MEDIA
PLANNER 2026 THE ONLY 100% SALTWATER FISHING MAGAZINE FOR TEXAS
Published Monthly Since 2001
Academy Sports and Outdoors is proud to be associated with TSFMag and to carry the Texas Saltwater Fishing Magazine. TSFMag appeals to Texas saltwater anglers and Academy’s magazine sales back that up. For example, TSFMag is available in all Academy stores with a 77% sell that makes TSFMag the #1 field and stream magazine sold at Academy. Academy has seen increases in saltwater tackle sales over the past few years. TSFMag readers are also Academy customers and vice versa. TSFMag, like Academy, is relevant to the experienced saltwater angler who buys upper-end products, as well as the beginner who is unsure of what products to place in their tackle box. Informative articles on Texas bay systems, tide charts, and a variety of new and mainstream products help all saltwater anglers make the most of each trip. Texas Saltwater Fishing Magazine continues to gain popularity as a leading periodical to the saltwater angler. Academy looks forward to working with the TSFMag team in coming years. Matt Stout Sr. Assistant Buyer
Re: Magazine Sale-through and Advertising Results Dear Everett & Pam Johnson, As one of the largest independent tackle dealers, our customers come to us looking for reliable sources of information on inshore, offshore, kayak, and fly fishing. The success we have had over the years with Texas Saltwater Fishing Magazine (TSFM) on our counters has proven that your magazine is a source they trust. We have consistent sales each month with spikes in sales on the occasional issue featuring a more interesting cover. As for advertising, we have also had great success with customer response to our ads. After running a coupon in three different magazines the same month, the return rate for the coupon ran in TSFM was 10:1 over other publications. Customers redeeming these coupons came from all over the Houston Metro area and just beyond. This campaign proved very valuable when evaluating where we spent our advertising dollars. TSFM has become a great resource for our customers wanting to find information about events held at the store. We receive many calls and emails inquiring what issue they can find dates and times of a store event. This has become a great way for us to communicate with our customers and reach new ones. Texas Saltwater Fishing Magazine is full of wellwritten, honest and informative articles. We enjoy working with all of you. Keep up the good work! Your Friends at Fishing Tackle Unlimited
Testimonials FROM
ADVERTISERS & RETAIL PARTNERS
Athlon Retail Marketing Services Texas Saltwater Fishing Magazine is distributed in a wide variety of magazine retailers, including Barnes and Noble, Borders Books and Music, Hastings Booksellers, H.E.B., Kroger Supermarkets, Randall’s Supermarkets, and a variety of airport newsstands. This magazine’s sell through trends well above the national average and its high average sale per retailer proves that this is a magazine that retailers should carry and display prominently. Joe Berger Athlon Retail Marketing Services
Warner International Periodical Services, Inc. Texas Saltwater Fishing Magazine is a solid newsstand sales performer. Unit sales per dealer and sales efficiency are above industry average. Russell H. Warner Warner International Periodical Services, Inc. Texas Saltwater Fishing Magazine is one of the most popular coastal fishing publications we sell. It is loaded with photos, great articles, tips, and guide contacts. If you are interested in fishing the Texas Coast, this magazine has a wealth of up-to-date information. Lorraine C. Lawrence Promotion Manager, Bass Pro Shops
Roy’s Bait and Tackle TSF has evolved into the most comprehensive and informative magazine in the Gulf Coast! Rocky Roy’s Bait and Tackle
