Portafolio digital1 (Español) by Paula Garcia

Porta folio Paula García Jiménez Rozo Quimbaya

Gusto ancestral por dise単ar

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Indice

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Tésis de Carrera/ Piezas de comunicación

Ampliación de marca

Campaña

"!'#()*"#* +,)"-.%)

Ampliación de línea de producto

Nuevo producto

"!'#()*"# !$/),0&.!1$ "!'#() #"!%),!&2 32&.4#,# .!%5*2!64%' "!'#() #"!%),!&2

Sistema de política

Libros infantiles

Trabajo 2012-2014/Diseñadora Introducción de la empresa

Catálogo ECA 2013

Catálogo Blachere-City Lights 2013

6#,#$%#*"#*+,)5#.%)*7 "!'#()*"#*!2-0!$&.!1$ "!'#()*"# !2-0!$&.!1$

Iluminación de Navidad en Cartagena

Proyectos iluminación de Navidad

Identidad

- Piezas de comunicaci贸n !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)23&. 1)4&5-&.

!"#"$%&'(&)'*+,-./ 0122 34"5+6$"&,+&#4-,"& 7)89+4*+46-,":;

“”

...trabajar con el gran problema de las inundaciones en Bogotá.

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9 Porta folio

Identidad

!"#$%&'%"()"*$"+,-)%.$/'01")"'1.)-&'2$/'013"-)"'()1&'4'/0" )*"#%+,*)5$"()"*$"$#%+#'$/'01"6"-)1&'(+"()"#)%&)1)1/'$" ()"*$",$-7%$")1"71")-#$/'+"86$"97)"*$"2)1&)"-+*+"%)/+2)" *$",$-7%$")1"-7"/$-$"6"1+"5$-"$**:"()*"$1()1;<

â&#x20AC;&#x153;â&#x20AC;?

...el problema de la apropiaciĂłn y sentido de pertenencia de la basura en un espacio...

Porta 10 folio

Identidad

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11 Porta folio

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Identidad

“”

El problema radica, en que no existe información que le den a las personas...

Porta 12 folio

“”

...el lugar indicado para transmitir esta información, son las tiendas y panaderías...

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13 Porta folio

Identidad

!)%&"#&%2E4)#$%/&%&)54&)#6$7%"&%:/&)#:8:5C%<4&%&'%(&F% /:$%/&%#6,)"(:":C)%/&'%(&)",0&%"&%4.:5,%&)%'$"%&'&(&)F #$"%/&%',%&"3,5:,':/,/;%5$($%"$)%',"%.,)/&0,"%-%+,"$"D%

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“”

Estos elementos(vasos y bandejas) y el “punto de encuentro” fueron trasladados a un lugar en la ciudad...

Porta 14 folio

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15 Porta folio

Identidad

!"#$%&#"#$!"#$%#&$'()*&$+)$,"-%#(,&,(.#$)#$+"#+)$/&$ 0)#1)$1()#)$)/$2&,1"3$!"3'3)!&$+)$'3)0%#1&3!)$4%)$5&6$ +)#13"$+)/$7&!"8$6$)!$+"#+)$'","$&$'","$)#,%)#13&#$%#&$ &#&/"09&$+)$/&!$(#%#+&,("#)!$+)#13"$+)/$7&!"8$,)33&#+"$ ,"#$%#$-)#!&:)$)#$)/$2"#+"$4%)$+&$%#$3),"#",(-()#1"$&$ /&!$')3!"#&!$6$&$/&$;&!%3&$4%)$%#"$'3"+%,)<

“”

...se creará la apropiación del humedal por medio de origamis...

Porta 16 folio

- Ampliaci贸n de marca !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)23&. 1)4&5-&.

!"#$%&'"()*(+, -./. 0123%&34 +$25&#*(6'5'1

Identidad

7'1(89%&'(%9(52(:192:&;3(%9($32('<&:&32(%9(%&"9='( 55282%2(09,%9"&43>(52(98?19"2(+$25&#*(:'5'1>(9"?9:&25&@ A2%2(93(9"#$%&'"(%9(<'#'412<B2>(3'"(2"&432(52(#2192(%9(52( :192:&;3(%9(821:2(?212(!"#$%&'"()*(+>(:'3($3(823$25( :'8?59#'(%9(52(821:2(*(9"#12#94&2(2(:'1#'(*(89%&23'( ?52A',

“”

...nos asigna la tarea de la creación de marca para Estudios by Q...

