National Media Planner 2026

MEDIA PLANNER 2026

Academy Sports and Outdoors is proud to be associated with TSFMag and to carry the Texas Saltwater Fishing Magazine. TSFMag appeals to Texas saltwater anglers and Academy’s magazine sales back that up. For example, TSFMag is available in all Academy stores with a 77% sell that makes TSFMag the #1 field and stream magazine sold at Academy. Academy has seen increases in saltwater tackle sales over the past few years. TSFMag readers are also Academy customers and vice versa. TSFMag, like Academy, is relevant to the experienced saltwater angler who buys upper-end products, as well as the beginner who is unsure of what products to place in their tackle box.

Informative articles on Texas bay systems, tide charts, and a variety of new and mainstream products help all saltwater anglers make the most of each trip.

Texas Saltwater Fishing Magazine continues to gain popularity as a leading periodical to the saltwater angler. Academy looks forward to working with the TSFMag team in coming years.

Matt Stout Sr. Assistant Buyer

Athlon Retail Marketing Services

Re: Magazine Sale-through and Advertising Results

Dear Everett & Pam Johnson,

Testimonials FROM ADVERTISERS & RETAIL PARTNERS

Texas Saltwater Fishing Magazine is distributed in a wide variety of magazine retailers, including Barnes and Noble, Borders Books and Music, Hastings Booksellers, H.E.B., Kroger Supermarkets, Randall’s Supermarkets, and a variety of airport newsstands. This magazine’s sell through trends well above the national average and its high average sale per retailer proves that this is a magazine that retailers should carry and display prominently.

Joe Berger Athlon Retail Marketing Services

Warner International Periodical Services, Inc.

Texas Saltwater Fishing Magazine is a solid newsstand sales performer. Unit sales per dealer and sales efficiency are above industry average.

Russell H. Warner

Warner International Periodical Services, Inc.

Texas Saltwater Fishing Magazine is one of the most popular coastal fishing publications we sell. It is loaded with photos, great articles, tips, and guide contacts. If you are interested in fishing the Texas Coast, this magazine has a wealth of up-to-date information.

Lorraine C. Lawrence Promotion Manager, Bass Pro Shops

As one of the largest independent tackle dealers, our customers come to us looking for reliable sources of information on inshore, offshore, kayak, and fly fishing. The success we have had over the years with Texas Saltwater Fishing Magazine (TSFM) on our counters has proven that your magazine is a source they trust. We have consistent sales each month with spikes in sales on the occasional issue featuring a more interesting cover. As for advertising, we have also had great success with customer response to our ads. After running a coupon in three different magazines the same month, the return rate for the coupon ran in TSFM was 10:1 over other publications. Customers redeeming these coupons came from all over the Houston Metro area and just beyond. This campaign proved very valuable when evaluating where we spent our advertising dollars. TSFM has become a great resource for our customers wanting to find information about events held at the store. We receive many calls and emails inquiring what issue they can find dates and times of a store event. This has become a great way for us to communicate with our customers and reach new ones. Texas Saltwater Fishing Magazine is full of wellwritten, honest and informative articles. We enjoy working with all of you. Keep up the good work!

Your Friends at Fishing Tackle Unlimited

Roy’s Bait and Tackle

TSF has evolved into the most comprehensive and informative magazine in the Gulf Coast!

Rocky Roy’s Bait and Tackle

Speedy Stop Stores has been selling Texas Saltwater Fishing Magazine since March 2003. Throughout that time we have enjoyed very healthy sales growth in the 141 stores that carry it with a sell-through performance of 73%. Our stores as far away from the coast as San Antonio and Austin enjoy strong sales, & our stores in coastal communities often require restocking well before scheduled deliveries.

Chris Peters

We’ve Got You Covered!

2000 RETAILERS IN THESE COMMUNITIES ARE NOW STOCKING TEXAS SALTWATER FISHING MAGAZINE

Abilene

Alamo

Algoa

Angleton

Atascocita

Cedar Park

Channelview

Chappell

Clear Lake

Clute

College

Columbus

Conroe

Converse

Copperas Cove

Corpus Christi

Crystal Beach

Cuero

Bayou

Baytown

Beasley

Beaumont

Beeville

Cypress

Dallas

Damon

Del Valle

Friendswood

Ft.