Speedy Stop Stores has been selling Texas Saltwater Fishing Magazine since March 2003. Throughout that time we have enjoyed very healthy sales growth in the 141 stores that carry it with a sell-through performance of 73%. Our stores as far away from the coast as San Antonio and Austin enjoy strong sales, & our stores in coastal communities often require restocking well before scheduled deliveries. Chris Peters
We’ve Got You Covered! 2000 RETAILERS IN THESE COMMUNITIES
ARE NOW STOCKING TEXAS SALTWATER FISHING MAGAZINE Abilene Alamo Algoa Alice Alvin Amarillo Angleton Aransas Pass Atascocita Austin Bastrop Bay City Bay Colony Bayou Vista Baytown Beasley Beaumont Beeville
Cedar Park Channelview Chappell Hill Clear Lake Clute College Station Columbus Conroe Converse Copperas Cove Corpus Christi Crystal Beach Cuero Cypress Dallas Damon Del Rio Del Valle
Friendswood Ft. Worth Ft. Lauderdale Fulton Galveston Ganado Gatesville George West Georgetown Geronimo Giddings Goliad Gonzales Greenville Gregory Groves Halletsville Hankamer
Kingsville Kingwood Kirby Kyle La Ferta La Grange La Marque La Porte La Vernia Lake Jackson Laredo League City Leander Leon Springs Lewisville Livingston Lockhart Longview
Mt. Belvieu Mt. Pleasant Mustang Ridge Nacogdoches Navasota Nederland Needville New Braunfels Nixon Odem Odessa Olmito Orange Orange Grove Padre Island Palacios Palmhurst Palmview
Poth Progresso Raymondville Refugio Richmond Rio Grande City Rio Hondo River Park Riviera Robstown Rockport Rosenburg Round Rock San Angelo San Antonio San Benito San Juan San Marcos
Sugar Land Sweetwater Taft Taylor Temple Texas City The Woodlands Three Rivers Tivoli Tomball Tyler Universal City Uvalde Van Vleck Vanderbilt Victoria Vidor Von Ormy
TSF
can be found in more than
2000 retail establishments
®
such as:
Bellville Bishop Blanco Blessing Bloomington Boerne Bolivar Borger Brazoria Brenham Brookshire Brownsville Brownwood Bryan Buda Bulverde Burleson Burnet Canyon Castroville Cedar Creek
Denton Devine Dickinson Dilley Donna Eagle Lake Eagle Pass East Bernard Edinberg Edna El Campo Elgin Elmendorf Elsa Falfurrias Fentress Flatonia Floresville Fredericksburg Freeport Freer
Harker Heights Harlingen Hawkinsville Hebbronville Helotes Hempstead Hidalgo Hitchcock Hondo Houston Humble Hungerford Huntsville Indianola Ingleside Karnes City Katy Kemah Kenedy Kerrville Killeen
Los Fresnos Los Indios Louise Lubbock Luling Lumberton Lytle Manchaca Manvel Marble Falls Marlin Matagorda Mathis Maxwell McAllen Mercedes Mesquite Mexia Midfield Midland Mission
Pampa Paris Pasadena Pearland Pearsall Pettus Pflugerville Pharr Placedo Plainview Plano Pleasanton Point Comfort Port Aransas Port Arthur Port Isabel Port Lavaca Port Mansfield Port O’Connor Portland
Schertz Schulenberg Seabrook Seadrift Sealy Selma Seguin Sherman Shiner Silsbee Sinton S. Padre Island Spring Spring Branch Stafford Stephenville Stockdale Sugar Valley
Waco Wadsworth Wallisville Waxahachie Weslaco West Columbia West Orange Wharton Wichita Falls Wimberley Winnie Woodsboro Yoakum Yorktown Zapata
DVERTISE IN WHY A
Read The Facts! Saltwater fishing is Texas’ fastest growing outdoor activity. Saltwater fishing is red hot! Over the past decade, saltwater fishing has outstripped every other outdoor activity including golf, freshwater fishing, even deer hunting! License sales indicate that Texas is now home to over 1.1 million saltwater anglers.
TSFMag is Texas’ leading
saltwater fishing magazine. If saltwater anglers represent a prime market for your goods and services, then TSFMag is a very effective tool for reaching them. No other magazine in Texas maintains a 100% saltwater-only focus. At best, the other magazines offer saltwater as a department, along with hunting, guns, hiking, camping, off-roading, RVing and freshwater fishing.
