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The technology management professional certificate program has provided me with a solid foundation in business fundamentals, entrepreneurship, and management applicable to ventures and technologyoriented companies.” – Eric Czubiak

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within Your Reach Accounting Applied Behavior Analysis Business Leadership Child Life HR Management Marketing Paralegal Studies Project Management Strategic Business Technology Management TESOL

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SPRING 2017 CATALOG UCSB Extension strives to publish accurate information in the printed catalog, on the web, and in all other media; however, all information (including fees, dates, locations, instructors, etc.) may be subject to change or correction in the event of an error.

Business & Management

Applicable Towards: Business Accounting, Professional Accounting

Accounting

(4.0 units)

Financial Statement Analysis (4.0 units)

This course analyzes financial statements for investment and credit decisions using profitability and risk measures. Students learn to integrate economics, business strategy, accounting, and other business disciplines and to focus on the application of important concepts and analytical tools. Tulsi Caughell, CPA, is a senior tax professional at Bartlett, Pringle & Wolf, LLP in Santa Barbara. Previously she served as a tax consultant and a senior tax professional at Deloitte, LLP. Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Understanding Financial Statements Author(s): Fraser, Lyn M. and Ormiston, Aileen Edition: 11th ISBN: 978-1292101552

Course #: ECON X418-003

Income Taxes (Individual) This course provides broad training in federal income tax law and the regulations of the Treasury Department as they pertain to the basic philosophy of taxation, determination of taxable income, allowable deductions, and gains and losses on sales and exchanges of property for the individual taxpayer. It also serves as an introduction to the federal taxation of partnerships and corporations. Emphasis is placed on the preparation of federal income tax returns and the ability to utilize varied references in dealing with tax accounting problems and tax planning. Travis Lishman works as an Internal Revenue agent with the Internal Revenue Service in Santa Barbara, a position he has held since 2004. He has 12 years of experience in auditing, corporate and individual tax law. Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

Intermediate Accounting I (4.0 units)

This is the first accounting course at the professional level for students concentrating in accounting. It offers an intense examination of generally accepted principles related to the preparation of financial statements, with particular emphasis on balance sheet valuations and their relationship to income determination. It also covers the conceptual framework underlying financial accounting and introduces the concept of the time value of money and the application of present value techniques to accounting valuations. Participants study in-depth the valuation and disclosure issues associated with cash, receivables, inventory, property, plant, and equipment. Dennis Clark, CPA, CFP, is a tax manager at Bartlett, Pringle & Wolf, LLP in Santa Barbara. Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Intermediate Accounting, 2016 (must have WileyPLUS access) Author(s): Kieso, Donald E. Edition: 16th, 2016 Publisher: Wiley

Financial Shenanigans Author(s): Schilit, Howard and Perler, Jeremy Edition: 3rd ISBN-13: 978-0-07-170307-9

South-Western Federal Taxation 2017: Individual Income Taxes Author: Hoffman, Young, Raabe, Maloney, Nellen Edition: 2017 ISBN: 978-1305873988

Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition.

Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition.

(excluding May 29)

When: Friday, 3pm-6pm, April 7-June 9 (Blended)

When: Thursday, 6pm-9pm, April 6-June 15

Where: UCSB Campus, location to be announced

Class meets face-to-face on these dates: April 7, 14, 28, May 12, and June 9. All other sessions are online.

(11 meetings)

Fee: $465 Early Bird Discount Fee $515 if payment is received after March 21

(10 meetings)

Fee: $465 Early Bird Discount Fee $515 if payment is received after March 24

Where: UCSB Campus, location to be announced Fee: $465 Early Bird Discount Fee $515 if payment is received after March 25 Prerequisite: Principles of Financial Accounting I and II or consent of instructor

Enroll Online: http://extension.ucsb.edu

Where: UCSB Campus, location to be announced

Prerequisite: Principles of Financial Accounting I/II or consent of instructor Applicable Towards: Professional Accounting

Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. When: Monday, 6:30pm-9:30pm, April 3-June 12 (10 meetings)

Prerequisite: Principles of Financial Accounting I/II, equivalent courses, or consent of instructor Applicable Towards: Business Accounting, Professional Accounting Course #: ECON X420A-003

Course #: ECON X427A-003

UCSB EXTENSION SPRING 2017

1


Principles of Financial Accounting I

Business Law

(4.0 units)

Explore the significance and growth of U.S. law, particularly as it relates to current trends in public policy, the marketplace, and its manifestation in important legal cases. Areas of discussion include contracts, securities, business organization, agency, sale of property, employment law, torts, and other topics.

This introductory course covers fundamental principles and procedures of financial accounting. It is designed to meet the needs of business students as well as those wishing to concentrate on accounting. Emphasis is on developing the technical procedures of the accounting cycle, including journalizing, posting, adjusting entries, closing procedures, and preparing the four financial statements (i.e., balance sheet, income statement, statement of cash flow, and statement of stockholders' equity). Mark Pasternak, B.A., CPA, principal, Mark Pasternak CPA, Santa Barbara Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

(4.0 units)

Kristine McCardle, J.D., attorney, employment law consultant; member of the State Bar of California Note: Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. Please check extension.ucsb.edu for updated textbook information. When: Wednesday, 6:30pm-9:50pm, April 5-June 14

Financial Accounting Author: Warren Edition: 14th, 2016 Publisher: South-Western Publishing Co. ISBN-13: 9781305088436

(11 meetings)

Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition.