Fulton

Galveston

Ganado

Gatesville

George West

Georgetown

Geronimo

Giddings

Goliad

Gonzales

Greenville

Gregory

Groves

Halletsville

Hankamer

Denton Devine Dickinson Dilley

Boerne

Bolivar

Borger

Brazoria

Brenham

Brookshire

Brownsville Brownwood

Bryan

Buda

Bulverde

Burleson

Burnet

Canyon

Castroville

Cedar Creek

Kingsville

Kingwood

Kirby

Kyle La Ferta

La Grange

La Marque

La Porte

La Vernia

Lake Jackson

Laredo

League City

Leander

Leon Springs

Lewisville

Livingston

Lockhart

Longview

Mt. Belvieu

Mt. Pleasant

Mustang Ridge

Nacogdoches

Navasota

Nederland

Needville

New Braunfels

Nixon

Odem

Odessa

Olmito

Orange

Orange Grove

Padre Island

Palacios

Palmhurst

Palmview

Poth

Progresso

Raymondville

Refugio

Richmond

Rio Grande City

Rio Hondo

River Park

Riviera

Robstown

Rockport

Rosenburg

Round Rock

San Angelo

San Antonio

San Benito

San Juan

San Marcos

can be found in more than 2000 retail establishments such as: TSF

Harker Heights

Harlingen

Hawkinsville

Hebbronville

Helotes

Hempstead

Hidalgo

Hitchcock

Hondo

Houston

Humble

Hungerford

Huntsville

Indianola

Ingleside

Fentress

Flatonia

Floresville

Fredericksburg

Freeport

Freer

Sugar Land

Sweetwater

Taft

Taylor

Temple

Texas City

The Woodlands

Three Rivers

Tivoli

Tomball

Tyler

Universal City

Uvalde

Van Vleck

Vanderbilt

Victoria

Vidor

Von Ormy

Los Fresnos

Los Indios

Louise

Lubbock

Luling

Lumberton

Lytle

Manchaca

Manvel

Marble Falls

Marlin

Matagorda

Mathis

Maxwell

McAllen

Pampa

Paris

Pasadena

Pearland

Pearsall

Pettus

Pflugerville

Pharr

Placedo

Plainview

Plano

Pleasanton

Point Comfort

Port Aransas

Port Arthur

Schertz

Schulenberg

Seabrook

Seadrift

Sealy

Selma

Seguin

Sherman

Shiner

Silsbee

Sinton

S. Padre Island

Spring

Spring Branch

Stafford

Waco

Wadsworth

Wallisville

Waxahachie

Weslaco

West Columbia

West Orange

Wharton

Wichita Falls

Wimberley

Winnie

Woodsboro

Yoakum

Yorktown

Zapata

Karnes City

Katy Kemah

Kenedy

Kerrville

Killeen

Mercedes

Mesquite

Mexia

Midfield

Midland

Mission

Port Isabel

Port Lavaca

Port Mansfield

Port O’Connor

Portland

Stephenville

Stockdale

Sugar Valley

Read The Facts!

Saltwater fishing is Texas’ fastest growing outdoor activity.

Saltwater fishing is red hot! Over the past decade, saltwater fishing has outstripped every other outdoor activity including golf, freshwater fishing, even deer hunting! License sales indicate that Texas is now home to over 1.1 million saltwater anglers.

TSFMag is Texas’ leading saltwater fishing magazine.

If saltwater anglers represent a prime market for your goods and services, then TSFMag is a very effective tool for reaching them. No other magazine in Texas maintains a 100% saltwater-only focus. At best, the other magazines offer saltwater as a department, along with hunting, guns, hiking, camping, off-roading, RVing and freshwater fishing.

TSFMag is the fastest growing outdoor publication in Texas today.

From meager beginnings as a ‘free issue’ tabloid (Jan. ’91- Feb.’03), our first ‘for sale’ issue hit the newsstand in March 2003. With the help of Texas’ largest magazine distributors, and through efforts of our in-house circulation department, our magazine is now available in 2000 retail locations. We cover the entire Texas coast from Port Arthur to Brownsville. Our circulation extends to all major cities — Houston, San Antonio, Austin, and their suburbs. We are currently circulating an average of 45,000 copies, 12 months per year. Our subscription list has grown to 12,000 readers and our rack sales generate 80% sell-through... unheard of in this industry. However, our circulation efforts don’t stop when the magazines come off-sale. Here at TSFMag, unsold copies are not sent to the shredder. We take them to CCA-Texas fund raiser banquets, we mail them to our troops overseas, we place them in school libraries, tire stores, auto dealerships, hospitals, trade shows and fishing tournaments. In short - we work hard so that your ad will work hard for you!

Why is TSFMag so popular?

We stick to fishing and we offer something nobody else has...100% Texas saltwater, and it’s all about content and credibility. Our writers are widely known as saltwater professionals. The style of their work is easy, entertaining and highly informative. The content is unique. Nobody packs as much into each issue, and nobody matches the quality. . .period!

TSFMag works hard for advertisers.

Our circulation is growing at an amazing pace and our loyal readership pore over TSFMag from cover to cover. Why place your messages where they might be overlooked? Check our rate card, nobody even comes close. We are striving to maintain a format that appeals to all businesses. . . from Mom and Pop enterprises to large corporations. We offer advertisers the best deal in Texas!

TSFMag supports conservation.

Conservation of Texas coastal resources is a way of life and a central part of our publishing mission. No other ‘for profit’ publication does as much. We donate and dedicate more space to conservation than nearly all the others put together. We are striving to elevate sport fishing in Texas above its historic ‘harvest based’ mentality, something we believe will prove essential to the continued growth of the sport.

TSFMag supports youth and family fishing.

Youth are our greatest resource. Magazines that encourage family sport get read by all family members... not just men. Getting the whole family hooked means more fishing days for Mom & Dad and more tackle and equipment sales for the whole family.