TSFMag is the fastest growing
outdoor publication in Texas today. From meager beginnings as a ‘free issue’ tabloid (Jan. ’91- Feb.’03), our first ‘for sale’ issue hit the newsstand in March 2003. With the help of Texas’ largest magazine distributors, and through efforts of our in-house circulation department, our magazine is now available in 2000 retail locations. We cover the entire Texas coast from Port Arthur to Brownsville. Our circulation extends to all major cities — Houston, San Antonio, Austin, and their suburbs. We are currently circulating an average of 45,000 copies, 12 months per year. Our subscription list has grown to 12,000 readers and our rack sales generate 80% sell-through... unheard of in this industry. However, our circulation efforts don’t stop when the magazines come off-sale. Here at TSFMag, unsold copies are not sent to the shredder. We take them to CCA-Texas fund raiser banquets, we mail them to our troops overseas, we place them in school libraries, tire stores, auto dealerships, hospitals, trade shows and fishing tournaments. In short - we work hard so that your ad will work hard for you!
Why is TSFMag so popular? We stick to fishing and we offer something nobody else has...100% Texas saltwater, and it’s all about content and credibility. Our writers are widely known as saltwater professionals. The style of their work is easy, entertaining and highly informative. The content is unique. Nobody packs as much into each issue, and nobody matches the quality. . .period!
TSFMag works hard for advertisers. Our circulation is growing at an amazing pace and our loyal readership pore over TSFMag from cover to cover. Why place your messages where they might be overlooked? Check our rate card, nobody even comes close. We are striving to maintain a format that appeals to all businesses. . . from Mom and Pop enterprises to large corporations. We offer advertisers the best deal in Texas!
TSFMag supports conservation. Conservation of Texas coastal resources is a way of life and a central part of our publishing mission. No other ‘for profit’ publication does as much. We donate and dedicate more space to conservation than nearly all the others put together. We are striving to elevate sport fishing in Texas above its historic ‘harvest based’ mentality, something we believe will prove essential to the continued growth of the sport.
TSFMag supports
youth and family fishing. Youth are our greatest resource. Magazines that encourage family sport get read by all family members... not just men. Getting the whole family hooked means more fishing days for Mom & Dad and more tackle and equipment sales for the whole family.
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SPECIFICATIONS SPECIFICATIONS SPECIFICATIONS SS IIZZEE WIDTH WIDTH xx xHIEGHT HIEGHT BLEED SIZE WIDTH HEIGHT BLEED BLEED FULL FULL 8.1875” 8.1875” x x 10.75” 10.75” add .25” .25”0.125” FULL 8.1875” x 10.75” addadd 1/2(hori.) 1/2(hori.) 7.5” 4.875” 1/2 (horiz) 7.5” 7.5” xx x4.875” 4.875” N/A 1/2(vert.) 1/2(vert.) 3.675” 9.875” 1/2 (vert) 3.675” 3.675”xx x9.875” 9.875” N/A 1/3 1/3 2.25” 2.25” 9.875” 1/4 3.675”xx x9.875” 4.875” N/A 1/4 1/4 3.675” 3.675” 4.875” 1/8 3.675”xx x4.875” 2.35” N/A 1/8 1/8 3.675” 3.675” 2.35” 1/12 3.675”xx x2.35” 1.5” N/A 1/12 1/12 3.675” xx x1.5” 1.5” COVERS 3.675” 8.1875” 10.75” add 0.125” COVERS COVERS 8.1875” 8.1875” x x 10.75” 10.75” add add .25” .25” of ads. *We do not guarantee placement
