|Design Portfolio. (2015-2017) | Paula Ariza |

Page 1

DESIGN PORTFOLIO

2017 - 2022

Paula Ariza

branding

· strategy · retail · editorial


The following projects are opportunities that I’ve been having for friends, family, and peers, some personal projects, and some student projects.


Visual design


Design portfolio

4

Hello there! Thank you for opening this file, and having an interest in my work. This is a book with some of my last projects since 2017, you will find online and offline projects, and you will see I have a wide range of skills but most importantly, I put a lot of love into every project.


Content 08. Packaging & Merch Campo Viejo Rioja VII Hills Pink Lady Bag

48. Branding Esoterika Cohen Brothers The bias Plie TV Mounka Bijoux Madison Avenue Driada

Details are significantly important to me, that’s why when I start a project focus all my knowledge and attention, on following design methodologies combined with my analysis, obsevation and research. I believe behind a every good project there is a great process of trial an error and improvements.

Creative fields

“I love to convert ideas into reality”

5


6

My history

“Observation more than books and experience more than people, are prime educators”. Music is another important source of inspiration. Being surrounded by musicians in my early years when I was part of the local young Symphony orchestra made me develop discipline, concentration, and attention to detail. Some of the teachers became people who influenced artistically my perspective in life.

About me

I was born in Colombia, my visual sensibility and passion to create started in school when I enjoyed creating all kinds of arty activities and started taking inspiration from my colorful country: painting nature, and making school paper banners for my friends. Three main values I still carry until today: Constant curiosity Emphaty Work with pursose


I am an experienced art director, with a sense of a global humancentered environment. As part of my previous role, I had a great track record in collaborating across teams. Providing creative campaigns and ideas, also taking them into production. My last role required me firstly the ability to bring others to the creative process, collaborate and produce smart, quality work with me. Secondly the ability to communicate clearly and confidently with internal and external stakeholders to ensure that teams will be set up to succeed. Lastly, being adaptable and changing my input depending on what is needed of me is one of my strongest skills. I enjoy hands-on work as well as leading conceptually, creating ideas and designs and leading a team. In retrospect my portfolio could highlight the branding and strategy development project of Valley, a backpack launched on Kickstarter with the startup Barner. I was in charge of the conceptualization of the brand, designing the logo and visual communication on multiple platforms such as website, reatail

and packagings. Working with the team to develop a marketing campaign, social media ads, video ads, email marketing strategy and design of the newsletters. Additionally, my fresh perspective would be great for a company like yours where this is valued to your design team that involves main design methodologies such as design thinking, (research, mapping, brainstorming) and the ability to face business challenges. As an overview of my strongest skills I would include creativity, branding development, and graphic design services online and offline. My biggest achievement to date was to win two design contests and see my designs on the market. You can see them here: Campo Viejo Wine packaging design, and VII Hills gin label design. I was awared to get a full scholarship in IED Barcelona after solving a brief and presented a project. And some of my projects has been recognized in the AIGA porfolio galley on Behance.

Personal statement

7

Curriculum Vitae here


8

Packaging & merchandising


9


10

WINN

EST NT

SIGN DE CO ER

Read de article here

Bottle sleeve and paclaging

See it on the markets

Campo Viejo Crianza is a Spanish wine brand, they have a huge impact working with several emergent artists, this time they opened a call to all Europe artist to design the limited edition, the following creation was the finalist and chosen to produce 3.000 wine bottles in the Spanish market.


11


12


13

Inspired by the artistic modernist movement abstract painting I created a full bottle cover that is a collection of three, and the packaging for the six-pack bottle, aiming to express the values such as positivity, life, colorful, with the campaign philosophy #decantalavida.


14

WINN

EST NT

SIGN DE CO ER

Read de article here

Label design

See the interview here

VII Hills Italian Gin, opened a contest to design the label to celebrate the brand’s century. The best explanation I can quote here is by Stefano Egidi (VII Hills Italian Dry Gin Art Director): “Paula Ariza best interpreted the spirit of VII Hills. Even if with a pretty common idea she portrays the peculiarities of the Brand excitingly.


