DESIGN PORTFOLIO branding · strategy · retail · editorial 2021 - 2022 Paula Ariza
Hello there! Thank you for opening this file, and having an interest in my work. This is a book with some of my last projects since 2021, you will find online and offline projects, and you will see I have a wide range of skills but most importantly, I put a lot of love into every project.
5 fieldsCreative About me Thank Editorialyoudesign60.64.06. Branding08. Retail34. Digital design22. Packaging & merch 42. Details are significantly important to me, that’s why when I start a project focus all my knowledge and attention, on following design methodologies combined with my analysis, obsevation and research. I believe behind a every good project there is a great process of trial an error and improvements. converttolove“I reality”intoideas Content
I was born in Colombia, my visual sensibility and passion to create started in school when I enjoyed creating all kinds of arty activities and started taking inspiration from my colorful country: painting nature, and making school paper banners for my friends. Three main values I still carry until today: Constant curiosity WorkEmphatywith pursose
“Observation more than books and experience more than people, are prime educators”. Music is another important source of inspiration. Being surrounded by musicians in my early years when I was part of the local young Sym phony orchestra made me develop discipline, concentration, and atten tion to detail. Some of the teachers became people who influenced artistically my perspective in life.
Additionally, my fresh perspective would be great for a company like yours where this is valued to your design team that involves main design methodologies such as design thinking, (research, mapping, brainstorming) and the ability to face business challenges. As an overview of my strongest skills I would include creativity, branding development, and graphic design services online and Myoffline.biggest achievement to date was to win two design contests and see my designs on the market. You can see them here: Campo Viejo Wine packaging design, and VII Hills gin label design. I was awared to get a full scholarship in IED Barcelona after solving a brief and presented a project. And some of my projects has been recognized in the AIGA porfolio galley on Behance.
I am an experienced art director, with a sense of a global humancentered environment. As part of my previous role, I had a great track record in collaborating across teams. Providing creative campaigns and ideas, also taking them into production. My last role required me firstly the ability to bring others to the creative process, collaborate and produce smart, quality work with me. Secondly the ability to communicate clearly and confidently with internal and external stakeholders to ensure that teams will be set up to succeed.
Lastly, being adaptable and changing my input depending on what is needed of me is one of my strongest skills. I enjoy hands-on work as well as leading conceptually, creating ideas and designs and leading a team.
7Curriculum Vitae here statementPersonal
In retrospect my portfolio could highlight the branding and strategy development project of Valley, a backpack launched on Kickstarter with the startup Barner. I was in charge of the conceptualization of the brand, designing the logo and visual communication on multiple platforms such as website, reatail and packagings. Working with the team to develop a marketing campaign, social media ads, video ads, email marketing strategy and design of the newsletters.
This brand is about a backpack inspired in the place that is one of the most loved for digital nomads, Silicon Valley. The aim was to create a modern, techy and fashionable brand. Logo construction
Other creative fields
Barner Brand Client To create a mark for a new product that cohexist in harmony with the Barner Brand logo Goal
11 x x 6x 6x 6x x x 6x 6x 6x I used Termina a sans serif font, and made adjustments and manipulations, so we can have an authentic mark, rounded the corners, and created a concavity effect to follow the concept of the valley.
13 Branding Legibility
The main challenge was to create a that can
be ap plied in textile, embroidered, printed, and for digital use.
is a proposal
a refresh of Barner identity, simplyfing graphic and color palette, but keeping the modern, enegetic and colorfull style. New graphic and color palette digitalPackaging,design Other creative fields Barner Brand Client Rebrand and brand guidelines Goal16
Since the main Barner products are blue light glasses, I created a graphic style inspired by the light spectrum, the color palette goes from warm to cold colors creating contrast and differentiation between the variety of products.
Digital design 22
Other creative fields
Barner Brand Client Main collectionbanners
This brand is about a backpack in spired in the place that is the meca of digital nomads, Silicon Valley, The aim was to create a modern, techy and fashinable brand. Logo construction and color palette.
26 illustrationTypography, Other creative fields Barner Brand Client colecctionNewsletters
Goal This brand is about a backpack in spired in the place that is the meca of digital nomads, Silicon Valley, The aim was to create a modern, techy and fashinable brand.
Other creative fields Barner Brand Client Performance creativities, and key visuals of specific campaigns.
Goal I created a series of ads used on Instagram and Facebook based on insights of perfor mance, successfully receiving a great impact due to the correct visual balance, message, and eye-catching pictures.
This was the first Pop-up store of Barner, after research about trends and graphic styles of modern stores the result was something eye-catch ing, new and modern.
Illustration, wayfinding Other creative fields Barner Brand Client Create a Pop-Up Store Goal
The Pop-Up store was located in Barcelona in the shopping center ‘La Maquinista Westdied’ during summer.
Barner Pop-Up Store
The main challenge was to present a different graphic style for this proposal, thinking of the public that frequently attended this mall center, generation z, and some millennials, successfully it was an eye-catching store that raise atten tion between visitors.
Having the trust of the startup Barner and implementing my designs was the most rewarding experience during this project.
Packaging merchandising& 42
44 A collaboration between Trendsplant (an apparel brand) and Barner brand. Illustration Other creative fields Barner Brand Client Create a graphic for merch joining the two companies’ values. Goal
48 I designed these patterns based on elements of the Barner user, adjusting color and preparing final details to produce with the manufacturer in China. Pattern design, and supervision of final production Illustration Other creative fields Barner Brand Client Create a series of graphics for microfiber cleaning cloths Goal
52 Illustration Other creative fields Barner Brand Client Create a packaging for microfiber cloths Goal
56 I came up with a different proposal, so in addition to redesigning the information, the brochure includes a pocket where the microfiber cloth could be placed. Getting rid of unnecessary plastic bags. compositionCreative Other creative fields Barner Brand Client Create a new brochure thecomplementsthatpackaging Goal
Stickers collection 58 Illustration Other creative fields Barner Brand Client Create different visuals for taglines that communicate the values of the brand. Goal
This is the digital version of the Barner Brand - Brand Guidelines designed by the end of 2021. You can click on the image to see the full document.
Brand Book Brand Guidelines Brand Book 2022 This is the digital version of the Barner Brand - Brand Book designed by the end of 2021. You can click on the image to see the full document.
This is the digital version of the Barner Brand - Brand Bookdesigned in 2022. You can click on the image to see the full document.
This isa small manual for the Barner Brand - Instagram kick off designed by the end of 2021. You can click on the image to see the full document.
This is the digital version of the Barner Brand - Instagram Guidelines designed by the end of You2021.can click on the image to see the full document.
This is the digital version of the Barner Brand - Content Guidelines designed by the end of 2021. You can click on the image to see the full document.
Thank you 64
If you scrolled until here, you deserve a huge thank you, it makes me happy. Of course, this is a compilation of some of my projects but not all of them, if you want to see more, get to know me, or discuss any doubt, don’t hesitate in letting me know. On top of that, if you still have enough energy I would appreciate any, comments, feedback, or just a hello, feel free to reach me out and contact me (details on the following page).
A big hug! 65
66 Contact /papaudesign@papaudesign/papaudesign
67 Paula www.papaudesign.comAriza Barcelona, Spain (Poblenou) email@example.com (+34) 612424196