Applicable Towards: Business Accounting, Paralegal Studies

When: Thursday, 6:30pm-9:30pm, April 6-June 15, Saturday, 6:30pm-9:30pm, May 13 (12 meetings) Where: UCSB Campus, location to be announced Fee: $465 Early Bird Discount Fee $515 if payment is received after March 24 Applicable Towards: Business Accounting, Professional Accounting Course #: ECON X400A-003

Where: UCSB Campus, location to be announced Fee: $465 Early Bird Discount Fee $515 if payment is received after March 23

Course #: BUSAD X108-059

Business Leadership Business Negotiation (4.0 units)

Negotiation is a social process that can be analyzed, understood, and modeled. The most effective approaches to teaching negotiations integrate both intellectual analysis and skill development. This course is designed to familiarize students with various negotiation approaches and styles, including distributive and competitive negotiation techniques. Discussions of negotiation research inform weekly practice exercises that cover setting goals and expectations, contrasting effective and ineffective communication methods, identifying cross-cultural and gender challenges, and developing personal grounding techniques to increase efficacy in negotiations. Andrew Morgan, MPA, business relations analyst, UCSB Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Essentials of Negotiation Author(s): Lewicki, Roy and Barry, Bruce Edition: 6th, 2015 Publisher: McGraw Hill ISBN-13: 978-0077862466 Negotiation - Your Mentor and Guide to Doing Business Effectively Author: Wheeler, Michael Edition: 1st, 2003 Publisher: Harvard Business Essential Series Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. When: Thursday, 6:30pm-9:30pm, April 6-June 15 (11 meetings) Where: UCSB Campus, location to be announced Fee: $460 Early Bird Discount Fee $510 if payment is received after March 24 Applicable Towards: Business Leadership Course #: BUSAD X432-004

2

UCSB EXTENSION SPRING 2017

Call to Enroll: (805) 893-4200


Principles of Financial Analysis (3.0 units)

Basic analytic tools and mathematical techniques used in financial planning are introduced along with the economic concepts underlying them. Topics include: ƒƒPersonal financial statements ƒƒCredit and debt management ƒƒBuying vs. leasing ƒƒEconomic concepts ƒƒTime value of money concepts and calculations ƒƒQuantitative analysis Jarrett Gorlick, CFP, operations manager, Bourke Wealth Management, Santa Barbara Note: A Hewlett Packard 12C Calculator is required for this course. Students are required to purchase the following textbook(s) prior to the first class meeting: HP-12C Owner’s Handbook and Problem-Solving Guide Understanding Your Financial Calculator Author(s): KAPLAN Education Services Edition: 5th Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. When: Wednesday, 6:30pm-9:30pm, April 5-June 7 (10 meetings)

Human Resource Management Managing Employee Compensation Programs (4.0 units)

Competitive compensation is one of the major issues every organization must face in balancing productivity with cost. This course explores current concepts, approaches, and techniques that shape the development of compensation strategy, plans, and policy. Participants also learn approaches for communicating compensation programs to employees and for monitoring the effectiveness of compensation policy. Topics include: ƒƒCompetitive salary analysis and labor market dynamics ƒƒSalary administration, incentive plans, stock option programs, and deferred compensation ƒƒBudgeting that underlies the development of compensation programs ƒƒDesign of compensation packages Compensation theories

Where: UCSB Campus, location to be announced

Yolanda Salvas, MBA, human resources, Natren, Inc., Westlake Village

Fee: $415 Early Bird Discount Fee $465 if payment is received after March 23

Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

Prerequisite: Principles of Professional Practice recommended

Strategic Compensation: A Human Resource Management Approach Author(s): Martocchio, Joseph J. Edition: 8th, 2014 Publisher: Pearson ISBN-13: 978-0-13-345710-0

Applicable Towards: Business Leadership, Marketing Course #: ECON X425.2-032

Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. Three instructional hours will occur as a project outside of class time.  When: ONLINE, April 3-June 16 Fee: $465 Early Bird Discount Fee $515 if payment is received after March 21 Prerequisite: Foundations of Human Resource Management and Understanding the Numbers for Human Resource Professionals or consent of instructor Applicable Towards: Human Resource Management Course #: BUSAD X450.31-041

Managing Employee Benefit Programs (4.0 units)

Management must decide which benefits are most suitable and beneficial for their employees and organization. This course provides information essential for evaluating and designing cost effective employee benefit programs that meet corporate objectives. Students explore a range of benefit plans and discuss the implications of HRM decision-making in choosing benefit plans that balance cost with employee health and financial security. Topics include: ƒƒOverview of retirement benefits ƒƒCompetitive benefit analysis ƒƒBenefits communications ƒƒTypical and leading edge benefits offered by employers ƒƒExecutive benefits ƒƒStrategies, tools, and techniques for designing and managing benefit plans ƒƒDesign and finance of health and welfare plans ƒƒTechniques and programs used to contain benefit costs ƒƒBasics of regulatory compliance and cost containment Susan Moriarity, J.D., attorney and human resources administrator, Tecolote Research, Inc. Ms. Moriarity's expertise is in employment law and human resources, including benefits and compensation. Note: 6 additional hours of course work completed outside of classroom. Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. Please check extension.ucsb.edu for updated textbook information. When: Monday, 6:30pm-9:30pm, April 3-June 12 (excluding May 29) (10 meetings) Where: UCSB Campus, location to be announced Fee: $465 Early Bird Discount Fee $515 if payment is received after March 21 Prerequisite: Foundations of Human Resource Management and Understanding the Numbers for Human Resource Professionals or consent of instructor Applicable Towards: Human Resource Management Course #: BUSAD X450.32-038

