Does Your E-commerce Website Really Demand Mobile App Development? E-commerce has been on the rise since last few years, and desktop sales still prevail over mobile sales though, advancements in application development can encourage a surge in mobile commerce (or m-commerce) seniority. The demand for mobile app development in retail is growing each year. Moreover, today’s retail industry heavily depends on an immediacy standard. As people are spending more time on their smartphones, businesses have to be compelled to adapt to accommodate the universal shift transitions towards mobile preference.
Branching out into the mobile app market may be a win-win for retailers. Mobile apps provide retail brands an true chance to offer customers the immediate, personalized shopping experience they like. In meantime, e-commerce store owners will leverage mobile features and in-app analytics to draw in, retain, and intuitively perceive the shopping/ product purchasing behavior of their customers. Customers Now Have New Shopping Trends The m-commerce approach to retail business shows no sign of slowing down. In a survey conducted by one of the major websites stated that 88% of respondents stated they used retail apps, and 61% of those using retail apps are active once a month. By the end of 2016, m-commerce contributed $22.7 billion to online spending and accounted for nearly 21% of digital commerce revenue in the United States only. In the years to come, the mobile percentage of online spending is anticipated to double to an estimated 45% of the U.S. e-commerce market. Whether it makes sense to modify an existing e-commerce site to be mobile responsive or develop a brand new m-commerce app, it’s necessary for retailers to offer buyers with a more personalized shopping experience. Social Media Integration Social media integration is very effective for generating brand exposure. With more than 2.5 billion active users on Facebook, Twitter, Instagram combined, mobile app development companies found its installations are proven to improve app performance and functionality.