eCommerce Personalization: The Next Big Thing in the eCommerce Development
With the advancement in internet technology, able marketers are looking forward to personalizing the customer experience. There was a time when marketers use to include simple tactics of mentioning the prospect’s name in a message or sending a follow-up email including ‘recommended’ content as per the purchase history. But now, the scenario has changed, and this tactic is no more the major part of eCommerce development.