Our collective Journey to a Resilient Net Zero World
NEW ZERO WORLD EXECUTIVE SUMMARY Jan 2022
An initiative of the GLOBAL BRAIN FOUNDATION
GLOBALBRAIN.IS
Agenda ■
Introduction
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Project Overview • Documentary Film-Series • The Campaign • The LAB • The People’s Haus
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Development • Timeline • Supporting Organizations
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About Us
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Introduction A NEW WORLD IS EMERGING As individual change-makers and ambitious organizations, we have committed ourselves to transformational change. However, our work is often caught in a cycle between hope and despair, action and inaction, connection and disconnection. To break that cycle, we need to find a new way.
We can lead with grace and strength, compassion and empathy. We can move from isolation to community, from anxiety to action. We have to change our mindset, to become the GUIDES this moment needs.
Welcome to the New Zero World, born in response to the urgent need to shift the narrative on climate and environmental challenges and to reimagine the best-casescenario world that is possible for people and planet.
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RESEARCH & STRATEGY: CLIMATE FUTURES NARRATIVE Imagination is essential to the ability of individuals and societies to create, design and bring about the futures they want. Given the massive planetary changes currently in progress, the past is no longer a reliable guide to the future. Instead of relying on experience and stability, we have to make use of future-oriented science combined with our own dreams and desires and our ability to trigger and manage times of change. We need to learn about and practice wisely our collective power to influence the distant future – the world in which not only our children but our grandchildren’s children will live.
There is a wild, free, unconstrained element in imagination – it is a space of radical possibility, the never-before-thought-of stuff. But when it comes to climate change, there is also a necessary element – the insights and knowledge gained from climate science. Telling stories, creating images and making music are ways humans grapple with their problems and work through, represent, critique and reinvent our world. Culture have the power to bring the not-yet-existent into life, the future into the present making the impossible possible.
There is a new sense of reimagining the world we are creating, and we rely on the foundation of academia, research and past experiences to inform us to move forward in the direction of the New Zero World .
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New Zero World
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Project Overview
The Net Zero World is a global campaign designed to communicate our collective journey to creating a resilient, net zero world. It’s an action-oriented initiative born in response to the urgent need to shift the narrative on climate change by reimagining the visions of the future, and to elevate future-focused solutions to serve as a model for how we can collectively adapt. Our goal is to wake up the world by doing, changing public opinion forcing governments, businesses and organizations to take urgent action on climate change, enacting change.
Our aim is to build a strong narrative through a unique campaign design ecosystem created by culture-creative Industry Leaders. Our message will support climate justice, the energy transition, the natue agenda, and all actions needed to achieve a resilient, net zero world. This initiative also will support the work of businesses, cities, governments, investors and civil society that are acting fast to transform the prospective futures of billions of people.
Beyond the finish line lies a safer, healthier, cleaner world. A world where we have worked together to both mitigate and adapt to the threats posed by climate change. A resilient world with zero carbon and zero vulnerability, where nature – and therefore every living thing on this planet – thrives.
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Project Design Ecosystem The LAB
Documentary Film Series NARRATIVE
Campaign
PROMOTE
FRAMEWORKS
CONVENE
People’s Haus
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Documentary Film Series
GRAPHICRIVER.NET
OUR COLLECTIVE JOURNEY TO A RESILIENT NET ZERO WORLD
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Episodes The New Zero World is in production of the first episodes of documentary film series. Series #1 will focus on the below characters whose stories are the first narratives to be highlighted and intertwined. Each character is paired with a key theme of the new zero world, providing a human element to a complex issue.
WATCH FILM TEASER HERE PASSWORD NZW22
Jerome Foster II
CLIMATE JUSTICE
Damilola Ogunbiyi
ENERGY
Txai Surui
Andrew Steer
INDIGENOUS
NATURE AGENDA
Ellen McArthur
CIRCULAR ECONOMY
AY Young
YOUTH
Halla Tómasdóttir
PARTNERSHIPS
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Campaign TRADITIONAL AD CAMPAIGN SUPPORTING THE CHANGE IN NARRATIVE FOR A RESILIENT NET ZERO WORLD THE BAND OF BRANDS.
