Conversion Rate Optimization: Why Is It So Important? The chaotic nature of the current buying journey makes forecasting and customer action more necessary than ever. For visitors to become customers, you need to optimize your entire marketing strategy and the design of your online store. This means: removing purchase barriers, opening specific promotions, and creating a pleasant and safe experience for customers. Conversion rate optimization is the way to do everything.
What is CRO? CRO (Conversion rate optimization) is the practice of increasing your conversion rate, forcing visitors to your website to take specific measures, such as downloading a PDF, buying a product, or newsletter subscription. Though CRO is often used to make small incremental improvements, the overarching goal is to optimize the entire marketing process so that everything works correctly. And the more your marketing is optimized, the higher your conversion rate is believed to fruitful. SEO And CRO Are Two Different Ends Both the terms are somewhat connected, but they are fundamentally very different strategies. The difference is that the CRO is interested in how people experience your site; SEO is just about how Google’s crawlers, algorithms, and robots interact with it. CRO and SEO focus on the different stages of your sales funnel. Search engine optimization occurs at the beginning of the funnel, allowing visitors to click on your store. At the same time, the CRO takes care of the visitors that are already on your site and converts them into clickers, buyers, and subscribers.