|Design Portfolio. (2021 - 2022) | Paula Ariza |

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DESIGN PORTFOLIO

2021 - 2022

Paula Ariza

branding

· strategy · retail · editorial



Visual design


Design portfolio

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Hello there! Thank you for opening this file, and having an interest in my work. This is a book with some of my last projects since 2021, you will find online and offline projects, and you will see I have a wide range of skills but most importantly, I put a lot of love into every project.


Content 06. About me 08. Branding 22. Digital design 34. Retail 42. Packaging & merch 60. Editorial design 64. Thank you

Details are significantly important to me, that’s why when I start a project focus all my knowledge and attention, on following design methodologies combined with my analysis, obsevation and research. I believe behind a every good project there is a great process of trial an error and improvements.

Creative fields

“I love to convert ideas into reality”

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My history

“Observation more than books and experience more than people, are prime educators”. Music is another important source of inspiration. Being surrounded by musicians in my early years when I was part of the local young Symphony orchestra made me develop discipline, concentration, and attention to detail. Some of the teachers became people who influenced artistically my perspective in life.

About me

I was born in Colombia, my visual sensibility and passion to create started in school when I enjoyed creating all kinds of arty activities and started taking inspiration from my colorful country: painting nature, and making school paper banners for my friends. Three main values I still carry until today: Constant curiosity Emphaty Work with pursose


I am an experienced art director, with a sense of a global humancentered environment. As part of my previous role, I had a great track record in collaborating across teams. Providing creative campaigns and ideas, also taking them into production. My last role required me firstly the ability to bring others to the creative process, collaborate and produce smart, quality work with me. Secondly the ability to communicate clearly and confidently with internal and external stakeholders to ensure that teams will be set up to succeed. Lastly, being adaptable and changing my input depending on what is needed of me is one of my strongest skills. I enjoy hands-on work as well as leading conceptually, creating ideas and designs and leading a team. In retrospect my portfolio could highlight the branding and strategy development project of Valley, a backpack launched on Kickstarter with the startup Barner. I was in charge of the conceptualization of the brand, designing the logo and visual communication on multiple platforms such as website, reatail

and packagings. Working with the team to develop a marketing campaign, social media ads, video ads, email marketing strategy and design of the newsletters. Additionally, my fresh perspective would be great for a company like yours where this is valued to your design team that involves main design methodologies such as design thinking, (research, mapping, brainstorming) and the ability to face business challenges. As an overview of my strongest skills I would include creativity, branding development, and graphic design services online and offline. My biggest achievement to date was to win two design contests and see my designs on the market. You can see them here: Campo Viejo Wine packaging design, and VII Hills gin label design. I was awared to get a full scholarship in IED Barcelona after solving a brief and presented a project. And some of my projects has been recognized in the AIGA porfolio galley on Behance.

Personal statement

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Curriculum Vitae here


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Branding


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Other creative fields

Goal

Illustration, packaging, digital design

To create a mark for a new product that cohexist in harmony with the Barner Brand logo

Client

Barner Brand

Logo construction

This brand is about a backpack inspired in the place that is one of the most loved for digital nomads, Silicon Valley. The aim was to create a modern, techy and fashionable brand.


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I used Termina a sans serif font, and made adjustments and manipulations, so we can have an authentic mark, rounded the corners, and created a concavity effect to follow the concept of the valley.


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Branding

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Legibility The main challenge was to create a logo that can be applied in textile, embroidered, printed, and for digital use.


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Other creative fields

Goal

Packaging, digital design

Rebrand and brand guidelines

Client

Barner Brand

New graphic and color palette

This is a proposal for a refresh of Barner identity, simplyfing graphic and color palette, but keeping the modern, enegetic and colorfull style.


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Design portfolio

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Branding

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Consistency Since the main Barner products are blue light glasses, I created a graphic style inspired by the light spectrum, the color palette goes from warm to cold colors creating contrast and differentiation between the variety of products.


