AZAMARA
Africa 2025 - 2026
WE ARE PANACHE CRUISES
James Cole — one of the most recognized names in the cruise industry — launched Panache Cruises in 2020. Guided by one principle, ‘Nothing is too much trouble’, he wanted to disrupt the industry and do things differently.
Fast forward to the present day, and it’s exactly that ethos that still drives us forward. We exist to provide a world-class luxury cruising experience, from your first interaction with us, right through to your return from your cruise and beyond. We meet you where you are on your cruise journey, be that just browsing, ready to book or as one of our repeat Founders members on the search for your next luxury cruise.
We aim to inspire you with relevant, engaging and inspirational content, answering all your questions and needs before walking you through the booking process with a truly personal approach. We know you want to deal with an expert cruise connoisseur, dedicated to you — so that’s what we are. We know you want a truly unique experience, not a ready-made holiday, so we make that happen. We know you want unrivaled financial security and complete confidence that your money is in the right hands — and our ATOL-approved gives you just that. The list goes on.
The truth is, booking a luxury or ultraluxury cruise has been too difficult for too long, with archaic phone systems, multiple points of contact and significant amounts of time spent on hold. We take away all the fuss and put pleasure back at the centre of the process. We give you the luxury booking experience your luxury cruise deserves.
Your own personal CRUISE CONNOISSEUR
Our brilliant cruise connoisseurs are the lifeblood of Panache Cruises. They’re well-traveled, like-minded cruise fans, each a specialist in a different destination or type of cruise.
Some are hardy souls who prefer the adrenaline of an expedition cruise; others are laid-back and choose the luxury ocean life, relaxing on a cabana with a cold drink in their hand. All of them are lovely, engaging and willing to do whatever it takes to get your dream vacation booked.
You’ll only ever be assigned one cruise connoisseur. They’ll get to know you, understand exactly what you’re looking for and make personalized recommendations based on what you like. On average, each connoisseur has around 10 years of experience each, and between them they’ve got well over 100 years! The devil is in the detail, Nothing is too much trouble — however you want to say it — everything is taken care of with your luxury cruise booking by our cruise connoisseurs.
YOU CAN TRUST US
Our Founders programme rewards luxury cruisers
Our Founders rewards program gives you exclusive benefits and discounts when you book a luxury cruise with us. Collect points by booking luxury cruises with us and move up through the tiers from Bronze level all the way up to Platinum. Refer your friends to Panache Cruises, earn extra points, and then spend those points as cash value off your next cruise; 10,000 points is worth $100. All you need to do is make a booking with Panache Cruises and you’ll automatically become a Founders member with access to all these benefits.
• Free giveaways as you move through the Founders tiers
• Invitation to a full schedule of hosted Founders cruises
• Exclusive luxury cruise offers in your inbox regularly
• VIP access to events and ship visits
• Direct access to James Cole
You’ll also receive exclusive invitations to our Founders cruises, hosted by James Cole. He will share his love and passion for luxury cruising with you aboard some of the most beautiful ships sailing the Seven Seas. The main draw of these beautiful experiences is the sense of community felt on board amongst fellow passengers. You can choose to enjoy mealtimes together, explore ashore together, drink together and share stories in the evenings. You’ll make friends and memories that last a lifetime.
Head to our Trustpilot and you’ll see we’re 5.0-out-of-5.0 stars; the only UK cruise agency so highlyrated. You’ll find hundreds of glittering reviews about our cruise connoisseurs and the service they offer. We love that. Making you happy motivates us, giving us faith and justification in our hard work. We love that our customers choose us, time-and-again, as their luxury cruise agent.
Part of our difference is that we are industry insiders. We speak to our cruise line partners daily, keeping each other up-to-date with current goings-on. The benefit of such a strong relationship is that we can offer insights and prices you won’t find anywhere else. Our cruise line partners trust us; we even invited them to our staff parties!
We’re trustworthy too. The Travel Trust Association provides us with a trust account where all customer monies are paid until they are required to pay for your cruise holiday. Panache Cruises is also an ATOL-bonded travel company, which means your holiday, cash and all, is fully protected. You can absolutely rely on us with your luxury cruise holiday.
PAUL KELLY
ROXANNE HARLEY
PAUL GOYETTE
James Cole
OUR FLEET
WE DOCK CLOSER
Our commitment to destination immersion means you can maximize every precious moment of your journey, indulging in cultural encounters, culinary delights, and unrushed exploration. Unlike larger ships that anchor far from the action, our intimate small ships grant you direct access to the heart of the city. This means no tedious shuttle buses or time-consuming transfers, just seamless transitions from ship to shore, allowing you to immerse yourself in the vibrant energy of each locale from the moment you step off the ship.
Let us show you the unparalleled advantage of docking directly at the doorstep of the world’s most captivating destinations.
WHY AZAMARA®
SMALLER SHIPS. LONGER STAYS. MEANINGFUL EXPERIENCES
As the global leader in small-ship destination immersion cruising , we’re dedicated to unveiling the true essence of each destination. With small ships that can navigate where larger ships can’t, you’ll have the opportunity to explore off-the-beaten-path and get an authentic taste of the region. Immerse yourself in local cultures and communities with more late nights and overnights than any other cruise line, including Extended Destination Days (10+ hours in port). This ensures you have ample time to explore relaxed and unrushed, witnessing destinations come alive both day and night.
OUR CREW
From the moment you step onboard, our staff is ready to go above and beyond to make your voyage the best it can possibly be.
