CURE ALL.
brand introduction.
Are you looking for a new way to get all of your essential vitamins and minerals in?
Well look no further, CURE ALL is a new allin-one vitamin company. We are focused on supplying effective and high-quality pills solely designed to aid each person in improving their health and well-being. We understand that there are many challenges that people face when it comes to achieving optimal health, so we are here to offer a single daily pill catered for the individual‘s needs regarding personalised vitamins that address all of those self-diagnosed challenges. Whether you are looking to enhance your energy levels, amplify your immune system, or sustain your overall health, our all-in-one pill is specifically designed to help you.
At CURE ALL, we are committed to providing our customers with a safe and effective vitamin that is backed by the latest scientific research. To obtain the pill, all you have to do is send in a recent blood test that highlights all your deficiencies and our specialist scientists will specifically construct a personalised all-in-one vitamin pill. We know that you‘re busy so don‘t worry as we express ship the pills straight to your front door. We also have an office where you have the option to talk further with a health professional if you‘d like. Once you receive your customised pill, all you have to do is take one pill each day and you will see results almost instantaneously (unlike other multivitamins).
“Say goodbye to your medicine cabinet, CURE ALL is your one-stop shop“
CURE ALL is a fictitious brand that targets all areas of health through an all-in-one pill through the use of exaggeration
what is the issue?
The current issues that people are facing within society is the cost of living, excessive fast food options and time. With these major problems at hand, many are putting their health on the back burner. You likely take a multivitamin to protect your wellbeing, but the effectiveness of a generic multivitamin is inconclusive. Therefore it will never truly provide the anticipated results.
Due to the cost of living many have not prioritised their health. The Productivity Commission recently released information that found nationally in 202122, 40% of patients have delayed seeing their healthcare professional in the past year. Unaffordability was the top reason cited, with 45% of people saying their doctor did not bulk bill. This is troubling as many have developed deficiencies and are needing further treatment. Therefore many are unable to seek professional healthcare advice.
Excessive fast food restaurants around the world are proving to quickly damage people‘s health. Many eat unhealthy multiple times a day, this is leading to vitamin imbalances. As fast food is so convenient and in so cases affordable, a vast majority disregard their health.
Many find that when the multivitamin becomes irrelevant, they turn to take an individual pill for each vitamin. This can become costly and very time-consuming. As the working generation lives a busy life, not everyone has the time to take 8 different vitamin pills before they leave for work. And many are unsure of what they are supposed to be consuming. Therefore there has to be a solution to all of these issues regarding people‘s health in these current times.
“Your body needs to consume at least 13 vitamins and 16 minerals regularly to function properly.“
Alina Petre
brand purpose.
In today‘s current society people are either finding it difficult to seek help from a medical professional, or understand exactly what their body is lacking, to achieve optimal health. Thankfully, CURE ALL is a company that does all of the hard work for you! By only having to send in a recent blood test, our scientists are committed to finding out what vitamins and minerals you are missing out on daily. By having a large team we can network with the best of the best to ensure the pill will be life-changing.
This is an efficient and essential service that everyone should employ in their everyday routine. As we can analyse exactly what you need through a blood test, we can then combine whatever you need, something is never seen before. Constructing a single daily that includes everything you need is revolutionary in today‘s society.
To help aid people that live a jam-packed lifestyle, CURE ALL has been created to collate all the essential vitamins into one pill taken in the morning to get you through your day. Rather than taking a generic multivitamin or multiple individual vitamin pills in the morning, your personalised all-in-one pill will ensure that you can get the most out of your day with all of the essential tailor-made ingredients just for you.
Thanks to cure all I can now take all my daily vitamins in just one pill
CURE ALL‘s goal is to exaggerate the people that boast about taking 8 different vitamin pills in the morning and saying it like it‘s their personality trait. But have no fear, CURE ALL is the secret assassin that gets the job done right and efficiently.
brand mark. concept.
The main goal of the brand mark is to be loud and eye-catching. The use of a tonal blue colour pallet alludes to the medical industry which the responder will recognise. As well as a common icon is incorporated within the brank mark which most will be easily identifiable. The placement of the icon and font is strategically planned to provide a visually well-balanced design that is pleasing to the eye. This helps to create a strong first impression on potential clients and sets a positive tone for any future interactions.
The brand mark‘s minimum size reflects options for packaging, official documents and merchandise. Incorporating a minimum size guideline allows the brand mark to be versatile and ensures clear legibility. The minimum clearance zone for the brand mark is 25% of the brand mark as this will ensure that no other text or elements will interfere with the brand mark. The minimum clearance zone will scale to each logo variation to allow for relative sizing and placement.
Colour palette.
HSB: 222, 75, 56
RGB: 35, 67, 142
LAB: 30, 9, -46
CMYK: 99, 87, 11, 1
HSB: 207, 52, 86
RGB: 107, 170, 220
LAB: 67,-11, -33
CMYK: 56, 21, 0, 0 #6baadc
HSB: 226, 61, 66
RGB: 65, 90, 168
LAB: 39, 10, -46
CMYK: 84, 72, 0, 0
HSB: 206, 67, 77
RGB: 64, 138, 169
LAB: 55,-10, -38
CMYK: 74, 37, 3, 0 #408AC4 (22% tint)
HSB:
HSB: 20, 6, 99
RGB: 251, 240, 235
LAB: 96, 3, 3
CMYK: 1, 5, 5, 0 #fbf0eb
Typefaces.
Heading 1
Heading 2
Heading
The tonal blue colour pallet has been selected as blue commonly is related to the medical industry. The inclusion of differing blues allows the responder to identify different hierarchical text information.
The brand mark serves as a vital component of any brand‘s visual identity. As it communicates the brand‘s values, messaging, and overall image to potential clients and sets the tone for future business encounters. The use of a tonal blue colour scheme, an adaptable logo, and a professional font all combine to create a bold, well-balanced, and versatile design that can work across a range of mediums. Ultimately, a well-designed brand mark can help a brand stand out in a crowded marketplace and leave a lasting impression on its audience.
The font used in the brand mark has been carefully chosen to convey a sense of professionalism while holding the warmth of playful characteristics. The combination of bold and outlined interesting lettering includes confidence and competence which is important for a company in the medical industry.
Another important aspect of the brand mark is its versatility. The design must be able to work effectively in a variety of formats, from business cards to websites and social media profiles. To achieve this, the design needs to be scalable, which means it can be resized without compromising its quality or legibility. It also needs to be adaptable so that it can work in different orientations, such as horizontal or vertical. By considering these factors, the brand mark becomes a versatile tool that can be used across many different mediums.
brand MARK MOCKUPS.
brand mark advertisements.