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Porta 18 folio

Identidad

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19 Porta folio

6'3(9"#2"(E(?1'?$9"#2"("9(9"?912(F$9(52(493#9(?&93"9(93( :2?#$12(%9(98':&'39"(:'8'(+$25&#*(6'5'1,(P'3(9":9@ 321&'"(F$9(52"(?91"'32"(39:9"&#23(*(3'(?$9%93(19:1921( ?'1("&("'52",

- Campa単a !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)23&. 1)4&5-&.

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â&#x20AC;&#x153;â&#x20AC;?

...temas recurrentes en esta etapa de la vida, como el amor, el desamor, las clases y los exĂĄmenes....

P9(%9<&3&;(F$9(95(#2149#(%9(3$9"#12(:28?2=2(&)23(2("91(5'"( C;D939"(%9(:'594&'('($3&D91"&%2%9",( 7'1(89%&'(%9("&#$2:&'39"(F$9("9(&%93#&<&F$93>(#982"( 19:$1193#9"(93(9"#2(9#2?2(%9(52(D&%2>(:'8'(95(28'1>(95( %9"28'1>(52"(:52"9"(*(5'"(9GH8939">(*(19"25#23%'(%9(&4$25( 823912(52"(?1'?&9%2%9"(*()939<&:&'"(%95(:2:2'N:J':'52#9O( "9(9"?912)2(F$9(5'"(C;D939"("9(&%93#&<&:2123(:'3(5'"( ?1'%$:#'(%9(98?2F$9(?9F$9='(*2(F$9(5'"(C;D939"(5'"( ?$9%93(:'891(93(:$25F$&91(8'893#'(*(#&9393($3()2C'( ?19:&',

Porta 21 folio

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

22 Porta folio

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Identidad

Su nombre botánico es theobroma cacao que significa

./01234567$8/9/$067$:16737;

Para algunos, es una obseción; para la mayoría, irresistible.

%)$*+,*,)!-%&&& K&325893#9("9(9"?912(F$9(:'3(9"#2"(?&9A2"(%9( :'8$3&:2:&;3(%'3%9(8$9"#123(4123(D21&9%2%(%9( :'5'19">($3(%&"9='(82*2(*(2A#9:2>()939<&:&'"(%95( :J':'52#9(*(52(?1$9)2(%95(?1'%$:#'>(J242(F$9(5'"( C;D939"(?19<&9123(*(?'3423(93(?1&891(5$421(2( Q2:&'325(%9(6J':'52#9,

“”

...haga que los jóvenes prefieran y pongan en primer lugar a Nacional de Chocolate.

</93=3$>?3&&&

El chocolate tiene Anandamina, un compuesto que activa receptores cerebrales, que producen placer y lucidez mental.

!B%CD"&&& Tiene triptófano, el contenido del cacao en este aminoácido favorece la producción de serotonina, un neurotransmisor que lleva una señal nerviosa que produce felicidad en todas las personas, hombres, mujeres, niños.

El chocolate es un antioxidante, protege al cuerpo del envejecimiento causado por los radicales libres, que producen daños y enfermedades cardíacas.

"/@A/7$>?3&&&

En los primeros tiempos el consumo del chocolate era en forma de “cerveza” la cual estaba basada en la fermentación de la pulpa del cacao. Tenía una función ritual y es probable que en los matrimonios támbien. Los Mayas celebraban un festival para honrar a su Dios del cacao “Ek Chuah”

Porta 23 folio

Dise単o de producto

- Ampliaci贸n de l铆nea de producto !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)23&. 1)4&5-&.

Z5?&39##9([&%8&G -.// !"#$%&'(\@]33'D2:&;3 Z5?&32

producto

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

Porta 27 folio

producto

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

28 Porta folio

“”

...como es el momento de compra, porque a los niños les gusta, que atrae a los niños a consumirlo, los hábitos que tienen al comer...

producto

â&#x20AC;&#x153;â&#x20AC;?

...donde lo dulce y lo nutricional juegan un rol importante para la compra de los padres y el gusto de los niĂąos...

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

Porta 29 folio

- Nuevo producto !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)23&. 1)4&5-&.

`;D939"(Y'#' -./. !"#$%&'(_@R&19::&;3(%9(21#9 Y'#'

producto

“”

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...necesitan de varios productos y momentos para que ellas se sientan bien en la época de la pubertad y juventud.

