I
By Taimoor Hassan
t’s a Sunday night. You’re sitting at your laptop and you’re browsing through the website of some clothes retailer or looking at shoes. You spot something you really like and suddenly you’re mesmerised. It’s a shirt, or a pair of shoes, an imported chocolate, or an alarm clock for that matter - it could be anything really, that bit doesn’t matter. What matters is that you want it, and sitting at home on Saturday just window shopping online your finger is absolutely twitching to move the product from the shopping
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cart to check out. What do you do? You move towards the button that says ‘BUY’ and you stop yourself. No, it is the end of the month and there are a few more days until you get paid. And the rent is due first and you still haven’t paid your internet bill. The few thousand rupees you’ve got left in your account are to get you through the next pay day. You whinge but you do the sensible thing to empty the shopping cart. You shut your laptop and go to sleep, and that impulse buy you almost made will now forever be lost. Somewhere in some ecommerce headquarters, a market-
