brand mark. concept.

The main goal of the brand mark is to be loud and eye-catching. The use of a tonal blue colour pallet alludes to the medical industry which the responder will recognise. As well as a common icon is incorporated within the brank mark which most will be easily identifiable. The placement of the icon and font is strategically planned to provide a visually well-balanced design that is pleasing to the eye. This helps to create a strong first impression on potential clients and sets a positive tone for any future interactions.

The brand mark‘s minimum size reflects options for packaging, official documents and merchandise. Incorporating a minimum size guideline allows the brand mark to be versatile and ensures clear legibility.

The minimum clearance zone for the brand mark is 25% of the brand mark as this will ensure that no other text or elements will interfere with the brand mark. The minimum clearance zone will scale to each logo variation to allow for relative sizing and placement.