Enroll Online: http://extension.ucsb.edu

UCSB EXTENSION SPRING 2017

3


Effective Recruitment, Selection, and Retention

Diversity and Inclusion in the Workplace

(4.0 units)

(3.0 units)

Finding the right employees to fit an organization's needs is a challenging task. This course examines concepts essential for effective staff recruitment, selection, and retention. Students also examine the diverse ways organizations view employees, and what organizational practices are effective to retain quality staff. Topics include:

Inclusive workplaces build on equal opportunity principles to create a culture of respect, involvement, and success for all employees. This course involves an examination of the complexity of a diverse workforce and explains how it can be used as an organizational asset. The course also considers paradigms that limit and promote inclusion and foregrounds what employers and employees can do to promote inclusive workplaces.

ƒƒRecruitment techniques ƒƒJob descriptions ƒƒAssessment, including interviewing, testing, and background investigations ƒƒLegal requirements ƒƒEmployee orientation ƒƒOutplacement of staffing needs ƒƒStaffing accountability ƒƒRetention strategies ƒƒDiversity in the workplace Cindy Mayer, M.S., formerly the senior director of talent acquisition at Lynda.com, the local online learning company. She also serves as president of Workforce Strategies, a consulting firm that supports improved alignment of human capital with an organization's strategic goals. Ms. Mayer's areas of expertise include talent lifecycle, leadership capabilities, and human resource processes. Previously she served as vice president of recruitment for Disney ABC Television Group, executive director of staffing for AT&T, and vice president of IT staffing for SunTrust Banks, Inc.  Note: No textbook is required for this course. Reading materials are provided by the instructor. 

Malati Marlene Shinazy, M.Ed., founder, Pacific Leadership Consultants. Ms. Shinazy has worked worldwide as an external consultant, and within organizations as chief learning officer and VP of training and organization development. Her expertise is in diversity and inclusion in the workplace. Note: No textbook is required for this course.  When: Saturday, 9am-1:30pm, April 15-22 (2 meetings) Where: UCSB Campus, location to be announced Fee: $235 Early Bird Discount Fee $285 if payment is received after April 2 Applicable Towards: Business Leadership, Human Resource Management Course #: BUSAD X450.38-008

Marketing Principles of Marketing (4.0 units)

In today's highly competitive marketplace, effective marketing is a core requirement of any successful organization. A well conceived strategic marketing plan supported by effective execution is essential to profitable business growth and/or nonprofit success. This course, which provides an overview of marketing and the marketing process, is designed for those new to marketing or those trained in other disciplines. Cynthia A. Benelli, Ph.D., lecturer, Department of Economics, UCSB. Ms. Benelli has taught courses on competitive strategies, managerial accounting, and managerial economics, among others. She has received numerous fellowships for her research and received an Outstanding Teaching Assistant Award during her graduate studies. Note: Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. Please check extension.ucsb.edu for updated textbook information. When: Wednesday, 6:30pm-9:30pm, April 5-June 7 (10 meetings) Where: UCSB Campus, location to be announced Fee: $415 Early Bird Discount Fee $465 if payment is received after March 23 Applicable Towards: Marketing Course #: BUSAD X409.65-015

When: Monday, 6pm-9pm, April 3-June 12 (excluding May 29) (10 meetings) Where: UCSB Campus, location to be announced Fee: $465 Early Bird Discount Fee $515 if payment is received after March 21 Prerequisite: Foundations of Human Resource Management or consent of instructor Applicable Towards: Human Resource Management Course #: BUSAD X450.41-038

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UCSB EXTENSION SPRING 2017

Call to Enroll: (805) 893-4200


The Art and Science of Web Analytics

Global Marketing

Marketing in the 21st Century

(3.0 units)

(3.0 units)

(1.0 unit)

Globalization is reaching a level of unprecedented growth. Within the last decade, world trade in merchandise and services has grown at a rate of 140 percent. International marketing, the study of developing communications and conveying value across nations, is often aggressively pursued and yet misunderstood. Firms are increasingly aware of the major international business blunders, too often, that are associated with marketing mistakes. To succeed in a world of constant changes and lightning growth development, firms need to prepare themselves thoroughly and take a proactive response in marketing across borders. This course explores the theory and practice of marketing on a global magnitude. Special emphasis is placed on knowledge about the increasingly important big and emerging markets (BEM). The ultimate goal is to provide students with the conceptual and analytical tools that will enable them to develop effective international marketing plans with the purpose of capturing global market opportunities while carefully avoiding the most common pitfalls in the world trade arena.

Many factors affect marketing in the 21st century, including changing technologies, globalization, deregulation, and customer empowerment. In this course students learn about the latest technologies driving purchase decisions around the world. Whether it is blogs, Facebook, LinkedIn or Twitter, social platforms are doing more than creating buzz. As social networks grow, their power to shape consumer conversations and amplify word-of-mouth chatter is on the rise. This course covers concepts of social media marketing, current principles and best practices of web marketing and Search Engine Marketing (SEM), a popular and ever-growing web marketing application.

Dr. Johannes Beverungen is a visiting professor from Baden-Wuerttemberg Cooperative State University (DHBW) in Germany.

