New Zero World : Paulo Dalla Nora Macedo

Our collective Journey to a Resilient Net Zero World

NEW ZERO WORLD EXECUTIVE SUMMARY Jan 2022

An initiative of the GLOBAL BRAIN FOUNDATION

GLOBALBRAIN.IS

Agenda ■

Introduction

■

Project Overview • Documentary Film-Series • The Campaign • The LAB • The People’s Haus

■

Development • Timeline • Supporting Organizations

■

About Us

2

Introduction A NEW WORLD IS EMERGING As individual change-makers and ambitious organizations, we have committed ourselves to transformational change. However, our work is often caught in a cycle between hope and despair, action and inaction, connection and disconnection. To break that cycle, we need to find a new way.

We can lead with grace and strength, compassion and empathy. We can move from isolation to community, from anxiety to action.

We have to change our mindset, to become the GUIDES this moment needs.

Welcome to the New Zero World, born in response to the urgent need to shift the narrative on climate and environmental challenges and to reimagine the best-casescenario world that is possible for people and planet.

3

RESEARCH & STRATEGY: CLIMATE FUTURES NARRATIVE Imagination is essential to the ability of individuals and societies to create, design and bring about the futures they want. Given the massive planetary changes currently in progress, the past is no longer a reliable guide to the future. Instead of relying on experience and stability, we have to make use of future-oriented science combined with our own dreams and desires and our ability to trigger and manage times of change. We need to learn about and practice wisely our collective power to influence the distant future – the world in which not only our children but our grandchildren’s children will live.

There is a wild, free, unconstrained element in imagination – it is a space of radical possibility, the never-before-thought-of stuff. But when it comes to climate change, there is also a necessary element – the insights and knowledge gained from climate science.

Telling stories, creating images and making music are ways humans grapple with their problems and work through, represent, critique and reinvent our world. Culture have the power to bring the not-yet-existent into life, the future into the present making the impossible possible.

There is a new sense of reimagining the world we are creating, and we rely on the foundation of academia, research and past experiences to inform us to move forward in the direction of the New Zero World .

4

New Zero World

5

Project Overview

The Net Zero World is a global campaign designed to communicate our collective journey to creating a resilient, net zero world. It’s an action-oriented initiative born in response to the urgent need to shift the narrative on climate change by reimagining the visions of the future, and to elevate future-focused solutions to serve as a model for how we can collectively adapt. Our goal is to wake up the world by doing, changing public opinion forcing governments, businesses and organizations to take urgent action on climate change, enacting change.

Our aim is to build a strong narrative through a unique campaign design ecosystem created by culture-creative Industry Leaders.

Our message will support climate justice, the energy transition, the natue agenda, and all actions needed to achieve a resilient, net zero world.

This initiative also will support the work of businesses, cities, governments, investors and civil society that are acting fast to transform the prospective futures of billions of people.

Beyond the finish line lies a safer, healthier, cleaner world. A world where we have worked together to both mitigate and adapt to the threats posed by climate change. A resilient world with zero carbon and zero vulnerability, where nature – and therefore every living thing on this planet – thrives.

6

Project Design Ecosystem The LAB

Documentary Film Series NARRATIVE

Campaign

PROMOTE

FRAMEWORKS

CONVENE

People’s Haus

7

Documentary Film Series

GRAPHICRIVER.NET

OUR COLLECTIVE JOURNEY TO A RESILIENT NET ZERO WORLD

8

Episodes The New Zero World is in production of the first episodes of documentary film series. Series #1 will focus on the below characters whose stories are the first narratives to be highlighted and intertwined. Each character is paired with a key theme of the new zero world, providing a human element to a complex issue.

WATCH FILM TEASER HERE PASSWORD NZW22

Jerome Foster II

CLIMATE JUSTICE

Damilola Ogunbiyi

ENERGY

Txai Surui

Andrew Steer

INDIGENOUS

NATURE AGENDA

Ellen McArthur

CIRCULAR ECONOMY

AY Young

YOUTH

Halla Tómasdóttir

PARTNERSHIPS

9

Campaign TRADITIONAL AD CAMPAIGN SUPPORTING THE CHANGE IN NARRATIVE FOR A RESILIENT NET ZERO WORLD THE BAND OF BRANDS.

CONTENT CREATION

A crowdsourcing model. A group of purpose-driven sustainable brands that are leading the

- Short Films

transformation for people and planet. Example: Natura, Unilever, IKEA, among others…

- Pod Cast

ADVERTISING AGENCIES COLLECTIVE SUPPORT

ACTIVATIONS

Through The LAB, we will gather a group of committed Ad Agencies to support the creation of the

- Social Media Channels

Campaign using best in the world strategy and content

- Impact Influencers

10

The LAB IMPACT, PURPOSE AND SUSTAINABILITY- DRIVEN ACCELERATOR FOR CULTURE-CREATIVE INDUSTRIES - In partnership with Industry leaders, The LAB is a global accelerator, a force for good for Culture Creative Industries to have a positive impact on society and the planet by responding to the urgent need to shift the narrative on climate change and re-imagine our vision of the future.

