'E-commerce' – Killer of Offline Market Over the past few years, offline retailers and brands have been dreadfully impacted due to ecommerce boom. According to the recent survey by 2030, the e-commerce volume will rise to 1 billion which gonna be declining the market of offline retailers.
For normal consumers what matters the most is the product quality and price neglecting whether it's purchased from the offline or online world. But, if e-commerce can provide all the product facilities then it's obvious that the buyers will no longer spare their time in physical stores in order to purchase different commodities. Moreover, now consumer doesn't want to shed their valuable time sitting in the traffic queues for reaching the malls and to shop, when they can perform the same task by sitting back relax in their home through smartphones or gadgets. Recent survey implies that Delhi-NCR malls recorded 55.8% footfalls due to e-commerce effect which results in economic falldown of offline merchants. Deep research has been conducted in Hyderabad, Kolkata and Bangalore where more than 150 small retailers have been surveyed and the overall insights was that e-commerce had actually killed the offline market. One other major reason why offline market economy is falling down is 'Customization'. Today, what consumer loves to use the custom product rather than ready-to-use. So out of 'E-commerce' and 'Offline World', e-commerce turn out to be successful in offering customization functionality. Want to know how they achieve it? Well, they integrated the advanced custom product design software with their storefront. It allows the user to design their favorite product online and buy it from the same platform. After this complete research and analysis, the overall conclusion is that offline merchants should completely migrate from brick to click the world by developing an e-commerce storefront and be in pace with other industry verticals. At this moment ecommerce market is cool and buzzing all across the globe. Of course, it's marketing is tough due to a large number of competitors but if the marketing plan is implemented in the right way you can drive many customers and high Panacea Infotech Pvt Ltd