How mobile first approach can help you to transform your digital journey? As time passed mobile application development has surpassed desktop and all the other media for brand based interactions. So according to the think with Google consumers have 2x more interactions with brands on mobile than anywhere else where it drives 56% of all internet traffic, and this number keeps growing. On the other end some specific industries like food and dining reaching 72%. In fact, 88% of users those who search for local business on their phone will first call then visit that business within 24 hours and to top it off 57% user’s state that they won’t recommend any business which has poor mobile site.
Initially, when the customers used to focus on the desktop website, mobile designs were not given much consideration. Eventually, the changing digital landscape and increasing use of mobiles or tablets enforced organization to plan their UX design and development strategy keeping mobile users in mind and that is how the first mobile approach has turned up. What is Mobile-First Approach? Mobile first approach is nothing but the websites which is designed taking into account of an online experience of mobile users before designing it for desktop users. In other words, if we say mobile first websites are designed for mobile devices, and then these layout is adapted to fit the desktop and tablet devices. Hence as mobile taking over the world, the mobile-first approach has become a buzzword also the need of the hour for creating a consistent user experience across all devices.