New Rules of Marketing and PR (Revised and updated) Author: Scott, David Meerman Edition: 2013 Publisher: John Wiley and Sons, Inc. ISBN-13: 978-1-118-48876-8

Web analytics offers insightful information about an organization’s performance and permits easy monitoring of web patterns. Web marketing is the most trackable marketing medium out there; however, the real value of web analytics data lies not in the science of the stats, but in artful interpretation. This course teaches participants how to comprehend, setup, and analyze the art and science of web analytics. Participants learn how to use web analytics including reviewing past and current web performance, understanding customer behavior, gauging campaign execution while learning how to continually optimize web marketing efforts, and addressing overall marketing strategy. This course addresses free tracking tools and best practices for reviewing web statistics. Google Analytics is a free tool that is the platform to learn how to setup and read web analytics. Participants review and define major web analytics elements including top referring traffic sources, unique visitors, average time on site, geographical trends, search feedback, and bounce rate. Nicki Gauthier, B.S., Digital Marketing Committee chair, AIGA Santa Barbara Chapter. Ms. Gauthier provides web marketing support, training, advisory, and execution to maximize web opportunities and successes. She supports businesses by managing and reviewing web analytics, online advertising, social media marketing, and search engine optimization to build strategic web action plans that achieve marketing goals. She has experience in sales and marketing for the technical rescue industry. Note: Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition.

Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Global Marketing Author: Keegan, Warren J. Edition: 9th, 2016 Publisher: Pearson ISBN-13:  978-0134129945 Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. Nine instructional hours will occur as a project outside of class time. When: Monday, Wednesday, 4:30pm-6pm, April 10-26, May 8-24

Amber J. Wallace, B.A., founder of Dowitcher Designs, a design studio specializing in web and print communications including web marketing. Ms. Wallace is coeditor of Afrogeeks: Beyond the Digital Divide and works as a web development counselor for Web Marketing Therapy. Her experience includes web design, web marketing, publishing, project management, and small business entrepreneurship. Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition.  When: Tuesday, 6:30pm-9:30pm, April 4-June 6 (10 meetings) Where: UCSB Campus, location to be announced Fee: $415 Early Bird Discount Fee $465 if payment is received after March 22

When: Wednesday, 5:45pm-8:45pm, May 3-17

(12 meetings)

Prerequisite: Recommended: Successful completion of Principles of Marketing or an introductory marketing course or professional experience in the field of marketing

(3 meetings)

Where: UCSB Campus, location to be announced

Applicable Towards: Marketing

Where: UCSB Campus, location to be announced

Fee: $415 Early Bird Discount Fee $465 if payment is received after March 28

Course #: BUSAD X402.2-008

Please check extension.ucsb.edu for updated textbook information.

Fee: $235 Early Bird Discount Fee $285 if payment is received after April 20 Applicable Towards: Marketing Course #: BUSAD X409.63-011

(excluding May 1st and 3rd)

Prerequisite: Recommended: Successful completion of Principles of Marketing or an introductory marketing course or professional experience in the field of marketing Applicable Towards: Marketing Course #: BUSAD X409.11-010

Enroll Online: http://extension.ucsb.edu

UCSB EXTENSION SPRING 2017

5


Project Management Introduction to Project Management (4.0 units)

Project management has become an expected professional skill for managers and specialists in all disciplines. Driven by global competition and new technologies, the use of project management is expanding wherever organizations need to achieve performance objectives within scope, cost, and time constraints. For serious students of project management, this course provides a conceptual and operational foundation for further study. Topics include: ƒƒTheoretical underpinnings of project management ƒƒProject management from a historical perspective ƒƒExamples of successful and unsuccessful projects ƒƒWorking vocabulary of project management terms and acronyms ƒƒSurvey of project management knowledge areas By completing this course, students are equipped with sufficient conceptual understanding to participate in subsequent in-depth courses in project management. In addition, students are able to put previous experiences in project management into a more systematic conceptual context. Craig Whan, M.S., PMP. Mr. Whan has served in senior project manager and program manager roles for both public and private sector entities for technology product development, client consulting, and technical support contracting. His experience includes leading large, complex, extended duration projects; recruiting, mentoring, and guiding project teams focused on performance metrics, mission success, and stakeholder satisfaction; and project communication skills emphasizing clarity and team empowerment through knowledge dissemination. He brings a diverse foundation in professional project management techniques and experience, including project initiation, earned value management, and managing projects under ISO 9001 quality management systems.

Note: Students may purchase the following highly recommended textbook(s) prior to the first class meeting:

ƒƒUsing EVMS, and understanding the numbers it produces in order to make effective project management decisions

A Guide to the Project Management Body of Knowledge (PMBOK Guide) Author(s): Dalton, Michael A. / Dalton, James F. Edition: 5th, 2013 Publisher: Project Management Institute ISBN-13: 978-1935589679 

ƒƒUnderstanding the procurement process in the context of project management planning and execution

The Fast Forward MBA in Project Management Author(s): Verzuh, Eric Edition: 5th, 2015 Publisher: Wiley Publishing ISBN-13: 978-1119086574  Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. When: Tuesday, 6:30pm-9:30pm, April 4-June 13 (11 meetings) Where: UCSB Campus, location to be announced Fee: $480 Early Bird Discount Fee $530 if payment is received after March 22 Applicable Towards: Project Management, Business Leadership, Marketing Course #: ENGR X452.01-031

