PatrickLee
{Concept,
Art Direction, layout}
a collector item for HotWheels collectors launched at L.A. Convention. featureing with a Candy Brand “TooTsie Roll”
Packaging
{Concept, Art Direction, layout & Skatch}
Brand vision of extend the play not only within the products, we encourge kids try to use something reusable to build their own track set. relaunch with recycleable craft paper and reuseable Packaging with printed graphics inside + perforation.
Packaging
SIGN OFF (GRAPHIC): DATE: GRAPHIC DESIGNER: Patrick PROJECT ENGINEER: SOFTWARE: Illustrator CS5 COLOR PROFILE/LPI: Mag CCNB/175lpi ITEM NO.: DLF28 LANG.: DOM ITEM NAME: HW 2016 Spring PKG. SIZE: 17.5"(W) 2.75''(D) 12''(H) PKG. SPEC.: SilkScreen inner VER.: 1st Run 30.5"(W) 34.5" (H) NOTES TO PRINTER: Proofs accurate for process color only. All spot colors must follow PMS Color Formula Guide or color swatch specified. C15S0901-2-DLF28_SilkScreen_inner_DOM(AW)
{Concept, Art Direction, layout}
top line for hotWheels Collector, to package this state of art RWB Porsche in a premium packaging, with outstand it’s significant - Black and matt gold.
Packaging
{Concept, Art Direction, layout & Sketch}
Present the new play pattern of “Split”by Create & develop the packaging structure with graphics & color to coordination and how fascinate the audience on the car split into half by try me on the packaging .
Packaging
{Concept, Art Direction, layout & UI}
An APPs download with the iBAby bracelet which could monitoring the baby health and all daily informations.
Apps UX & UI
{Concept, Art Direction, layout & Presentation }
Advertising campaign for the LYXOR financial service company
( Printed ADv, sale kit, outdoor wall poster, Bus and Tram adv, online banner, EDM and etc.
Advertising Campaign
{Concept, Art Direction, layout & Sketch}
HotWheels “Action” packaging - reward winner from GDUSA. Show the excitment of the crash. Challenge Accepted!
Packaging
{Concept, Art Direction, layout & execution}
Tonino Lamborghini watch - all brand Marketing plan and material, such as coordinate Photo shootiing, print advertising design, seasonal catalogues, store design visual merchandising, watch display, shop openning events, Hong Kong watch fair and Switzerland Basel watch fair
Branding & Marketing
{Concept, Art Direction, layout & execution}
Tonino Lamborghini watch - all brand Marketing plan and material, such as coordinate Photo shootiing, print advertising design, seasonal catalogues, store design visual merchandising, watch display, shop openning events, Hong Kong watch fair and Switzerland Basel watch fair
Visual Merchandising
putting themselves into the shoes of the person who is going to interact with