15

A label of “abstractionist soul” that remembers Vasilij Kandinskij and Jackson Pollock delivering the strength of mixology at all, an original fusion of the different souls as the expression of the “mixology art” given by warm colors well melted. A careful mix of different layers that chromatically communicate the past, the

present and the future of the Brand. Very interesting and remarkable use of pigments and different gradients of blacks color. Considering how the Pantone and the shapes have been applied to the label, I think the Seven Hills bottle certainly would not be unnoticed on the shelf of a Boutique Distillery.”


16


17


18


19


20

WINN

EST NT

SIGN DE CO ER

Illustrations for bag

Campo Viejo Crianza is a Spanish wine brand, they have a huge impact working with several emergent artists, this time they opened a call to all Europe artist to design the limited edition, the following creation was the finalist and chosen to produce 3.000 wine bottles in the Spanish market.


21


22


23


24

Logo and graphic style

Esoterika is an emergent music artist based in Barcelona. She has a fast, eclectic mixing, and energetic sound. The project aimed to create her brand identity, creative and graphic concept.


25

The concept was born through the idea of the non-visible and tangible elements that the artist uses to create music. Thoughts, intuition, coincidences, people’s energy, and at the end sort of magic. It’s represented by a luminescent asteroid that spreads the waves of sound. It’s something powerful and feminine.


26


27


28


Creative Studio

29


30

Illustrations for a film magazine

An Illustration was created for The End magazine, a Colombian film magazine, for an article dedicated to the film director The Cohen brothers. The idea was to unify the two characters as a single person, the digital halftone effect reminds us of the old photography film grain, and gives more color and texture to the shadows.


31


32

Halftone details


33


34

Logo, magazine design layout and imagery

This is the first edition of The Bias, an activist magazine, presented as a thesis project for La Fábrica (Madrid) in IED (Istituto Europeo Di Design) Barcelona. It’s about feminism, human rights, climate change, animal rights, and public opinions.


Creative Studio

35

The Manifesto: We want to be ‘the not so neutral in-between’. A bridge connecting divided opinions that make a lot of noise, instead of solutions. Surrounded by hate and chaos, we build our solid foundation that takes care of the planet and its people.

Everything is connected. Humans are connected, but also with the world. We express ourselves to each other and to the bigger picture. When we feel disconnection, negativity or positivity, we show it and so does the planet. Where did we lose the connection to mother nature?


36


37


38


39


40

Logo and style guide

Plie.Tv it’s a new way to bring dance to daily life, through live/online classes, and events. The main concepts are elegance, joy, dynamism, power, and strength. The color palette has a wide variety of colors, using some gradients creating a powerful composition with typography and photography. The branding guide is extense and can be used in digital and print applications.


41


42


43


44


45


46


47


48

Branding & merchandising


49


50

Logo and stye guide

This is a jewelry brand located in the french Caribbean Guadaloupe Island, the goal was to create a nature-inspired and femenine monogram and graphic, the watercolor illustrations were perfect for this project.


51


52


53


54

Logo and style guide

An Australian client contacted me via LinkedIn to create the image of his new btusiness which happen to be a new hair salon in Sidney. The mains concepts were elegance and sophistication.


55


56


57


Design portfolio

58

Logo and label design

This is a winery that is going to launch a new brand of Cava which is produced in a sustainable process with organic fruits.


59


Design portfolio

60


61


62

Thank you


63

If you scrolled until here, you deserve a huge thank you, it makes me happy. Of course, this is a compilation of some of my projects but not all of them, if you want to see more, get to know me, or discuss any doubt, don’t hesitate in letting me know. On top of that, if you still have enough energy I would appreciate any, comments, feedback, or just a hello, feel free to reach me out and contact me (details on the following page). A big hug!


64

Contact /papaudesign @papaudesign /papaudesign


65

Paula Ariza Barcelona, Spain (Poblenou) 08013 papaudesign@gmail.com (+34) 612424196

www.papaudesign.com