUCCESS

PREPARING FOR PHOTO DAY: A Checklist for Sellers

Interior: Turn on the lights. Clear off the kitchen counters; leave out only three items or less.

Put away magnets, paperwork, dish towels and oven mitts.

Hide trash cans

Put down toilet seats

Store personal hygiene items out of sight

Make beds

Put away personal photos, important papers, toys and laundry

Remove evidence of pets

Exterior:

Put away lawn care items and kids toys

Check windows for any distracting blinds and curtains

Move cars out of the driveway and away from the front of the property

Close the garage.

Uncover patio furniture, grills and pools

Open outdoor umbrellas.

Still have time?

Bring in fresh flowers, greens or branches from outside.

Take photos on your phone and fix or remove anything that looks out of place or distracting.

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(1) 12 Preparing Your Home to Sell
Dining Room, Arnon Chapel; Next Page (2) PCO custom door mat;
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PCO newsletter designed by Saturday Studio

MARKETING MATERIALS

Compelling Branding

All collateral materials are produced in accordance with Property Collective’s carefully developed brand guidelines for the highest level of quality and professionalism

High Impact Property Brochure

Marketing materials for your property will be professionally printed on 12pt stock paper and made available for agents and buyers in both hard copy and digital formats

Individualized Approach

We will utilize branded templates for social media posts, features and amenities inserts, interior signs, mailers and any other needs specific to your property

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Preparing Your Home to Sell 13
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MARKET RESEARCH

Comparable Sales

The best way to determine the right list price for your home is to look at similar properties that are currently under contract or have recently sold We will study these sales, preview your competition and present you with our findings

Property Knowledge

You will receive a link to our Seller Questionnaire where you can provide details on the features and benefits of your home in a convenient and efficient format

Results-Oriented Pricing Models

Based on the recent comparable sales, the features and benefits of your home and your goals for your sale, we will recommend the price that will cause your home to sell for the most money possible in today’s market

STEP 02 PRICE Pricing Your Home to Sell
It’s one of the most common questions sellers ask: "What’s my home worth?" We’ll analyze the market, study your competition and work together to implement a winning strategy for your sale.
(1) 14 Pricing Your Home to Sell

PCO SECRETS FOR SUCCESS

WINNING STRATEGIES TO SELL FOR MORE

Three Ways to Sell Your Home

1 VALUE PRICING

Price your home to position your property as the #1 or #2 best values in your neighborhood with the goal of attracting an acceptable offer within the first 14 days on the market

2

SHOOT FOR THE STARS

Spend time and money to upgrade your home to an extraordinary selling standard List high with the goal of attracting an offer from a buyer who falls in love Be willing to wait for the right buyer or reduce the price after 21 days

3 BIDDING WAR

List your home in its current, as-is condition below market value to attract multiple offers quickly with the goal of driving the price above the asking price

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Professional Photography and Staging in our Arnon Chapel project: Previous Page (1) Living Room Details; (2) Library; Next Page: Living Room 15 Pricing Your Home to Sell

EXPOSURE AND ACCESS

Bold Signage

We will utilize our professionally branded yard and directional signs to drive traffic to your home Sign placement will be subject to your approval as well as any guidelines from your homeowner’s or condominium association.

Electronic Lockbox

A board-approved electronic lockbox with the latest technology will be installed to provide registered agents access for showings

Wide Reach

Your home will be expertly entered into our region’s Bright MLS and syndicated to propertycollective com, zillow com, realtor.com and over 400 other websites.

LEAD GENERATION

Daily Outbound Calls

Our inside sales team will prospect up to three hours daily and contact our extensive database and agent networks to find buyers for your property

Zillow Premier

Our Premier Agent status with Zillow allows inquiries on your listing to be routed directly to our team instead of randomly assigned to agents in the market. This ensures that we can accurately answer questions about your property and prequalify buyers for showings.

Open House

We will expertly and creatively advertise your listing and open house across our social platforms to drive traffic to your property

STEP 03 LIST Marketing Your Home to Sell
Our approach to selling your home is straightforward and effective. 1) Maximize reach to attract the right buyer. 2) Create an elevated experience to make them fall in love.
18 Marketing Your Home to Sell

“When I moved from Belgium to Northern Virginia in 2005, I didn’t have any contacts of my own in the area I built my business from nothing with a lot of hard work and daily, over-the-phone prospecting. My team and I still start every day with this activity It’s a unique skill and one of the biggest value propositions we can offer our clients.”