- Industries targeted: Advertising & Marketing, Entertainment - Narrative/ Storytelling, Media - Focus on Educations, Industry frameworks and creative hacks

11

HYBRID +

•

Creative Hacks

IN-PERSON EVENTS

•

Roundtable Discussions / Industry Frameworks

•

Education / Trainings

GLOBAL CAMPAIGNS

OPEN SOURCE COLLABORATIVE PLATFORM

PARTICIPANTS

•

Advertising & Marketing

•

Entertainment - Narrative/ Storytelling,

•

Arts, design, fashion, photography, music, performing arts, publishing, technology, computer games, electronic publishing, and TV/radio

•

Creatives

•

Chief Sustainability Officers

•

Campaign chosen once a year - collaborative efforts

•

Chief Marketing Officers

•

Example: Ocean Hack.Global Briefs/Planet

•

Chief Technology & Innovation Officers

•

With the support of Global Creative Talent, Agencies + Brands

•

Artist and Performers

•

Original Content & Thought Leadership

•

Tools and Best Practices

•

Case Studies

•

Annual Impact Reports

•

Annual Creative Leaders

•

Annual Next-Gen Game Changers

•

News/Calendar of Events

GLOBAL CULTURE CREATIVE COMMUNITY

The LAB 12

- The People's Haus as a concept was created in the 1800’s, existing as a European type of leisure, cultural and community centre. We would like to adapt this concept for the environmental and climate movement. Designed with a “nature center style” in mind, The People’s Haus is a community place where people can convene and collaborate on solutions oriented visions of the future for people and planet.

- The People’s Haus is an experiential hybrid and in-person space

The People’s Haus

- There are 2 types of PH’s: People’s Haus Pop Up Peoples Haus Cities - Targeted for Youth, Indigenous people, entrepreneurs, academia, NGO’s, nature, innovation and the arts - cultural relevance - Focuses include: People and Sustainable living, Resilience, and Net Zero - A place to re-imagine a new world based on established climate education and evolve the meaning of sustainability - Highlight Leaders and People Town-halls, Private Public Partnerships - A platform for all the New Zero World Partners can engage directly with People, listening to their needs and collaborating for solutions

13

Development New Zero World

14

Timeline START

New Zero World Launch Glasgow / COP26

2021

Start of the project Announcement at COP26 Film series started

Project Retreat The Global Brain team and allies gathered in Boulder, Colorado for a workshop to strategyze, defined and create the plans for The New

January 2022

Zero World.

Stockholm+50 Preparatory Meeting NYC

March 2022

15

Sustainable Energy 4 All -Summit

May

Kigali, May 17-19

June 2-3 Sweden, Stockholm+50 Cannes Lions People’s Haus and The Lab

June

Biodiversity Conference Filming

UNGA Week

Ocean Conference

In New York City, for the week of the General Assembly and Climate

Filming / The Lab

Week People’s Haus + Filming

September

UN + Partners Launch Under the convening of the UN President of the General Assembly, officially launch the New Zero World alongside partners and film characters.

COP27 COP27 will bring all the components of the campaign together.

November

People’s Haus, filming content, and activations on site in Egypt

Ongoing through 2030

16

Vision Council Diverse minds, experiences and multicultural leadership expertise to bolster and prove The New Zero World bold intentions, through insights and directional actions.

Michael Tracy

Wesley Tar Hall

Ann Rosenberg

AY Young

Jerome Foster II

Ellen MacArthur

Peter Hall

Sherry Kennedy

Txai Surui

Tom Lindboe

Halla Tómasdóttir

Natalia Vega-Berry

Lauren Sorkin

Shiv Khemka

17

David Kingsbury

Christa Gyori

Shelly Zallis

Paula Taylor

Anders Rodenberg

Caroline Mosimman

Alex Darmillota

Supporting Organizations Endorsed by:

Seed Funding:

■

The Rockefeller Foundation

■

The Bezos Earth Fund

■

US Envoy for Climate Sec.John Kerry’s Office

■

The Resilience Hub

■

The B-Team

■

World Humanitarian Forum

■

Leaders on Purpose

■

The Education and Leadership Foundation

■

Wood Inc

■

SustainChain / US Coalition on Sustainability

■

One Billion of Us / Fridays for Future

■

Ellen MacArthur Foundation

■

The Outlaw Ocean

■

The Female Quotient

■

UK Consulate General - Los Angeles

■

City of Los Angeles

■

Joint SDG Fund

■

UN Youth Envoy

■

UN President of the General Assembly

■

Resilience Cities Network

■

Sustainable Energy for All

■

World Food Program

■

S4Capital/ Media Monks

■

WeCan International

■

RiseUp

■

Movimiento de Juventud Indigena

■

Among others 25 organizations

■

Planet Pledge - Ad Industry

■

AD Net Zero

■

Ventureland

■

Battery Tour

■

Sustainable Ocean Alliance

■

The Ocean Conference

■

Mission Blue

■

And additional 25 NGO’s

18

Join us as the Founding Partner for the New Zero World in a global alliance for People and Planet.

Imagine what we can achieve by changing the climate change narrative

GLOBALBRAIN.IS

Invitation To Join Us

and introducing new concepts to the world… People taking action and changing public opinion, forcing governments, businesses and organizations to take urgent action on climate change, enacting change!

THEZEROWORLD.ORG

19

About Us Global Brain Film Crew in Glasgow

20

Advisory Board Advising The Global Brain Foundation for the New Zero World Initiative

Ann Rosenberg

Natalia Vega-Berry

Peter Hall

Paulo Dalla Nora Macedo

Michael Tracy

GLOBALBRAIN.IS

The Global Brain is a Social Impact Creative Incubator providing strategic advise, creation, production and execution of creative initiatives and other services to the United Nations and other organizations since 2014.

The Global Brain is a 501 C3 Foundation based in Boulder, Colorado.

For additional information in regards of the “Net Zero World Project” contact Natalia Vega-Berry, Founder and Executive Producer. natalia@globalbrain.is or Ann Rosenberg, Co-Founder, Strategic Advisor and Co-Founder United Nations SDG Ambition ann@globalbrain.is

Created by The Global Brain, All rights reserved 2022

Brand Design by:

22