|Design Portfolio. (2015-2017) | Paula Ariza |

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DESIGN PORTFOLIO 2015 - 2017 Paula Ariza

The following projects were made in Leo Burnett, worldwide advertising agency in Colombia during the period of 2015 to 2017.

Visual design

4 historyMy

About me

I was born in Colombia, my visual sensibility and passion to create started in school when I enjoyed creating all kinds of arty activities and started taking inspiration from my colorful country: painting nature, and making school paper banners for my friends. Three main values I still carry until today: Constant curiosity WorkEmphatywith pursose

“Observation more than books and experience more than people, are prime educators”. Music is another important source of inspiration. Being surrounded by musicians in my early years when I was part of the local young Sym phony orchestra made me develop discipline, concentration, and atten tion to detail. Some of the teachers became people who influenced artistically my perspective in life.

5Curriculum Vitae here statementPersonal

In retrospect my portfolio could highlight the branding and strategy development project of Valley, a backpack launched on Kickstarter with the startup Barner. I was in charge of the conceptualization of the brand, designing the logo and visual communication on multiple platforms such as website, reatail and packagings. Working with the team to develop a marketing campaign, social media ads, video ads, email marketing strategy and design of the newsletters.

Additionally, my fresh perspective would be great for a company like yours where this is valued to your design team that involves main design methodologies such as design thinking, (research, mapping, brainstorming) and the ability to face business challenges. As an overview of my strongest skills I would include creativity, branding development, and graphic design services online and offline. My biggest achievement to date was to win two design contests and see my designs on the market. You can see them here: Campo Viejo Wine packaging design, and VII Hills gin label design. I was awared to get a full scholarship in IED Barcelona after solving a brief and presented a project. And some of my projects has been recognized in the AIGA porfolio galley on Behance.

Lastly, being adaptable and changing my input depending on what is needed of me is one of my strongest skills. I enjoy hands-on work as well as leading conceptually, creating ideas and designs and leading a team.

I am an experienced art director, with a sense of a global humancentered environment. As part of my previous role, I had a great track record in collaborating across teams. Providing creative campaigns and ideas, also taking them into production. My last role required me firstly the ability to bring others to the creative process, collaborate and produce smart, quality work with me. Secondly the ability to communicate clearly and confidently with internal and external stakeholders to ensure that teams will be set up to succeed.

Advertising 6


8 Fundación Bolivar Davivienda KeyClientvisual developed for the concert tour of the Symphony orchestra of Colombia



11 Watch the making process clicking here



14 Fundación Bolivar Davivienda KeyClientvisual developed for the concert tour of the Symphony orchestra of Colombia


Seguros of ads, where the creative concept was constructed by photomontage




Davivienda ads, where the creative concept was constructed by photomontage

BankAClientseries of





22 DirecTV SeasonalClient campaign ads for digital and print channels






30 MovistarFallabella DigitalClient ads




34 Mc DonalsSeasonalClient campaign ads for digital and print channels


Thank you 36

If you scrolled until here, you deserve a huge thank you, it makes me happy. Of course, this is a compilation of some of my projects but not all of them, if you want to see more, get to know me, or discuss any doubt, don’t hesitate in letting me know. On top of that, if you still have enough energy I would appreciate any, comments, feedback, or just a hello, feel free to reach me out and contact me (details on the following page).

A big hug! 37

38 Contact /papaudesign@papaudesign/papaudesign

39 Paula www.papaudesign.comAriza Barcelona, Spain (+34)papaudesign@gmail.com08013(Poblenou)612424196

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