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Porta 31 folio

32 Porta folio

P9(1925&A21'3(E(%&<9193#9"("$)5B392">(52(:$25( :2%2($32("9(&%93#&<&:2(:'3($3(9"#2%'(93(52(F$9( 52"(C;D939"(9"#H3(%&21&2893#9,(62%2(5B392(#&939( $3'"(:'5'19">($3(%&"9='>($3(3'8)19(*(<12"9"( F$9(:'8?59893#23(5'(F$9(9"#H3("&3#&93%',( 9>2-/<?3+<-=(9"(52(5B392(2821&552(52(F$9( )$":2(552821(52(2#93:&;3>(*("9(:'8?59893#23( 5'"(?1'%$:#'"(:'3(:'5'19"(:H5&%'"(*(<12"9"( 25$"&D2"(?212(F$9(52(493#9(52(D'5#99(2(8&121,( Y2("94$3%2(5B392>(9@'%'/<-/&<6'3#+/A=>(9"( %9(:'5'19"(1'"2"(*(9"(?212(:$23%'(52"(C;D939"( "9("&93#93("94$12">(?91'(25(8&"8'(#&98?'(59"( %2(&4$25(5'(F$9(?2"9(2("$(2519%9%'1>(52"(<12"9"( F$9(52(:'8?59893#23(8$9"#123("$(19)95%B2( J2:&2(95(8$3%', Y2($5#&82(5B392(55282%2(9B'2/1'/<C*&<'=>( 8$9"#12($3(8'893#'(93(95(:$25(9552"("9("&93@( #93(2#12:#&D2">(?'"&#&D2"(*("2)93(F$9("'3(8$*( )$932"(?91"'32">(52"(<12"9"(J2:93(25$"&;3(2(5'( :'3#93#2"(F$9("9("&93#93(:'3(9552"(8&"82",,

â&#x20AC;&#x153;â&#x20AC;?

...cada uno de ellos hace parte de una necesidad diaria que a esta a edad se tiene.

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Porta 33 folio

Dise帽o de informaci贸n

- Sistema de polĂtica !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)23&. 1)4&5-&.

R9(D'A(2(D'#' -.// !"#$%&'(b@R&"9='(%9(&3<'182:&;3 S6'3419"'(N6H8212(*(P932%'OT

De voz y voto

informaci贸n De voz y voto

De voz y voto

DE A

De voz y voto

OZ OTO

De voz y voto

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Porta 37 folio

â&#x20AC;&#x153;â&#x20AC;?

El problema radica en que los Congresistas no saben como llegarle a la gente destinada a cada proyecto de ley...

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38 Porta folio

De voz a voto

POBLACIÓN

De voz a voto

TRABAJO

De voz y voto

Rural Urbana

Empleado Desmpleado Pensionados Independiente Sin vida laboral

De voz a voto

@a$1&"8'( @]3<129"#1$:#$12(d(')12"(?c)5&:2" @M9%&'(28)&93#9( @0&939">(?19"$?$9"#'(*(19:$1"'"(2(%9?'1#9"(*("25$% @R919:J'"(J$823'" @!%$:2:&;3(*(:$5#$12 @7'5B#&:2"(?212(52(?2A @R9<93"2(32:&'325(*(<$91A2(?c)5&:2

Problemas

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Beneficios @6$)1&8&93#'(#'#25(%9("91D&:&'" @P$)"&%&'"(2(D&D&93%2>("52$%(*(9%$:2:&;3 @Z%8&3&"#12:&;3(%9(19:$1"'"(?c)5&:'" @]3:93#&D'"(2(9:'3'8B2

De voz a voto

Problemas

@Z5#'(?'1:93#2C9(%9(%9"98?59' @Z5#'(?'1:93#2C9(%9(&3<'1825&%2% @Y2(82*'1(:'3:93#12:&;3(%9(#&9112"(9"#H(93($32(4123( ((8&3'1B2

Beneficios

@V9:$?912:&;3(%9(2:#&D&%2%(<&323:&912 @&3:93#&D'"(2(3$9D'"(#12)2C'"(*(98?19"2" @M9C'121(:25&%2%(%9(#9:3'5'4B2(?212(82*'1( ((:'8?9#93:&2 @71'8':&;3(%9(&4$25%2%(%9('?'1#$3&%2%9"(%9( ((98?59'

FAMILIA

-Subsidios a las familias -Garantías de educación

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“”

Problemas

Beneficios

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De voz a voto

SITUACIÓN ECONÓMICA Intereses

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Beneficios

Estrato Bajo Estrato Medio Estrato Alto

Intereses

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-Alto porcentaje de deserción

De voz a voto

...logren identificar su publico objetivo y con ellos saber que clase de medio de comunicación le sirve...