Design portfolio

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Digital design


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Other creative fields

Goal

Typography

Main banners collection

Client

Barner Brand

Logo construction and color palette.

This brand is about a backpack inspired in the place that is the meca of digital nomads, Silicon Valley, The aim was to create a modern, techy and fashinable brand.


Creative Studio

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Other creative fields

Goal

Typography, illustration

Newsletters colecction

Client

Barner Brand

Newsletters structure and design

This brand is about a backpack inspired in the place that is the meca of digital nomads, Silicon Valley, The aim was to create a modern, techy and fashinable brand.


Creative Studio

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Other creative fields

Typography, graphic composition

Goal

Performance creativities, and key visuals of specific campaigns.

Client

Barner Brand

I created a series of ads used on Instagram and Facebook based on insights of performance, successfully receiving a great impact due to the correct visual balance, message, and eye-catching pictures.


Creative Studio

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Retail


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Other creative fields

Goal

Illustration, wayfinding

Create a Pop-Up Store

Client

Barner Brand

This was the first Pop-up store of Barner, after research about trends and graphic styles of modern stores the result was something eye-catching, new and modern.


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ore

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St p U p o rner P

The Pop-Up store was located in Barcelona in the shopping center ‘La Maquinista Westdied’ during summer.


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The main challenge was to present a different graphic style for this proposal, thinking of the public that frequently attended this mall center, generation z, and some millennials, successfully it was an eye-catching store that raise attention between visitors.


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Having the trust of the startup Barner and implementing my designs was the most rewarding experience during this project.


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Packaging & merchandising


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Other creative fields

Goal

Illustration

Create a graphic for merch joining the two companies’ values.

Client

Barner Brand

A collaboration between Trendsplant (an apparel brand) and Barner brand.


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Other creative fields

Goal

Illustration

Create a series of graphics for microfiber cleaning cloths

Client

Barner Brand

Pattern design, and supervision of final production

I designed these patterns based on elements of the Barner user, adjusting color and preparing final details to produce with the manufacturer in China.


Creative Studio

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Merchandising

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Other creative fields

Goal

Illustration

Create a packaging for microfiber cloths

Client

Barner Brand


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Other creative fields

Goal

Creative composition

Create a new brochure that complements the packaging

Client

Barner Brand

I came up with a different proposal, so in addition to redesigning the information, the brochure includes a pocket where the microfiber cloth could be placed. Getting rid of unnecessary plastic bags.


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Other creative fields

Goal

Illustration

Create different visuals for taglines that communicate the values of the brand.

Client

Barner Brand

Stickers collection


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Editorial


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Brand Book This is the digital version of the Barner Brand - Brand Book designed by the end of 2021. You can click on the image to see the full document.

Brand Guidelines This is the digital version of the Barner Brand - Brand Guidelines designed by the end of 2021. You can click on the image to see the full document.

Brand Book 2022 This is the digital version of the Barner Brand - Brand Bookdesigned in 2022. You can click on the image to see the full document.


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Content Guidelines This is the digital version of the Barner Brand - Content Guidelines designed by the end of 2021. You can click on the image to see the full document.

Instragram Guidelines This is the digital version of the Barner Brand - Instagram Guidelines designed by the end of 2021. You can click on the image to see the full document.

Instragram Kick off This isa small manual for the Barner Brand - Instagram kick off designed by the end of 2021. You can click on the image to see the full document.


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Thank you


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If you scrolled until here, you deserve a huge thank you, it makes me happy. Of course, this is a compilation of some of my projects but not all of them, if you want to see more, get to know me, or discuss any doubt, don’t hesitate in letting me know. On top of that, if you still have enough energy I would appreciate any, comments, feedback, or just a hello, feel free to reach me out and contact me (details on the following page). A big hug!


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Contact /papaudesign @papaudesign /papaudesign


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Paula Ariza Barcelona, Spain (Poblenou) 08013 papaudesign@gmail.com (+34) 612424196

www.papaudesign.com