Project Scope, Cost, and Time Management: Earned Value (3.0 units)

Major contributors to success in project planning and execution are the systematic methods of control in project scope, schedule, and cost variations. In this course, students are provided with a detailed examination of methods, techniques, and concepts dealing with the effective prevention and control of "scope creep," time delays, and cost overruns. The course guides students toward the understanding of, and appreciation for, the Earned Value System (EVMS). Topics include:

This course is taught with an emphasis on the application of EVMS techniques in a complex project management planning and execution case study example. Nathaniel (Nate) Crews, PMP, senior project management and technology consultant, International Institute for Learning in New York and the Corporate Education Group, Boston Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Guide to Project Management Body of Knowledge Author(s): Project Management Institute Edition: 5th, 2013 Publisher: Project Management Institute ISBN-13: 978-1-935589-67-9 Earned Value Project Management Author(s): Flemin, Quentin W. / Koffleman, Joel M. Edition: 4th, 2010 Publisher: Project Management Institute ISBN-13: 978-1-935589-08-2 Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. When: Saturday, 8:30am-5pm, April 15-May 6 (4 meetings) Where: UCSB Campus, location to be announced Fee: $435 Early Bird Discount Fee $485 if payment is received after April 2 Prerequisite: Introduction to Project Management or consent of instructor Applicable Towards: Project Management Course #: ENGR X452.03-017

ƒƒUnderstanding the planning process as related to scope, time, and cost ƒƒImplementing current project management methods for project planning ƒƒImplementing systems to monitor and control project execution ƒƒLooking at scope, schedule, and cost monitoring systems ƒƒSetting up a system to monitor Earned Value

6

UCSB EXTENSION SPRING 2017

Call to Enroll: (805) 893-4200


Quality and Risk Management for Project Managers

Please check extension.ucsb.edu for updated textbook information.

Fee: $335 Early Bird Discount Fee $385 if payment is received after March 21

(3.0 units)

When: Saturday, 8:30am-4pm, April 8-29

Quality and risk management issues are often associated with a project during its execution phase. This is because the best laid project plans and the most foresighted schedule estimates often tend to disintegrate over the course of project life cycles. This need not be. Anticipating quality and risk issues should be essential elements of project planning, as well as areas for effective monitoring and control. This course provides the tools to deal proactively with quality and risk issues before they are manifested. Topics include:

(4 meetings)

Prerequisite: Introduction to Project Management (ENGR X452.01) or consent of instructor

Where: Virtual sessions, through zoom.us

Applicable Towards: Project Management

ƒƒEvaluating risks a project in terms of urgency and potential for growth ƒƒEmbedding quality into a project plan from the beginning ƒƒDealing with quality crises after they occur ƒƒApplying various tools, such as decision analysis, diagnostics, process control charts, or flowcharting, in a project management context ƒƒAssessing project risk in terms of probability and consequence of occurrence ƒƒInterpreting risk-sensitive analysis ƒƒChoosing contingent strategies to avoid, transfer, or mitigate risk ƒƒImplementing quality training in a project team In the context of a real-world case study, a variety of project management scenarios are explored, encouraging project management teams to develop viable preventive actions and contingency plans for minimizing risk and quality consequences to a project. Scott Freauf, B.A., PMP, IPMA-C. With over 20 years experience as a project management practitioner, consultant, and educator, Mr. Freauf has delivered project management training to Fortune 500 companies including IBM and AT&T. He was a content contributor to the last three editions of PMI's A Guide to the Project Management Body of Knowledge (PMBOK® Guide), as well as the inaugural edition of PMI's Practice Standard for Work Breakdown Structures. Note: Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition.

Fee: $435 Early Bird Discount Fee $485 if payment is received after March 26

Course #: ENGR X452.11-004

Prerequisite: Introduction to Project Management or consent of instructor

Education

Applicable Towards: Project Management Course #: ENGR X452.05-024

Project Stakeholder Management (2.0 units)

Child Life Assessment, Preparation, and Medical Terminology

Managing stakeholder expectations was revealed as a new knowledge area in the PMBOK Guide, Fifth Edition (2012), but savvy project managers have always understood the need to focus on stakeholder interest. Stakeholders are central to all projects in all categories and levels of complexity. Projects are conceived, initiated, planned, executed, controlled and evaluated by stakeholders for stakeholders. Numerous project performance surveys consistently attribute project success or project failure primarily to stakeholder influences. This course aims to spread awareness of the importance of stakeholders on projects and provide practical guidance on how best to manage and engage them in a professional and ethical manner, which helps the project achieve its goals and objectives more effectively and efficiently, reduces risk caused by ignoring the concerns and power of project stakeholders, and seeks to attain a win-win situation for all stakeholders.

(4.0 units)

Nathaniel (Nate) Crews, PMP, senior project management and technology consultant, International Institute for Learning in New York and the Corporate Education Group, Boston

Meeting Children's Psychosocial Needs: Across the Health Care Continuum Author(s): Rollins, Judy, Bloig, Rosemary and Mahan, Carmel Edition: 2005 ISBN: 089079992-X

Note: Students are required to purchase the following textbook(s) prior to the first class meeting:

This online course focuses on the use of assessment and observation strategies to document development, growth, play, and learning to join with families and professionals in promoting children’s success. Participants also engage with strategies and information for preparing for the Child Life Professional Examination, including information on intervention and professional responsibility and medical terminology associated with pediatric care. Belinda Hammond, M.A., president and director of Child Life Connection, a local organization that creates and maintains therapeutic play programs in Tri-County hospitals. Ms. Hammond is a certified child life specialist. She has taken doctoral courses at UCSB specializing in disabilities and risk studies and holds an M.A. in education psychology/early childhood education with a specialization in play therapy. Note: This course is offered as an interactive online course. Students are required to purchase the following textbook(s) prior to the first class meeting:

Managing Project Stakeholders: Building a Foundation to Achieve Project Goals Author(s): Roeder, Tres Edition: 2013 Publisher: Wiley ISBN: 978-1-118-50427-7

The Quick Study for Medical Terminology Author(s): BarCharts ISBN: 1423202600

Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition.