De voz a voto

EDUCACIÓN -Educación -Cultura

De voz y voto

Madres cabeza de Familia

De voz a voto

Intereses

@Z:#&D&%2%(<&323:&912( @]8?$9"#'"(*(:'3#1&)$:&'39" @(V9<'182(52)'125

SITUACIÓN ECONÓMICA

De voz y voto

Básico Bachiller Profesional Analfabetismo

Intereses

De voz a voto

EDUCACIÒN FAMILIA

De voz y voto

TRABAJO

POBLACIÓN Intereses

De voz a voto

EDUCACIÒN

De voz a voto

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De voz a voto

!5(L&#(9D-/E'F/+/E'#'=("9(:'8?'39(%9(^(:52"9"(%9( #21C9#2">(_(%9(9552"("'3(%&"9=2%2"(?212(F$9(95(:'3419"&"#2( %9<&32(95(?91<&5(%9("$(41$?'(')C9#&D'>(:'3(#982"(493912@( 59"(#259"(:'8'X(7')52:&;3>(a12)2C'>(!%$:2:&;3>(K28&5&2( *(P&#$2:&;3(9:'3;8&:2,(62%2($3'(%9(9"#'"(#982"(#&939( %&<9193#9"(#21C9#2"(F$9(:'8?59893#23("$(?91<&5,( f#12(:52"9(%9(#21C9#2">(9"(52(%9(5'"(M9%&'"(%9(:'8$3&@ :2:&;3>(*(<&325893#9(52"('#12"(-(:52"9"(%9(#21C9#2"("'3(%9( !D25$2:&;3(*(%9(6192:&;3, (

Porta 39 folio

información

De voz a voto

MEDIOS DE COMUNICACIÓN

De voz a voto

MEDIOS DE COMUNICACIÓN

De voz a voto

MEDIOS DE COMUNICACIÓN

EVALUACIÓN Precio Tiempo

De voz a voto

TELEVISIÓN

Es un medio audiovisual masivo que permite a los publicistas desplegar toda su creatividad por que pueden combinar imagen, sonido y movimiento. Pueden encontrarse las estaciones independientes y locales; o las que abarcan mayores sectores de la población, como las satélitales. Ventajas: Buena cobertura de mercados masivos; costo bajo por exposición; atractivo para los sentidos. Desventajas: Costos absolutos elevados; saturación alta; exposición efímera, menor selectividad de público

40 Porta folio

Televisión -1 Radio -2 Periódicos -3 Revistas -4 Internet -5 Cine -6 Eventos -7 Publicidad Exterior -8 Publicidad Interior -9 Publicidad Directa -10

De voz a voto

RADIO

Es un medio "solo-audio" que en la actualidad está recobrando su popularidad. Además, los radioescuchadores tienden a prender la radio de manera habitual y en horarios predecibles Ventajas: Buena aceptación local; selectividad geográfica elevada y demográfica; costo bajo. Además, es un medio adaptable, es decir, puede cambiarse el mensaje con rapidez Desventajas: Canal sólo de audio; exposición efímera; baja atención.

De voz a voto

PERIÓDICOS

Son medios visuales masivos, ideales para anunciantes locales. Proyectos en los que el anuncio que requieran de costos más bajos Ventajas: tienen flexibilidad; actualidad; buena cobertura de mercados locales; aceptabilidad amplia; credibilidad alta Desventajas: Vida corta; calidad baja de reproducción; pocos lectores en el mismo ejemplar físico y no es selectivo con relación a los grupos socioeconómicos

Impacto Conclusión

De voz a voto

CREACIÓN

De voz y voto

De voz

a voto

!5(L&#(#129($32"(&3"#1$::&'39"(?212(%21( 9G?5&:2:&;3(%9(F$9("9(%9)9(J2:91(*(F$9( ?2"'"("94$&1(?212(:'3"94$&1($3()$93(19"$5@ #2%',(!5(:'3419"&"#2(*2(#93&93%'(95(?1'*9:#'( %9(59*>()$":2(:'3(52"(_(?1&8912"(:52"9"(%9( #21C9#2">(:$25(9"(95(?91<&5(%95(41$?'(')C9#&D',(

Instrucciones Identificar A partir del proyecto de ley se identifican las partes interesadas que puedan y sean afectadas por el proyecto.

Seleccionar

Se escogen las tarjetas de audiencia necesarias, se seleccionan los subtemas de interés, con sus respectivas tarjetas. Leer e identificar sus intereses, problemas y beneficios

Combinar

Al final de las tarjetas seleccionadas se encuentran unos números en orden jerárquico, los cuales muestran los medios de comunicación adecuados para esta audiencia. Se escoge el número que más se repite en las tarjetas seleccionadas y si no se repite, escoger el tema más importante y seleccionar el primer número.

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Elaborar

Regresar Cuando el proyecto no es adecuado para continuar con el proceso de aplicación (elaborar), se espera NO dejarlo atrás, sino volver a analizar primero los medios de comunicación (combinar) o volver a la selección de las tarjetas de audiencia (seleccionar).

