‘I Like Gran Canaria’ has an attractive and distinctive label that highlights the deep rooted identity of the farming industry on the island, and demonstrates the islanders’ keenness to get behind their local produce, with truly quality products, made in an ever more sustainable way and which will boost the local economy. The programme started out with an oficial presentation to distribution channels on 27th march 2017. Its main objective is to raise the awareness to the public of the importance of consuming local products. Given that proper identification at outlets is key to helping consumers choose the products they wish to take home with them, from 2018 they can find the ‘I Like Gran Canaria’ label on agricultural, meat and fish products that are painstakingly cultivated, carefully collected and passionately prepared right here on the island of Gran Canaria. Prior experience gained at regional gastronomical events such as the I Like Gran Canaria and Gastrocanarias fairs, as well as open days such as Vinófilos and the Salón de Gourmets have paved the way for us to access national events such as the Madrid Fusión Fair. Mª del Carmen García Santurde
I Like Gran Canaria
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