Simple and Easy SEO Checklist for Web Development Companies Search Engine Optimization, or SEO, is and always will be a bit of a mystery. Google, the king of search engines and what everyone shoots to be at the top of, is constantly changing their algorithm to avoid being gamed . However, there are a few simple best practices that are proven to improve search engine rankings – practices that are relatively easy for web designers to implement. Today, it is not enough for web development companies just to build a site for their client that is usable and looks good. But, they need to provide everything in order to be relevant and recommendable. One way to achieve this standard is to offer SEO-friendly website. There is no doubt that these websites are clean and are developed with organized code. Therefore before you launch a website, make sure that you have accounted the following SEO checklist for your website.
1. Keywords for Your Website Keywords are an integral part of optimizing your website for search engines. Defining the keyword phrases guarantees the goals have been defined and you remain focused on goals from the very beginning of the project. Two or three phrases are acceptable as overstuffing keywords will backfire. Why over-stuffing backfires? Because Google considers it as spam and will smack you down. It is the best practice to use Google Search-based Keyword Tool to ensure you are not optimizing for the phrases that are rarely used or highly-competitive. When the things come to optimizing phrases it means keywords that users frequently use to find the particular website. For instance, computer and laptop retailers might use a phrase like laptop shops in XYZ city. However, depending on a city, it might become a highly competitive phrase. Therefore, you must discuss this with SEO experts whether to use such keywords or not? After all, they know the market better. Once the keywords are decided, use them in your content, link titles, and image titles.