AD RATES

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DIGITAL PLATFORMS

Price per appearance

SIZE IX 3X 6X 12X

1X 3X 6X 12X

Price per appearance SIZE 1X 3X 6X 12X

Website Banner Ads

HOME PAGE 1300x160 $851 per month

FULL PAGE $2021 $1780 $1726 $1655

FULL PAGE $2249 $1978 $1800 $1687

FULL PAGE $2021 $1780 $1726 $1655

ROTATING ADS $568 per month

E-BLAST – Sent to 44,000 email addresses

1/2 PAGE 1146 954 922 885

1/2 PAGE 1301 1143 1040 976

1/3 PAGE 805 658 638 610

1/4 PAGE 787 693 629 591

*Limit 2 per month (1 follow up E-Blast to “unopened”)

& INSTAGRAM

1/4 PAGE 694 550 530 507

1/8 PAGE 547 481 439 411

1/4 PAGE 694 550 530 507

1/8 PAGE 482 386 376 358

1/12 PAGE 384 337 306 289

INSIDE FRONT COVER N/A N/A N/A 2804

1/12 PAGE 338 240 233 221

BACK COVER N/A N/A N/A 3933

INSIDE FRONT COVER N/A N/A N/A 2471

1/12 PAGE 338 240 233 221 INSIDE FRONT COVER N/A N/A N/A 2471

Discounts when bundled with Print Advertising

10% off with 3X Print Run

15% off with 6X Print Run

BACK COVER N/A N/A N/A 3466

SOLUNAR FRONT N/A N/A N/A 2532 SOLUNAR INSIDE NA/ N/A N/A 2188

BACK COVER N/A N/A N/A 3466

20% off with 12X Print Run

SOLUNAR FRONT N/A N/A N/A 2231

*Customer supplies print ready artwork

SOLUNAR INSIDE N/A N/A N/A 1928

1-Dec 16-Dec Feb-17 22-Dec 2-Jan 23-Jan Mar-17 19-Jan 1-Feb 20-Feb Apr-17 17-Feb 1-Mar 20-Mar May-17 23-Mar 3-Apr 24-Apr Jun-17 20-Apr 1-May 22-May

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Holiday Advertising

18-May 1-Jun

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November - December 2016 1MONTH 2 MONTHS

SUBMISSION DEADLINES

Full Page 1655 3312

Memoria Day Thanksgiving Mother’s Day Christmas Father’s Day

1/2 Page 885 1772

1/4 Page 508 1018

1/2 Page 885 1772 1/4 Page 508 1018

¥All prices are net

¥Multiple appearances available upon request

¥All ads are prepaid

SEASONAL CALENDA

SEASONAL CALENDA R

SPECIFICATION S

SPECIFICATIONS

SIZE WIDTH x HIEGHT BLEED

FULL 8.1875” x 10.75” add .25”

1/2 (horiz) 7.5” x 4.875” N/A

1/2(hori.) 7.5” x 4.875”

1/2 (vert) 3.675” x 9.875” N/A

1/2(hori.) 7.5” x 4.875” 1/2(vert.) 3.675” x 9.875”

1/2(vert.) 3.675” x 9.875”

June 4/20/26 5/1/26 5/8/26 July 5/20/26 6/1/26 6/12/26 August 6/15/26 7/1/26 7/10/26

UPLOAD ARTWOR K

7/19/26 8/3/26 8/7/26

Via FTP Site: (All lowercase.)

1/3 2.25” x 9.875”

1/4 3.675” x 4.875” N/A

1/3 2.25” x 9.875”

1/4 3.675” x 4.875”

1/8 3.675” x 2.35” N/A

1/4 3.675” x 4.875”

1/8 3.675” x 2.35”

1/12 3.675” x 1.5” N/A

8/17/26 9/1/26 9/11/26 November 9/14/26 10/1/26 10/9/26 December 10/19/26 11/2/26 11/6/26

Host: 207.32.184.10

User Name: ads@texassaltwaterfishingmagazine.com

1/12 3.675” x 1.5”

COVERS 8.1875” x 10.75” add 0.125”

COVERS 8.1875” x 10.75” add .25”

*We do not guarantee placement of ads. SIZE WIDTH x HEIGHT BLEED FULL 8.1875” x 10.75” add 0.125”

ARTWORK REQUIREMENTS

¥ Accepted File Formats: PDF, JPG, or TIFF

* Accepted File Formats: PDF, JPG, or TIFF

¥ Full page ads and covers require a 0.25Ó bleed and a 0.25Ó inside margin to prevent artwork from being cropped.

* Full page ads and covers require a 0.125” bleed

¥ Email camera-ready artwork to artwork@tsfmag.com

* Email print-ready artwork to artwork@tsfmag.com

SEASONAL CALENDAR

Password: saltyads1991 Port: 21

do not guarantee placement of ads.

*We do not guarantee placement of ads.

ADVERTISING SALES CONTACT

National Sales Representative Bart Manganiello | Email: bartalm@optonline.net Office: 914.722.7601

- Email: bartalm@optonline.net

Regional Sales Representative Pam Johnson| Email: pam@tsfmag.com Office: 361-785-3420 | Mobile: 361-550-9918

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