When: ONLINE, April 3-June 16

When: ONLINE, April 3-May 12

Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. Fee: $460 Early Bird Discount Fee $510 if payment is received after March 21 Applicable Towards: Child Life (ONLINE) Course #: ED X370.5-005

Enroll Online: http://extension.ucsb.edu

UCSB EXTENSION SPRING 2017

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Child Life: Introduction to Theory and Practice (4.0 units)

This online seminar course is designed for those interested in learning more about the profession of Child Life and aspects of pediatric healthcare. Topics covered include Child Life theoretical foundations, assessment, preparation, play, coping, the therapeutic relationship, family-centered care, documentation, grief and loss, and the role of Child Life within the interdisciplinary medical team. Attention is given to understanding children and teens in the context of their development as it relates to interventions in medical settings. Interest in or pursuit of Child Life Certification is not required.   Note: This course is offered as an interactive online course. Students are required to purchase the following textbook(s) prior to the first class meeting: The Handbook of Child Life: A Guide for Pediatric Psychosocial Care Author(s): Thompson, Richard Edition: 2009 ISBN: 978-0-398-07832-4 Official Documents of the Child Life Council Edition: 2011 Both textbooks are available for purchase through www.childlife.org. Fee: $460 Early Bird Discount Fee $510 if payment is received after March 21 Applicable Towards: Child Life (ONLINE)

OPTION 3 Courtney Moreland, MPH, CCLS, is a child life specialist at Lucile Packard Children's Hospital Stanford. When: ONLINE, April 3-June 16 Course #: ED X370.2-038

School Reintegration and Support (4.0 units)

This online course provides an opportunity for students to gain exposure to the world of pediatric medical diagnoses and use that knowledge to support a child’s transition between the hospital and the classroom and community settings. Students examine the school reentry process for pediatric patients, the role of school counselors, and the impact of the return of the student patient on the teachers. They also analyze laws and policies protecting the affected children, while exploring problems associated with facilitating successful school reentry programs. Belinda Hammond, M.A., president and director of Child Life Connection, a local organization that creates and maintains therapeutic play programs in Tri-County hospitals. Ms. Hammond is a certified child life specialist. She has taken doctoral courses at UCSB specializing in disabilities and risk studies and holds an M.A. in education psychology/early childhood education with a specialization in play therapy. Note: No textbook is required for this course.

OPTION 1

When: ONLINE, April 3-June 16

Courtney Moreland, MPH, CCLS, is a child life specialist at Lucile Packard Children's Hospital Stanford.

Fee: $460 Early Bird Discount Fee $510 if payment is received after March 21

When: ONLINE, April 3-June 16

Course #: ED X370.9-003

Applicable Towards: Child Life (ONLINE)

Course #: ED X370.2-036 OPTION 2 Belinda Hammond, M.A., president and director of Child Life Connection, a local organization that creates and maintains therapeutic play programs in Tri-County hospitals. Ms. Hammond is a certified child life specialist. She has taken doctoral courses at UCSB specializing in disabilities and risk studies and holds an M.A. in education psychology/early childhood education with a specialization in play therapy. When: ONLINE, April 3-June 16 Course #: ED X370.2-037

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UCSB EXTENSION SPRING 2017

Family Systems: Child, Family and Community (4.0 units)

This online course introduces students to the family as a social system, including historical and contemporary theories related to family structure and functions, adaptations in family structure and interaction patterns during times of transition, and the dynamics of family life. Students examine studies of diverse family systems, including study parenting, caregiving, and family life from a cross-cultural perspective. From a

clinical perspective, students learn how factors, such as abuse, violence, and poverty, influence development and how multidisciplinary teams in healthcare settings work with complicated family dynamics and provide optimal care to child and family. Rebecca Simonitsch, M.S., M.A. Ed., CCLS. Ms. Simonitsch has 13 years of experience in the nonprofit sector with a focus in child development, maternal and child health, and palliative care. Globally, she has consulted about child development and healthcare services with hospitals, universities, NGOs, and community coalitions. Note: No textbook is required for this course. When: ONLINE, April 3-June 16 Fee: $460 Early Bird Discount Fee $510 if payment is received after March 21 Applicable Towards: Child Life (ONLINE) Course #: ED X370.12-002

Legal Studies

Paralegal Studies Ethics for the Paralegal (1.0 unit)

This course is designed to improve the student's understanding of the regulation and discipline of lawyers and paralegals and how paralegals are affected by ethical issues. Marietta Jablonka, J.D. Senior paralegal, Law Office of John J. Thyne, III Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Concise Guide to Paralegal Ethics (Text only) Author(s): Cannon, Therese A. Edition: 4th, 2013   Publisher: Aspen Law ISBN-10: 1-4548-0881-0 ISBN-13: 978-1-4548-0881-7    Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. When: Saturday, 9am-12pm, April 8-22 (3 meetings) Where: UCSB Campus, location to be announced Fee: $235 Early Bird Discount Fee $285 if payment is received after March 26 Applicable Towards: Paralegal Studies Course #: LAW X402.2-016 Call to Enroll: (805) 893-4200


