The Made in Muncie Pottery brand is important in that it represents the identity and ensures that the proper message is spread throughout its use. It is important to note that all brands have a specific identity, it can offer the firsthand impression people make on the company. When a company has a cohesive and unified identity, it acts as a reinforcement of the values and character that the brand wants to project. With Made in Muncie Pottery, it is important that the identity is accurately perceived as a welcoming, handson, and community driven business that strives to provide the best for its customers.
The purpose of this manual is to ensure the proper success of the Made in Muncie Pottery branding and to ensure its identity’s consistent use across key applications. This manual defines the specific rules for the correct usage and scale of its logos, it specifies the correct colors that are important to the brand, and offers the correct ways to reproduce the identity with the utmost integrity. This manual is to act as a guide for the further development and use of designs associated with the Made in Muncie Pottery brand.
PRIMARY LOGO
SIGNATURE
ALTERNATE LOGO
COMPONENTS OF THE MADE IN MUNCIE POTTERY IDENTITY SYSTEM
The Made in Muncie Pottery visual identity system consists of:
• The Primary Logo
• The Alternate Logo
• The Signature
The primary logo, alternate logo, and signature are available in their preferred versions which are applicable for most uses, and alternate versions which are applicable for specific applications and formats. Visit pages 4 -4 for more detailed information on the use of various versions.
The alternate logo is a restrictive-use option and may only be used in situations where there is a constraint on space but still allows for the business to be displayed in a flexible manner. See page 12 for more detailed information on using the different variations of the alternate logo.
Primary Solid Logo (two-color version, preferred color combination - #7079ba and #ca5350. See page 12 for the CMYK, RGB, and HEX values).
Primary Solid Logo (one-color version, may be reproduced in black, grayscale, or any solid color from the core color palette. See page 12 for the core color palette).
THE PRIMARY LOGO
The Made in Muncie Pottery primary logo may be produced using the core color palette. In instances where color is not an option or where the core color palette may conflict with the application in use, the primary logo may be reproduced in black or grayscale. Instances in which the primary logo is reproduced using the core color palette, or alternate solid color options, will depend on the limitations and/or requirements of the specific application in which it is being used. See page 12 for the core color palette and the CMYK, RGB, and HEX values.
Small scale logo. (Min width size is 1”in. May be reproduced in any of the color options described to the left)
THE PRIMARY LOGO CLEARSPACE
To maintain the integrity of the Made in Muncie Pottery primary logo, ample space should always be provided. Clearspace is important so that the balance of the logo is not interrupted by outside elements. The diagram to the left depicts the correct amount of space that should exists around the primary lock-up.
Primary Solid Logo (two-color version, preferred color combination - #7079ba and #ca5350. See page 12 for the CMYK, RGB, and HEX values).
Primary Solid Logo (one-color version, may be reproduced in black, grayscale, or any solid color from the core color palette. See page 12 for the core color palette).
0.75”in (Min. width)
Small scale logo. (Min width size is 0.75”in. May be reproduced in any of the color options described above).
THE ALTERNATE LOGO
The Made in Muncie Pottery alternate logo may be used in instances where there is a constraint for space. This alternate logo allows for a flexible, bold and recognizable option where there is unavailable space for the primary logo.
The Made in Muncie Pottery alternate logo may be produced using the core color palette. In instances where color is not an option or where the core color palette may conflict with the application in use, the alternate logo may be reproduced in black, white, or grayscale. Instances in which the alternate logo is reproduced using the core color palette, or alternate solid color options, will depend on the limitations and/or requirements of the specific application in which it is being used. See page 12 for the core color palette and the CMYK, RGB, and HEX values.
THE ALTERNATE LOGO CLEARSPACE
To maintain the integrity of the Made in Muncie Pottery alternate logo, ample space should always be provided. Clearspace is important so that the balance of the logo is not interrupted by outside elements. The diagram to the left depicts the correct amount of space that should exists around the alternate version lock-up.
Primary Solid Logo (two-color version, preferred color combination - #7079ba and #ca5350. See page 12 for the CMYK, RGB, and HEX values).
THE SIGNATURE
The Made in Muncie Pottery signature (using a combination of typefaces Lilita One and Raleway) are integral in the identity of this design system.
Primary Solid Logo (one-color version, may be reproduced in black, grayscale, or any solid color from the core color palette. See page 12 for the core color palette).
1.5”in (Min. width)
Small scale logo. (Min width size is 1.5”in. May be reproduced in any of the color options described above).
The Made in Muncie Pottery signature may be produced using the core color palette. In instances where color is not an option or where the core color palette may conflict with the application in use, the signature may be reproduced in black, white, or grayscale. Instances in which the signature is reproduced using the core color palette, or alternate solid color options, will depend on the limitations and/or requirements of the specific application in which it is being used. See page 12 for the core color palette and the CMYK, RGB, and HEX values.
The Made in Muncie Pottery signature must always be used as a provided file to ensure that the correct relationship of the scale, structure, and spacing are maintained.
THE SIGNATURE CLEARSPACE
To maintain the integrity of the Made in Muncie Pottery signature, ample space should always be provided. Clearspace is important so that the balance of the logo is not interrupted by outside elements. The diagram to the left depicts the correct amount of space that should exists around the signature.