Part Three: Branded Application Examples

brand mark packaging.


references.
Andrew. 2020. “Free Box Mockup.” Mockups Design. October 15, 2020. https://mockups-design.com/free-box-mockup/.
———. 2022a. “Citylight at Bus Station Mockup.” Mockups Design. February 16, 2022. https://mockups-design.com/citylight-at-bus-station-mockup/.
———. 2022b. “Free Square Street Sign Mockup.” Mockups Design. November 2, 2022. https://mockups-design.com/free-square-street-signmockup/.
DifferR. n.d. “Sandwash or Sand Wash Texture Background. Also Called Exposed Aggregate Finishing. Consist of Little Crushed Stone, Sand, Gravel or Pebble. Adhesive with Cement. For Outdoor Decorative I.e. Floor Etc. Stock Photo.” Adobe Stock. Accessed May 28, 2023. https://stock.adobe.com/au/images/sandwash-or-sand -wash texture-background-also-called-exposed-aggregate-finishingconsist-of-little-crushed-stone-sand-gravel-or-pebble-adhesive-withcement-for-outdoor-decorative-i-e-floor-etc/377241572? prev_ url=detail.
Free-PSD-Templates. 2018. “2 Free Billboard Mock-Ups in PSD | Free PSD Templates.” Free-PSD-Templates. April 30, 2018. https://free-psdtemplates.com/2-free-billboard-mock-ups-in-psd/.
Harvard Health Publishing. 2014. “Do Multivitamins Make You Healthier?Harvard Health.” Harvard Health. Harvard Health. March 12, 2014.
https://www.health.harvard.edu/mens-health/do-multivitaminsmake-you-healthier.
mockups-design.com. 2023. “Download in Progress... - Mockups Design.” Mockups Design, 2023. https://mockups-design.com/download-inprogress/?dlm-dp-dl=25302.
Pixelbuddha. 2023. “Glued Poster Mockup.” Pixelbuddha.net. 2023. https:// pixelbuddha.net/mockups/glued-poster-mockup-free-download.
the biostation. 2014. “92% of U.S. Population Have Vitamin Deficiency. Are You One of Them?” The Biostation. February 3, 2014. https://thebiostation. com/bioblog/do-you-have-vitamin-deficiency/#:~:text=Are%20 You%20One%20of%20Them%3F.
unblast. 2023. “Best Free Mockups to Download.” Unblast. 2023. https:// unblast.com/mockups/page/9/.