It’s about paying attention to the small details and providing guests with an enhanced level of personal attention made possible by our smaller-sized ships. Guests say they come for the destinations but come back for the crew. And nothing makes us happier than welcoming you back onboard year after year.
DISCOVER THE WORLD WITH AZAMARA®
THE GLOBAL LEADER IN DESTINATION IMMERSION
•AZAMARA OFFERS 850+ EXTENDED DESTINATION DAYS
•SAILS TO 370+ PORTS
•PLUS 380+ OVERNIGHT STAYS
• MORE OVERNIGHTS THAN OTHER CRUISE LINES , SO YOU CAN BETTER IMMERSE YOURSELF IN THE ARTS, CULTURE, AND HISTORY OF YOUR LOCALE
ALWAYS INCLUDED
VARIETY OF DINING VENUES & 24-HOUR ROOM SERVICE
BEER, WINE, AND SPIRITS ALL DAY & NIGHT
UNLIMITED SELF-SERVICE LAUNDRY
SIGNATURE AZAMAZING EVENINGS
TIPS & GRATUITIES
ALWAYS EXPECTED
OVERNIGHTS & EXTENDED DESTINATION DAYS
UNIQUE & ICONIC DESTINATIONS
NO HASSLE, NO CROWDS
WARM & ATTENTIVE SERVICE
EXPLORE THE WILD SIDE OF
AFRICA
Africa is a melting pot of intense beauty, diverse cultures, and nature that knows no bounds. With a seemingly endless supply of adventure and wonderment, travelers have been heeding the call of this ancient continent for centuries. It is everything you’ve been told and much more. Whether you’re hoping to spot the Big Five on safari or longing to experience the rich flavors and fascinating cultures in every port, the adventures waiting for you in this uniquely beautiful continent can be as tame or as wild as your heart’s desire.
Durban, South Africa
PORT HIGHLIGHT | DAKAR, SENEGAL
Dakar, the capital of Senegal, is a dynamic city located on the Cape Verde Peninsula, the westernmost point of Africa. Known for its vibrant cultural scene and bustling markets, Dakar offers a mix of traditional and modern influences. The city is home to the iconic African Renaissance Monument and the historic Île de Gorée, a UNESCO World Heritage site. With its lively music and arts scenes, Dakar is a hub for artists and musicians, contributing to its reputation as a cultural and economic center in West Africa.
The city’s coastal location also provides stunning beaches and a vibrant nightlife, making it a popular destination for tourists.
Dakar, Senegal
TASTEFUL INTERIORS FOR SEASONED TRAVELERS
DINING
Savor the unexpected at our specialty restaurants. Our steakhouse Prime C and Italian-inspired Aqualina feature four-course menus and a selection of sumptuous wines. Or find your new favorite dish at our variety of inclusive dining venues. Our main restaurant Discoveries, as well as our other venues, Windows Café and The Patio, offer worldwide flavors with an array of options, including vegetarian and vegan specialties.
AFRICA CRUISE: MADAGASCAR, SOUTH AFRICA & MAURITIUS AZAMARA JOURNEY
TUE 20-JAN 26 PORT LOUIS, MAURITIUS EMBARK OVERNIGHT
WED 21-JAN 26 PORT LOUIS, MAURITIUS OVERNIGHT 6:00 PM
THU 22-JAN 26 POINTE DES GALETS, RÉUNION 8:00 AM 6:00 PM
FRI 23-JAN 26 AT SEA
SAT 24-JAN 26 TAOLAGNARO, MADAGASCAR 8:00 AM 6:00 PM
SUN 25-JAN 26 AT SEA
MON 26-JAN 26 AT SEA
TUE 27-JAN 26 RICHARDS BAY, SOUTH AFRICA 7:00 AM 8:00 PM
WED 28-JAN 26 DURBAN, SOUTH AFRICA
PORT HIGHLIGHT | PORT LOUIS, MAURITIUS
Port Louis, the capital city of Mauritius, is a bustling port city known for its diverse culture and vibrant economy. Nestled between the mountains and the sea, it serves as the economic and administrative hub of the island nation. The city boasts a mix of modern skyscrapers and historic colonial buildings, with attractions like the Central Market, known for its colorful array of local produce and handicrafts, and the Blue Penny Museum, home to rare stamps and artifacts.
The Caudan Waterfront, with its shops, restaurants, and entertainment options, is a popular spot for both locals and tourists. With its rich history, cultural diversity, and scenic beauty, Port Louis is a captivating destination in the Indian Ocean.
AT HOME IN ANY PORT
WANDER WITHOUT RUSH
Azamara invites you to uncover a world of destinations at a more relaxed pace, giving you time to appreciate the landscapes, culture, and people, by day and night. Book a journey with us and see the difference between traveled and well-traveled.
and
AZAMAZING EVENINGS
We bring you in-depth experiences that connect you to the heart of local culture. Each private event delivers moments that bring you closer to your destination, its culture, and people.
More time to explore cities with late-night stays
WHITE NIGHT
Join Azamara officers and crew for our signature dinner and entertainment event hosted al fresco on the pool deck (weather permitting). With an array of delicious food and engaging entertainment, your White Night experience will almost certainly be one of the most memorable times from your voyage. And don’t forget to bring something white to wear for the evening.
Smaller, less-traveled ports that bigger ships can’t access
Unique destinations
small travel groups lead to genuine connection
Curated yet flexible itineraries and activities at every stop
Exclusive shore excursions and land programs led by locals
Go from day to night with overnight stays at select ports