Evaluar

Ya teniendo la audiencia y el medio de comunicación se espera evaluar la propuesta y proyecto por medio de la tarjeta de “Evaluación”, que contemplará el precio, el tiempo y el impacto.

El proyecto está listo para ser elaborado y sobre todo para realizar la carta de “Creación de tarjeta”, ya que es una tarjeta efectiva y será de gran ayuda para otros proyectos de ley.

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Porta 41 folio

Dise単o editorial

- Libros infantiles !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)23&. 1)4&5-&.

hH)&#'"(:'3(a')*(*(M2C2 -..^ !"#$%&'(S!%&#'1&259"T

“”

...que es lo que a los niños les atrae, como es la manera que ellos aprenden, que es lo que les gusta, cual es la manera adecuada de transmitir el mensaje...

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editorial

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Porta 45 folio

P9(%&"9=21'3(H/1&)3'">(:'3(5'"(:$259"("9( ?19#93%9(:'3#21($32(J&"#'1&2(%'3%9("9(59( 8$9"#19(2(5'"(3&='"(F$9(9"(5'(:'119:#'(F$9("9( %9)9(J2:91>(?212(9"#21()&93(*(<95&A,(7212( :'3"94$&1(F$9(5'"(3&='"(#$D&9123($32(82*'1( &%93#&<&:2:&;3>("9(:1921'3(%'"(?91"'32C9">( 9@')2/2/I+J+=>(5'"(:$259"(:$93#23("$(J&"#'@ 1&2("'5'(?'1(89%&'(%9(%&)$C'"(*(:'5'19",(

46 Porta folio

Porta 47 folio

editorial

48 Porta folio

6'8'(19"$5#2%'>("9(:1921'3($32(5B392(F$9(:'8?193%9(E( 5&)1'">(93(%'3%9(95(?1&891(5&)1'("9(55282(9KCL+#-/1+"/ <+5'"=>($32(J&"#'1&2(93(%'3%9(a')*(59"(93"9=2(2(5'"( 3&='"(2(52D21"9(52"(823'">(?212(F$9(3'(59("25423(D91%$12"( 93(D9A(%9(823'",( !5("94$3%'(5&)1'(9"(#&#$52%'(9M$?%+#-/-1/6-1'=>(%'3%9( M2C2(59"(93"9=2(2(:$&%21"9(95(?95'>(2(52DH1"95'(:'119:#2@ 893#9(*(2(?9&3H1"95'>(?212(F$9(3'(59(32A:23(3&%'"(*(D&D23( ?HC21'"(93(95,(

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editorial

“”

...jardines, guarderías y padres de familia que buscaban solucionar y enseñar a sus hijos a tener buenos hábitos de una manera sencilla y divertida...

!3(52(93#1942(<&325("9(1925&A'($3("#23%(19D&D&93%'(95( 8$3%'(%9(a')*(*(M2C2>(%'3%9("9(93:'3#12)23(5'"(5&)1'">( $3()1':J$19(F$9(?19#93%B2(D93%91(95(5&)1'(2(C21%&39">( 4$21%91B2"(*(?2%19"(%9(<28&5&2(F$9()$":2)23("'5$:&'321(*( 93"9=21(2("$"(J&C'"(2(#9391()$93'"(JH)&#'"(%9($32(823912( "93:&552(*(%&D91#&%2(*($3'"("#&:L91"(%9(5'"(?91"'32C9"(*( 254$3'"(')C9#'"(93(95(5&)1'>(?212(F$9(5'"(3&='"(#$D&9123($3( 82*'1(2:91:28&93#'(2(5'"(5&)1'"(*(2(5'"(?91"'32C9",

Porta 49 folio

Blachere City Lights INTRODUCCIÓN Trabajo 2012-2014

Diseñadora

“”

...una empresa que desde el 2004 ha sido de las más reconocidas en el país para iluminación de navidad.

