Top 10 tips : app store optimization checklist 2017

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Top 10 Tips: App Store Optimization Checklist 2017 Having a great idea? Want to transform it into a powerful mobile app to boost your business? Well, you can easily develop a mobile app by hiring a reliable mobile app development company, but if you want to make your app successful, you need to go for app store optimization. What is app store optimization? Mobile apps are providing companies with oodles of benefits including more customers, greater reach, competitive edge, and revenue. It is no more secrete that the eCommerce giants such as Amazon and Ebay receive more orders from mobile apps than a website. But merely developing a mobile app is not enough to reap all the benefits of mobile app development. If you want your app outsmart your competitors and add value to your business, you must embrace App Store Optimization (ASO). ASO is a technique of optimizing your mobile app to make it found easily by your target audience in app store search result. It is an excellent process that enables you to introduce your app to the marketplace effectively. If you do it rightly, you can drastically improve the visibility of your mobile app in major marketplaces which in turn help you drive more traffic to your app and achieve more downloads.

1. Know your target customers and competitors The first step towards optimizing your mobile app for app store is to understand your customers and competitors. If you want to succeed, you must understand why your audience chooses your app over your competition. What search terms your customers are using to find your app in the app store? Apart from understanding the thought process of your target customers, you must know unique selling points of your competitors. What makes their apps exclusive in the market? What features attract most of your audience?


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