Technology in the Law Office (3.0 units)

This course introduces the student to lawrelated technology and applied techniques in the use of legal technology in the law office or legal environment. Students learn the fundamentals of a rudimentary initial setup and general document and exhibit management of an automated case from the beginning of the case through the trial. The goal is for students to learn case management, tactical pre-trial case analysis, e-discovery, and trial presentation technology including evidentiary, advocacy and visual persuasion associated with using cutting-edge courtroom technology. Such skills are now expected of paralegals involved in any aspect of litigation or general case management. Joel F. Block, J.D., member of the State Bar of California Note: Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. Please check extension.ucsb.edu for updated textbook information. When: Tuesday, 5:45pm-8:45pm, April 4-June 6 (10 meetings) Where: UCSB Campus, location to be announced Fee: $460 Early Bird Discount Fee $510 if payment is received after March 22 Prerequisite: Fundamentals of Paralegal Studies or consent of program director Applicable Towards: Paralegal Studies Course #: LAW X456.61-014

Wills and Trusts I (3.0 units)

This course introduces the vast area of law governing wills, trusts, and estate planning, with the focus on pre-death considerations. It emphasizes practical applications for paralegals and exposes students to forms and procedures actually used in a law office. Topics include: Validity requirements for estate planning documents Simple document drafting Basic estate planning Conservatorship administration Durable power of attorney administration Lori A. Lewis, J.D., certified specialist in estate planning, probate, and trust law, Mullen and Henzell, LLP

Enroll Online: http://extension.ucsb.edu

Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Plan Your Estate Author(s): Clifford Edition: 12th, 2014 Publisher: Nolo.com ISBN-13: 9781413320183 Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. When: Wednesday, 6:30pm-9:30pm, April 5-June 7 (10 meetings) Where: UCSB Campus, location to be announced Fee: $410 Early Bird Discount Fee $460 if payment is received after March 23 Prerequisite: Fundamentals of Paralegal Studies or consent of program director Applicable Towards: Paralegal Studies Course #: LAW X420-031

Contract Law

Applicable Towards: Paralegal Studies Course #: LAW X455.7-008

Legal Research, Writing, & Analysis II (4.0 units)

This course covers legal writing methods and techniques used in a typical law office building on the skills introduced in Legal Research & Writing Analysis I. The aim is to assist students in producing law office memoranda and correspondence, to learn how to do predictive writing, and to develop skills in legal analysis, organization, drafting, revision, and citation. Students examine the process of legal analysis, as well as how that analysis is communicated in written form. Students learn techniques for editing and revising their work to make it concise and clear, and produce both persuasive and objective legal documents.

(3.0 units)

Basic concepts of contract law and practical drafting skills used by paralegals are emphasized. Topics include contract formation, unenforceable contracts, performance and breach of the contract, parties' remedies for breach, and third party interests. Participants are exposed to real contract clauses in various settings and are required to draft clauses based on hypothetical scenarios. Students tackle reallife contractual disputes and the instructor guides students to formulate appropriate resolutions. Michelle deRoche is a paralegal/legal secretary at Hall, Hieatt & Connely, LLP in Santa Barbara. She has also worked as a paralegal previously at Michael & Associates, PC in Thousand Oaks and Andrews Law & Mediation in Santa Monica. Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Basic Contract Law for Paralegals Author(s): Helewitz, Jeffrey A. Edition: 8th, 2015 Publisher: Aspen Publishers ISBN-13: 978-1454855552 Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. 

Brian D. Fittipaldi, J.D., member of the State Bar of California Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Legal Research Analysis and Writing Author(s): Putnam and Albright Edition: 3rd, 2014 Publisher: Delmar ISBN-13: 978133591900 The Bluebook Edition: 20th Publisher: Harvard Law Review Assn. ISBN-13: 9780692400197 Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. When: Monday, 5:45pm-8:45pm, April 3-June 12 (excluding May 29) (10 meetings) Where: UCSB Campus, location to be announced Fee: $460 Early Bird Discount Fee $510 if payment is received after March 21 Prerequisite: Legal Research & Writing Analysis I or consent of instructor Applicable Towards: Paralegal Studies Course #: LAW X417.4-002

When: ONLINE, April 3-June 16 Fee: $415 Early Bird Discount Fee $465 if payment is received after March 21 Prerequisite: Fundamentals of Paralegal Studies or consent of program director UCSB EXTENSION SPRING 2017

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Science & Engineering

Engineering Modern Infrared Detectors and Systems Applications: 50th Annual Short Course June 19-23, 2017 (3.0 units)