!"#$%&'&(&)(*+#(&,-'&)#(.'#+$&)#("#($*#"(/&)/&(&"(#01( 2345(&)('&$1+1$6/#(#(+67&"(,*+/6#"(-1'("#(6"*,6+#$68+(#( "#(%1'#(/&(/&$1'#'(&+("#(9-1$#(/&(+#76/#/(&+(,#)(/&( 2:;(-#<)&)=( >+(&"(#01(?;;3(!"#$%&'&()&(*+61(#(@6AB(C6D%A)(E=F=E(&+( !1D1AGH@1"1,I6#J($1,1(*+#(&,-'&)#(K*&(/&)/&(&"( ?;;L(%#()6/1(/&("#)(,G)('&$1+1$6/#)(&+(&"(-#<)(-#'#( 6"*,6+#$68+(/&(+#76/#/=(

52 Porta folio

Blachere

!"#$%&'()#(*+&%",(-(./0#1*203,#4*/5&5'60%*,%*4075* -("5)5"07%*85-*7("5-%-*"0$7%7(4*%&-(7(75-*7(&*8%94* "5'5*:#%3$0;*<$&$%;*/%-#%3()%*()#-(*5#-%4;*1*3-%)7(4* /()#-54*/5'(-"0%&(4*()*#57%*/5&5'60%=*!70"05)%&. '()#(*4(*,%*%60(-#5*%*$)*'(-"%75*0)#(-)%"05)%&*()* !'(-0"%*2%#0)%;*#%&*"5'5*/$-%>%5*()*&%*7("5-%"0?)* 7(&*@ABC=

Porta 53 folio

Dise単o editorial

- Catรกlogo ECA 2013 !"#$%&'&()*+,-.*/%+0 !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)2&3-&.

)#+1"2/2-3)4-5678 5678 3"&$+'*9#'*9&:3"&$+'*;*$#<2'#-<&"-$#'*9&=

!"#$%"&#'(#$)*+,-.-#/)%)#,)#"0/%"1)# ","$*%232$)4-%)#4",#$)%25"#,,)0)4)#6,"$*%27 $)%25"#869:;<#,)#$'),#1"#"($)%.)#4"#,-1# /%-="$*-1#4"#4"$-%)$2&(#),%"4"4-%#4"# *-4)#,)#$-1*)#9)%25"#"(#9-,-052)> 6,#$)*+,-.-#3'"#$%")4-#/)%)#-3%"$"%#,-1# /%-4'$*-1#?'"#1"#421"@)%-(#/)%)#",#ABCD<# )42$2-(),0"(*"#$-(#*-4-1#,-1#/%"$2-1#=# 4"*),,"1#4",#/%-4'$*-#/)%)#'()#0"E-%# $-0'(2$)$2&(#"(*%"#,-1#$-0"%$2),"1#=#,-1# $,2"(*"1>

57 Port folio

Catรกlogo ECA 2013

!"#$%&'&%()*+,-.-*#,/0-&1/2*3-*4%.%4-*-)*5*6-&&%/)-67* &'4'*8)/*4-*-61'6*98-61,'*-$*1%#/*4-*#,/48&1/*:8-*-61;)* 4%6-<'4/6=*>?,/48&1/6*+;6%&/6*4-*%$89%)'&%()* !"#$%&'()!*#+,+-'.(+%./&'()!0.1'#+%#'() !2/(/3/&&'(45/36/,/()!5+78#/(),')2%(1')!2+(%) !*'#-%9%#-/,%()!5%1%(:)

58 Porta folio

@'4'*#,/48&1/*&8-)1'*&/)*8)'*A/1/7*0*8)'*A%&B'*1C&)%&'* &/)2*-$*)/9+,-*4-$*#,/48&1/7*-$*&/$/,7*$'6*4%9-)6%/)-6* 0*&/)689/7*$'*,-A-,-)&%'7*0*$/6*#,-&%/6*4-#-)4%-)4/*$'* 9')-,'*4-*&/9#,'*:8-*6-*:8%-,'*D'$:8%$-,*/*.-)1'7*&/)* /*6%)*%)61'$'&%()E=*F4-9;6*6-*#,-1-)4-*9/61,',*'$G8)'6* A/1/6*4-*#,/0-&1/6*,-'$%H'4/6*&/)*$/6*#,/48&1/6*#','* :8-*-$*&$%-)1-*.-'*68*86/*-)*$'*.%4'*,-'$=

- Catรกlogo Blachere-City Lights 2013 !"#$%&'&()*+,-.*/%+0 !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)2&3-&.

)#+1"2/2-3456 3456 !"#$%&'&()*+,-.*/%+0-

Catรกlogo 2013

!"#"$%&$'()'$*%$+,*%-.$/0$1"23&.4.$5"#"$&.*$1&,%02%*$ "&#%+%+.#$+%$6.&.78,"$97%0.*$&"$1.*2"$1"#,8%:$;$+%$ <"2,0."7=#,1">$1.0$%&$1/"&$&.*$5#.+/12.*$1.02,0/"#.0$ 5#.5/%*2.*$5"#"$%&$"-.$'()?>$;$"+,1,.0"&7%02%$*%$@,A.$ /0$1"23&.4.$+%$!"#$%&%$'>$1.0$+,B%#%02%*$;$ 0/%C.*$5#.+/12.*$5#.5/%*2.*$5"#"$%&$"-.$'()?D

