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DESIGN CONTEXT: TYPOGRAPHY


DES _ IGN CON _ TEXT T Y P O G R A P H Y

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ROIDS - RAREKIND

Since beginning as a graffiti artist a decade ago, Roid has always sought to create his own unique and distinctive style. And despite his young age, he is arguably one of the most influential graffiti artists in the UK, he has spawned an army of followers who wish to seek to push the boundaries of traditional New York Subway graffiti. He is now considered to be world-class in this field. Now practicing as an illustrator in London, his work is inspired by contemporary British illustration, Italian Horror movies, Early Science Fiction, Graphic Novels and Graphic Design. His phenomenal attention to detail and broad spectrum of influence is very apparent in both his graffiti and his artwork.

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ROIDS - RAREKIND What are your favourate three colours? Black, white & warm grey Where does your inspiration come from? I draw inspiration from loads of places, travel, music, film, fashion, architecture, geometry, classic and contemporary art, i tend to take lots of photos of things ‌ whether its a piece of typography i see on a street sign, a pattern i see on the upholstery of a train seat or some interesting geometric tiling inside a building. Its the same with color, if i see a nice combination ill either snap it or try and keep it in mind for some ideas in the future. You often find the freshest and most inspiring things in the strangest places.


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RUN


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PANTONE - DOCS D.O.C.S are two graduated students of Art & Design. Due to their graffiti background they have pointed their work towards the experimentation and investigation of letters. They dedicate most of their time outside of university on commercial works that are basically typography, lettering, typographic illustration and calligraphy.

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STUDIO 8

A typeface designed for Wired. Used throughout the magazine and iPad app for chapter headers the typeface can be coloured in numerous ways in order to suit the page it sits on.

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LAMESVILLE

Lamesville is the design and animation work of Mark Butchko. Mark is currently employed as a Senior Designer at Optimus in Chicago.

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BUNCH

“Bunch is a leading creative design studio offering a diverse range of work, including, identity, literature, editorial, digital and motion. Established in 2002 with an international reach, from London to Zagreb, Bunch has an in-house team of specialists to deliver intelligent and innovative cross-platform solutions of communication design. Over the years we have been commissioned by many blue chip companies as well as younger brands and artistic industries. Building an impressive client base that covers many styles and disciplines, such as BBC, Nike, Diesel, Sony, Sky, Red Bull and others...�

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ACKNOWLEDGEMENTS Bunch www.bunchdesign.com/ Lamesville www.lamesville.com/ Pantone www.crookedshit.com/ Roids www.heavyartillerycrew.com/ Run http://rundesign.net/eo/portada.php Studio 8 www.studio8design.co.uk


PAUL BRANDRETH GRAPHIC DESIGNER WWW.PAULBRANDRETH.CO.UK INFO@PAULBRANDRETH.CO.UK T WITTER: MRPAULBRANDRETH +44 (0) 7526 597 249


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