PAS Media Case Study: Ricola AG (ENGLISH)

CASE STUDY PAS Media Artwork Management at

Ricola AG

www.pas-media.ch | PAS Media Case Study

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Ricola AG – PAS Media AMS enables transparency and predictable project time lines

Ricola has been managing their international artwork projects with the Artwork Management System PAS Media since summer 2010.

This has resulted in a significantly increased process efficiency and a lower time to market.

The challenge: – Over 350 packaging projects per year.

– ­ The distribution of products in more than 50 countries entails big organisational challenges, for example when packaging artworks and marketing material have to be localized or edited for promotions.

– ­ High demands on the communication, traceability and data management due to the collaboration with agencies and partners on different locations all over the world.

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The solution with PAS Media: – ­ Efficient and flexible artwork project management thanks to standardized workflows and approval cycles.

– ­ The cloud-based storage and archiving of all packaging files and data enable the immediate and location-independent access to all relevant files.

– ­ Streamlined communication with agencies and partners via a single tool.

– ­ Easy-to-use software with an intuitive and clearly arranged GUI.

Initially there was a desire for improved process control Over the years, the demand of a packaging workflow management system grew constantly at Ricola. The company needed a database system that enables the storage of internal project data and files for editing task on the one hand, and that gives external partners access to specific artwork material on the other. The desired management system should be able to send design sketches to agencies without having to address every single recipient manually.

The selection procedure In search of such an artwork management system, Ricola tested various providers.

Many of them were offering a pricing system that is based on user licenses. In practice, this would have meant that only a limited number of users could have used the software simultaneously. Other providers could not offer the desired compatibility and interfaces to third person applications that Ricola was using.

Léonie Müller Product Manager, Ricola AG

Sometimes, packaging artworks that are already being printed need to be changed and adapted for promotional events. Before the introduction of PAS Media, such an adaptation process was very complicated: The most recent artwork version had to be located, edited and then sent to the person responsible for the approval. The following manually conducted approval cycles took a lot of time and effort.

With PAS Media, though, all process steps are standardized on a the cloud based solution.

The entire project workflow inclusive of access rights, task responsibilities and deadlines is clearly defined and displayed for every user.

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Comparison – before and after the implementation of PAS Media Before the introduction of PAS Media, most of the process steps within a packaging project were carried out manually on paper. This procedure was not beneficial at all, considering there were about 350 packaging projects to carry out per year. Larger files were trans-

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High acceptance for the new system Usually, experienced employees that are accustomed to existing processes and approaches find it hard to cope with a change. However, things were different with PAS Media: The transition to the new system could be executed successfully, with the new software being approved and accepted by all participants from the very beginning.

Increase in efficiency thanks to more transparent project workflows With PAS Media, all employees involved in the projects benefit from the improved overview of all on-going, overdue and finished projects. From the headquarters in Laufen, Switzerland, Ricola can monitor and control partners and agencies involved in carrying out their packaging artwork projects. As a result, projects are delivered faster and more efficiently, with lower costs and fewer errors.

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all employees took less than 2 months.

External partnerws and agencies in over 50 countries were trained remotely. Today, Ricola is working with PAS Media not only in Europe but also in North and South America, Asia, and North Africa.

About Ricola AG Ricola AG is a Swiss manufacturer of herb sweets with about 400 employees and an annual revenue of about CHF 300 million. The family business was founded in 1930 and exports its herb sweets and teas to more than 50 countries. Ricola has been operating with PAS Media since summer 2010.

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Implementation without any complications and only little training effort From the moment when all workflows were configured and the creation of all users was completed, the entire introduction process inclusive of a testing phase and the training of

‘After implementing PAS Media, the packaging production at Ricola underwent a radical change.

Packaging workflows are now displayed more clearly, which allows us to work more efficiently. Managing our packaging artworks has never been so easy.

PAS Media has exceeded all our expectations.’

ferred via FTP server, and then stored locally on a user’s computer. When someone needed an existing artwork as a basis for an artwork adaptation or an entirely new project, the respective agency or the person responsible had to be contacted and the most recent file version had to be located. The holder of the file then sent the desired data or provided a download link. Today, this time-killing and laborious procedure can be easily avoided: Every employee at Ricola with the necessary rights for PAS Media can access all the data. One file can be edited simultaneously by several users while all changes are logged.

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However, PAS Media convinced Ricola by offering a pricing model that was not dependent on user licences and its high-level compatibility with third-person applications.

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Pfadackerstrasse 10 CH-8957 Spreitenbach, Schweiz Phone +41 56 417 55 11 www.pas-media.ch, info@pas-media.ch 4

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