E&"1@%#%$F#"01,"$1/75&,G$H($"-.*$%0$%&$"-.$'()?>$5"#"$ %*2"$1%&%8#"1,G0$*%$@,A.$/0$1"23&.4.$5%0*"0+.$%0$7/;$ 8/%0.*$5#.+/12.*$B"8#,1"+.*$;$*%$%I5/*,%#.0$ 0.C%+"+%*$5"#"$%*2%$"-.D$

60 Porta folio

Catálogo 2013

!"#$%&'#()*+*%*%),+-#%.'+'/,0$%$"#'%1,2,1,1*%$0% #3$"%"$&&,*0$"4!"#$%&'&()!"*+,(-$.-()!"/'01'2 &')3%5*01$%"$%$0&6$0#3'0%2'3,$1'1%1$%73*16&#*"% &6.7),$01*%"6%73,0&,7')%860&,90:%1$7$01,$01*%1$)% 6"*%;6$%0$&$",#'%$)%&),$0#$4%<1$.("%1$%#$0$3%60'% 8,&-'%#=&0,&'%&*0%$"7$&,8,&'&,*0$"%>(",&'"%1$%&'1'% 73*16&#*:%-'?%8*#*"%1$%')+60*"%73*16&#*"%'7),&'@ 1*"%?'%$0%73*?$&#*"%')3$1$1*3%1$)%.601*4

“”

... se hizo un catálogo pensando en muy buenos productos fabricados y se expusieron novedades para este año.

Porta 61 folio

Gerente de proyecto & dise帽o de iluminaci贸n

- Iluminaci贸n de Navidad en Cartagena !"#$%&'&()*+,-.*/%+0 !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)2&3-&.

)#'+#/&1#-2345 2345 6"$#"78#-7&-)#'+#/&1#

)242#,(*(-+(#'(#>*2?($+2#'(#'%.(92#.(#(.>(*"6"#@&(#/"# $%&'"'#+&;%(*"#&-#-&(;2#"%*(#'(#A";%'"'B#6&.$"-'2# '%.(92.#'%C(*(-+(.#"#/2.#2+*2.#"92.#?#/2,*"-'2#'($2*"*# /2.#>&-+2.#%4>2*+"-+(.#'(#/"#$%&'"'#>"*"#,(-(*"*#&-# "46%(-+(#-";%'(92#(-#+2'"#)"*+",(-"7

“”

... la iluminación navideña en mas de 25 lugares principales ...

!"#$%&'"'#'(#)"*+",(-"#(.#(/#/&,"*#+&*0.1 +%$2#-34(*2#5#(-#)2/246%"7#8(#'%.(92#/"# %/&4%-"$%:-#-";%'(9"#(-#4".#'(#<=# /&,"*(.#>*%-$%>"/(.#>"*"#/".#>(*.2-".# /2$"/(.#?#>"*"#/2.#+&*%.+".#"/*('('2*#'(#/"# $%&'"'7

65 Porta folio

Cartagena

!"#$%&'("$'&$)#"*#+%+,$'(*(-+.&,/$-+.&,$0"%"$!1"-",1")/$ 2.+,1/$3..4,-#+-"#$5$67-&#$877&0-,$&9-#&$"-#",/$,&$)#&-&9'&$ 1+0&#$&.$%"9-+:&$'&$.",$'(7&#&9-&,$.4*+#&,/$)+#+$."*#+#$49+$ )#&,&9-+0(;9$7(9+.$'&$,(%4.+0(;9$'&$(.4%(9+0(;9<

66 Porta folio

“”

Como gerente de proyecto de diseño se esperaba que la ciudad tuviera un nuevo aire de Navidad...

“”

Las figuras abstractas y en grandes tamaños fueron el concepto principal ....

!"#$%"&"'(#$)'*+%*),&(#$(#-($,."$/0($(&$1&,+%"$/'*"$21&,+%"3$ 4$(&$1&,+%"$%,&*5"$2,6,'*&&"$),#-(&37$!,#$/*80',#$,1#-',%-,#$4$ (+$8',+5(#$-,6,."#$/0('"+$(&$%"+%()-"$)'*+%*),&9$:,%*(+;$ 5"$<('$&,$%*05,5$604$*&06*+,5,$5($6,+(',$#"1'*,$4$ 6"5('+,7$ =,61*>+$,),'-($5($&"#$&08,'(#$-0'?#-*%"#9$/0('"+$(#%"8*5"#$ ),',$5(%"','$@$),'A0(#$5($1,''*"#$5($1,B"#$'(%0'#"#9$&"#$ %0,&(#$%"+$0+$C'1"&9$/*80',#$8*8,+-(#$4$%,+-*5,5$5($&0%(#$#($ <*<*D$0+,$+,<*5,5$/(&*E7

Porta 67 folio

Dise帽o de Iluminaci贸n

- Proyectos de Iluminaci贸n de Navidad !"#$%&'&()*+,-.*/%+0 !"#$%&'(&)'*%"+&,-". /0"'(&)'*%"+&,-". 1)2&3-&.

