Branding the New Product Line
{Concept, Art Direction, Sketches & layout}
Present the new play pattern of “Sprit”by Create & develop the packaging structure with graphics & color coordination.
Challenge:
How to highlight the “Split” from play > Try me for customer experience the Car can split
Relaunch the Track Builder Brand
{Concept, Art Direction, Sketches & layout}
Brand vision of extend the play not only within the products, we encourge kids try to use something reusable to build their own track set. relaunch with recycleable and reuseable craft paper Packaging with printed graphics inside + perforation line.
Challenge:
The Perforation line need a lot of effort to make it balance between the packaging not easy to break (QC) but it must be easy for kids to pop it out as well.
World of Build for globe use
{Concept, Art Directionlayout}
This image are for globe marketing purpose every year, to create the environment of how the whole product line could play with. we come up the layout, provide the direction to photo studio, co-operate with qE and Product engineer.
Challenge:
we need to ensure the whole playset must be playable, per the legal issus.
Red Line Club (HotWheels collection) {Concept, Art Directionlayout}
This is the top collector line for hotWheels fans, we need to package this state of art in a premium packaging, RWB Porsche Black and gold.
Mattel Redline Club
For Convention in LA
{Concept, Art Directionlayout}
This is a collector item for HotWheels Fans launch in L.A. Convention and featureing with a famous Candy Brand “TooTsie Roll”
Challenge:
USe of Material to close to the actual TooTsie Roll Candy. also we would provied the displayable packaging.
Innohub - IBaby
Product Apps UI
{Concept, Art Directionlayout, work flow}
An APPs download with the iBAby bracelet which could monitoring the baby health and all daily informations.
Challenge:
To keep simulate how parents should want the information promptly, which we could fulfil with the effetive user interface.
Mattel Action Playset
{Concept, Art Direction, Sketch and layout}
This is one of the packaging project for the “Action” which is one of the brand under HotWheels, but it was grain the reward from GDUSA. Show the excitment of the crash.
Challenge:
Product keep changing due to the function ability and children safty issues, which affect our sketch, illustration, images layout etc.
Advertising Agency
Client: LYXOR
{Concept, Art Direction, Sketch, layout, Presentation and final Proof Read}
Advertising campaign for the LYXOR financial service company
Printed ADv, sale kit, outdoor wall poster, Bus and Tram adv, online banner, EDM and etc.
Challenge:
All Bank or investment related media must follow a lot of regulation statments, how we can fit all long text into the graphics pieces.
home appliances
Brand ReLaunch
{Concept, Art Direction, color scheme and layout}
Re-launch the Howe appliances brand “Life Art” concept of the morden art with different color schemes for different categories
Challenge:
we need to think wisely on the packaging included the large product’s packaging like heater.
Pantone 3252U web safe color: 7ECCBE
Dentist Website + Business Card
{Concept, Art Direction, color scheme, layout and production}
Design must instantly related to client business, with the representable color for medical.
dentist
Challenge:
just a little on dealing with the Harmony of Chinese character.