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19 Marketing Your Home to Sell
(1) Fireplace sitting room, Millwood

ADVERTISING AND SOCIAL MEDIA

Social Media Marketing

With your permission, we’ll share your property on our Instagram and Facebook accounts as well as on the accounts of agents across the company Follow us for examples of how we use these platforms to expertly market our listings: @deraedtteam and @propertycollective

Paid Digital Advertising

We contract with a leading digital advertising firm to produce and run targeted ads for our listings With your permission, they will run and manage paid advertising for your property on Instagram and Facebook at no cost to you

SHOWINGS AND FEEDBACK

Concierge Showing Service

For your security and privacy, showings will be scheduled through a professional showing concierge service They will manage access details, collect agent contact information and maintain a log of everyone who enters your property through the lockbox

Valuable Feedback

Our in-house team members utilize professional, questionbased scripts to personally call every agent who shows your home for feedback Constructive comments are documented and communicated with you in weekly update calls

Dedicated Buyer Agents

Incoming buyer inquiries are directed to our dedicated, full-time buyer agents for immediate response and maximum conversion. We make significant investments in online lead platforms to increase the traffic of buyer leads for our listings.

(1) 20 Marketing Your Home to Sell
(1) Daan and Maura’s Breakfast Nook, Designed by Lauren Liess

OFFERS AND NEGOTIATIONS

Expert Negotiation Skills

We are professionally trained by the #1 real estate coaching company in the world and negotiated hundreds of deals in our careers When it comes to getting you top dollar for your home, you’ll have our experience and track record on your side

“I’ve sold hundreds of homes for clients and many of my own over the years. What’s one lesson I have personally learned the hard way? The first offer is usually the best.”
– Daan De Raedt
(1) The De Raedt Team with past clients turned friends at PCO's annual Ice Cream on the Green (1)
21 Marketing Your Home to Sell

What will the selling process be like? We’ve got you covered every step of the way.

STEP 03 SELL Navigating Contract to Close
(1) 24 Navigating Contract to Close
Previous Page: Guest Bedroom, Arnon Chapel; (1) Keys, Arnon Chapel

INSPECTIONS AND REPAIRS

In-House Transaction Coordinator

From the moment you hire us, you’ll receive industry-leading customer service from our full-time, in-house transaction coordinator We’ll manage the hundreds of details and monitor key contract timelines to ensure a smooth transaction

Vendor Connections

We have established long-standing relationships with some of the best vendors you’ll need throughout the selling process We’ll put our connections to work and help facilitate any repairs or logistics that may come up

THE UNDER CONTRACT PROCESS

Ratification

All parties have reached an acceptable agreement on price and other contract terms The transaction timeline and key milestone deadlines are driven from the date of ratification.

Inspections

Common inspections include: Home inspections, radon testing, wood-destroying insects, water quality, well and septic and oil tank inspections. Reaching an agreement in a home inspection negotiation is typically one of the biggest milestones in a transaction and may involve repairs, credits or a combination of the two

Contingencies

Common contingencies include: Financing, appraisal, acceptance of community rules and regulations, the sale or settlement of a buyer’s home and others Each time a contingency is satisfied or removed, a transaction moves closer to a successful closing

Repairs and Final Walk Through

Receipts from licensed tradespeople for any negotiated repairs are provided to the buyer’s agent prior to closing The final walk through is an opportunity for buyers to review any work done and see the property one last time, preferably vacant

Closing

Your title company will conduct closing at a time and location most convenient for you. You and the buyers will sign the necessary paperwork (not necessarily together) and you will receive your proceeds as soon as the deed is recorded at the courthouse, typically within 24 business hours

Congratulations, your home is officially sold!

25 Navigating Contract to Close

FULL SERVICE LISTING

Risk-free contracts, cancel anytime

New to market property launches

Remarketing previously listed properties

– Staging and design services

Move-up, downsize, relocation, absentee owners, for sale by owners

BUYER REPRESENTATION

Search criteria and pre-approval guidance

– Full service, traditional resale

New construction

– First-time buyers, experienced homebuyers, investors

INVESTMENT ADVISORY

Acquisition research and return analysis

– Long and short term buy and hold strategies

Portfolio acquisition and liquidation

– Rental listing, tenant vetting and leases

RENOVATE AND BUILD

High-end fix and flip projects

– New construction pre-marketing, staging, launch and sales office

Lot/land purchase and sales

Instant cash offers sell directly to us, as is, no repairs

OUR SERVICES
(1) Daan and Maura De Raedt Next Page: Master Bedroom, Arnon Chapel
26 Our Services
(1)

Thank

For sales, behind the scenes, and our latest renovation projects, follow us on Instagram:

@deraedtteam

@propertycollective

daan@propertycollective com

O: 703–253–8535

C: 703–783–5818

WORK WITH US
you for your consideration of the De Raedt Team and Property Collective. We are very interested in working together to sell your home and look forward to earning your business.
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28 Connect With Us
(1) Foyer, Arnon Chapel

774B Walker Road, Suite 203, Great Falls, Virginia 22066

PROPERTYCOLLECTIVE.COM
Property Collective Partners LLC is a licensed real estate broker in Virginia and Washington DC and abides by Equal Housing Opportunity laws
Photos included are by Helen Norman, Abby Grace Photography, Oleksandr Mokrohuz and our iPhones
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