1+#/2*(3)4( !5/5+6()2'#7#5 89:8(89:; 4"$#"<=#0-,-)&>+'50)5?&'$*#"&0

Iluminación Navideña

!"#$%#&"'%(()**%&)#"*#&+'",)#-#*)'#.()-"/0)'#&"# 1%(+%'#/+2&%&"'#&"#3)*)45+%6#"7#"*#"80"(+)(#/)4)# 32(%9%)#-#:(%7&"'#/"70()'#/)4"(/+%*"'#&"#*%'# .(+7/+.%*"'#/+2&%&"'#&"#3)*)45+%; <(%-"7&)#.().2"'0%'#&"#0"7&"/+%'#&"'&"#=(%7/+%# $%'0%#3)*)45+%6#'"#.("0"7&"#&"/)(%(#"'0)'#*2:%("'# /)7#/)'%'#&+>"("70"'6#/)7'"(1%7&)#*%'#>+:2(%'# /*?'+/%'#&"#*%#@.)/%#&"#7%1+&%&#-#')5("#0)&)#A2"# $%-%#42/$%#*2B;

“”

...los proyectos de varias ciudades de Colombia, en el exterior como Curaçao y grandes centros comerciales de las principales ciudades de Colombia.

C%(%#+0%:2+#"7#"*#%,)#DEFD#-#DEFG#"*#/)*)(#"'#"*#/"70()# &"#*%#7%1+&%&;#H)I)6#1"(&"6#%B2*6#4)(%&)6#()'%&)#-# 7%(%7I%#"7#)5I"0)'#&"#:(%7#0%4%,)#-#>+:2(%'#A2"# /25("7#*%#4%-)(#/%70+&%&#&"#"'.%/+)#$%/"7#A2"#*%# &"/)(%/+J7#'"%#27%#&"#*%'#4%'#7)45(%&%'#"7#"*#.%K';

Porta 71 folio

!"#$%&$'()*'+&$'%',-*./.,&0"*&$0'%$,&*.1'2$3%',-*.,&4 *.1'$53!67$0'+0'$'%$89:8$;<'$+'$=.>"$<#$,"#?'#."2$+'$ =&#$0',"*&0"$%"+$)*.#,.)&%'+$%<@&*'+$0'$(&+$0'$:A$ ,.<0&0'+$&%*'0'0"*$0'$%&$,"+-&$,&*.1'2$%&$('>,%&$0'$ ,"%"*'+2$%"+$B*1"%'+$0'$@*&#$-&(&C"$D$%"+$)&*;<'+$+"#$ *')*'+'#-&#-'+$0'$'+-&$>"#&E

72 Porta folio

!"#$%$&'(")$(*+,$(-)(-,(.$#*/-(0&)0-(-,(1,$2&"#(0-(3&0$( ,$(.&+3$(4$.*$(-,(2$#(5"-(0-.&#$0&(.&)(2".4$(,"6(7$#$( 8"-(.&)3#$+3-(.&)(-,($1"$(0-,(2$#9

Iluminación Navideña

“”

Muchos centros comerciales en Bogotá y otras principales ciudades han tomado como opción en el 2012 y 2013 ...

:".4&+(.-)3#&+(.&2-#.*$,-+(-)(;&1&3<(=(&3#$+(7#*).*> 7$,-+(.*"0$0-+(4$)(3&2$0&(.&2&(&7.*?)(-)(-,(@AB@(=( @ABC(,$+(5*1"#$+(0-(;,$.4-#-'($,1")&+(.&)(0*+-D&(0-( .&,&#(/,$).&(1*#$)0&(-)(3&#)&($(,&(5#*&'(&3#$+(.&)( .&).-73&+(0*5-#-)3-+'(2".4&(2$+(.&,&#(=(&3#$+(5*1"#$+( +*-27#-(-)5&.<)0&+-(-)(,&+(E$.*&+(=(,$+(5$.4$0$+9

Porta 73 folio

Paula GarcĂa JimĂŠnez paulis149@hotmail.com paulis148@gmail.com

75 Porta folio

(57)3112374230 (57)(1)6270904