CONTENT CREATION
A crowdsourcing model. A group of purpose-driven sustainable brands that are leading the
- Short Films
transformation for people and planet. Example: Natura, Unilever, IKEA, among others…
- Pod Cast
ADVERTISING AGENCIES COLLECTIVE SUPPORT
ACTIVATIONS
Through The LAB, we will gather a group of committed Ad Agencies to support the creation of the
- Social Media Channels
Campaign using best in the world strategy and content
- Impact Influencers
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The LAB IMPACT, PURPOSE AND SUSTAINABILITY- DRIVEN ACCELERATOR FOR CULTURE-CREATIVE INDUSTRIES - In partnership with Industry leaders, The LAB is a global accelerator, a force for good for Culture Creative Industries to have a positive impact on society and the planet by responding to the urgent need to shift the narrative on climate change and re-imagine our vision of the future. - Industries targeted: Advertising & Marketing, Entertainment - Narrative/ Storytelling, Media - Focus on Educations, Industry frameworks and creative hacks
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HYBRID +
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Creative Hacks
IN-PERSON EVENTS
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Roundtable Discussions / Industry Frameworks
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Education / Trainings
GLOBAL CAMPAIGNS
OPEN SOURCE COLLABORATIVE PLATFORM
PARTICIPANTS
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Advertising & Marketing
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Entertainment - Narrative/ Storytelling,
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Arts, design, fashion, photography, music, performing arts, publishing, technology, computer games, electronic publishing, and TV/radio
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Creatives
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Chief Sustainability Officers
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Campaign chosen once a year - collaborative efforts
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Chief Marketing Officers
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Example: Ocean Hack.Global Briefs/Planet
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Chief Technology & Innovation Officers
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With the support of Global Creative Talent, Agencies + Brands
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Artist and Performers
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Original Content & Thought Leadership
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Tools and Best Practices
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Case Studies
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Annual Impact Reports
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Annual Creative Leaders
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Annual Next-Gen Game Changers
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News/Calendar of Events
GLOBAL CULTURE CREATIVE COMMUNITY
The LAB 12
- The People's Haus as a concept was created in the 1800’s, existing as a European type of leisure, cultural and community centre. We would like to adapt this concept for the environmental and climate movement. Designed with a “nature center style” in mind, The People’s Haus is a community place where people can convene and collaborate on solutions oriented visions of the future for people and planet. - The People’s Haus is an experiential hybrid and in-person space
The People’s Haus
- There are 2 types of PH’s: People’s Haus Pop Up Peoples Haus Cities - Targeted for Youth, Indigenous people, entrepreneurs, academia, NGO’s, nature, innovation and the arts - cultural relevance - Focuses include: People and Sustainable living, Resilience, and Net Zero - A place to re-imagine a new world based on established climate education and evolve the meaning of sustainability - Highlight Leaders and People Town-halls, Private Public Partnerships - A platform for all the New Zero World Partners can engage directly with People, listening to their needs and collaborating for solutions
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Development New Zero World
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Timeline START
New Zero World Launch Glasgow / COP26
2021
Start of the project Announcement at COP26 Film series started
Project Retreat The Global Brain team and allies gathered in Boulder, Colorado for a workshop to strategyze, defined and create the plans for The New
January 2022
Zero World.
Stockholm+50 Preparatory Meeting NYC
March 2022
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Sustainable Energy 4 All -Summit
May
Kigali, May 17-19
June 2-3 Sweden, Stockholm+50 Cannes Lions People’s Haus and The Lab
June
Biodiversity Conference Filming
UNGA Week
Ocean Conference
In New York City, for the week of the General Assembly and Climate
Filming / The Lab
Week People’s Haus + Filming
September
UN + Partners Launch Under the convening of the UN President of the General Assembly, officially launch the New Zero World alongside partners and film characters.
COP27 COP27 will bring all the components of the campaign together.
November
People’s Haus, filming content, and activations on site in Egypt
Ongoing through 2030
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Vision Council Diverse minds, experiences and multicultural leadership expertise to bolster and prove The New Zero World bold intentions, through insights and directional actions.
Michael Tracy
Wesley Tar Hall
Ann Rosenberg
AY Young
Jerome Foster II
Ellen MacArthur
Peter Hall
Sherry Kennedy
Txai Surui
Tom Lindboe
Halla Tómasdóttir
Natalia Vega-Berry
Lauren Sorkin
Shiv Khemka
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David Kingsbury
Christa Gyori
Shelly Zallis
Paula Taylor
Anders Rodenberg
Caroline Mosimman
Alex Darmillota
Supporting Organizations Endorsed by:
Seed Funding:
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The Rockefeller Foundation
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The Bezos Earth Fund
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US Envoy for Climate Sec.John Kerry’s Office
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The Resilience Hub
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The B-Team
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World Humanitarian Forum
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Leaders on Purpose
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The Education and Leadership Foundation
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Wood Inc
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SustainChain / US Coalition on Sustainability
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One Billion of Us / Fridays for Future
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Ellen MacArthur Foundation
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The Outlaw Ocean
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The Female Quotient
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UK Consulate General - Los Angeles
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City of Los Angeles
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Joint SDG Fund
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UN Youth Envoy
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UN President of the General Assembly
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Resilience Cities Network
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Sustainable Energy for All
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World Food Program
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S4Capital/ Media Monks
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WeCan International
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RiseUp
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Movimiento de Juventud Indigena
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Among others 25 organizations
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Planet Pledge - Ad Industry
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AD Net Zero
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Ventureland
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Battery Tour
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Sustainable Ocean Alliance
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The Ocean Conference
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Mission Blue
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And additional 25 NGO’s
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Join us as the Founding Partner for the New Zero World in a global alliance for People and Planet.
Imagine what we can achieve by changing the climate change narrative
GLOBALBRAIN.IS
Invitation To Join Us
and introducing new concepts to the world… People taking action and changing public opinion, forcing governments, businesses and organizations to take urgent action on climate change, enacting change!
THEZEROWORLD.ORG
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About Us Global Brain Film Crew in Glasgow
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Advisory Board Advising The Global Brain Foundation for the New Zero World Initiative
Ann Rosenberg
Natalia Vega-Berry
Peter Hall
Paulo Dalla Nora Macedo
Michael Tracy
GLOBALBRAIN.IS
The Global Brain is a Social Impact Creative Incubator providing strategic advise, creation, production and execution of creative initiatives and other services to the United Nations and other organizations since 2014. The Global Brain is a 501 C3 Foundation based in Boulder, Colorado.
For additional information in regards of the “Net Zero World Project” contact Natalia Vega-Berry, Founder and Executive Producer. natalia@globalbrain.is or Ann Rosenberg, Co-Founder, Strategic Advisor and Co-Founder United Nations SDG Ambition ann@globalbrain.is
Created by The Global Brain, All rights reserved 2022
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