KW LUXURY ORIENTATION
KW LUXURY MISSION
Keller Williams Luxury is The House of Excellence.
Known for our distinct approach to real estate – a reputation built around tailored experiences, loyal clientele, and success stories beyond compare
– Keller Williams agents are leaders in luxury, selling more luxury real estate than any other company.*
Mission
KW Luxury defines the Standards of Excellence in luxury real estate and the service interactions within.
Belief
Luxury is the result of mastery.
Brand Promise
Lead the future of luxury real estate.
KW LUXURY
DEFINING LUXURY
The top 10% of the county level market using MLS listings within the past 12 months.
The absolute minimum luxury threshold is $700,000.
Regional leadership may accept the top 10% as their luxury threshold or they may choose to increase the minimum price point to meet the local market. They may not lower the baseline nor allow the baseline to fall below $700,000.
For example, the top 10% of the market in Austin, TX is $1.25Madjusted to $1M - which is above the $700,000 minimum threshold. If the county falls below $700,000, the standard will automatically default to $700,000.
KW LUXURY
AGENT
EARN-IN STANDARDS
KW Luxury communities are curated at a local level.
An agent can earn-into the luxury community by meeting the production standards that satisfy the luxury threshold set by your regional and local leadership. Please reach out to your local market center leadership to confirm these standards.
Typical consideration for the KW Luxury earn-in community requires agents to close a minimum of four (4) luxury qualified transactions in 24 months.
Agents automatically drop out of the earn-in model if they do not meet the earn-in qualifications.
Luxury eligibility is based on the individual. For a team to qualify, each team member would have to qualify individually. If all production is run under the rainmaker, MC leadership can request an exception for any agents that do qualify based on their own production.
KW LUXURY LUXURY
KW Luxury has created a step-by-step 90-day plan to help luxury agents make the most of their benefits.
Luxury Agent 30-60-90
Print this guide to keep your new agent on track and use it to guide your check ins and support.
LUXURY BENEFITS
The Luxury Hub in Circle provides single-click access to everything you need to take your luxury offerings to the next level.
Bookmark it today!
KW Circle
Exclusively accessible to earned-in luxury agents and specific leadership groups.
LUXURY BENEFITS
ELITE BRANDING & DESIGNS
We make it easy to leverage the KW Luxury brand to connect with your clients using the Command Design Studio to create beautiful presentations and property marketing collateral.
From applying your signature color to sign guidelines, our style guide covers every Luxury specific design detail.
Explore an extensive library of exclusive luxury marketing collateral for your personal brand and properties, in Command Designs.
Luxury Style Guide Luxury Command Designs
LUXURY BENEFITS
LUXURY LEARNING
Learn about the market of the moment from KW Luxury professionals around the country in the Luxury Learning Series and other select learning engagements.
Find the full calendar of Luxury Learning Series, Masterminds and events with fellow luxury agents.
Study a library of training to learn the why behind the success and best practices of agents who sell luxury real estate.
See the Calendar Luxury Learning On-Demand Subscribe to Events
Find the full calendar of Luxury Learning Series and Masterminds to add to your Google calendar.
LUXURY BENEFITS
NETWORKING & REFERRALS
Real estate is a contact sport, and KW Luxury provides you the connections you need to excel with enhanced referrals in Command, Masterminds and a private Facebook group.
Luxury Referrals
Build your network with enhanced luxury referrals in Command.
Luxury Masterminds Join the Group
Gather with your luxury peers and sharpen your business and personal skills in the luxury arena.
Step into our community of excellence to share your insights in the private KW Luxury Facebook group.
LUXURY BENEFITS PROPERTY SIGNS
Brand yourself as a true luxury professional with a personalized KW Luxury real estate sign from our preferred vendors in the KW MarketPlace.
Branded Luxury Signs
Visit the KW MarketPlace to go beyond luxury property signs and brand yourself as a true luxury professional.
LUXURY BENEFITS
LISTING SYNDICATION
KW Luxury goes beyond typical syndication by partnering with the Wall Street Journal to syndicate luxury listings and connect your exceptional properties to high net worth audiences.
Property Syndication
Luxury listings syndicate to digital platforms including Wall Street Journal, Mansion Global, James Edition, Barron's Group, MarketWatch and Penta.
LUXURY BENEFITS
LUXURY
MAGAZINE
Amplify your qualified luxury properties and your brand by advertising in our exclusive print magazine. This partnership with Unique Homes Magazine speaks to what a luxury audience wants.
View the Latest Issue Advertising Information
Luxury home advertising is featured alongside 64 pages of compelling editorial content.
All full page advertisements in the KW Luxury Magazine include 100 copies of the issue mailed directly to your provided list of names and addresses.
LUXURY BENEFITS
MASTERY COACHING
Push yourself to the next level with MAPS Mastery coaching.
Find a MAPS Coach
If you are looking for transformational coaching or want to (rapidly) expand your business, our Luxury specialized MAPS coaches can help.
LUXURY BENEFITS
RED LABEL STORE
We have expanded our presence in the Red Label Store to feature the KW Luxury brand, carefully designed to surprise and delight you and your clients.
Luxury on Red Label
Purchase the digital brochure, license plate covers, YETI mugs, and more in the KW Red Label Store.
LUXURY BENEFITS STAY IN TOUCH