ARTWORK ARTWORK REQUIREMENTS REQUIREMENTS ARTWORK REQUIREMENTS ¥¥Accepted Accepted File File Formats: Formats: PDF, PDF, JPG, JPG, or or TIFF TIFF ¥¥*Full Full page page ads ads and and covers coversPDF, require require aa 0.25Ó 0.25Ó bleed and and aa 0.25 0.25 Ó Ó Accepted File Formats: JPG, or TIFFbleed inside inside margin margin to to prevent prevent artwork artwork from from being being cropped. cropped. * Full page ads and covers require a 0.125” bleed ¥¥*Email Email camera-ready camera-ready artwork artwork to to artwork@tsfmag.com artwork@tsfmag.com Email print-ready artwork to artwork@tsfmag.com Half HalfPage Page Horizontal Horizontal 7.5” 7.5” xx 4.875” 4.875” Eighth EighthPage Page Quarter Quarter 3.675” 3.675” Page Page xx 2.35” 2.35” 3.675” 3.675” xx Twelfth TwelfthPage Page 4.875” 4.875” 3.675”x1.5” 3.675”x1.5”
M Moonntthh 11/14/25 EEddiittoorriiaall FFo occuuss January 12/1/25 12/15/25 Jan-March Jan-March Trophy Trophy Trout Trout // Redfish Redfish February 12/19/25 1/2/26 1/19/26 April-June April-June 1/19/26 Backcountry Backcountry Redfish Redfish Surf // Bay Bay Fishing Fishing March 2/2/26// Surf 2/13/26 July-Sept July-Sept Family Family Fishing Fishing / / Offshore/Kayak Offshore/Kayak Fishing Fishing Sharks April 2/16/26 3/2/26 3/13/26 // Sharks October October Kayak Kayak Fishing Fishing / / Fall Fall Flounder Flounder Run Run May 3/16/26 4/1/26 4/10/26 Nov-Dec Nov-Dec 4/20/26 Redfish Redfish and and Trout Trout June 5/1/26 5/8/26 July 5/20/26 6/1/26 6/12/26 August 6/15/26 7/1/26 7/10/26 September 7/19/26 8/3/26 8/7/26 Via Via FTP FTP Site: Site: (All (All lowercase.) lowercase.) October 8/17/26 9/1/26 9/11/26 November Host: 9/14/26 10/1/26 10/9/26 Host: 207.32.184.10 207.32.184.10 December 11/2/26 11/6/26 User User 10/19/26 Name: Name: ads@texassaltwaterfishingmagazine.com ads@texassaltwaterfishingmagazine.com
UPLOAD UPLOAD ARTWORK ARTWORK
Password: Password: saltyads1991 saltyads1991 Port: Port: 21 21 SEASONAL CALENDAR Month
**We WeEditorial do do not notFocus guarantee guarantee placement placement of of ads. ads.
Jan-March Trophy Trout / Redfish April-June Back-country Redfish / Surf / Bay Fishing July-Sept Family &OFFERS Kayak Fishing Offshore / Sharks TSF TSF .COM .COM OFFERS A A/WIDE WIDE VARIETY VARIETY OF OF October Kayak Fishing / Fall Flounder Run ONLINE ONLINE ADVERTISING ADVERTISING OPPORTUNITIES OPPORTUNITIES Nov-Dec Redfish & Trout
ADVERTISING CONTACT ADVERTISING ADVERTISING SALES SALES SALES CONTACT CONTACT Half HalfPage Page Vertical Vertical 3.675” 3.675” xx 9.875” 9.875”
National Sales Representative National National Sales Sales Representative Representative Bart Manganiello | Email: bartalm@optonline.net Bart Bart Manganiello Manganiello -- Email Email::bartalm@optonline.net bartalm@optonline.net Office: 914.722.7601 Office: Office: 914-722-7601 914-722-7601 Regional SalesSales Representative Regional Regional Sales Representative Representative Pam Johnson| :patti@tsfmag.com Patti Patti Elkins Elkins -Email: - Email Email:pam@tsfmag.com patti@tsfmag.com ::361-649-2265 Office: 361-785-3420 | Mobile: 361-550-9918 Office: Office: 361-785-3420 361-785-3420 -- Mobile Mobile 361-649-2265
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Covers & Full Pages Inside InsideFront Front Cover, Cover, LIVE AREA: Inside InsideBack BackCover, Cover, 7.9375” x 10.5” Back BackCover Cover&&Full FullPage Page SIZE: (Inside (InsideTRIM ofofMagazine) Magazine) 8.1875” x 10.75” 8.1875” 8.1875” xx 10.75” 10.75” (Please (Pleaseinclude include 1/4Ó 1/4Óbleed) bleed) BLEED: 8.4375” x 11”
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