LILITA ONE
TYPOGRAPHY
A B C D E F G H I J K
L M N O P Q R S T U
V W X Y Z
RALEWAY
A B C D E F G H I J
K L M N O P Q R S
T U V W X Y Z
The Made in Muncie Pottery primary logo and signature use a combination of the typefaces Lilita One and Raleway. The alternate logo uses only the Lilita One typeface. These typefaces should not be used as an everyday typeface but instead be reserved for only the Made in Muncie logos and signature. Both Lilita One and Raleway should only be used in uppercase letters and never combined using a mix of uppercase and lowercase letters.
Lilita One is designed by Juan Montoreano and is free for commercial use. This typeface can be downloaded at: https://fonts.google.com/specimen/ Lilita+One
For more information on the rights and licenses, visit: https://fonts.google.com/specimen/Lilita+One/ about Raleway is designed by Matt McInerney, Pablo Impallari, and Rodrigo Fuenzalida. This typeface can be downloaded at: https://fonts.google.com/ specimen/Raleway
For more information on the rights and licenses, visit: https://fonts.google.com/specimen/Raleway/about
CORE COLOR PALETTE
CMYK: 61 /53 /0 /0
RGB: 112 /121 /186
HEX: #7079ba
SECONDARY COLOR PALETTE
CMYK: 16 /79 /64 /3
RGB: 202 /87 /86
HEX: #ca5756
CMYK: 76 /67 /0 /0
RGB: 76 /94 /230
HEX: #4c5ee6
NEUTRAL COLOR PALETTE
CMYK: 13 /93 /85 /3
RGB: 204 /55 /55
HEX: #cc3737
CMYK: 4 /14 /100 /0
RGB: 247 /210 /0
HEX: #f7d200
COLOR PALETTE
Core Color Palette:
The core color palette is derived from shades of two of the primary colors used to create all the other colors in the world.
The Made in Muncie Pottery identity system should be reproduced primarily using the core color palette. In instances where color is not an option or where the core color palette may conflict with the application in use, the identity system may be reproduced in black, white, or grayscale.
Secondary Color Palette:
This extended palette is available for instances where a fuller range of colors that work in conjunction with the core color palette are needed. The secondary color palette may be used where there is a demand for a coordinated spectrum of related colors.
Not all the colors will work together, so this palette should be an indication of the palette, but not an endorsement of all potential combinations that are possible.
CMYK: 67 /60 /59 /43
RGB: 68 /69 /69
HEX: #444545
CMYK: 38 /31 /32 /0
RGB: 163 /163 /163
HEX: #a3a3a3
CMYK: 0 /0 /0 /0
RGB: 255 /255 /255
HEX: #ffffff
NOTE: CMYK, RGB, and HEX codes are provided and should be used in the appropriate context. CMYK should be used for print collateral, RGB and Hex codes should be used online.
DO NOT OUTLINE ANY PART OF THE IDENTITY.
DO NOT APPLY ANY FILTERS SUCH AS A DROP SHADOW OR EMBOSS.
INCORRECT USAGE
The Made in Muncie Pottery identity is the official mark of the organization and should be rendered with utmost consistency and dignity. It should never be tweaked, stretched, or otherwise manipulated. This page shows some of the mistakes that are to be avoided.
DO NOT PLACE IDENTITY DESIGN AT AN ANGLE.
DO NOT CREATE ALTERNATE LOCKUPS .
DO NOT STRETCH THE IDENTITY DESIGN IN ANY DIRECTION OTHER THAN IN PROPORTION.
DO NOT ADJUST PLACEMENT, SPACING, AND SCALE OF ANY ELEMENT OF THE IDENTITY DESIGN.
DO NOT APPLY A STROKE TO THE IDENTITY DESIGN.
DO NOT TYPESET ANY PART OF THE IDENTITY DESIGN.
MIM_PrimaryIdentity_Color.pdf
MIM_PrimaryIdentity_Color.png
MIM_PrimaryIdentity_Color.jpg
MIM_PrimaryIdentity_Grayscale.pdf
MIM_PrimaryIdentity_Grayscale.png
MIM_PrimaryIdentity_Grayscale.jpg
MIM_PrimaryIdentity_Black.pdf
MIM_PrimaryIdentity_Black.png
MIM_PrimaryIdentity_Black.jpg
IDENTITY FILES INDEX
Included on pages 14 - 16 are the following versions of the Made in Muncie Pottery identity files:
• MIM Primary Identity
• MIM Alternate Identity
• MIM Signature
Each of the versions is provided in a color, black, white, and grayscale option. All the files are provided in the following formats: PDF, PNG, and JPG.
Note on file format usage: PDF are intended for use with print. They are a scalable vector format which doesn’t lose quality when printed in large or small scales.
PNG is intended for your website. It is a transparent graphic, which means that it’s not attached to any background color or flattened.
JPG is also intended mostly for online use, but they have been saved at the highest quality, providing you flexibility in its use. JPG is a flattened graphic and contains a white background.
MIM_AlternateIdentity_Color.pdf
MIM_AlternateIdentity_Color.png
MIM_AlternateIdentity_Color.jpg
MIM_AlternateIdentity_Black.pdf
MIM_AlternateIdentity_Black.png
MIM_AlternateIdentity_Black.jpg
MIM_AlternateIdentity_Grayscale.pdf
MIM_AlternateIdentity_Grayscale.png
MIM_AlternateIdentity_Grayscale.jpg
MIM_Signature_Color.pdf
MIM_Signature_Color.png
MIM_Signature_Color.jpg
MIM_Signature_Grayscale.pdf
MIM_Signature_Grayscale.png
MIM_Signature_Grayscale.jpg
MIM_Signature_Black.pdf
MIM_Signature_Black.png
MIM_Signature_Black.jpg