Infrared (IR) applications have increased dramatically over the last decade as arrays of infrared detectors have increased in size, performance, and availability. For 50 years, this internationally renowned course covering the field of infrared technology has served as an ideal primer for individuals wishing an intensive exposure to current thinking as well as an update for those seeking to review and refresh their knowledge. From a review of basic infrared detection methods, to an introduction to advanced focal planes and systems, instruction is geared to allow participants to immediately apply what they have learned. The course features infrared devices for defense and commercial use – including both cooled and uncooled detectors. Alan W. Hoffman, Ph.D., chief scientist, Acumen Scientific Note: Enrollment Information: Register early. Enrollment deadline: June 7, 2017. Enrollments received after June 7th will be subject to a $100 late fee. No enrollments will be accepted after June 14th. Requests for full refunds must be received by June 7, 2017. Requests received after June 7th are subject to a 50% cancellation fee. No refunds will be granted after the program begins. There is a $40 processing fee for all refunds. Requests must be submitted in writing to studentservices@extension.ucsb.edu. Hotel Accommodation: Participants must make own reservations.  When: Monday, 12:30pm-4:30pm, June 19; Tuesday and Wednesday, 8:30am-4pm, June 20-21; Thursday, 8:30am-4pm, June 22; Friday, 8am-3pm, June 23 (5 meetings) Where: UCSB Campus, Harold Frank Hall, Room 1104 Fee: $2,195 Course #: ECE X449-037

Technology Management

Note: Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition.

Entrepreneurial Leadership of Teams and Talent

When: Monday, 6pm-7:30pm, April 3-June 5

(2.0 units)

This course gives students interested in technology management or general business administration an introduction to the most important applications of human resources concepts, rules, and regulations as they relate to the acquisition and retention of employees at all levels. These concepts include: a strategic rationale for a human resources function in an organization, including: its contribution to the business strategy, profitability through program design, and competitive advantage; the basics of recruitment and selection, creation of jobs and their hierarchies and values; and, compensation and benefits and employee relations; aspects of individual and organizational behavior critical to organizational success, including: team formation, roles, and growth; leadership styles and impact on organizational growth; motivation – what it is and how it manifests itself; importance of power and influence; and, problem solving and decision-making and the importance of organizational culture and climate. Kathryn McKee, B.A., SPHR, president, Human Resources Consortia, Santa Barbara; former senior vice president, human resources, Standard Chartered First Interstate Bank Limited and First Interstate Bancorp. Ms. McKee's previous assignments in human resources were at Mattel Toys and TwentiethCentury Fox Film Corporation. A graduate of UCSB and the Anderson School Executive Program, she received NHRA's 1986 Member of the Year, PIHRA's 1990 Award of Excellence in Human Resources, SHRM's 1994 Award for Professional Excellence in Human Resources, and Santa Barbara Human Resource Association's Member of the Year in 2004. Ms. McKee co-authored Leading People Through Disasters, and speaks on this and other human resource topics. Debbie L. Horne, M.A., SPHR, member, Board of Directors, California State Council of SHRM; adjunct faculty member, Masters in Organizational Management Program, Antioch University; former president, Santa Barbara Human Resource Association

Please check extension.ucsb.edu for updated textbook information.  (excluding May 29) (9 meetings) Where: UCSB Campus, location to be announced Fee: $550 Prerequisite: Recommended: UCSB Writing 2 or equivalent with a minimum grade of B-; UCSB Writing 50 or equivalent with a minimum grade of B- ; UCSB upper-division standing or equivalent; or consent of the instructor Applicable Towards: Technology Management Course #: TMP X130C-011

Entrepreneurial Marketing (2.0 units)

The course serves as an introduction of the role of marketing in a total business strategy. The course also provides students with a broad introduction to marketing concepts, the role of marketing in technology firms, and the various factors that influence marketing decision-making. Guy Gabriele, M.B.A., Rensselaer Polytechnic Institute; lecturer, UCSB Technology Management program; creative director and founder, Idea Engineering, Inc., Santa Barbara Note: Students are required to purchase the following textbook(s) prior to the first class meeting: Principles of Marketing Author(s): Kotler, Philip Edition: 16th, 2015 Publisher: Prentice Hall ISBN-10: 0133795020 ISBN-13: 978-0133795028 Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition.  When: Thursday, 5pm-6:40pm, April 6-June 8 (10 meetings) Where: UCSB Campus, location to be announced Fee: $550 Prerequisite: Recommended: UCSB Writing 2 or equivalent with a minimum grade of B-; UCSB Writing 50 or equivalent with a minimum grade of B- ; UCSB upper-division standing or equivalent; or consent of the instructor Applicable Towards: Technology Management Course #: TMP X130A-013

10 UCSB EXTENSION SPRING 2017

Call to Enroll: (805) 893-4200


Accounting and Finance for Start-Ups (2.0 units)

In this course, students learn the basics of corporate and entrepreneurial finance. Lynn Chen, CPA. A global and strategic CFO executive with over 25 years of progressive financial experience in high-tech manufacturing, entertainment & music, executive search and Big 4 public accounting industry sectors, in both domestic US and international settings. Most recent jobs included CFO positions at Channel Technologies and at Custom Sensors & Technologies. Note: Students may be required to purchase a textbook prior to the first class meeting. Please order textbooks from the bookseller of your choice. Be sure to order the correct ISBN and textbook edition. Please check extension.ucsb.edu for updated textbook information. When: Tuesday, 6pm-7:40pm, April 4-June 6 (10 meetings) Where: UCSB Campus, location to be announced Fee: $550 Prerequisite: Recommended: UCSB Economics 1 or Economics 3A equivalents with a minimum grade of B-; UCSB upper-division standing or equivalent; or consent of instructor Applicable Towards: Technology Management Course #: TMP X130B-008

Enroll Online: http://extension.ucsb.edu

UCSB EXTENSION SPRING 2017 11


Spring 2017 Catalog